Articles
<![CDATA[Peran Motivasi Hedonis Memediasi Pengaruh Sifat Materialisme Terhadap Perilaku Pembelian Impulsif Secara Online ]]>
<![CDATA[Kadek Andika Prawira Laksana]]>;
<![CDATA[Gede Suparna]]>
<![CDATA[ E-Jurnal Manajemen Vol 4 No 6 (2015) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this study was to determine the influence between of materialism to online impulsive buying behavior with hedonic motivation as mediation variable. The data in this study, using path analysis to discuss how the direct influence of materialism on the hedonic motivation and materialism and hedonic motivation on impulsive buying behavior online, This study also accompanied Sobel test to determine the effect of indirect to know how the role of hedonic motivation in mediating. The sample size used was 120 people with a survey method using a questionnaire that measured with Likert scale. Based on the results path analysis found that the variable materialism significantly affects the hedonic motivation, and the variable materialism and hedonic motivation significantly effect on impulsive buying behavior online. Sobel test results showed that the hedonic motivation variables is able to mediate the effect of the materialism on impulsive buying behavior online. This study showed no plans on buying behavior of online shopping activity in Indonesia, which is influenced by the emotional nature of consumer owned.]]>
<![CDATA[HEDONIC CONSUMPTION TENDENCY DAN IMPULSE BUYING PELANGGAN PRODUK FASHION DI MALL BALI GALERIA ]]>
<![CDATA[I Gde Made Ray Anom Dananjaya]]>;
<![CDATA[Gede Suparna]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 4 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Penelitian ini bertujuan untuk menjelaskan bagaimana pengaruh availability of money, availability of time dan fashion involvement terhadap hedonic consumption tendency dan impulse buying pelanggan produk fashion di Mall Bali Galeria. Pengumpulan data pada penelitian ini menggunakan kuisioner. Jumlah sampel sebanyak 125 responden dengan metode purposive sampling. Teknik analisis data yang digunakan adalah structural equation model (SEM). Hasil pengujian menunjukan bahwa availability of money, availability of time, dan fashion involvement berpengaruh signifikan dan positif terhadap hedonic consumption tendency dan impulse buying. Hedonic consumption tendency juga berpengaruh signifikan dan positif terhadap impulse buying. Berdasarkan hasil penelitian, Mall Bali Galeria diharapkan untuk menjadi tempat refrensi berbelanja produk fashion. Mall Bali Galeria juga diharapkan memberikan penawaran menarik terhadap produk fashion, dapat memberikan pelayanan yang baik dan kenyamanan ditempat belanja sehingga dapat menimbulkan ketertarikan pelanggan untuk berbelanja.]]>
<![CDATA[Pengaruh Brand Image dan Product Knowledge Terhadap Purchase intention Produk Tas Tiruan Di Kota Denpasar ]]>
<![CDATA[Ni Luh Gede Wahyuni]]>;
<![CDATA[Gede Suparna]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 4 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[This study explains the impact of brand image and product knowledge to purchase intention imitation handbag products in Denpasar. The purpose of the study was to determine the impact of brand image and product knowledge on purchase intention imitation handbag product users in the city of Denpasar. 120 respondents involved in this study that were choosen by purposive sampling technique. The data obtained were then analyzed using multiple linear regression analysis. The results showed that the brand image and product knowledge and a significant positive effect on purchase intention of products imitation bag in Denpasar. It can be concluded that brand image and product knowledge can affect the purchase intention of products imitation bag in Denpasar]]>
<![CDATA[PERAN KEUNGGULAN BERSAING MEMEDIASI PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA BISNIS ]]>
<![CDATA[I Made Suhartana Putra]]>;
<![CDATA[Gede Suparna]]>
<![CDATA[ E-Jurnal Manajemen Vol 9 No 7 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2020.v09.i07.p19
<![CDATA[Orientasi kewirausahaan serta keunggulan bersaing yang tinggi dapat memicu kinerja bisnis yang sangat mempengaruhi tercapainya tujuan perusahaan. Tujuan penelitian ini adalah untuk mengetahui peran mediasi variabel keunggulan bersaing terhadap variabel orientasi kewirausahaan dan kinerja bisnis industri perak di desa Celuk Sukawati. Populasi penelitian ini adalah 71 orang, dengan metode sampel jenuh. Metode pengumpulan data melalui kuesioner dan wawancara. Data yang diperoleh melalui kuesioner dianalisis dengan SEM - PLS. Hasil pengujian menunjukkan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap keunggulan bersaing, keunggulan bersaing dan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja bisnis, serta keunggulan bersaing berpengaruh positif dan signifikan dalam memediasi pengaruh orientasi kewirausahaan terhadap kinerja bisnis. Perusahaan diharapkan dapat mengimplementasikan dimensi orientasi kewirausahaan dengan baik, dan meningkatkan keunggulan bersaing perusahaan, dengan begitu perusahaan akan mampu bersaing dan meningkatkan kinerja bisnis perusahaan. Kata kunci : orientasi kewirausahaan, keunggulan bersaing, kinerja bisnis]]>
