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Journal : IIJSE

Engaging Generation Z with Virtual Heritage: How Authenticity and Telepresence Drive Continuance Intention Abas, Novel Idris; Puspawati, Dewita; Mardalis, Ahmad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8607

Abstract

In response to the declining interest of Generation Z in heritage tourism, Virtual Reality (VR) technology offers a promising solution to revive cultural appreciation. This study aims to test a behavioral model that explains the driving factors of continuance intention towards virtual heritage tourism platforms among this demographic. Adopting the Stimulus-Organism-Response (S-O-R) framework, quantitative data were collected from 195 Generation Z respondents in Indonesia through an online questionnaire and analyzed using PLS-SEM. The analysis results show that authenticity and interactivity (stimulus) have a significant positive effect on continuance intention (response), both directly and indirectly through the key mediating role of telepresence (organism). Specifically, authenticity was found to be the strongest predictor in creating telepresence. This study concludes that to ensure long-term engagement, virtual heritage experiences must focus on providing authentic and immersive content, instead of simply relying on the novelty of the technology itself.
Co-Authors A'zizah, Laila Osiana Fitria Adinata, Alberta Afif Faishal Aflir Nuryulia Praswati Aflit Nuryulia Praswati Ahmad Mardalis, Ahmad Ajiputra, Alfian Faqih Alfandi Rico Yohanda Angellia, Anggi Anton Agus Setyawan Asykaruddin, Muhammad Azmi Nur Bayu Suseno Candra Kusuma Wardana Candra Kusuma Wardana, Candra Kusuma Choirunnisa, Bella A. Dewita Puspawati Diah Priyawati Fadlan Hasan Nurdiansyah Farid Adi Prasetya Fiska Puspa Arinda Fuad Hudaya Fatchan Hasna Asih Namiroh Helmi Imaduddin Huni Sri Runing Sawitri Ihsan Cahyo Utomo Imaduddin , Helmi Inaszahira, Afny Al Fath Inayati, Nurul Latifatul Ismail, Lentera Tazkiya Isnaya Arina Hidayati Jati Waskito Jumadi, Jowasrian Khanun Roisatul Ummah Kurnia Rina Ariani Kurniawan, Muhammad Randhy Kusuma Wijayanto, Kusuma Kusumawati, Rita Laila Oshiana Fitria A’zizah Liana Mangifera Lintang Kurniawati Listy, Sheila Rizqya Lusi Nuryanti M. Sholahuddin Mahasri Shobahiya, Mahasri Maishita, Chandra Bella Mirzam Arqy Ahmadi Muhammad Arkan Setyawan Muhammad Randhy Kurniawan Muhammad Wahyuddin Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Nugroho, Dhita Ade Nur Achmad Oktaviyani, Dina Ovi Itsnaini Ulynnuha Praswati , Aflit Nuryulia Puspawati , Dewita Qudsiyah, Yusfina Sekar Rahma Ayuningtyas Fachrunisa Rahmawati, Rara Yuni Raihani, Dzikra Riani, Lencia Putri Septa Rini Kuswati Riski Apriliani Rita Wijayanti S Soepatini Saputro, Diky Adi Septa Riani, Lencia Putri Sina, Helmia Khalifah Sisca Dian Rahmawati Siti Rokhmah Wafiatun Mukharomah Wafiatun Mukharomah Wardana, Arfi Agustian Widowati Dian Permatasari Wiyadi, W Zulfa Irawati, Zulfa