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PERANCANGAN ACTIVATION DEOREX DRYMAX “PROTECTION FOR ALL DAY CONFIDENCE” DALAM MENINGKATKAN AWARENESS DI KOTA JAKARTA Addin Muhammad Amin; Runik Machfiroh; Aisyi Syafikarani
eProceedings of Art & Design Vol. 13 No. 1 (2026): Februari 2026
Publisher : Telkom University

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Abstract

Fenomena bau badan dan keringat berlebih menjadi masalah umum, terutama bagipekerja korporat Jakarta dengan aktivitas tinggi. Kondisi ini menimbulkan ketidaknyamanandan menurunkan produktivitas. Salah satu solusi efektif adalah penggunaan produkantiperspirant seperti Deorex DryMax yang diklaim mampu mencegah keringat berlebih danbau badan hingga lima hari. Namun, banyak pekerja korporat masih asing dengan jenisproduk ini, yang menunjukkan kurang maksimalnya aktivitas promosi Deorex DryMax.Penelitian ini bertujuan merancang strategi kampanye iklan promosi untuk memperkenalkanDeorex DryMax sebagai preferensi baru dalam mengatasi permasalahan tersebut. Fokusutamanya adalah merancang media promosi berupa event talkshow sebagai wadahkomunikasi langsung antara produk dan audiens. Strategi promosi dirancang berdasarkandata kualitatif melalui observasi, kuesioner, wawancara, analisis AOI, AISAS, dan studipustaka guna menciptakan pendekatan yang efektif dan relevan. Diharapkan hasil strategi inidapat meningkatkan pengetahuan dan minat audiens terhadap Deorex DryMax sebagai solusiantiperspirant pilihan, serta membantu produsen memperkuat positioning di segmen pasarpekerja korporat Jakarta.Kata kunci: Deorex DryMax, ASAS, Antiperspirtant, Pekerja Korporat, Strategi Promosi
PERANCANGAN IKLAN FITBAR PROTEIN BAR “GERAK BEDA, ENERGI YANG SAMA” UNTUK MENINGKATKAN BRAND AWARENESS DI KOTA JAKARTA DAN BANDUNG Yassir Darajatin; Runik Machfiroh; Aisyi Syafikarani
eProceedings of Art & Design Vol. 13 No. 1 (2026): Februari 2026
Publisher : Telkom University

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Abstract

Kesadaran terhadap gaya hidup sehat pasca pandemi mendorong konsumsicamilan sehat seperti protein bar. Fitbar Protein Bar hadir sebagai solusi, namun brandawareness-nya masih rendah dibandingkan kompetitor seperti Soyjoy. Penelitian inibertujuan merancang strategi kampanye promosi dengan pendekatan AISAS (Attention,Interest, Search, Action, Share) untuk meningkatkan brand awareness di kalanganmasyarakat urban usia 18–35 tahun. Metode penelitian bersifat kualitatif deskriptifdengan teknik studi pustaka, observasi, wawancara, dan kuesioner. Hasil akhir berupastrategi komunikasi terintegrasi pada media digital dan konvensional yang disesuaikandengan perilaku digital target audiens.Kata Kunci: Brand Awareness, Gaya Hidup Sehat, AISAS, Kampanye Iklan, Fitbar Protein Bar
Perancangan Iklan Skintific All Day Light Sunscreen Mist "Perlindungan Maksimal dalam Satu Semprotan" untuk Meningkatkan Awareness di Kota Bandung Keisya Regina Putri Wisaksono; Runik Machfiroh; Aisyi Syafikarani
eProceedings of Art & Design Vol. 13 No. 1 (2026): Februari 2026
Publisher : Telkom University

