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Pengaruh Brand Hate Terhadap Negative Word Of Mouth, Continued Intentions To Use, dan Brand Equity Pada Pelanggan Mcdonald’s di Indonesia Selaku Brand Pro Israel Anisa, Mu'arifia; Suryani, Tatik
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 2 (2024): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i2.3964

Abstract

This research aims to analyze and identify the influence of brand hate on negative word of mouth, continued intentions to use, and brand equity among McDonald's customers in Indonesia as a pro-Israel brand. Research was conducted on consumers or customers who had made purchases at McDonald's in the last few months with a total population of 105 people. The sample used was only 100 respondents because some samples did not match the criteria. The data collection technique used was a questionnaire via Google Form. Variable measurement uses a Likert scale with a scale of 1-7 and analysis for data processing uses the SEM-PLS method with the Smart-PLS application ver. 3.0. The results of the research show that there is an influence of brand hate on negative word of mouth, continued intentions to use, and brand equity on McDonald's customers in Indonesia as a pro-Israel brand.
Pelatihan Personal Branding: Menjadi Prima (Pribadi Mandiri) Dan Bertata Krama Melalui Pengembangan Mindset Suci, Nur; Suryani, Tatik; Delonix Renzina, Yudha; Pujiati, Diyah; Septama, Muhammad
Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat Vol. 6 No. 2 (2025): Juli 2025
Publisher : Research Center and Community Services (PPPM) Universitas Hayam Wuruk "Perbanas" Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v6i2.5279

Abstract

Mitra dalam pengabdian masyarakat ini adalah siswa-siswa kelas XII pada Sekolah Menengah Atas Negeri 20 Surabaya. Pengabdian kepada Masyarakat (PkM) ini dilatarbelakangi oleh kondisi yang menunjukkan (1) kurangnya pemahaman dan kesadaran siswa untuk berpikir dewasa dan bertindak secara mandiri, (2) belum terbiasanya siswa dalam menerapkan tata krama di lingkungan sekolah, dan (3) kurangnya kesadaran untuk mengoptimalkan waktu yang ada untuk mendukung keberhasilan studi dan mendukung keberhasilan masa depan. Adapun solusi yang ditawarkan adalah melakukan pelatihan kepada para siswa SMA Negeri 20 Surabaya mengenai cara mentrasnformasi mind set untuk mengembangkan kepribadian dengan membangun kemandirian dan berperilaku sesuai dengan tata krama yang berlaku melalui pemanfaatan waktu dengan time management yang efektif sehingga dapat mendukung personal branding. Hal ini relevan dengan program pengembangan profil pelajar Pancasila elemen 1 (berakhlak mulia) dan elemen 4 (Mandiri). Tahapan yang dilaksanakan dalam kegiatan PKM ini terdiri dari lima tahap, yakni: tahap identifikasi kebutuhan, tahap persiapan, tahap penentuan jadwal pelatihan, tahap pelaksanaan (edukasi) atau tahap pelatihan dan tahap evaluasi.
Pengembangan Green Organizational Citizenship Behavior dan Peran Kepuasan Kerja Serta Identifikasi Organisasi Dari Perspektif Green Human Resource Management di PT. Sungai Emas Setiawan, Nicodimus Bayu; Suryani, Tatik
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 1 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i1.6806

Abstract

This study aims to determine the effect of Green Human Resource Management (GHRM) on Green Organizational Citizenship Behavior (GOCB) with Job Satisfaction and Organizational Identification as mediating variables, which was specifically conducted at PT. Sungai Emas. The sample in this study were 105 employees of PT. Sungai Emas with a sampling method using a questionnaire distributed to all divisions, the method used in this study is a quantitative method. Data was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The results of this study indicate that Green Human Resource Management has a significant positive effect on Green Organizational Citizenship Behavior, Job Satisfaction, and Organizational Identification. In addition, Organizational Identification has a significant positive effect on Green Organizational Citizenship Behavior and mediates the effect of Green Human Resource Management on Green Organizational Citizenship Behavior. Meanwhile, Job Satisfaction does not affect Green Organizational Citizenship Behavior and also not as mediator of the relationship between Green Human Resource Management and Green Organizational Citizenship Behavior.
Pengaruh manajemen sumber daya manusia ramah lingkungan terhadap perilaku green service dengan tanggung jawab sosial perusahaan sebagai pemediasi Antika, Rani; Suryani, Tatik
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1188

