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Pengaruh Kualitas Pelayanan Terhadap Word Of Mouth Yang Dimediasi Oleh Kepercayaan Pelanggan Rahmah, Siti; Sari, Nilam Anggar; Suprapto, Heru; Akbar, Ali
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1590

Abstract

Cars are a means of transportation that is widely used in everyday life, but not everyone can afford a car, which is quite expensive. Therefore, companies have emerged that offer car rental services to take advantage of this opportunity. The object of this research is the Raditya Transport car rental service in Tenggarong which has become the main choice for renting four-wheeled vehicles. The aim of this research is to find out how service quality management builds Word of Mouth (WOM) among customers which is mediated by customer trust. This research data was collected through a questionnaire with a total sample of 74 respondents studied. The analytical method used in this research uses Structural Equation Modeling (SEM) Partial Least Square (PLS). The research results show that (1) service quality has a positive effect on word of mouth at Raditya Transport, (2) trust has a positive effect on word of mouth at Raditya Transport, (3) service quality has a positive effect on trust in Raditya Transport, and (4) Service quality has a positive effect on word of mouth through trust as a mediating variable in Raditya Transport.
Analisis Keputusan Investasi Bagi Usaha Mikro, Kecil Dan Menengah (UMKM) Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 7 No 1 (2007)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v7i1.139

Abstract

Theoretically decision of invesment specially to UMKM influenced by environmental aspect business. From result of research indicate that only eksternal environment which forming model decision of invesment that is environmental direct eksternal and environment public eksternal. Internal environment of business in the reality is not become consideration in conducting invesment to UMKM, though internal capacities in managing business very required for the efficacy of an effort. Key Word : Lingkungan eksternal langsung, lingkungan eksternal umum, lingkungan internal bisnis.
Analisis Anggaran Pendapatan Dan Belanja Daerah Kabupaten Kutai Kartanegara Tahun 2010 Sampai 2014 Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 16 No 1 (2016)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v16i1.166

Abstract

The reaserch Regional Govermance Budget Analysis or (APBD) inKutai Kartanegara Regencyused data series Regional Govermance Revised Budget Analysis or (APBD-P) during 2010 until 2014. APBD-P was chosen becauseit has better accuracy prediction than the Regional Govermance Budget aproach or (APBD). The methods used descriptive analysis of APBD-P ratio. The results of RevenuesAnalysis showed that fiscal space conditions was diminishing,it’s mean flexibility of Kutai Kartanegara Regency to spending on activities priority was decreases. On the Government ExpendituresAnalysis, showed the Personnel Expenditure had increasing trend, especially since the Additional Income SupportPolicy (Kebijakan Tunjangan Tambahan Penghasilan) was appliedin2011. On the Financing analysis, deficit spending from many yearswas increasing although it’scovered byUnspent Funds At End Of Fiscal Years (Sisa Lebih Penggunaan Anggaran/SiLPA), it shows the weakness of the planning and implementation.Keywords: APBD, fiscal space, Personnel Expenditure
Analisis Indeks Kepuasan Masyarakat Terhadap Kualitas Pelayanan Pada Badan Pengelolaan Keuangan Dan Aset Daerah Kabupaten Kutai Kartanegara Raharjo, Sugeng; Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.413

Abstract

This research was conducted at the Regional Finance and Asset Management Agency of Kutai Kartanegara Regency. This study aims to measure the level of public satisfaction with services that have been done by BPKAD Kukar. To measure the level of satisfaction is used Public Satisfaction Index as listed in the Ministerial Regulation No.16 of 2014. This study used 43 respondents consisting of various elements of both community organizations, business, and government. From the results of the study showed that the value of the Satisfaction Index showed good condition or with score average of 2.91 with 4 scale or equal to 69,69 with 100 scale. The value of IKM and IKM Conversion Intervals indicates that the Quality of Service in BPKAD falls into Category B with Good Service Unit Performance indicating that the quality of BPKAD Kukar service is in good categoryKeywords : Index of Public Satisfaction, Service
Kajian Daya Saing Tenaga Kerja Lokal Di Kabupaten Kutai Kartanegara Suprapto, Heru; Raharjo, Sugeng
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.424

Abstract

The competitiveness of local labor is the ability of local workers compared to migrant workers. Data analysis consisted of three activity flow which happened collectively that is data collecting, data reduction, data presentation, conclusion / verification. The results show that in positions top and midle management are mostly filled by migrant workers, while low management is mostly filled by local labor. On competitiveness indicator is obtained a description of the advantages as well as weakness of local workforce compared with migrant workers.Keywords : Local labor, Competitiveness
Analisis Pengaruh Daya Tarik Iklan Dan Kekuatan Celebrit Endorser Terhadap Brand Image Handphone Merek Oppo (Studi Kasus Di Station Game Tenggarong) Mega, Niluh Nyoman; Sabran, Sabran; Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.434