<![CDATA[PERAN INOVASI DALAM MEMEDIASI PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING INDUSTRI KAIN ENDEK ]]>
<![CDATA[Ni Wayan Priti Nirmala Dewi]]>;
<![CDATA[Gede Suparna]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 9 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Tujuan penelitian adalah menjelaskan pengaruh orientasi kewirausahaan terhadap keunggulan bersaing pada industri kain endek dengan inovasi sebagai variabel mediasi. Sampel ditentukan menggunakan teknik sampel jenuh (sensus). Teknik analisis data yang digunakan adalah analisis jalur dan uji sobel. Hasil pengujian hipotesis pada penelitian ini menunjukkan bahwa semua hipotesis yang diajukkan diterima. Penelitian ini menemukan bahwa orientasi kewirausahaan berpengaruh positif dan signifikan terhadap keunggulan bersaing melalui inovasi sebagai variabel mediasi pada industri kain endek di Kabupaten Klungkung. Hal ini berarti pemilik atau pengelola usaha kain endek perlu menerapkan orientasi kewirausahaan agar memotivasi karyawan untuk melakukan inovasi yang pada akhirnya dapat menciptakan keunggulan bersaing bagi perusahaan. Penelitian ini diharapkan mampu memberikan saran kepada pemilik usaha kain endek untuk meningkatkan sikap agresif dalam bersaing, menggunakan mesin khusus dalam proses produksi tertentu dan memperhatikan mutu dan kualitas produk yang dihasilkan agar dapat menciptakan keunggulan bersaing dibandingkan pesaingnya.]]>
<![CDATA[Peran Kepemilikan Kartu Kredit Dalam Memoderasi Pengaruh Kontrol Diri dan Atmosfer Gerai Terhadap Perilaku Belanja Kompulsif Konsumen Pakaian di Kuta-Bali ]]>
<![CDATA[Florentine Yovita Kurniawan]]>;
<![CDATA[gede Suparna]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 6 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Knowing the role of credit card ownership in moderating influence of self-control and atmospheric outlets to consumers compulsive buying clothes in Kuta, is the objective of this research activity. Data were collected through questionnaires with Likert Scale, the 110 respondents who were in Mall Bali Galeria and Beachwalk, Kuta. Samples were obtained using a purposive sampling technique . The data has been obtained , then analyzed using the Moderated Regression Analysis ( MRA ) in which the classical assumption test before use to avoid the occurrence of deviations. Based on the research results, it is concluded that self-control and a significant negative effect on consumer compulsive buying clothes, the atmosphere and store credit cards and a significant positive effect on consumer compulsive buying of clothing, as well as credit card ownership proved to moderate the effect of self-control and the behavior of atmospheric outlet compulsive spending consumer apparel. Credit card is able to amplify the negative effect of self-control and weaken the positive effect of atmospheric outlets to consumers compulsive buying clothes . Keywords : credit card ownership , self-control , atmospheric outlets , compulsive buying]]>
<![CDATA[DETERMINAN REVISIT INTENTION PENGUNJUNG MUSEUM DALAM PERSPEKTIF EXPERIENTIAL MARKETING ]]>
<![CDATA[Gede Suparna]]>;
<![CDATA[I Gede Riana]]>
<![CDATA[ EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 6 No 1 (2022) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya ]]>
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DOI: 10.24034/j25485024.y2022.v6.i1.4768
<![CDATA[This study aim to analyze the influence of visitor experience on satisfaction and the revisit intention. The population were visitors to the museum using the accidental sampling approach. accidental sampling is a technique of determining the sample by chance, that is, anyone who happens to meet the researcher can be used as a sample, if it is considered suiTabel as a data source. The number of samples used was 216 visitors that valid for analized before data collection, the instruments used in the study were tested first using validity and reliability tests to make sure the instruments were valid and reliable. The analytical used is descriptive and inferential analysis with the Warp Partial Least Square approach. The results showed that experiential marketing had a significant effect on learning in museums, visitor satisfaction, and the desire to return. Learning in museums has a significant effect on visitor satisfaction, but has a weak effect on the desire to visit again. Furthermore, visitors who are satisfied tend want to visit again.]]>
<![CDATA[NETFLIX AND TELKOMSEL BUNDLING: DOES SYMBOLIC VALUE MATTER IN CO-BRANDING ]]>
