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PERANCANGAN STRATEGI PROMOSI MARTABAK SARI SUNDA PAK WAWAN BANDUNG Machjudin, Adam Kenzulwalid; Machfiroh, Runik; Aulia, Rahmiati
eProceedings of Art & Design Vol. 11 No. 3 (2024): Juni 2024
Publisher : Telkom University

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Abstract

Muncul banyak-nya outlet Martabak di Bandung dengan jenis yang bervariatif, mereka berlomba-lomba untuk bersaing di era digital ini guna menggaet target audiens lebih luas lagi, Menurut Nursani, (2023) ditambah munculnya tren varian martabak tipis kering dan martabak dengan topping kekinian membuat persaingan martabak di kota Bandung kian kompetitif. Persaingan usaha yang kompetitif dan bervariatif ini membuat sebagian pelaku usaha terutama di era digital seperti saat ini dituntut untuk bisa beradaptasi terhadap situasi. salah satu Perusahaan yang terdampak persaingan ini adalah Perusahaan Martabak Sari Sunda Pak Wawan. Penjualan yang tidak stabil karena persaingan, kurangnya promosi terutama pada media sosial, kebutuhan konsumen terhadap suatu produk yang merubah habit Masyarakat, dan kurangnya menunjukkan ciri khas identitas seperti Tagline, Simbolisme, dll yang mempengaruhi penjualan usaha ini. Maka dari itu, Penulis melalukan perancangan strategi promosi melalui media visual kreatif dengan menggunakan media digital dan media cetak sebagai media pendukung yang relevan dan efektif digunakan di era digitalisasi untuk promosi Martabak Sari Sunda Pak Wawan. Metode yang digunakan dalam penelitian ini adalah SWOT, AISAS, dan AOI dengan hasil perancangan media utamanya adalah <Sharing Experience= melalui platform media sosial Tiktok dan Instagram sebagai sarananya. Kata kunci : strategi promosi, martabak sari sunda pak wawan, AISAS, sharing experience
NAVIGATING THE LANDSCAPE OF HIGHER EDUCATION IN THE 21ST CENTURY: CHALLENGES, INNOVATIONS, AND FUTURE PERSPECTIVES Judijanto, Loso; Nina Triolita; Runik Machfiroh; Mohammad Kus Yunanto; Siminto, Siminto
International Journal of Teaching and Learning Vol. 2 No. 1 (2024): JANUARY
Publisher : Adisam Publisher

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Abstract

This article delves into the evolving landscape of 21st-century higher education, spotlighting challenges, innovative approaches, and prospects. As technology, globalization, and societal shifts redefine education, institutions and educators grapple with opportunities and complexities. Digital transformation takes precedence, reshaping teaching through technology integration and online platforms, demanding a reevaluation of methodologies and an address of the digital divide for equitable access. Diverse learning modalities, such as active learning and interdisciplinary education, emerge as crucial components, recognizing the varied ways students absorb knowledge. Institutions are urged to rethink curricula, emphasizing the need for dynamic structures that foster critical thinking and adaptability, preparing students for a rapidly changing world. Lifelong learning gains prominence, acknowledging education's continual relevance and the necessity for a skill set adaptable to evolving job markets. Inclusivity and diversity become central themes, emphasizing the creation of environments celebrating differences and promoting innovation. This exploration offers insights and recommendations, guiding stakeholders—educators, institutions, and policymakers—through the intricacies of this transformative era. Ultimately, it envisions a higher education landscape that is adaptive and inclusive and equips students for a future characterized by dynamic change.
INCLUSIVE EDUCATION IN MADRASAH: CHALLENGES AND IMPLEMENTATION STRATEGIES Suaidi; Ulfah Umurohmi; Runik Machfiroh; Rahma Helal Al_ Jbour
International Journal of Teaching and Learning Vol. 2 No. 4 (2024): APRIL
Publisher : Adisam Publisher

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Abstract

Inclusive education in the madrasah is an increasingly important topic in today's educational context. This article discusses the challenges and strategies of implementing inclusive education in madrasah. The method of research carried out is the study of literature by searching for literature that fits the context of research. The research finds that the main challenges facing inclusive education in the madrasah are related to a lack of understanding and awareness of inclusive education, as well as a shortage of adequate resources and facilities. To address these challenges, implementation strategies are needed, including improved understanding through training for educators and collaboration between madrasas, parents, and associated institutions. Then, another challenge is the adoption of individualization and differentiation learning approaches also needed to support student diversity. By identifying challenges and implementing appropriate implementation strategies, inclusive education in the madrasah can be more effective and successful in supporting the learning success of all students.