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All Journal Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Manajemen Universitas Udayana Distribusi EKUITAS (Jurnal Ekonomi dan Keuangan) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Indonesian Journal of Advanced Research (IJAR) International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics, Management and Accounting International Journal of Management, Accounting & Finance International Journal of Business, Marketing, Economics & Leadership Journal of Humanities, Community Service, and Empowerment
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Fakultas Ekonomi Dan Bisnis Universitas Udayana
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence Of Servicescape On Customer Satisfaction Mediated By Brand Image (Study Of Mie Gacoan Consumer In Denpasar City) Yana, Kadek Hery Krista; Suparna, Gede
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 7 (2024): Edunity : Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i7.289

Abstract

The success of a business does not escape the attention of customer satisfaction factors. Customer dissatisfaction with a product will usually lead to complaints. One of the companies that received these complaints was Mie Gacoan in Denpasar City. Based on a total of 100 assessments of Mie Gacoan in Denpasar City, it can be seen that the majority of consumers gave one star. The meaning of giving one star is that consumers feel that the environment provided is very bad, two stars are not good, three stars are quite good, four stars are good, and five stars are very good. There are factors that need to be considered in overcoming customer dissatisfaction, one of which is servicescape. This research aims to explain the influence of servicescape on customer satisfaction which is mediated by brand image. The number of samples taken was 130 respondents, with a non-probability sampling technique and the method used was purposive sampling. The data collection method is a survey by distributing questionnaires. The analysis technique used is path analysis using the SPSS program. The research results show that servicescape has a positive and significant effect on customer satisfaction. These results show that a good and quality servicescape can increase the satisfaction felt by customers. Brand image also has a positive and significant effect on customer satisfaction, which means that the stronger the brand image, the higher the customer satisfaction. Brand image is also able to partially mediate the effect of servicescape on customer satisfaction.
Peran Brand Image Memediasi Pengaruh Periklanan Terhadap Repurchase Intention (Studi pada konsumen McDonald’s di Kota Denpasar) Manek, Richard Alvi; Suparna, Gede
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20832

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh periklanan terhadap repurchase intention dengan brand image sebagai variabel mediasi pada konsumen McDonald’s di Kota Denpasar. Penelitian ini didasari oleh pentingnya strategi periklanan dalam membentuk brand image yang kuat guna meningkatkan repurchase intention konsumen. Jumlah sampel dalam penelitian ini adalah 120 responden, dengan kriteria: berusia minimal 18 tahun dan pernah melakukan pembelian di McDonald’s minimal satu kali dalam tiga bulan terakhir. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan SPSS versi 26. Teknik analisis yang digunakan adalah analisis jalur (path analysis) untuk menguji pengaruh langsung dan tidak langsung, serta Uji Sobel untuk menguji peran mediasi brand image. Hasil penelitian menunjukkan bahwa periklanan berpengaruh positif dan signifikan terhadap brand image, brand image berpengaruh positif dan signifikan terhadap repurchase intention, serta periklanan juga berpengaruh langsung terhadap repurchase intention. Selain itu, brand image terbukti memediasi secara parsial pengaruh periklanan terhadap repurchase intention. Hasil ini memperkuat Theory of Planned Behavior (TPB), yang menjelaskan bahwa niat seseorang untuk melakukan suatu tindakan dipengaruhi oleh sikap, norma subjektif, dan kontrol perilaku yang dirasakan.
Strategies To Drive Purchasing Decisions Through the Utilization Of Social Media Ekawati, Ni Wayan; Suparna, Gede; Rahanatha, Gede Bayu; Kusumasari, Ni Made Intan; PM, Dewa Ayu Agung Bunga Kinara
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 2 (2025): International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i2.279

Abstract

Applications that arise because of technological developments have the potential to change the consumer shopping experience through emerging social media. One of them is the use of augmented reality (AR) applications. As a relatively new application, it is important to examine its implementation in the MSME sector, related to positive response variables, purchasing decisions and stickiness variables as moderators. The research objectives are to test and explain the effect of augmented relality (AR) technology on purchasing decisions and positive responses, the effect of positive responses on purchasing decisions, as well as the role of positive responses mediating the relationship between AR and purchasing decisions, the role of stickiness as moderating the relationship between AR and purchasing decisions. The research was conducted in Denpasar Bali. This study used a sample of 400 respondents. The analysis technique used is path analysis technique. The research findings show that AR has a positive and significant effect on purchasing decisions and positive responses, positive responses have a positive and significant effect on purchasing decisions, positive responses do not play a mediating role, and stickiness plays a quasi-moderating role. Furthermore, these findings can be used as considerations by producers and marketers, to be able to face competition and develop business by utilizing information and communication technology. Meanwhile, the government is expected to be an input in making policies that encourage the pace of economic growth in Bali.
Co-Authors A. A. Sagung Mas Christiana Naftalia Abiyoga, Adis Anak Agung Ayu Sriathi Bernartdictus Fandinata Candra Chrisna Riane Opod Dewi, Desak Made Pradnya Dhan, Ni Kadek Sari Jayanti Dinata, I Made Surya Yoga Florentine Yovita Kurniawan Gede Bayu Rahanatha Gede Pamungkas, Ardianta Geldy Mahantara Kristindo Katu Giantari, I Gst. Ayu Kt. Gusti Agung Ketut Gede Suasana, I Handy Surya Jaya I Gde Made Ray Anom Dananjaya I Gede Adnya Susila I Gede Riana I Gst. A. Kt. Gd. Suasana I Gst. Bgs. Ag. Andira Eka Pradana I Gusti Ayu Audy Calista I Gusti Jaya Khrisna Putra I Kadek Alit Suarjana I MADE DANA I Made Denis Agung Prastya I Made Suhartana Putra I Made Surya Negara Sudirman I Putu Gde Sukaatmadja Ida Bagus Ketut Surya Ida Bagus Koman Suarmaja Ida Bagus Separsa Kusuma Kadek Andika Prawira Laksana Kadek Dewi Indrawati Kastawan Mandala Ketut Ayu Surya Manika Sari Komang Bagus Trivikrama Kumara Komang Wida Pratiwi Luh Gede Indah Permata Sari Luh Komang Anggi Putri Nugraheni Manek, Richard Alvi Ni Kadek Sri Widyantari Ni Luh Gede Wahyuni Ni Made Intan Kusumasari Ni Putu Eka Dewi Kartika Ni Putu Susiari Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Priti Nirmala Dewi Ni Wayan Sri Suprapti PM, Dewa Ayu Agung Bunga Kinara Putu Eka Surya Ananta Wijaya Putu Yuan Barananda Putu Yudi Setiawan Putu Yudi Setiawan, Putu Rena Wilona Rahma Savitri, Kadek Ayu Mayang Simamora, Ezra Chatarina Sri Suprapti Tjok Gde Raka Sukawati Yana, Kadek Hery Krista Yuliana Putri