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All Journal Hasil Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA JABE (Journal of Applied Business and Economic) Aptisi Transactions on Technopreneurship (ATT) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Kajian Branding Indonesia Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Social Interactions and Humanities (JSIH) Journal of Legal and Cultural Analytics (JLCA) Jurnal Manajemen Dan Akuntansi Medan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Management, Economic, and Accounting International Journal of Economics and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Social Society Social Sciences Journal Jurnal Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Yossie Rossanty
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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The Impact of Economic Factors as Causes of Domestic Violence in the Family (A Study of Besilam Village, Langkat Regency) Sendy, Beby; Rossanty, Yossie; Hawawari, Muhammad Fadhiil
Journal of Legal and Cultural Analytics Vol. 3 No. 4 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jlca.v3i4.12482

Abstract

Domestic Violence (DV) is a pervasive phenomenon that causes significant harm to all parties involved, encompassing social, psychological, and economic dimensions within the familial context. This study seeks to examine and elucidate the economic factors that contribute to the incidence of domestic violence in Besilam Village, Langkat Regency. Employing a qualitative research design through field study methods, data were collected via in-depth interviews with individuals who had either experienced or witnessed domestic violence, supplemented by participatory observations within the local community. The findings underscore the critical role of economic factors in precipitating domestic violence in the study area. To mitigate domestic violence in this village, a multidimensional approach integrating economic, social, and educational strategies is imperative. Moreover, the involvement of governmental and institutional stakeholders is essential in providing protective measures and support services for victims. Social campaigns aimed at enhancing public awareness of the adverse impacts of domestic violence are equally crucial. Domestic Violence (DV) also encapsulates gender-based violence within the private sphere. This form of violence frequently occurs in close personal relationships where the perpetrator is a familiar and trusted individual, such as a husband against his wife, a father against his child, an uncle against a niece or nephew, or a grandfather against a grandchild. Additionally, domestic violence is often characterized as violence against women perpetrated by family members bound by consanguinity.
ANALYSIS OF BRAND IMAGE AND TRUST TOWARDS TAXPAYER LOYALTY IN LUBUK PAKAM DISTRICT THROUGH TAXPAYER COMMITMENT Safii; Erwansyah; Yossie Rossanty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4139

Abstract

This study aims to analyze the influence of brand image and trust on taxpayer loyalty with commitment as an intervening variable in taxpayers registered in Lubuk Pakam District. The background of this study departs from the phenomenon of low taxpayer loyalty indicated by formal compliance without being followed by sustainability in tax payments. This study uses a quantitative approach with a survey method on 97 respondents determined by the Slovin formula from a population of 3,875 taxpayers. Data were analyzed using Partial Least Square (PLS) through validity, reliability, R-square, and path analysis tests. The results show that brand image has a positive but insignificant effect on loyalty, while brand image has a positive and significant effect on commitment. Trust is proven to have a positive and significant effect on both loyalty and commitment. In addition, commitment has a positive and significant effect on taxpayer loyalty. The indirect effect test shows that commitment mediates the influence of brand image and trust on taxpayer loyalty. The R-square value of 0.639 for commitment and 0.809 for loyalty indicates that this research model has strong explanatory power. This study concludes that increasing taxpayer loyalty in Lubuk Pakam District is more effective through strengthening commitment, built on positive perceptions of brand image and trust in tax institutions. The results are expected to provide input for tax authorities in formulating public service and communication strategies oriented towards sustainably increasing taxpayer loyalty.
Technology-Driven Resource Utilization and Integration to Enhance Firm Performance Nasution, Muhammad Dharma Tuah Putra; Rossanty, Yossie; Harahap, Ramadhan; Tanjung, Aulia Ramadhan; Nasution, Thorique Akbar Maulana
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.472

