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All Journal INTEGRALISTIK BISNIS: Jurnal Bisnis dan Manajemen Islam PALASTREN Animal Production : Indonesian Journal of Animal Production GENETIKA Tawazun: Journal of Sharia Economic Law Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI Unes Law Review Jurnal Ilmiah Edunomika (JIE) JAGAT (Jurnal Geografi Aplikasi dan Teknologi) JURNAL USM LAW REVIEW SABBHATA YATRA : Jurnal Pariwisata dan Budaya Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Science and Education Journal Jurnal Pariwisata dan Perhotelan Sultan Adam : Jurnal Hukum dan Sosial TELPAR
Suparwi Suparwi
Fakultas Peternakan Universitas Jenderal Soedirman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Veterinary Other

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Journal : TELPAR

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OPTIMALISASI INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DI ROSALIA INDAH: DIGITAL MARKETING AT ROSALIA INDAH Setiawan, Matthew Ervino; Suparwi, Suparwi; Mintardjo, Bartolomeus Herawan; Satiti, Emmelia Nadira
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.409

Abstract

The development of information and communication technology has led to changes in marketing strategies, especially in transportation and tourism. Social media, particularly the Instagram platform, has become an effective tool for conveying marketing messages visually and interactively to consumers through uploaded content. This study aims to investigate how Rosalia Indah utilizes the Instagram platform as a digital marketing medium and to identify the factors driving Rosalia Indah's use of the Instagram social media platform. This study employs a descriptive qualitative research method, with data collection techniques including in-depth interviews with Rosalia Indah staff, direct field observations, documentation, and literature review. Data validity was tested using triangulation techniques. The main informants or respondents were Rosalia Indah Kleco marketing staff, including supervisors and managers of the tour and travel division. Based on the results obtained, Instagram is actively used by Rosalia Indah to offer or promote tour packages, transportation tickets, and others. The content uploaded is tailored to the target audience based on age, gender, location, and seasonal trends. The driving factors for using Instagram include ease of access, effectiveness in reaching the audience through interactive features such as Instagram Ads or Meta Ads and Insights, as well as relatively low costs compared to traditional methods like newspapers or billboards. The use of Instagram has proven to enhance brand awareness and strengthen communication with consumers. Keywords: Digital Marketing, Marketing Communication, Instagram, Social Media, Brand Awareness
EVALUASI STRATEGI PENETAPAN DESTINASI WISATA UNGGULAN KOTA SAMARINDA Muajimah, Siti; Satiti, Emmelia Nadira; Suparwi, Suparwi
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.414

Abstract

This study discusses the evaluation of strategies for determining leading tourist destinations in Samarinda City as an important step in improving regional tourism competitiveness. The determination of leading tourist destinations is seen as a strategic policy that not only aims to strengthen the city's tourism identity but also encourages local economic growth through increased tourist visits, infrastructure development, and the empowerment of communities around the destinations. This study employs a descriptive qualitative approach with data collection techniques including interviews, observations, and document studies obtained from government agencies and destination managers. Analysis is conducted inductively, emphasising the involvement of the Pentahelix elements—government, academia, business actors, communities, and media—in the entire designation process. The research findings indicate that the City Government of Samarinda designates priority destinations through a competitive selection process with systematic stages. The research findings also highlight several challenges faced, including limited operational and promotional budgets, suboptimal time management in implementing strategies, and the need to enhance the human resource capacity of destination managers. Therefore, this study recommends the development of measurable and nationally standardised technical guidelines, as well as capacity-building initiatives for managers through...
PERAN CLASSIC TOURS DALAM PROMOSI PAKET WISATA SASAK TUR DESA SADE MELALUI SOSIAL MEDIA Hadi, Akhmad Matra; Suparwi, Suparwi; Sulistyowati, Afiefah
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.421

Abstract

Sade Village in Central Lombok has significant potential as a cultural tourism destination, yet the effectiveness of its promotion depends heavily on the digital strategies adopted by travel industry stakeholders. This study aims to analyze the role of Classic Tours in promoting the Sasak Tour travel package of Sade Village through social media from the customer perspective and to identify the forms of creative content employed. The research applied a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The findings reveal that Classic Tours utilizes various digital channels, particularly Blogspot, Facebook, email, and WhatsApp, to expand information outreach, enhance interactions, and build customer relationships. Promotional content focuses on clear product descriptions, supporting visuals, and accessible contact information, which effectively increase tourist interest, strengthen the company’s image, and maintain customer loyalty. The study concludes that consistent digital promotion strategies enhance the appeal of Sade Village as a cultural tourism destination; however, expansion to other popular platforms such as Instagram and YouTube is recommended to better engage younger market segments. The practical implication highlights that creative content-based digital promotion can serve as an effective model for tourism businesses in developing culture-based destinations.
Co-Authors Agus Solikhin, Agus Anshari, Erwin Arif Nurakhman Noviansyah Banar Pujantoko Bayu Tri Cahya Danang Kurniawan, Danang Darmaesti, Darmaesti Deniyatno, Deniyatno Dhimas Prasetyo Aji F.M Suhartati Fadhila Nurlaili Faiz Alawi Yusuf Femmy Silaswaty Faried, Femmy Silaswaty Firdaus Firdaus Fitriyani, Syarifatul H Hindratiningrum, H Hadi Mahmud Hadi, Akhmad Matra Hanuring Ayu Hasria Hasria, Hasria Indra Syahputra, Ari Jangga Haris Setyadi Jannah, Laukhatul Kasman Suherman Khunaefi, Muhammad Wildan M Bata Mintardjo, Bartolomeus Herawan Muajimah, Siti Muliddin Nadhifah, Farikatun Nafiah, Siti Novia Indriani Nugraha Eka Hardana Nur Alim, Bagas Okto, Ali Ragil Darmawan rakhmawati, ita Ramadhana, Egga Syifani Restele, La Ode Satiti, Emmelia Nadira Setiawan, Matthew Ervino Silaswaty Faried, Femmy Siti Fatimah Sri Utami Sugiyanti Sugiyanti Sulistyowati, Afiefah Titin Widiyastuti Tri Rahardjo Tri Rahardjo i Sutard Tri Rahardjo Sutardi Tri Rahardjodi Sutardi Tri Raharjo Sutardi Ummah, Siti Muslikhatul Utami, Lilik Witriyaningsih Wahyu Beny Mukti Setiyawan Widiatama, Widiatama zakariya, hafid