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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Sains dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Pendidikan Sosial dan Konseling Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pariwisata dan Perhotelan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Nian Tana Jurnal Akademik Pengabdian Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Transformasi Bisnis Digital Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan
Vivi Nila Sari
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Brand Image dan Promosi Sosial Media terhadap Keputusan Pembelian melalui Kepuasan Konsumen sebagai Variabel Intervening Studi Kasus pada Balisijuk.id Payakumbuh Ganda Anhar; Vivi Nila Sari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 2 (2025): Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i2.1634

Abstract

This study aims to analyze the influence of Brand Image and Social Media Promotion on Purchase Decisions, with Consumer Satisfaction as an intervening variable in Balisijuk.id in Payakumbuh. In the digital era, a strong Brand Image and effective promotion strategies through social media are important factors in attracting interest and increasing Consumer Satisfaction, which ultimately influences purchase decisions. This research method uses a quantitative approach with purposive sampling techniques. Data was collected through questionnaires distributed to Balisijuk.id consumers. Data analysis was carried out using multiple linear regression models and path analysis to test the direct and indirect relationships between variables. The results of the study show that Brand Image and Social Media Promotion have a significant effect on Consumer Satisfaction. Furthermore, Consumer Satisfaction proved to be an intervening variable that strengthened the relationship between Brand Image, Social Media Promotion, and Purchase Decision. In other words, the more positive the Brand Image and the more effective the Social Media Promotion, the higher the Consumer Satisfaction, which ultimately drives the Purchase Decision. This research provides practical implications for business actors, especially Balisijuk.id, in designing more effective marketing strategies through strengthening Brand Image and optimizing Social Media Promotion to increase consumer satisfaction and purchase decisions Balisijuk.id.
Strategi Penerapan Manajemen Mutu, Pengelolaan Risiko, dan Penetapan Harga untuk Meningkatkan Kepuasan dan Loyalitas Pelanggan pada UMKM Roemah Laundry Rizky Zachi Afriandi; Angelina Laia; Evelyna Faiqah Zahra; Vivi Nila Sari
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2011

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development, one of which is through the rapidly growing laundry service sector in Padang City. Roemah Laundry, as an MSME player in the laundry service sector, faces challenges in maintaining service quality and customer loyalty amidst intense competition. This study aims to examine the application of quality management, risk management, and pricing strategies implemented by Roemah Laundry to increase customer satisfaction and loyalty. The methods used include evaluating operational processes, quality control, employee training, as well as analyzing pricing strategies and risk management. The results of this study are expected to provide practical recommendations for Roemah Laundry to improve business effectiveness and serve as a reference for other MSME players in facing competition in the laundry service sector. Additionally, this study contributes to the development of MSME management science, particularly in improving service quality and sustainable business strategies.
Segmentasi Penerapan Harga Produk Kacamata Berdasarkan Segmentasi Pasar di Optik YAR Padang Fadjar Adhiyaksa; Jihan Atifa; Yuliana Fransiska; Vivi Nila Sari
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 2 No. 3 (2025): Juli : Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v2i3.1862

Abstract

Effective pricing is a key factor in enhancing competitiveness and customer satisfaction in the optical industry. This study aims to analyze the pricing strategy of eyeglass products based on market segmentation at Optik YAR Padang. Market segmentation was conducted by grouping consumers according to demographic, psychographic, and purchasing behavior characteristics. The research employed a quantitative approach using survey questionnaires distributed to customers, and the data were analyzed using cross-tabulation and chi-square tests. The results show significant differences in price preferences among various market segments, particularly based on age, income level, and the purpose of eyeglass use (fashion or vision correction). The findings recommend that Optik YAR implement differentiated pricing strategies tailored to each target segment, such as economic pricing for students and premium pricing for professionals. By applying segmentation-based pricing strategies, the company can improve customer loyalty and sales efficiency.
Kinerja Keuangan Melalui Nilai Perusahaan Sebagai Variabel Moderasi: Environmental, Social, dan Governance (ESG) Pada Perusahaan Manufaktur Yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2019-2023 Amelia Rizanti; Vivi Nila Sari; Putri Intan Permata Sari
Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan Vol. 6 No. 1 (2025): Juni
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/iakp.v6.i1.394

