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All Journal Kinerja KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Journal The Winners Gadjah Mada International Journal of Business Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen Binus Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) MITRA: Jurnal Pemberdayaan Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Minda Baharu Humaniora Jurnal Mantik Jurnal Ilmiah Manajemen dan Bisnis FIRM: Journal of Management Studies Jurnal Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Jurnal Manajemen Srawung: Journal of Social Sciences and Humanities Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review Jurnal Keuangan dan Bisnis Komunitas: International Journal of Indonesian Society and Culture Jurnal Manajemen Maranatha

Yasintha Soelasih

Faculty Of Economics And Business, Atma Jaya Catholic University, Jakarta

Author-ID : 383871

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Articles

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Is Physical Evidence Still Valid? A Study of Low Cost Carriers in Indonesia Yasintha Soelasih
Gadjah Mada International Journal of Business Vol 17, No 3 (2015): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Physical evidence has been widely accepted as variable that has impact on satisfaction, specifically in airline service. However, this study showed some opposite result for low cost airlines in Indonesia. It revealed that physical evidence has no effect on the passengers’ satisfaction but the fares and its service quality to passengers.’ This study collected sample of 317 passengers from commercial domestic flights at terminal 1, 2, and 3 at Soekarno Hatta airport in Cengkareng, Indonesia. The variables used in this study were: fares, service quality, physical evidence, passengers’ satisfaction levels and repeat buying. Two variables, i.e.: service quality and physical evidence were treated as second order. This study used Structural Equation Modeling (SEM) for verification analysis. The result revealed that there was no effect of physical evidence on the passengers’ satisfaction. It also found that repeat buying demonstrated the passengers’ satisfaction.

Analisis Pengaruh Kualitas Produk , Harga , dan Lingkungan Fisik Perusahaan Kue Lapis Legit XYZ Terhadap Kepuasan Konsumen Dalam Membangun Word of Mouth Positif Lonardo Lonardo; Yasintha Soelasih
Jurnal Manajemen Vol 11 No 1 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This research aims to analyze the effect of Product Quality, Price, and The Physical Environment on Customer Satisfaction and Positive World of Mouth. The sampling technique used in this study is convenience sampling, and the questionnaire was administered to consumers who have purchased the product. By analyzing the result of this research, it can be concluded that there are influences of Product Quality and Price on Consumer Satisfaction but there is no infleunce of the Physical Environment in the store on Customer Satisfaction. Product quality, Price and Physical Environment simultaneously influence the Customer Satisfaction to create Positive Word of Mouth.

PENGARUH KUALITAS PELAYANAN DAN KEWAJARAN TARIF TERHADAP NILAI KONSUMEN SERTA RETENSI PELANGGAN UNTUK PENERBANGAN DOMESTIK NIAGA FULL SERVICES DI INDONESIA Yasintha Soelasih
KINERJA Vol. 18 No. 1 (2014): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v18i1.514

Competition in the airline industry is very high. This can be seen that there are so many enterprises in this industry. There is a change in the legacy carriers to low cost carriers. Companies that still maintain the legacy carriers will have an impact on higher rates charged to passengers compared to the low cost carriers. Therefore the companies that use the legacy carriers should be able to provide better services than the companies that use low cost carriers. The companies should pay attention to service quality and fairness of tariffs, so that consumers perceived value to these companies are much more higher than to the company that using low cost carriers. As a result, customer retention occurs.

Factors Affecting Student Achievement in Faculty of Economics "X" University Lily Suhaily; Yasintha Soelasih
The Winners Vol. 16 No. 1 (2015): The Winners Vol. 16 No. 1 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i1.1540

Education is an important point for many countries, including Indonesia. People with high education in a country could make the country wealthier. Parents are usually aware that it is important for their children to be educated. If the children are well educated, they will increase the standard of living of their parents and their selves. Based on this phenomenon, research evaluated factors that influence student achievement and also evaluated the difference of achievement between students who are active in campus activities and are not active. A number of 329 questionnaires were distributed to Faculty of Economics, “X” University students using random sampling. The result shows that the students themselves as factor that could determine their achievement. The evaluation also found that the achievement of student who is active in campus activities is different with the achievement of student who is not active in campus activities.

ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING Dwinita Laksmidewi; Yasintha Soelasih
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.237 KB)

Abstract: Anthropomorphism is defined as the attribution of human characteristics inanimals, plants, or inanimate objects. In Indonesian society, natural objects such asmountains, sea, and trees are often anthropomorphized. Anthropomorphism tendency islinked to one's moral behavior, including behavior towards nature. This paper aims toexamine the relationship between consumer's anthropomorphism of nature and his moralattitude toward nature, namely in the form of attitudes toward the green cause-relatedmarketing program. The results showed that anthropomorphism of nature positively affectsconsumer attitudes toward green cause-related marketing program, which are significantlymediated by environmental knowledge and green behavior.Keywords: anthropomorphism, green behavior, cause-related marketingAbstrak: Antropomorfisme didefinisikan sebagai pengenaan ciri-ciri manusia pada binatang,tumbuh-tumbuhan, atau benda mati. Pada masyarakat Indonesia, benda alam seperti gunung,laut, pohon seringkali diantropomorfiskan. Kecenderungan antropomorfisme mempunyaiketerkaitan dengan perilaku moral seseorang, termasuk perilaku terhadap alam. Penelitian inibertujuan untuk mengkaji keterkaitan antara antropomorfisme konsumen terhadap alamdengan sikap moralnya terhadap alam, yaitu dalam wujud sikap terhadap program causerelatedmarketing. Hasil menunjukkan bahwa antropomorfisme pada alam berpengaruhpositif terhadap sikap konsumen akan program cause-related marketing, yang secarasignifikan dimediasi oleh pengetahuan mengenai masalah lingkungan alam dan perilakuhijau.Kata kunci: antropomorfisme, perilaku hijau, cause-related marketing

PENGARUH EXPERIENTIAL MARKETING DAN CITRA MEREK TERHADAP KEPUASAN PENUMPANG KERETA API BISNIS Yasintha Soelasih
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.661 KB)

Abstract. The changes of railway management began in 2009 have brought manyimpact on train service both long distance train or commuter. These changes have animpact on the experience felt by passengers when using the train. And the image of thetrain has also changes executives, business or economics train. The changes made willhave an influence on consumer satisfaction. Therefore, it is interesting to do researchwith the theme of experiential marketing and brand image to satisfaction of trainpassenger on the railway business, especially in Java. Number of samples in this studyconsist of 400 respondents, with a simple random sampling. The results of reliabilityand validity testing on instrument it is reliable and valid. There are three hypothesestested, using structural equation modeling. The results of hypothesis test shows that thebrand image of the train has no effect on passenger satisfaction, while experientialmarketing test has an effect on passenger satisfaction of railway business.

Pembentuk Word of Mouth pada Perusahaan Penerbangan Bertarif Murah di Indonesia Yasintha Soelasih; Sumani Sumani
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

ABSTRACT: The purpose of this study is to examine the mediating effect of passenger satisfaction on service quality, fares and word of mouth on low-cost flights in Indonesia. The theory of this study is derived into the research model with the instruments used in compiling the questionnaire for primary data collection. Samples taken as many as 248 with the criteria samples have used low-cost flights in Indonesia. Sampling was conducted at Soekarno Hatta Cengkareng Airport, Indonesia with purposive sampling at three low-cost airlines. Instrument testing is done using reliability and validity test. For reliability, it uses Cronbach's alpha while for validity it uses confirmatory factor analysis. In the hypothesis test used SEM with Lisrel. Service quality has a direct and indirect effect on word of mouth. While the tariff does not have a direct or indirect effect on word of mouth. Passenger satisfaction as mediation variable is important in forming word of mouth, compared without the mediation variable. Passengers still measure the quality of service received with perceived satisfaction. Therefore airlines with low-cost airlines still need to pay attention to passenger satisfaction, not just at relatively cheap fares. ABSTRAK: Tujuan penelitian ini untuk mengkaji pengaruh mediasi kepuasan penumpang terhadap kualitas pelayanan, tarif dan wouth of mouth pada penerbangan bertarif murah di Indonesia. Kajian teori yang diturunkan kedalam model penelitian dengan instrument yang digunakan dalam menyusun kuesioner untuk pengambilan data primer. Sampel yang terambil sebanyak 248 dengan kriteria sudah pernah menggunakan penerbangan bertarif murah di Indonesia. Pengambilan sampel dilakukan di Bandara Soekarno Hatta Cengkareng, Indonesia dengan purposive sampling pada tiga perusahaan penerbangan bertarif murah. Dilakukan uji instrument dengan menggunakan reliabilitas dan validitas. Untuk reliabilitas maka menggunakan cronbach’s alpha sedangkan untuk validitas menggunakan confirmatory factor analysis. Pada uji hipotesis digunakan SEM dengan Lisrel. Kualitas pelayanan mempunyai pengaruh baik langsung maupun tidak langsung terhadap word of mouth. Sedangkan tariff tidak mempunyai pengaruh baik langsung maupun tidak langsung terhadap word of mouth. Variabel mediasi kepuasan penumpang penting dalam membentuk word of mouth, dibandingkan tanpa adanya variable mediasi. Penumpang tetap mengukur kualitas pelayanan yang diterima dengan kepuasan yang dirasakan. Oleh karena itu perusahaan penerbangan dengan konsep penerbangan bertarif murah tetap perlu memperhatikan kepuasan penumpang, bukan hanya pada tarif yang relative murah.