Abstract

Rapid digital transformation has increased the need for firms to optimize how technological resources are utilized and integrated to enhance performance, particularly among Small and Medium-sized Enterprises (SMEs) facing resource constraints. Although prior research highlights the value of digital adoption, less is known about how resource integration mechanisms convert technology-driven utilization into sustainable performance outcomes. This study aims to examine the effect of technology-driven resource utilization on firm performance and to test the mediating role of resource integration within the Resource-Based View (RBV) framework. A quantitative research design was applied using survey data collected from 233 firms undergoing digital transformation across various industries. The hypothesized relationships were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The analysis followed standard PLS-SEM procedures, including measurement model assessment for reliability and convergent validity, and structural model evaluation to test path significance and mediation effects. The results show that technology-driven resource utilization has a significant positive effect on firm performance. Resource integration also significantly improves firm performance and partially mediates the relationship between resource utilization and performance, indicating that digital resources contribute more effectively when embedded into coordination routines, aligned workflows, and knowledge-sharing mechanisms. This study concludes that dynamic resource integration is a critical capability for translating technology-driven resource utilization into sustainable firm performance, extending RBV by emphasizing integration capability as a strategic asset. Limitations include the cross-sectional design and SME-focused sample; future studies should employ longitudinal designs and broader industry contexts.
How Ambidextrous Marketing Capabilities Mediate the Impact of Market Knowledge Breadth on Innovation Performance: A Conceptual Model Muhammad Dharma Tuah Putra Nasution; Yossie Rossanty; Ramadhan Harahap; Aulia Ramadhan Tanjung
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 4 (2024): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i4.1956

Abstract

This conceptual paper aims to explore the mediating role of ambidextrous marketing capabilities in the relationship between market knowledge breadth and innovation performance within the hospitality sector, specifically in food and beverage establishments. This study addresses a critical gap in the literature by proposing a theoretical framework that links these variables. It conceptualizes how a firm’s breadth of market knowledge—encompassing insights into various market segments and customer needs—can influence its innovation performance, with ambidextrous marketing capabilities acting as a mediating factor. Ambidextrous marketing capabilities are defined in terms of their exploratory (ability to explore new markets and customer segments) and exploitative (ability to leverage existing market knowledge) dimensions. The paper argues that firms with extensive market knowledge are better positioned to develop and apply these capabilities effectively, thus enhancing their innovation outcomes. The proposed framework suggests that market knowledge breadth influences innovation performance both directly and indirectly through ambidextrous marketing capabilities. This conceptual approach aims to provide a foundation for future empirical research and offers theoretical insights into how firms in the hospitality sector can leverage their market knowledge and marketing capabilities to drive innovation.
Unlocking SME Potential: How Digital and Organizational Readiness Influence Attitudes Toward Social Media Live Streaming Yossie Rossanty; Ramadhan Harahap; Rani Ramadhani Nasution
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 4 (2024): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i4.2134

Abstract

This study investigates the impact of digital and organizational readiness on SMEs' attitudes toward social media live streaming. Using a quantitative research design, data will be collected through a cross-sectional survey of SME business owners and managers, with a minimum sample size of 200 respondents. The key constructs explored include digital readiness, organizational readiness, and attitudes toward live streaming. Digital readiness is assessed through factors such as digital infrastructure, employee skills, and technological updates, while organizational readiness is measured by company culture, management commitment, and resource availability. Attitudes toward live streaming are evaluated based on beliefs in its strategic value and potential benefits for business growth. Data analysis will be conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between these constructs and to test the study's hypotheses. It is anticipated that the findings will confirm that both digital and organizational readiness significantly influence SMEs' attitudes toward live streaming, facilitating its effective adoption and utilization. This research provides critical insights into how SMEs can strategically navigate the challenges and opportunities presented by social media live streaming, ultimately enhancing their business performance and customer engagement.
The Effect of Brand Image and Product Quality on Purchase Decisions of Frozen Food Products with Purchase Interest as an Intervening Variable on Consumers of PT Madusari Nusaperdana in Medan City Willy Zek Nasution; Yossie Rossanty; Dewi Nurmasari Pane
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.572

Abstract

This study aims to analyze the effect of brand image and product quality on frozen food purchase decisions, with purchase intention as an intervening variable among consumers of PT Madusari Nusaperdana in Medan City. A quantitative approach with a survey method was employed. Data were collected through questionnaires distributed to consumers who had purchased products from PT Madusari Nusaperdana and were analyzed using regression analysis and mediation testing to examine both direct and indirect effects among variables. The results indicate that brand image and product quality have a positive and significant effect on purchase intention and also exert a positive and significant effect on purchase decisions. Furthermore, purchase intention is found to have a positive and significant effect on purchase decisions. Mediation analysis confirms that purchase intention mediates the relationship between brand image and product quality and purchase decisions. These findings suggest that strengthening brand image and improving product quality can enhance consumers’ purchase intention, which in turn leads to higher purchase decisions for frozen food products. The practical implication of this study highlights the importance of consistent brand-building strategies and quality control in increasing a company’s competitiveness.
Pengaruh Brand Image dan Customer Exprience terhadap Perilaku Showrooming Konsumen Generasi Z: Studi pada Oh Some Kota Medan Handoko Tandean; Ade Rani; Febri Sanrina Hasibuan; Onan Marakali Siregar; Yossie Rossanty
Journal Social Society Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.1.2025.773