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Abstract

Brand awareness terhadap produk Skintific All Day Light Sunscreen Mist diBandung masih tergolong rendah, meskipun tingkat kesadaran mahasiswa terhadappentingnya perlindungan kulit dari paparan sinar UV terus meningkat. Hal inimenunjukkan adanya peluang strategis untuk memperkenalkan dan memperkuat posisibrand di kalangan mahasiswa. Penelitian ini bertujuan untuk merancang kampanye digitalyang efektif dan relevan bagi mahasiswa berusia 19 hingga 23 tahun sebagai target utama.Penelitian dilakukan dengan metode kualitatif melalui studi pustaka, wawancaramendalam, observasi langsung, serta penyebaran kuesioner untuk menggali persepsi danperilaku konsumen. Analisis data menggunakan pendekatan SWOT untuk memetakankekuatan dan tantangan brand, AISAS untuk memahami pola perilaku konsumen digital,dan AOI (Area of Interest) untuk menentukan titik sentuh komunikasi yang tepat. Hasilpenelitian menghasilkan rancangan kampanye promosi terintegrasi melalui media sosial,media luar ruang, serta penyelenggaraan event fun run. Kampanye ini tidak hanyabertujuan untuk meningkatkan brand awareness, tetapi juga memberikan edukasi danmembangun keterikatan emosional yang lebih kuat antara konsumen muda dengan brandSkintific.Kata kunci: brand awareness, kampanye digital, sunscreen mist, mahasiswa, Bandung
SUSTAINABLE FUTURE: ENVIRONMENTAL POLICY FOR A GREENER EARTH Edy Sony; Runik Machfiroh; I Wayan Gede Suacana; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 12 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Environmental policy will realize environmental protection and management that always considers every activity if we want to utilize natural resources and the environment to meet our needs. For this reason, the aim of environmental protection and management is fundamentally in the area of legal methods, so that policy officials responsible for the environment can interpret, understand and implement the law. The effectiveness of environmental protection policies also includes the development of legal instruments that support the application of the principles of sustainability, integration and shared responsibility in managing natural resources. We are all responsible for providing a better future for future generations. A greener, healthier and fairer future. With a healthy environment, we can give them the opportunity to experience a quality life, like the one we feel today. We must ensure that we do not steal their future, but leave a valuable legacy of a healthy and sustainable environment. This article employs a form of literature review that includes hypotheses pertaining to the issue under investigation. This study examines the implications environmental policies have on the environment, effective methods for formulating and implementing environmental policies, the effectiveness and impact of current environmental policies, and recommended environmental policies for a greener future.
NAVIGATING THE LANDSCAPE OF HIGHER EDUCATION IN THE 21ST CENTURY: CHALLENGES, INNOVATIONS, AND FUTURE PERSPECTIVES Loso Judijanto; Nina Triolita; Runik Machfiroh; Mohammad Kus Yunanto; Siminto
International Journal of Teaching and Learning Vol. 1 No. 5 (2024): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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This article delves into the evolving landscape of 21st-century higher education, spotlighting challenges, innovative approaches, and prospects. As technology, globalization, and societal shifts redefine education, institutions and educators grapple with opportunities and complexities. Digital transformation takes precedence, reshaping teaching through technology integration and online platforms, demanding a reevaluation of methodologies and an address of the digital divide for equitable access. Diverse learning modalities, such as active learning and interdisciplinary education, emerge as crucial components, recognizing the varied ways students absorb knowledge. Institutions are urged to rethink curricula, emphasizing the need for dynamic structures that foster critical thinking and adaptability, preparing students for a rapidly changing world. Lifelong learning gains prominence, acknowledging education's continual relevance and the necessity for a skill set adaptable to evolving job markets. Inclusivity and diversity become central themes, emphasizing the creation of environments celebrating differences and promoting innovation. This exploration offers insights and recommendations, guiding stakeholders—educators, institutions, and policymakers—through the intricacies of this transformative era. Ultimately, it envisions a higher education landscape that is adaptive and inclusive and equips students for a future characterized by dynamic change.
INCLUSIVE EDUCATION IN MADRASAH: CHALLENGES AND IMPLEMENTATION STRATEGIES Suaidi; Ulfah Umurohmi; Runik Machfiroh; Rahma Helal Al_ Jbour
International Journal of Teaching and Learning Vol. 1 No. 10 (2024): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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Abstract

Inclusive education in the madrasah is an increasingly important topic in today's educational context. This article discusses the challenges and strategies of implementing inclusive education in madrasah. The method of research carried out is the study of literature by searching for literature that fits the context of research. The research finds that the main challenges facing inclusive education in the madrasah are related to a lack of understanding and awareness of inclusive education, as well as a shortage of adequate resources and facilities. To address these challenges, implementation strategies are needed, including improved understanding through training for educators and collaboration between madrasas, parents, and associated institutions. Then, another challenge is the adoption of individualization and differentiation learning approaches also needed to support student diversity. By identifying challenges and implementing appropriate implementation strategies, inclusive education in the madrasah can be more effective and successful in supporting the learning success of all students.
Internalisasi Nilai dan Kontrol Sosial Berbasis Simbol dalam Praktik Songko’ Recca Bugis Saleh, Adnan Achiruddin; Fajriani, Nurul; Jayadi, Nur Syafhirah Syam; Alfatir, M.; Machfiroh, Runik
Journal of Society Counseling Vol. 4 No. 1 (2026): Journal of Society Counseling
Publisher : Scidacplus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59388/josc.v4i1.855

