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Journal : COVIT

ANALISA PELUANG DAN STRATEGI UKM dan UMKM DI ERA DIGITAL 4.0 BAGI MASYARAKAT SORKAM TENGAH Fauziah Nur Simamora; Jeniusman Ahmad Hutagalung; Heriyawan Hutagalung
COVIT (Community Service of Health) Vol. 3 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v3i1.14216

Abstract

As UKM and UMKM, they must be worried about being displaced due to increasingly tight competition in business. can be seen from the fundamental challenges in the industrial world such as logistics costs, energy costs, and other things that affect production costs. But actually there is nothing that MSMEs or businesses with a larger scale need to fear. The existence of UMKM in rural areas also needs to be maintained, so that they can absorb productive age workforce. This can be done simultaneously with creating a transformation in marketing the form of business it has, especially UMKM. Sorkam is a sub-district in Central Tapanuli Regency, North Sumatra, Indonesia. The capital of this sub-district is in the Sorkam sub-district. The population of this sub-district in 2021 is 16,511 people, with a population density of 205 people/km². the people in Sorkam Tengah village have home-based businesses such as cassava chips, chips made from salted fish, and various types of Sorkam specialties. This is a local product that needs to be developed by utilizing the results of natural sources that support the regional economy. Keywords: UKM and UMKM, business opportunities, Revolution 4.0
Sosialisasi Penggunaan Tata Bahasa Yang Baik Dalam Meningkatkan Pemasaran Produk Ekonomi Di Kelurahan Padang Masiang Kecamatan Barus Kabupaten Tapanuli Tengah Heriyawan Hutagalung; Jeniusman Ahmad Hutagalung; Fauziah Nur Simamora; Mhd. Safwan Koto
COVIT (Community Service of Health) Vol. 3 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v3i1.14374

Abstract

The objectives of implementing the community partnership program (PKM) service are (1) understanding PKM in the Padang Masiang Village community, (2) understanding in socialization in the Padang Masiang Village community, (3) understanding the importance of using good grammar in improving the marketing of economic products in the Padang Masiang sub-district. The method of implementing activities using good grammar in increasing the marketing of economic products includes several stages, namely: (1) Preliminary Stage, (2) Socialization and Audience Stage, (3) Final Evaluation Stage. The result of this activity is that the community understands how important it is to use good language in increasing the marketing of economic products in the Padang Masiang sub-district. The PKM community service partner is Padang Masiang Village, Barus District, Central Tapanuli Regency. This program is carried out as an effort to increase public knowledge in increasing product marketing and improving the economy of local residents. Keywords : Marketing, Product, Grammar
Pembuatan Japanese Fruit Sandwich bagi Masyarakat Kelurahan Padang Masiang Kecamatan Barus Kabupaten Tapanuli Tengah Jeniusman Ahmad Hutagalung; Heriyawan Hutagalung; Fauziah Nur Simamora; Mhd. Safwan Koto
COVIT (Community Service of Health) Vol. 3 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v3i1.14403

Abstract

The objectives of implementing this community partnership program (PKM) service are (1) understanding PKM in the midst of the Padang Masiang Village community, (2) understanding in making Japanese fruit sandwiches in the midst of the Padang Masiang urban village community, (3) understanding the importance of developing economic potential in Padang Masiang Village. sir . The method for implementing Japanese fruit sandwich making activities includes several stages, namely: (1) Introduction Stage, (2) Socialization and Audience Stage, (3) Japanese fruit sandwich making training stage. 4) Final Evaluation Stage. The result of this activity is that the community knows how to make Japanese fruit sandwiches and can improve the economy in the Padang Masiang sub-district. The PKM community service partner is Padang Masiang Village, Barus District, Central Tapanuli Regency. This program is carried out as one of the efforts to add insight to the community in improving the economy of the surrounding community. Keywords: Fruit, Making, Sandwich