Abstract

Perkembangan teknologi digital telah memunculkan fenomena showrooming, terutama di kalangan Generasi Z yang lebih memilih melakukan pembelian online setelah mencoba produk di toko fisik. Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan customer experience terhadap perilaku showrooming konsumen Gen Z di toko Oh Some Kota Medan. Metode penelitian yang digunakan dalam penelitian ini yaitu penelitian asosiatif dengan mengadobsi pendekatan kuantitatif dengan memakai metode survei, peneliti mengenakan perangkat lunak Smart PLS yang mempunyai keunggulan karna tidak menetapkan batas minimum jumlah sampel. Berdasarkan pertimbangan peneliti memutuskan buat menetapkan jumlah responden sebanyak 100 orang selaku sampel dalam penelitian ini. Metode analisis data ialah proses yang dilakukan setelah dari semua responden atau sumber informasi yang sudah terkumpul. Analisis Partial Least Square (PLS) diterapkan dalam penelitian ini sebagai metode analisis statistik yang dapat mendukung peneliti dalam menghasilkan konstruk laten yang digunakan dalam proses prediksi Hasil penelitian menunjukkan bahwa Customer Experience terbukti signifikan memengaruhi perilaku showrooming konsumen Generasi Z di Oh Some Kota Medan (T = 3.547; *p* < 0.001), terutama didorong oleh sensitivitas harga yang mendorong pemanfaatan toko fisik sebagai ruang verifikasi produk sebelum pembelian online. Sedangkan Brand Image tidak menunjukkan pengaruh signifikan (T = 1.491; *p* = 0.136) akibat orientasi pragmatis Gen Z Medan yang mengabaikan citra merek prestisius (X1.2 loading 15.313) tanpa dukungan nilai ekonomis konkret. Temuan ini menegaskan bahwa pengalaman pelanggan yang positif di toko fisik justru dimanfaatkan oleh konsumen untuk memverifikasi produk sebelum melakukan pembelian online, sehingga strategi pemasaran perlu diarahkan untuk mengintegrasikan saluran online dan offline secara efektif
A Systematic Literature Review on the Interrelation of Human Resource Practices, Corporate Social Responsibility, and Financial Performance in Emerging Markets Maziah Azzahroh; Suci Arimbi; Tarissa Denia; Yossie Rossanty
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.838

Abstract

The growing complexity of business operations in emerging markets highlights the urgency of understanding how Human Resource Practices (HRPs) and Corporate Social Responsibility (CSR) jointly influence Financial Performance (FP). Although prior studies have examined these constructs separately, a comprehensive review that integrates their interrelationships remains scarce, particularly in institutionally diverse and volatile environments. This study aims to systematically review and synthesize existing evidence on the HRP–CSR–FP nexus to clarify its theoretical and practical significance. Using a Systematic Literature Review (SLR) approach, 62 peer-reviewed journal articles published between 2000 and 2024 were selected based on predefined criteria, including relevance to the topic, methodological rigor, and focus on emerging market contexts. Data were analyzed using PRISMA guidelines and thematic synthesis. The findings indicate that the strategic alignment of HRPs and CSR initiatives enhances FP through mechanisms such as employee engagement, organizational legitimacy, and stakeholder trust. Moreover, contextual factors such as national culture, regulatory quality, and institutional voids moderate these relationships, underscoring the importance of localized strategies. The synthesis concludes that while theoretical perspectives such as the Resource-Based View, Stakeholder Theory, and Social Exchange Theory provide explanatory strength, gaps remain in addressing causal mechanisms and multi-level dynamics. This review contributes by integrating fragmented insights into a unified conceptual framework, highlighting research gaps, and offering practical guidance for managers in emerging markets. Future studies are encouraged to employ longitudinal, comparative, and multi-level designs to capture deeper causal and contextual variations
Building Brand Identity and Digital Marketing for the MSME Coffee Shop Petro’s Coffee Relevant to Gen Z and Millennials in Dairi Sidikalang Ester Petronella Tarigan; Yossie Rossanty; Dewi Nurmasari Pane
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11301

