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All Journal Journal The Winners Jurnal Keperawatan dan Kesehatan Masyarakat CENDEKIA UTAMA el-Jizya: Jurnal Ekonomi Islam Jurnal Ilmiah Administrasi Publik (JI@P) MUSLIM HERITAGE: JURNAL DIALOG ISLAM DENGAN REALITAS Jurnal ORTOPEDAGOGIA Jurnal Manajemen Indonesia ADMINISTRASI PUBLIK Jurnal Basicedu Referensi : Jurnal Ilmu Manajemen dan Akuntansi Performance JCRS (Journal of Community Research and Service) JBIMA (Jurnal Bisnis dan Manajemen) Jurnal E-Bis: Ekonomi Bisnis Al-Mal:Jurnal Akuntansi dan Keuangan Islam Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Islamic Business and Economics (IJIBE) Mabsya : Jurnal Manajemen Bisnis Syariah Journal Mathematics Education Sigma [JMES] Didaktika Disclosure: Journal of Accounting and Finance Journal of Management and Islamic Finance JAMAIKA: Jurnal Abdi Masyarakat Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Basicedu Innovative: Journal Of Social Science Research DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Muslim Heritage INASJIF Miftah Jurnal Sains Student Research Jurnal Pajak dan Analisis Ekonomi Syariah Jurnal Ekonomi, Akuntansi dan Perpajakan
Sulasih Sulasih
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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IDENTIFIKASI KEPUTUSAN PEMBELIAN PADA APLIKASI MARKETPLACE DI MASA PANDEMI COVID-19 MELALUI ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN ONLINE VLOGGER REVIEW Sulasih Sulasih; Weni Novandari; Suliyanto Suliyanto; Anggita Syafni Aulia
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 2 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

The purpose is to identify purchasing decisions on marketplace applications during the Covid 19 pandemic through online customer reviews, online customer ratings and online vlogger reviews. This type of research is quantitative with purposive sampling and accidental sampling techniques and multiple linear regression data analysis techniques. The results of this study indicate that online customer review (X1) has a positive influence on purchasing decisions. Where online customer review (X1) can be used as a benchmark for respondents to make purchasing decisions. In addition, online customer rating (X2) has a positive influence on purchasing decisions. Where online customer rating (X2) can be used as a benchmark for respondents to make purchasing decisions. The online vlogger review variable (X3) has a positive influence on purchasing decisions. Where online vlogger review (X3) can be used as a benchmark for respondents to make purchasing decisions. Simultaneously shows that the independent variables online customer review (X1), online customer rating (X2) and online vlogger review (X3) affect the dependent variable on purchasing decisions (Y) on marketplace applications during the Covid-19 pandemic.
IDENTIFIKASI KEPUTUSAN PEMBELIAN PADA APLIKASI MARKETPLACE DI MASA PANDEMI COVID-19 MELALUI ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN ONLINE VLOGGER REVIEW Sulasih, Sulasih
DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan) Vol. 7 No. 2 (2021): Jurnal DINAMIKA
Publisher : DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan)

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Abstract

Tujuan untuk mengidentifikasi keputusan pembelian pada aplikasi marketplace di masa pandemi Covid 19 melalui online customer riview, online customer rating dan online vlogger riview. Jenis penelitian kuantitatif dengan teknik pengambilan sample purposive sampling dan accidental sampling dan teknik analisa data regresi linier berganda. Adapun hasil penelitian ini menunjukan bahwa online customer review (X1) memiliki pengaruh yang positif terhadap keputusan pembelian. Dimana online customer review (X1) dapat menjadi tolak ukur responden melakukan keputusan pembelian. Selain itu online customer ratting (X2) memiliki pengaruh yang positif terhadap keputusan pembelian. Dimana online customer ratting (X2) dapat menjadi tolak ukur responden melakukan keputusan pembelian. Variabel online vloggerr review (X3) memiliki pengaruh yang positif terhadap keputusan pembelian. Dimana online vloggerr review (X3) dapat menjadi tolak ukur responden melakukan keputusan pembelian. Secara simultan menunjukkan bahwa variabel bebas online customer review (X1), online customer ratting (X2) dan online vlogger review (X3) berpengaruh terhadap variabel terikat keputusan pembelian (Y) pada aplikasi marketplace di masa pandemi Covid-19.
Co-Authors Agus Suroso Ahmad Suriansyah Aizza, Dianatul Anggita Syafni Aulia Anisatul Amalia Anjani, Wiwin Asky Humeriatunnisa Aslamiah Aslamiah Darmawati Darmawati Darmawati Darmawati Debby Laura Sendy Desi Dwi Ruswanti Diah Setyorini Gunawan Dian Fatimah Azzahra Ega Fransiska Endang Pudjiastuti Sartinah Findianingnsih, Arisa Findianingsih, Arisa Firmansyah, Dani Handini, Oktiana Hartotok, Hartotok Humamul Hakim Icuk Rangga Bawono, Icuk Rangga Intansari, Anggita Isty Ismiati Ismiati Isnaeni, Resti Ita Solihatun Jajang Jajang Jamal Abdul Aziz Kamsiah Kamsiah Khairunnisa Dwinalida M. Irwan Farouki Maamor, Selamah Maryani, Sri Maula, Muhammad Ihza Maulana, Mohamad Riski Maulida, Indah Ilma Mukarromah, Laili Murdjoko, Murdjoko Mustaghfiroh, Lailatul Neli Nurul Azizah Nindita Septiana Putri Novika Nur Fitriana Nur Najiba Sukmawati Oktiana, Rima Dwi Pandu Kurniawan Pari Purnaningsih Parno Parno Pratiwi, Rizka Sobriyani Purnaningsih, Pari Rahman, Ifa Hanifa Resti Isnaeni Rifda Naufalin Rohiwan, Sidik Sarpini Sarpini Setyanto, Refius Pradipta Sidik Rohiwan SUKMAWATI, NUR NAJIBAH Suliyanto . Suliyanto Suliyanto Sutriawati Sutriawati Trianingsih, Ade Ulya, Rifqo Yatul Unfah Ziyan Zuhwa Wagino Wahyuningtyas, Ida Puspitarini Weni Novandari Weni Novandari Yennie Juhar Latifah Yoiz Shofwa Shafrani, Yoiz Shofwa