Abstract

This study aims to determine and analyze the elements of consumer behavior that is the attractiveness of advertising and the power of celebrity endorser which has a significant effect on brand image of Oppo brand handphone in Station Game Tenggarong Shop.From the analysis results can be obtained R Square correlation value of 0.148 or 14.8% which means that of the value of the variable contribution of advertising and celebrity endorser is weak.Influence celebrity endorser consisting of celebrity personality, famous and charisma effect on brand image, this can be seen from the value of t count variable of ad day attracted by 0,287 smaller than t table equal to 2,021 at 5% significant level, it is stated that hypothesis Which states the variable celebrity endorser significantly affect the brand image is rejected.Discussion of the first hypothesis of the proposal is the variable X2 ad attractiveness with interesting indicators, easy to remember and creative effect on brand image, it can be seen from the value of t arithmetic variable day draw advertising is 3.053 lebh large from 2.021 at 5% significant level, This states that the hypothesis that the variable of advertising attractiveness significantly affect the brand image is accepted. Keywords : Brand Image, Consumer behaviour,Advertising
Strategi Pengembangan Usaha Kerajinan Alat Musik Tradisional Pada UKM ‘Ardi Laras’ Sebagai Produk Unggulan Kabupaten Kutai Kartanegara Ningsih, Nurhayati; Erwinsyah, Erwinsyah; Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 1 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i1.509

Abstract

Abstract:            In the District of Kutai Kartanegara sector of business that has great potential to be harnessed, that is the traditional musical instrument crafts "Ardi Laras". This is a very great opportunity attempts, because we know the Kutai Kartanegara region has a very high art culture among others dances, music, theatre, Kroncong music community they need roads and musical instruments. The purpose of this research is to find the location of the position of Traditional musical instrument Crafts quadrant ' Ardi Laras ', and CSF analysis to find out the factors of traditional musical instrument crafts victories.Based on the results of the research of the development strategy of SWOT analysis has been performed on the Traditional musical instrument Crafts ' Ardi Laras ' position matrix on the strategy of aggressive on quadrant i. Then a strategy can be done that is to put forward the values of tradition, partnering with agencies and schools so that will add to the number of musical instrument production, improve product quality, and more enterprising introduce products.Further on the results of the analysis of the CSF (Crtical Success Factor) benchmark the success of Traditional musical instrument Crafts ' Ardi Laras’ is a.    Product safety of instrument design that made such timber should pay attention to the smooth so as not to injure the hand as well as the installation of a neat nails and other supporting materials.  b.    For durability of a product that must be considered is the raw material used must be strong and not easily broken when used. c.     The similarity of price with the quality of the product provided it means Crafting Traditional Instruments ' Ardi Laras' more attention to comfort, security, durability, and design the product so that the price offered did not disappoint the consumer.Keywords: traditional music instruments, strategies, SWOT, CSF.
Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Pada Angkringan Batang Batu Di Tenggarong Amiruddin, Amiruddin; Suprapto, Heru; Erwinsyah, Erwinsyah
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 2 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i2.535

Abstract

Abstract :In this research research obyek to check Angkringan Batang Batu representing a effort providing food and beverage with open natural atmosphere berlamat walked A.M. Sangaji No.27 Rt.9 Sub District Of Sukarame District of Tenggarong with owner Mr. Aria of Nurzaman. As for sold food and beverage Angkringan Batang Batu like fried rice, noodles fry, cheese banana and still many again and also assorted beverage and juice of sop fruit which enthused many consumer to relax nighttime. Intention of this research is to know how big influence of Atmosphere variable of Angkringan, Quality of Product and Image (Image) influencing Satisfaction Of Consumer Angkringan Batang Batu Tenggarong and know most dominant influence of independent variable which influence Satisfaction Of Consumer Angkringan Batang Batu Tenggarong. In data analysis, as according to research object where variable suspected more than one, hence analysis utilized for the verification of hypothesis in this research quantitative analysis with model of Multiple Regresi. Based on the description, it can be concluded that the first hypothesis stated stated "That the atmosphere variable, the quality of the product and the image simultaneously have an effect on customer satisfaction on Angkringan Batang Batu in Tenggarong" is accepted and proven trueKeyword : Satisfaction
Kajian Pelaksanaan Alokasi Dana Desa Di Kabupaten Kutai Kartanegara Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 15 No 1 (2015)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v15i1.550

Abstract

Study of the implementation of the Village Fund Allocation (ADD) in Kutai Kartanegara Regency is an analysis using yurisis normative approach. The purpose of this study was to Know and analyze the successful implementation of ADD and analyze the impact of ADD to the improvement of public infrastructure, employment and empowerment of communities and village institutions. The results showed that the Quality of Planning , Implementation, Control Activities, Accountability Reporting is good and Respondents from LPM is not a good understanding of the regulations or policies associated with ADD and ADD are indicators of success can not be measured.
Identifikasi Potensi Ekowisata Tingkat Kecamatan Di Kabupaten Kutai Kartanegara Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 16 No 2 (2016)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v16i2.552

Abstract

This study aims to determine how much potential can be developed for ecotourism activities. The results showed that the development potential of ecotourism in the subdistrict studied was low, the attraction of natural tourism objects lacked selling value and did not have endemic animals or plants. Respondents belong to negative perceptions of ecotourism development because of a lack of public knowledge about the meaning, purpose and benefits of ecotourism. Keyword : Ecotourism, Benefits Of Ecotourism