Abstract

Brand identity is a crucial factor in shaping consumer perceptions and product differentiation in competitive markets. This study investigates the effects of brand identity and digital marketing on visit intention and purchase decision among Generation Z and Millennial consumers at a local coffee SME (PETRO’S COFFEE) in Sidikalang, Indonesia, with electronic word of mouth (e-WOM) as a mediating variable. A quantitative explanatory approach was employed using purposive sampling, resulting in 117 valid respondents who had made purchases within the last six months. Data were collected through a five-point Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that brand identity has a positive and significant effect on visit intention, while digital marketing significantly influences purchase decision both directly and indirectly through e-WOM. The mediating role of e-WOM indicates that online reviews and consumer-generated recommendations strengthen the effectiveness of digital marketing communication. The coefficient of determination values demonstrate moderate to strong predictive power of the proposed model. This study contributes to the branding and digital marketing literature by providing empirical evidence from local coffee SMEs in non-metropolitan areas. Practically, the findings offer strategic insights for SME owners to integrate strong brand identity with digital marketing initiatives to engage younger consumers more effectively
Analysis Of Tourism Attractions, Tourism Image, And Promotion On Visit Decisions At The Bukit Lawang Water Tourism Destination Olim Hanafiah Napitupulu; Yana Diana; Yossie Rossanty
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1483

Abstract

This study aims to analyze the influence of tourist attractions, destination image, and promotion on tourists’ visiting decisions at the Bukit Lawang water tourism destination. The study employs a quantitative approach using a survey method. The research instrument is a Likert-scale questionnaire. The sampling technique uses purposive sampling involving tourists who have visited Bukit Lawang. Data analysis methods include descriptive statistics, validity testing, reliability testing, classical assumption tests, and multiple linear regression analysis. Data processing is conducted using the SPSS application. The results indicate that tourist attractions and destination image have a positive and significant partial effect on visiting decisions. Promotion has a positive but not significant effect on visiting decisions. Simultaneously, tourist attractions, destination image, and promotion have a significant effect on visiting decisions. Destination image is the most dominant variable influencing tourists’ visiting decisions.
Co-Authors Ade Rani Ahmad Rafiki Ari Prabowo Ariq Wiratama Nasution Aulia Ramadhan Tanjung Baehaqi Bambang Surya Adji Syahputra Bambang Surya Adji Syahputra Beby Sendy Chika Naibaho Dear Selvanathan Sinaga Dewi Nurmasari Pane Dini Julia Sari Siregar Eldaa Yuannda Harefa Elfitra Desy Surya Erwansyah Erwansyah Erwansyah Ester Petronella Tarigan Etty Sri Wahyuni Febri Sanrina Hasibuan Firman Ario Greasia Oriza Sitio Handoko Tandean Harahap, Ramadhan Hasudungan Siahaan Hawawari, Muhammad Fadhiil Icha Aulia Zahra Irawan, Irawan Januardi Sidauruk Ku Halim bin Ku Ariffin Lorencia, Bella M. Chaerul Rizky Mahari, Nagita Suci Maria Theresa, Maria Maziah Azzahroh Mesra B Mesra B Muammar Rifqi Muhammad Dharma Tuah Putra Nasution Nabila Awani Nasution, Rani Ramadhani Nasution, Thorique Akbar Maulana Novita, Ririn Septiana Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Olim Hanafiah Napitupulu Pahlufi, Cut Kesuma Pangabean, Rahmad Ridwan Pipit Buana Sari Pipit Buana Sari Putri Patricia Sitinjak Putri Pujiningtyas Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rani Ramadhani Nasution Safii Sari, Pipit Buana SATRIYAS ILYAS Sendy, Beby Sianturi, Ester Cahyani Sihotang, Anindya Windy Siregar, Dini Julia Sari Siregar, Onan Marakali Suci Arimbi Surya Bakti Tanjung, Aulia Ramadhan Tarigan, Vita Cita Emia Tarissa Denia Willy Zek Nasution Yana Diana