<![CDATA[Gede Pamungkas, Ardianta]]>;
<![CDATA[Suparna, Gede]]>;
<![CDATA[Yudi Setiawan, Putu]]>;
<![CDATA[Gusti Agung Ketut Gede Suasana, I]]>
<![CDATA[ Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Mataram ]]>
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DOI: 10.29303/distribusi.v12i2.528
<![CDATA[The Subscription Video on Demand market in Indonesia has seen substantial growth, but Netflix's market share dropped by 10% in Q2 2022, losing about 2 million subscribers. To boost customer purchase intention, Netflix partnered with Telkomsel, a leading telecommunication provider, to offer a bundled package. This study explores the mediating role of brand attitude between symbolic value, perceived benefits, and customer purchase intention for the Netflix-Telkomsel bundle. Using an associative quantitative approach and a sample of 100 respondents, data were analyzed with Partial Least Squares (PLS). The results reveal that symbolic value insignificantly influences purchase intention or brand attitude. However, perceived benefits positively and significantly impact both purchase intention and brand attitude. Brand attitude also positively influences purchase intention and mediates the effect of perceived benefits on purchase intention, but not that of symbolic value. Prospective customers prioritize perceived benefits over symbolic value when deciding to purchase the Netflix-Telkomsel bundle.]]>
<![CDATA[THE ROLE OF BRAND PREFERENCE IN MEDIATING THE INFLUENCE OF PERCEIVED PRICE ON REPURCHASE INTENTION: (Study of Netflix Streaming Service Consumers in Denpasar City) ]]>
<![CDATA[I Made Denis Agung Prastya]]>;
<![CDATA[Gede Suparna]]>
<![CDATA[ INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October ]]>
Publisher : <![CDATA[Adisam Publisher ]]>
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<![CDATA[One act of using the internet with the most time spent is watching services in video form, such as watching films or drama series. Various brands of subscription video service providers are offered on the market, one of which is the Netflix brand which is known as a pioneer. This research aims to determine the effect of perceived price on repurchase intention through brand preference among Netflix streaming service consumers in Denpasar City. This research used a purposive sampling technique with a sample size of 120 respondents. Data was collected using a questionnaire and analyzed using path analysis techniques, Sobel test, and Variance Accounted For (VAF). The research results show that perceived price and brand preference have a positive and significant effect on repurchase intention; perceived price influences brand preference; and brand preference is able to partially mediate the influence of perceived price on repurchase intention. The theoretical implications of this research are to add to empirical studies and confirm the influence of brand preference in mediating the influence of perceived price on repurchase intention. From these results, it is recommended that Netflix improve and maintain competitive pricing strategies and continue to innovate to strengthen brand preferences, thereby increasing repurchase intentions among consumers.]]>
<![CDATA[THE ROLE OF ELECTRONIC WORD OF MOUTH (E-WOM) IN MEDIATING THE INFLUENCE OF SOCIAL MEDIA PROMOTIONS ON ONLINE PURCHASING DECISIONS: (Study on consumers of Jamu Rahsa Nusantara) ]]>
<![CDATA[Ketut Ayu Surya Manika Sari]]>;
<![CDATA[Gede Suparna]]>
<![CDATA[ INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2024): December ]]>
Publisher : <![CDATA[Adisam Publisher ]]>
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<![CDATA[Online shopping has become a new habit for Indonesian people, and its development continues to increase from year to year. Consumer purchasing decisions often begin by studying information obtained from social media and online reviews. Jamu Rahsa Nusantara in March – July received an increasing number of negative reviews, and this had an impact on consumer purchasing decisions. This research aims to analyze the role of Electronic Word of Mouth (e-WOM) in mediating the influence of social media promotions on online purchasing decisions among Jamu Rahsa Nusantara consumers. The research method used is quantitative with data collection methods through surveys based on questionnaires to Jamu Rahsa Nusantara consumers in Denpasar who have made online purchases. The total sample was 140 respondents, using a non-probability sampling technique with a purposive sampling method. Path analysis techniques are used to examine the relationship between social media promotions, e-WOM, and purchasing decisions. The research results found that social media promotion had a significant and positive effect on e-WOM; e-WOM has a significant and positive effect on decisionsonline purchases; e-WOM mediates the influence of social media promotions on purchasing decisions.]]>
