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All Journal Media Penelitian dan Pengembangan Kesehatan Journal of the Medical Sciences (Berkala Ilmu Kedokteran) Harmonia: Journal of Research and Education Jurnal Pendidikan Teknik Mesin KONSELI: Jurnal Bimbingan dan Konseling (E-Journal) Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan CEMARA JEA17: Jurnal Ekonomi Akuntansi Arty: Jurnal Seni Rupa Educational Management The Journal of Educational Development Ekspektra: Jurnal Bisnis & Manajemen JTP - Jurnal Teknologi Pendidikan Public Health Perspective Journal Edsence: Jurnal Pendidikan Multimedia Journal of Vocational and Career Education Tarjih: Agribusiness Development Journal Journal of Applied Agricultural Science and Technology Mestaka: Jurnal Pengabdian Kepada Masyarakat Agriculture and Socio-Economic Journal Educational Management
Soesanto Soesanto
Prodi Pendidikan Teknik Mesin Universitas Negeri Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Mechanical Engineering Neuroscience Public Health Social Sciences Other

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Journal : Tarjih: Agribusiness Development Journal

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Analysis of the relationship between Co-Created Value, Consciousness Value, Perceived Economic Value, and Customer Loyalty Layout Soesanto, Soesanto
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.845

Abstract

This study examines the simultaneous impact of Co-creating Customer Value (CCV), Value Consciousness (VC), and Perceived Economic Value (PEV) on Customer Loyalty (CL) within the Service-Dominant Logic (SDL) framework, highlighting the importance of customer loyalty amidst intense business competition. This study aims to analyze the partial and simultaneous effects of co-created value, value consciousness, and perceived economic value on customer loyalty toward eco-friendly flavored products, while also examining whether environmentally conscious consumers are more responsive to these variables, offering strategic insights for enhancing customer loyalty. This study addresses a theoretical gap in the literature by exploring the individual dimensions of the three elements, which have only been examined separately in prior research. A survey-based quantitative approach was used, with 150 respondents from the retail sector analyzed through multiple linear regression. The results show that the three independent variables have a unidirectional relationship with the dependent variable CL, which is significant regarding zinc. It is concluded that CCV, VC, and PEV significantly affect CL in terms of zinc. Individually, PEV provides the highest number in its influence, followed by VC, while CCV, although small, can adjust in the influence of combination. These findings support the concept of value-in-context, affirming that interaction value, benefit awareness, and economic perception determine customer loyalty. Theoretically, this study enhances the understanding of the multi-dimensional impact of value on customer loyalty, while managerially, it urges companies to emphasize economic benefits, strengthen co-creation, and communicate value effectively.
Co-Authors - Kardoyo Adha Rahmayati, Dina Aditya, Dipa Agus Supriyanto Ajie, Gregorius Rohastono Ajie, Gregorius Rohastono Alam, Mega Citra Alam, Megawati Citra Alfarisy, Fariz Kustiawan ANGGA MARTHA MAHENDRA, ANGGA Arief Yulianto Bambang Kuswanto Bambang Sukana Budi Laksono Budi Utomo Budi Utomo Budiman, Febrian Arif De Vega, Steffan Albert Yoni Desy Karlita Sari Dewi, Yuni Rosita Dimas Ganda Permana Putra Dimas Panji Yunata, Dimas Panji Dwi Widjanarko Dwi Yuwono Puji Sugiharto, Dwi Yuwono Puji Dyah Rachmawatie, Agnees Edison, Feramida Yuliya Eko Haryanto Eko Raharjo Eko Sugiarto Endah Kusumaningtyas, Dewi Fahrur Rijal Ardiyanto Fathur Rokhman Fitriyani, Zenita Afifah Haryono Haryono Hayumita, Yantri Ida Nilawati Ignatius Bambang Sugiharto, Ignatius Bambang Ikka, Ni Dewi Ambal KHOIRUL ANAM Khusumawati, Titik Kusairi, Muhammad Kusnindar Atmosukarto Kustiawan, Fariz Lestari, Pipit Indra Made Sudana, I Maman Rahman, Maman Mariyati Deliana, Sri Martuti, Martuti Martuti, Martuti Masruki Masruki, Masruki Mohammad Rondhi Mujahirin Tohir, Mujahirin Mulawarman Mulawarman Mulyono, Joko Sri Mursidah Waty Mustaan, Arbikhan Noor Hudallah Novita, Mega D novita, mega darmi Nur Farida Kusumawati Putri, Swanda Yonia R. Pramono, R. Rahman, Athian, Muhammad Rusdarti - Sidyawati, Lisa Sri Hartini Sri Maryati Deliana, Sri Maryati Sri Purwanti Sri Soewasti Srimulyono, Joko Sudijono Sastroatmodjo, Sudijono Sugeng Wijaya, Prawiti Sugiharto, Dwi Puji Yuwono Supraptono Supraptono, Supraptono Suwito Eko Pramono syakir syakir Titi Prihatin Tjetjep Rohendi Rohidi, Tjetjep Rohendi Udi Utomo Wahyu Hardyanto Wahyu Lestari Wahyudhiana, Wahyudhiana Wahyudhiana, Wahyudhiana Widiar, Restu Woro Kasmini, Oktia Yuni Wijayanti Yuniar, Kiki Zainal Arifin