Customer Loyalty: The Difference between Full-Service Carriers and Low-Cost Carriers in Indonesia Yasintha Soelasih; Sumani Sumani
Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i1.6489

The level of competition in the aviation industry has increased since the regulation change in 1999. Aviationcompanies in providing services can be divided into three categories: full service, medium service, and no-frillsservice. Both Full-Service Carriers (FSCs) and Low-Cost Carriers (LCCs) experience a high level of competition.The research aimed to look at the differences in customer loyalty on domestic FSCs and LCCs in Indonesia.The differences were shown from testing the effect of service quality on customer loyalty mediated by customersatisfaction and behavioral intention to use. Respondents were FSCs and LCCs passengers. Samples were takenby purposive sampling. There were 522 respondents for FSCs and 529 respondents for LCCs were observed bydistributing questionnaires. Then, the research tested the validity and reliability of the variables using ConfirmatoryFactor Analysis (CFA), Composite Reliability (CR), and Average Variance Extracted (AVE). Structural EquationModeling (SEM) was also applied to examine the hypothesis. The results show the formation of customerloyalty from service quality, customer satisfaction, and behavioral intention to use on FSCs and LCCs. The mostsignificant factor is the behavioral intention in forming customer loyalty in FSCs and LCCs. Meanwhile, customersatisfaction does not influence customer loyalty for FSCs and LCCs.

ANALISIS PERILAKU PEMBELIAN IMPULSIF PRODUK FASHION DILIHAT DARI PERBEDAAN USIA Lily Suhaily; Yasintha Soelasih
Bina Ekonomi Vol. 18 No. 2 (2014)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

The purpose of this research is to analyse impulsive buying behavior of fashion product based on age differences. 260 questionnaires were distributed to respondents at Plaza Semanggi, Sudirman with random sampling method. The resut shows that no differences between young adults and maturity adults age toward impulsive buying behavior of fashion product.

Co-Authors Anastasia Tatik Hartanti, Anastasia Tatik Andriani, Oktavia Angwyn, Angeline Arya Abhirakshantu Mp, Putu Belycia, Cein Boni Jovianggi Budi Nugroho, Yohanes Arianto Chow, Aozora Valentinus Christiana Fara Dharmastuti, Christiana Fara Christine Winstinindah Sandroto Dwinita Laksmidewi Dwinita Laksmidewi Dwinita Laksmidewi, Dwinita EFENDI Febriyanti Nurcahya Ho, Shu-Hsun Johan, Philip Dave Lembana, Devi Angrahini Anni Lily Suhaily Lily Suhaily Lonardo Lonardo Lonardo Lonardo Madyakusumawati, Synthia Nugraha, Tristan Adi Nugroho, Yohanes Arianto Budi Pambudi, Rilo R. Aditya Gunawan, R. Aditya Raditya, Theresia Vania Reyner Jonathan Rilo Pambudi Silitonga, Frans Stevenardo H Sumani . Sumani Sumani Synthia Madyakusumawati Theja, Serafina Tristan Adi Nugraha Wijaya, Khatleen Winstinindah Sandroto, Christine Winstinindah-S, Christine Yasinta Ratna Esti Wulandari Yohanes Driyanto Yohanes Driyanto

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