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STRATEGI KOMUNIKASI DI DALAM ORGANISASI Sumani Sumani; Christine Winstinindah Sandroto; Yasintha Soelasih; Rilo Pambudi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i2.568-573

Abstract

Komunikasi dibutuhkan dalam organisasi. Baik komunikasi internal maupun eksternal. Perusahaan perlu mengelola komunikasi dengan baik supaya tujuan perusahaan dapat tercapai. Gugah Nurani Indonesia merupakan organisasi nir laba. Dimana organisasi tersebut dalam pendanaan tergantung dari donator. Oleh karena itu mereka perlu menjalin Kerjasama yang baik dengan stakeholders. Baik para donator maupun masyarakat binaannya. Tujuannya komunikasi yang terjalin dapat mendukung kegiatan organisasi. Ada system yang jelas dalam komunikasi.
Shaping Factor of the Normative Behavior of the Catholic Believers Driyanto, Yohanes; Soelasih, Yasintha
Humaniora: Journal of Indonesia Culture and Society Vol. 14 No. 2 (2023): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v14i2.8795

Abstract

The research aimed to examine the effect of Jesus’ communication, attitude, and action on the perception and normative behavior of Catholics. The level of interpretation and observance of the Canon Law by Catholic believers was relatively low. The Bible told about Jesus conveying His teaching by putting it down into communication, His way of having an attitude, and His example in taking action. The research was based on the cognitive-affective-conative model. Cognitive referred to knowledge or information conveyed commonly in communication, affective was related to emotion or feeling manifested in attitude, and conative was about doing or action. Normative behavior was the way people behave, taking the basis of their understanding and feeling in accordance with the Canon Law. The novelty of research on the application of the concept of consumer behavior in the life of the Church was based on the teachings of Jesus. Data collection was carried out by non-probability with purposive sampling. The questionnaires were distributed using G-form via WhatsApp, and 297 respondents participated. The data were then processed using Structural Equation Modeling with the Smart PLS 3.0 application to test the reliability, validity, and hypotheses. The results of the hypothesis test show that all are rejected. The variables of communication, attitude, action, believer’s perception, and normative behavior on the object of religion show that the theory of behavior on these variables does not support previous research.
Faktor-faktor yang membentuk green buying behavior tas belanja ramah lingkungan Tristan Adi Nugraha; Yasintha Soelasih
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.5633

Abstract

Environmental pollution that is happening is increasingly creating awareness on the consumer side. One of the causes of environmental pollution is the use of plastic bags. The use of plastic bags that are not environmentally friendly causes environmental damage. Therefore, it is necessary to change the use of inorganic plastic bags into environmentally friendly shopping bags. Changes in the use of environmentally friendly shopping bags can reduce the impact of environmental pollution. The purpose of this study was to investigate changes in green buying behavior in using eco-friendly shopping bags. Sampling used was purposive sampling and data collection using the G-form via Line and WhatsApp. The number of respondents who were taken was as many as 190 people. Hypothesis testing using the Structural Equation Model (SEM) with Smart-PLS software. The results of the study show that environmental concerns, perceived prices, and green products have an influence on green buying behavior. Meanwhile, perceived environmental responsibility has no influence on green buying behavior. The gender variable cannot moderate environmental concerns, perceived prices, green products, and perceived environmental responsibility towards green buying behavior. The results of this study indicate that environmental concern causes consumer buying behavior to change to products that are environmentally friendly. That the price perception for environmentally friendly products is felt by consumers accordingly so that their behavior changes to environmentally friendly products. Nevertheless, the variable perceived environmental responsibility cannot change consumer buying behavior. Changes in green buying behavior are not distinguished by gender. Companies engaged in the field of eco-friendly shopping bags have opportunities due to consumer awareness of using environmentally friendly shopping bags.