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All Journal Indonesian Journal of Geography Prosiding Seminar Biologi AGRIVITA, Journal of Agricultural Science Planta Tropika REFLEKSI EDUKATIKA KREDO : Jurnal Ilmiah Bahasa dan Sastra Indonesian Journal of Obstetrics and Gynecology (Majalah Obstetri dan Ginekologi Indonesia) Jurnal Kreativitas PKM PHILOSOPHICA Jurnal Bahasa, Sastra, dan Budaya Management Studies and Entrepreneurship Journal (MSEJ) Community Empowerment International Journal of Applied Finance and Business Studies Agroindustrial Journal MEDIA RISET EKONOMI Journal of Smart Agriculture and Environmental Technology Journal of Innovative and Creativity Jurnal Pertanian Agros
Suntoro Suntoro
Program Studi Ilmu Tanah, Fakultas Pertanian, Universitas Sebelam Maret, Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : KREDO : Jurnal Ilmiah Bahasa dan Sastra

 1 
TEKNIK PERSUASI BROSUR PROMOSI PENERIMAAN MAHASISWA BARU PERGURUAN TINGGI KEAGAMAAN BUDDHA DI INDONESIA Suntoro, Suntoro
KREDO : Jurnal Ilmiah Bahasa dan Sastra Vol 2, No 2 (2019): JURNAL KREDO VOLUME 2 NO 2 TAHUN 2019
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.658 KB) | DOI: 10.24176/kredo.v2i2.3098

Abstract

The promotion of new student admission  of the Buddhist College is done in various ways, one of which is using brochures. Although this method has already been abandoned, for the Buddhist College, brochure still become the most favorite one. This study aims to find out persuasive techniques contained in the year of 2018-2019 academic brochure. The research method used was qualitative content analysis with the unit of analysis being ten academic brochures Buddhist College in Indonesia. Data collection techniques use documentation, while data analysis is done by matching methods with referential matching techniques and pragmatic techniques. The results of this study indicate that there are five persuasion techniques used in the academic brochure, namely rationalization, identification, suggestion, conformity, and compensation, while replacement techniques are not found in the brochure. Therefore, brochures should be designed creatively and attractively and have high persuasive values to attract more attention.
Co-Authors Adipati Napoleon Adiprasetyo, Wahyudi Ahmad Arif Darmawan AKTAVIA HERAWATI Andi Renata Ade Yudono Anggita, Akas Bolan, Nanthi Cahyono Ikhsan Choirunisa, Sekar Arum Danisworo, Conrad Dedik Budianta Engkus Kusnadi Eni, Eni Kusumawati Ganjar Herdiansyah, Ganjar Gultom, Eva Gusti Marliani Hardian, Tiara Hasanah, Khalyfah Heman Pailak Hery Widijanto Himawan Himawan I Putu G Kayika Irmawati, Viviana Istiqomah, Nanda Mei Jauhari Syamsiyah Joko Santoso Manik, Marisa Mawan, Mawan Mujiyo Mujiyo Nur’annafi Farni Syam Maella Prabang Setyono Putri, Ega Yuana Rahayu Pristiwati Rahayu Rahayu Romadhon, Muhammad Rizky Rumambi, Magda Rustandi, Dodi Saputra, Bima Adi Sentot Budi Rahardjo septa lumbantoruan Sibuea, Renova Siregar, Deborah Sri Dwiastuti Suarji, Muhammad Agung Subyantoro Sudadi Sudadi Suwardi Suwardi Widianto, Didik Sugeng Widyatmani Sih Dewi Zulaikha Zulaikha