Abstract

This study examines the role of songko’ recca, a traditional Bugis headwear, as a mechanism of value internalization and informal social control within the community. Using a qualitative case study approach, data were collected through semi-structured interviews, observation, and visual documentation. The findings reveal that songko’ recca functions beyond a cultural or religious symbol, serving as a medium through which social and religious values are internalized into individual consciousness. Through repeated use and shared meanings, the symbol fosters self-regulation, encouraging individuals to align their behavior with societal norms. Additionally, songko’ recca operates as an informal social control mechanism by generating social expectations, symbolic surveillance, and collective judgment in everyday interactions. The study demonstrates that symbolic practices can simultaneously shape internal awareness and regulate external behavior. Theoretically, this research integrates perspectives of symbolic interactionism, value internalization, and social control to explain how cultural symbols function as active agents in social life. Practically, the findings highlight the potential of culturally embedded symbols in developing context-based approaches within Community Counseling and Cross-Cultural Counseling. This study contributes to expanding the understanding of religious symbols as dynamic mechanisms for psychosocial regulation in society.
EAZY Digital Accreditation System Evaluation and its Contribution to Digital Citizen: Evidence from POLTESA Machfiroh, Runik; Fauzi, Akhmad; Murti, Yusza Reditya; Syuhada, Hasbi
Advance Sustainable Science Engineering and Technology Vol. 8 No. 2 (2026): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i2.2517

Abstract

Accreditation processes in higher education institutions are often inefficient, particularly in border regions like Indonesia, where limited infrastructure and resources pose significant challenges. This study evaluates the EAZY Digital Accreditation System at POLTESA, a State Polytechnic in West Kalimantan one of border region of Indonesia. using a mixed-methods approach and Social Return on Investment (SROI) analysis to assess its operational and social impacts. The research combines qualitative stakeholder surveys with quantitative SROI metrics to measure efficiency gains and cost savings. Key findings reveal an SROI ratio of 3.948:1 in Year 1, increasing to 11.1:1 by Year 3, along with IDR 592 million in savings. The results highlight the system’s success in improving accreditation efficiency, offering valuable lessons in digital transformation. Furthermore, the implementation of the digital accreditation system enhances digital citizenship by fostering greater transparency, accountability, and participatory governance in educational institutions. These findings suggest that digital accreditation systems can be scaled to other institutions, bridging gaps in educational quality and supporting national resilience.
Visual Design Elements for Dyslexia-Friendly Reading Materials: A Systematic Literature Review Elma, Khalda Rafifah; Rachmawanti, Ranti; Machfiroh, Runik
AL-ISHLAH: Jurnal Pendidikan Vol 18, No 2 (2026): In Progress June 2026
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v18i2.9416

Abstract

Dyslexia is a specific learning disorder that affects word recognition, reading fluency, and text comprehension. Although previous systematic reviews have discussed dyslexia-related reading interventions and typographic factors, limited synthesis has integrated typography, layout, color contrast, and illustrations into practical visual design guidelines for children’s reading materials. This study aimed to identify visual design elements that support reading accessibility for children with dyslexia and to formulate evidence-based guidelines for classroom use. A Systematic Literature Review was conducted using the PICO framework and PRISMA protocol. Articles published between 2010 and 2025 were searched in five reputable international academic databases. Studies were included when they examined visual design elements in relation to dyslexia, child readers, readability, reading orientation, visual comfort, or comprehension. Studies were excluded when they were not empirical, did not focus on dyslexia, involved adult participants only, or were unavailable in full text. The quality of eligible studies was appraised using predefined criteria covering relevance, methodological clarity, data validity, and reporting transparency. Twenty-one articles met the inclusion criteria. The most consistent findings indicate that increased font spacing, adequate line spacing, simple layouts, clear text hierarchy, and moderate contrast improve readability, reading orientation, and visual comfort. Color and illustrations showed supportive effects when used selectively and without visual distraction. This review proposes Visual Design Guidelines for Dyslexia-Friendly Reading Materials that can guide teachers, designers, and publishers in preparing worksheets, classroom handouts, textbooks, and digital reading materials. The review also identifies research gaps related to classroom implementation and empirical validation of these design guidelines.