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Muhammad Furqan
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Neuroscience Public Health Social Sciences Veterinary Other

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EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES Muhammad Furqan; Mariyudi; T.Edyansyah; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 4 (2023): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i4.150

Abstract

This study aims to determine the effect of product quality, promotion, Brand Image and Brand Trust on purchasing decisions for Toyota cars (a case study of the Toyota Avanza in Lhokseumawe City Communities). The research method in preparing this thesis uses quantitative research methods. The sampling method uses a non-probability sampling method, because the population studied is infinite (a population whose number and identity of population members is unknown). The results of the conclusion obtained that. The product quality variable concludes that Ho1 is rejected and Ha1 is accepted, so it is in accordance with the decision that the variable X1 has no effect on the Toyota Avanza Car Purchase Decision for the Community in Lhokseumawe City, while for the promotion variable, Brand Image and Brand Trust partially affect purchase decisions.
Co-Authors Agus Ramadhan Aliem Bahri Anin Asnidar Azkia Aulia Fitra Soedarman Djamdjuri, Dewi Suriyani Duski Samad Ellyza Fazlylawati Endah Nurwulan Fatima Baen Herdini , Herdini HeriPurwanto Sidiq Heriyana Ilman Arif Aritonang Jeni Mandala Saputra Juliana Batubara Lalu Agus Pujiartha Lulu Chotim Amsari Mahendra Adhi Nugroho Mariyudi Muhammad Barry Mahmudi Muhammad Ghusan Azry Muhammad Hamzah Naufal Nandita Firsty Nurfarida Deliani Pratama, Urip Puti Andiny Rahmad Syah Putra Safitri, Debby Endayani Sakdiah Sefi Ratiwi Sri Astuti Sukma Purnama Sidhi T. Edyansyah, T. Edyansyah Teodhora, Teodhora TR Keumangan Zubaidah Zulheldi