Abstract

This research aims to determine the influence of environment, social and governance on financial performance with company value as a moderating variable. The population used in this research is manufacturing companies listed on the Indonesia Stock Exchange (BEI) in 2019-2023. The sampling technique used was purposive sampling and 17 companies were obtained as observations totaling 85 times. The analysis method used is moderated regression. Based on the simultaneous test results, the environment, social and governance do not have a significant effect on financial performance, whereas with the moderating variable, the results of the simultaneous test show that the environmental, social and governance have a significant effect on financial performance with company value as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange in 2019-2023.
Pengaruh Emosional Dan Suasana Hati Terhadap Kinerja Karyawan, Kompensasi Terhadap Kinerja Karyawan Serta Motivasi Untuk Kepuasan Pelanggan Pada PT Indah Logistik Cargo Khairiska Afra; Ichsanul Khairi; M Arif Al Islami; Indra; Vivi Nila Sari
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 7 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian mayarakat ini bertujuan untuk Untuk mengetahui Seberapa berpengaruh nya emosi dan suasana hati kompensasi dan motivasi terhadap kinerja karyawan untuk memenuhi kepuasan pelanggan.Melalui Program Pengabdian Kemasyarakatan ini diharapkan akan bermanfaat dalam meningkatkan kecerdasan emosional dan suasana hati, peningkatan kompensasi, peningkatan motivasi terhadao karyawan untuk memenuhi kepuasaan pelanggan. Fakrot penyebab terjadinya masalah yang membuat emosi dan suasana hati berubah timbul akibat keterlambatan karyawan dari jam operasional yang telah di tetapkan sebelumnya dan ketidakhadiran karyawan tanpa izin.Tujuan penelitian ini adalah untuk mengetahui pentingnya kecerdasan emosional dan suasana hati terhadap kinerja karyawan,kompensasi untuk memeotivasi karyawan agar dapat memenuhi kepuasan pelanggan PT Indah Logistik Cargo.Penyusunan artikel ini dilakukan dengan cara observasi dan mengumpulkan data.Hasil dari penelitian ini membuktikan bahwa kecerdasan emosional dan suasana hati, kompensasi dan motivasi berpengaruh terhadap kinerja karyawan untuk memenuhi kepuasan pelanggan
Strategi dan Optimalisasi Peran Human Resources dalam Meningkatkan Employee Engagement pada UMKM D’Sruput Lubuk Begalung Padang Bunga Henida Putri; Adis Putra Syahditia; Muhammad Abdul Razaq; Muhammad Irvan; Tri Yoma Elsa; Vivi Nila Sari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1266

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting national economic growth, particularly through job creation and strengthening the local economy. However, many MSMEs still face limitations in human resource (HR) management, particularly in enhancing employee engagement. Low employee engagement can impact productivity, service quality, and business profitability. This study aims to analyze strategies and optimize the role of Human Resources (HR) in enhancing Employee Engagement at the D'Sruput Lubuk Begalung Padang MSME. The study employed a qualitative approach with a case study method. Data were collected through direct observation and interviews with the business owner and employees. The results showed that the implementation of two-way communication, flexible work arrangements, employee involvement in simple decision-making, and employee reward and development systems can increase motivation, loyalty, and work commitment. Consistently implemented HR strategies have been shown to play a significant role in strengthening employee engagement and maintaining the competitiveness of MSMEs.
Pengaruh Diskon Terhadap Kepuasan Konsumen UMKM Abyan Kosmetik Dan Aksesoris Di Kota Padang Vivi Nila Sari; Shelbila Adita; Nila Sovianti; Sirotil Hasanah; Muhammad Ridho Alifa
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.172

Abstract

This community service aims to determine the effect of discounts on consumer satisfaction in MSMEs abyan cosmetics and accessories. Micro, Small and Medium Enterprises (MSMEs) are business activities that can expand employment, provide broad economic services to the community, play a role in the process of equitable distribution and increase community income, and increase economic growth, This important role has encouraged Padang City to continue to strive to improve the competitiveness of MSMEs in facing the community. The purpose of this study was to determine discount education on consumer satisfaction at MSMEs Abyan Cosmetics and Accessories. The compilation of this article was carried out by observation and interviews to collect data. The results of this study show that Abyan MSMEs can increase competitiveness.
Co-Authors Adiprana Mahendra Adis Putra Syahditia Adrianto Nurul Rizky Agtary Zacky Ahmad Fatwa Aksa Zaid Amelia Rizanti Aminuyati Angelina Laia Anggita Kumala Sari Arfiansyah Adhami N Arib Aufa ARIF HIDAYAT Atika Frimalendra Aura Cantika Awam Mukhatam Riziq Azizah Latifa Baehaqi Bhayu Kurniawan Bunga Henida Putri Chairunnisa Charomah Cindy Rahmadani Crespo Arya Anggara Deri Farma Dina Atikah Evelyna Faiqah Zahra Exsel Saputra Fadjar Adhiyaksa Faiza Andiva Fary Pratama Putra Fitriany Ganda Anhar Habieb Bayu Wicaksono Hamdani . Ichsanul Khairi Indra Inka Bella Novratiwi Saputri Isra Kesuma Jihan Atifa Jordy Thereanda Julia Rahmi Khairiska Afra Lenta Octafianis Fau M Arif Al Islami M. Afuan M. Iqbal Ramadhan Marta Widian Sari Melan Anggia Putri Muhammad Abdul Razaq Muhammad Adha Muhammad Irvan Muhammad Rasyid Ridha Muhammad Ridho Alifa Mutia Sahilna Nadia Putri Nadia Putri Yasma Nadilla Silva Fitri Neneng Senja Agusta Niati Syafputri Nila Sovianti Nurkhalifah Salsabilla Nurul Fadhilah Olvia Safira Puja Rima Yenti Rahmat Hafiz Audia Ratu Dara Saphira Rihva Dwi Andanni Rika Savitri Rindu Anggelina Wiljon Rizky Zachi Afriandi Roby Mardiansyah Putra Salsabila Salsabila Sari, Putri Intan Permata Selvi Meiliani Saputri Shafira Azhari Shelbila Adita Sintia Oktaviani Sirotil Hasanah Suci Indah Sari Syukri Ramadhan Tarisya Dwi Andini Titin Wardaini Tri Yoma Elsa Utari Amalia Putri Viona Billa Ababil Viona Ramifa Reja Wahyu Agustin Windi Gusti Ayu Windy Lestari Br Sihombing Yuliana Fransiska Zahra Nadhira Islamy Zara Hayati Zulma Hendra