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All Journal Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA Cannarium (Jurnal Ilmu-ilmu Pertanian) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat UNEJ e-Proceeding Jurnal Agribest Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Agribios Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Global Research on Tourism Development and Advancement (GARUDA) Agribusiness Journal MIMBAR INTEGRITAS National Multidisciplinary Sciences JPMP Jurnal Ilmu-Ilmu Pertanian DIGIMAS: Jurnal Transformasi Digital Masyarakat
Aryo Fajar Sunartomo
Program Studi Penyuluhan Pertanian Fakultas Pertanian, Universitas Jember
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Implementation of Digital Marketing in Culinary Businesses in Kebonsari - Jember: Penerapan Digital Marketing pada Usaha Kuliner di Kebonsari - Jember Tiffany Rahma Abdillah; Supriono, Agus; Setyawati, Intan Kartika; Hariyono, Kacung; Sunartomo, Aryo Fajar; Putri, Maharani Karunia
Jurnal Transformasi Digital Masyarakat (DIGIMAS) Vol. 1 No. 3 (2025): DIGIMAS: Transformasi Digital Masyarakat
Publisher : Fakultas Ilmu Komputer, Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/digimas.v1i3.6370

Abstract

With the rapid development of technology, the business world has now entered digital marketing, often referred to as digital marketing. This marketing utilizes social media and internet-based platforms to market products. One of the economic strengths that has been supporting the Indonesian economy is the presence of Micro, Small, and Medium Enterprises (MSMEs). The implementation of digital marketing opens up significant opportunities for MSMEs to capitalize on it. Culinary MSMEs in Kebonsari Village, Jember Regency, East Java, are experiencing challenges in running their businesses, particularly in marketing, which has previously been carried out only through conventional methods. Therefore, training is needed on the use of digital marketing and the creation of engaging content. The goal of this activity is to provide knowledge about the importance of digital marketing in product marketing and how to create creative content to build product branding. Digital marketing can be implemented using social media platforms like Instagram and online platforms like Grab (Grabfood) and Gojek (Gofood). Community service activities are carried out for one month with a different agenda each week. The stages carried out include (1) Location survey and identification of problems experienced, (2) Training in the use of social media and training in taking photos/videos, (3) Assistance in the use of social media and training in taking photos/videos and (4) Monitoring and evaluation of activities. The results of these activities are (1) Problems were found, namely a decrease in sales turnover of culinary businesses because marketing so far still uses conventional methods, (2) Culinary MSME actors know and apply digital marketing by using social media Instagram and online platforms such as Grab (Grabfood) and Gojek (Gofood), (3) Culinary MSME actors have expertise in taking photos/videos as promotional media. With this training activity, culinary MSME actors as the target of the activity feel helped because with this program they can understand what digital marketing is and how to implement it.
Tingkat Motivasi Petani dalam Budidaya Jambu Air Citra (Syzygium aqueum) di Dusun Sumberagung Kecamatan Tegalsari Kabupaten Banyuwangi Elnanta, Erik; Novikarumsari, Nurul Dwi; Sunartomo, Aryo Fajar; Baihaqi, Yustri
Jurnal Ilmu-Ilmu Pertanian Vol. 32 No. 2 (2025): Jurnal Ilmu Ilmu Pertanian
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55259/jiip.v32i2.318

Abstract

This study aimed to determine the level of farmers’ motivation in cultivating jambu air Citra (Citra water apple) and to identify the factors related to their motivation. The research was conducted purposively in Sumberagung Hamlet, Tegalsari District, Banyuwangi Regency. Jambu air Citra is a commodity with high economic potential that requires optimal cultivation practices, although farmers often face obstacles such as pests and diseases that can damage or cause premature fruit drop. This research employed a descriptive quantitative approach with Rank Spearman correlation analysis. The dependent variable was farmers’ motivation, while the independent variables included age, farming experience, education level, land area, income, availability of capital, availability of production inputs, and farm location distance. The results showed that the farmers’ motivation was classified as high, with 57% or 16 farmers falling into this category. The motivation aspects, namely existence, relatedness, and growth, were all in the high category. The analysis revealed five factors significantly related to farmers’ motivation: age, farming experience, land area, income, and availability of production inputs. Meanwhile, education level, availability of capital, and distance of farm location did not show a significant relationship.
Analysis of Elements in Innovation Communication of Liquid Organic Fertiliser Mustapit Mustapit; Aryo Fajar Sunartomo; Sri Subekti; Diah Puspaningrum
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2350

Abstract

Organic fertiliser has been widely used by farmers in Jember Regency, one of which is the type of liquid organic fertiliser (LOF) of local microorganisms. Research related to innovation adoption mostly focuses on innovation attributes. 4 other variables affect the speed of innovation adoption besides innovation attributes, namely: (1) type of innovation decision (choice, collective, or authoritarian), (2) communication channels (interpersonal or mass media), (3) social system (norms, degree of network relatedness), and (4) change agent (level of promotion effort). The purpose of this study was to analyse the elements in LOF innovation communication in Jember Regency with descriptive statistics, including: (1) relative profit level; (2) type of innovation decision; (3) communication channels; (4) social system; and (5) change agent. The research is a type of survey research with a quantitative method approach. The data analysis method in this study includes the following stages: (1) determination of scale values, and (2) descriptive statistical analysis. The results of the study showed that the elements in LOF innovation communication in Jember Regency generally show high achievements, so it can be concluded that LOF innovation has received support from farmers in Jember Regency. The elements of communication channels, social systems, and agents of change have achieved very high achievements, while the relative advantages element is already high, and the innovation decision type element is still moderate. Some things that need to be improved are decision-making at the farmer group level to be more democratic and prioritise deliberation. In addition, the relative advantages level can still be increased by overcoming technical constraints in LOF production and application.
Co-Authors Agus Supriono Ahmad Choiri Alfarisy, Fariz Kustiawan Alfath, Muhammad Badar Andang Subaharianto Ankardiansyah Pandu Pradana Avenido, Cheska Andrea C Baihaqi, Yustri Budiman, Subhan Arif Ebban Bagus Kuntadi Edy Supriyanto Edy Wihardjo Elnanta, Erik Elyda Akhya Afida Misrohmasari Fuad Hasan Hasanah, Julita Hasjim, Saifuddin Hoesain, Mohammad Ilma, Adihan Faizatul Intan Kartika Setyawati Iryeni Andi Pratiwi Kacung Hariyono Khoirussoifan, M. Riky Kusumayanti, Dina Dyah Lenny Luthfiyah Luh Putu Suciati Mely Cahya Puspita Mochamad Edoward Ramadhan Muhammad Iqbal Mustapit , Mustapit Mustapit Mustapit Nurul Dwi Novikarumsari, Nurul Dwi Panapanaan, Ansherine M Puspaningrum , Diah Puspaningrum, Diah Putri, Maharani Karunia Rachmi Masnilah Rudi Hartadi Salman Ali Rusdy Sigit PRASTOWO Soetriono Soetriono Sri Subekti Sriyono Sriyono Subekti, Sri Sugeng Winarso Suhartiningsih Dwi Nurcahyanti Suharto Suharto Sutrisno Sutrisno Syahputera, Radhimas Ardi Tazkia Nurfauziana Tiffany Rahma Abdillah Wagiyana Wagiyana, Wagiyana Wahyuningsih, Nandita Agustiana Wulandari, Yuanita Ayu Yuanita Ayu Wulandari Yunita Mayangsari Zahrosa, Dimas Bastara