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Performance Evaluation of Sharia Economics Study Program, Faculty of Economics and Islamic Business, State Islamic Institute of Purwokerto Jamal Abdul Aziz; Sulasih Sulasih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5716

Abstract

Performance evaluation is needed by each Study Program to understand the achievement of advantages and at the same time the weaknesses and shortcomings of targets that have not been achieved. In addition, the evaluation of the study program's performance is also one of the requirements for applying for accreditation. This research focuses on evaluating the performance of the Islamic Economics Study Program IAIN Purwokerto in 2018-2019 by basing it on the Study Program accreditation instrument from BAN-PT. This research only reveals quantitative data as requested in the LKPS instrument. Data analysis was carried out using an assessment instrument from BAN-PT in the form data category, which was about half of the overall assessment items on the instrument. Based on real data in the field, the average score is 3 (very good). With quantitative data like this, even harder efforts are needed to be able to increase the score in order to achieve excellence.
The Role of Perceived Business Value in Mediating the Use of Social Media on the Marketing Performance of MSMEs in Banyumas, Indonesia: Partial Least Square Approach Sulasih Sulasih; Sarpini Sarpini; Sidik Rohiwan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7579

Abstract

The use of media is goal-oriented and motivational according to the needs of MSMEs in choosing media, including marketing products, establishing communication with consumers, and accessing information. This type of research is quantitative while the sampling technique uses Lemeshow with a purposive sampling method. The results of this study indicate that the use of social media affects performance and also the perception of business value from the use of social media. Meanwhile, perceived business value also has a positive and significant impact on business performance. Furthermore, perceived business value is also able to significantly mediate the influence of social media use on business performance. These results confirm that good use of social media can increase and strengthen the business value felt by MSME actors in Banyumas, which will also have an impact on improving business performance. The originality of this research uses perceived business value variables which are rarely studied in the MSME context. In general, perceived business value is usually implemented in companies, while MSME businesses also need to understand that with good use of social media, the perceived business value will also increase and will have an impact on marketing performance. This study is expected to make a significant contribution to MSME owners in understanding the extent to which social media use plays a role in MSME performance through Perceived Business Value. The greater the benefits felt by MSMEs related to the use of social media, the higher their performance.