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Strategi Komunikasi dalam Peningkatan Citra Positif Melalui Program Corporate Social Responsibility (CSR) pada KSPPS Abdi Kerta Raharja Suminah Suminah; Eka Susilawati; Fithrotul Kamilah; April Laksana; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6758

Abstract

This study analyzes the communication methods used by the Sharia Savings and Loan and Financing Cooperative (KSPPS) Abdi Kerta Raharja to increase a positive image through the Corporate Social Responsibility (CSR) program in the ZISWAF division. The primary focus is on how effectively the CSR program’s messages are delivered and how they contribute to building trust and fostering good relationships with the community. A qualitative research method with a descriptive approach was employed, involving data collection through in-depth interviews, observations, and literature studies. The findings indicate that KSPPS Abdi Kerta Raharja has successfully implemented various CSR initiatives designed to empower the community and enhance welfare, which, in turn, has contributed to a positive image of the cooperative in the eyes of the public. Furthermore, the study examines how the community perceives and responds to these programs, how information is disseminated through media, and the impact on member loyalty. This research highlights the significance of communication in ensuring the effectiveness of CSR efforts and the strengthening of community ties. The results are expected to provide insights for KSPPS managers to develop improved and sustainable communication strategies that will help foster a positive image and further the success of CSR programs in the future.
Meningkatkan Partisifasi Aktif Anak-Anak terhadap Karakter Religius dalam Kegiatan Keagamaan di Lingkungan Masjid Kampung Sambidingko Kelurahan Cikerai Cilegon Surachman Surachman; Sanae Sanae; Suminah Suminah; Samsiyah Samsiyah; Hernawati Hernawati; Tatu Humrotul
Jurnal Kemitraan Masyarakat Vol. 1 No. 3 (2024): September: Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v1i4.617

Abstract

Character can be formed and developed which is a person's characteristic from human behavior. Character can also be influenced by various things such as the human family's own experiences, the surrounding environment, religion, and a person's personality. The aim of Community Service (PKM) in the religious sector by the KKM group 40 of Cikerai Village is to increase children's participation in the formation of religious character through positive activities, namely religious activities. This needs to be done considering technological developments and the digitalization era that is currently trending in society. This PKM method uses a PKM approach based on community participation actions. The PKM results show that religious activities in the Cikerai Subdistrict area are quite strong in the community considering that there are still religious figures and community leaders who still adhere closely to religious and cultural principles. So there was collaborative participation from both children and religious leaders around the Sambidingko Village mosque as well as KKM students who took the initiative to hold this religious activity.