Abstract

Many companies are implementing Green Human Resource Management (GHRM) and Green Service Behavior to support sustainable development and meet customer expectations. By investigating how GHRM initiatives influence employees' engagement in environmentally friendly service behaviors and the mediating role of CSR, this research contributes to understanding how organizations can promote sustainability and meet stakeholder expectations. However, there needs to be more research in this area. This study aims to investigate the impact of GHRM on green service behavior (GSB) and explore the role of Corporate Social Responsibility (CSR) as a mediator of GHRM on GSB. The study involved 108 respondents from PT. BIMA and data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The results show that GHRM can positively influence GSB, and CSR mediates this relationship.
PENGARUH JOB ENRICHMENT, JOB ENLARGEMENT DANKESEJAHTERAAN PSIKOLOGI TERHADAP KEPUASAN KARYAWAN DENGAN KINERJA KARYAWAN SEBAGAI VARIABEL INTERVENING Muktafia, Nafilatul; Suryani, Tatik
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 20 No 1 (2024): JEMASI: Jurnal Ekonomi, Manajemen, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v20i1.683

Abstract

Kajian ini mencoba mengevaluasi sekaligus mencari tahu pengaruh penerapan job enrichment, enlargement dan kesejahteraan psikologi terhadap kepuasan kerja baik secara langsung maupun dimediasi oleh faktor kinerja karyawan di PT. X Cabang Cibitung. Populasi penelitian sebanyak 119 karyawan PT. X Cabang Cibitung Bekasi menggunakan sampel jenuh. Pengumpulan data dengan kuesioner, namun kuesioner yang kembali berjumlah 70 kuesioner jadi sampel yang digunakan adalah 70 responden. Analaisis data menggunakan Smart Partial Least Square (Smart-PLS). Hasil penelitian menunjukkan Job enrichment berpengaruh positif dan tidak signifikan terhadap kepuasan, Job enrichment berpengaruh positif dan tidak signifikan terhadap kinerja, Job enlargement berpengaruh negatif dan tidak signifikan terhadap kepuasan, Job enlargement berpengaruh positif dan signifikan terhadap kinerja, Kesejahteraan psikologis berpengaruh positif dan signifikan terhadap kepuasan, Kesejahteraan psikologis berpengaruh positif dan signifikan terhadap kinerja, kinerja karyawan berpengaruh positif dan tidak signifikan terhadap kepuasan kerja, Job enrichment berpengaruh positif dan tidak signifikan terhadap kepuasan kerja melalui kinerja karyawan, Job enlargement berpengaruh positif dan tidak signifikan terhadap kepuasan kerja melalui kinerja, Kesejahteraan psikologis berpengaruh positif dan tidak signifikan terhadap kepuasan kerja melalui kinerja.
The Influence of Perceived Value, Trust, Hedonic Motivation, and Consumer Attitudes on Purchasing Intentions of Korean Skincare Products in Surabaya Putri, Prisca Serenata; Suryani, Tatik
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14744

Abstract

This research analyzed and influenced perceived value, trust, hedonic motivation, and consumer attitudes on purchasing intentions for Korean skincare products in Surabaya. This research was conducted on consumers interested in buying Korean skincare products with a total population of 188 respondents. The sample used was 150 respondents because some samples did not match the criteria. The data collection technique used was a questionnaire via Google Forms. The variable measurement uses a Likert scale with analysis techniques using SEM-PLS with the Smart-PLS application ver 3.0. The results of the research show that: Perceived value has a significant effect on consumer attitudes. Consumer attitudes have a significant effect on purchase intentions. Perceived value has a significant effect on purchase intentions. Consumer attitudes have a significant mediating effect on the perceived value of purchase intentions. Hedonic motivation has a significant effect on consumer attitudes. Hedonic motivation has a significant effect on purchase intention, Consumer attitude has no significant effect mediating hedonic motivation on purchase intention, Trust has a significant effect on consumer attitude, Trust has no significant effect on purchase intention, and Consumer attitude mediates the effect of trust on purchase intention.
Pengaruh Job Insecurity dan Creative Self-Efficacy Terhadap Innovative Work Behavior Dengan Mediasi Employee Engagement Pada Karyawan Generasi Z Perusahaan Food And Beverage di Surabaya Maliki, Abdul; Suryani, Tatik
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10398

Abstract

Industri food and beverage (F&B) di Indonesia, khususnya di Kota Surabaya, mengalami perkembangan pesat yang ditandai dengan meningkatnya jumlah kafe dan restoran serta persaingan yang semakin ketat. Penelitian ini bertujuan untuk menguji secara empiris pengaruh Job Insecurity dan Creative Self-Efficacy terhadap Innovative Work Behavior melalui mediasi Employee Engagement pada karyawan Generasi Z yang bekerja di perusahaan F&B di Kota Surabaya. Penelitian menggunakan pendekatan kuantitatif dengan desain survei dan teknik purposive sampling terhadap 120 responden yang berusia 18–27 tahun, bekerja di sektor F&B, dan memiliki masa kerja minimal enam bulan. Data dikumpulkan melalui kuesioner daring menggunakan Google Form dan dianalisis dengan metode Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa Job Insecurity dan Creative Self-Efficacy berpengaruh positif signifikan terhadap Employee Engagement, serta Employee Engagement berpengaruh positif signifikan terhadap Innovative Work Behavior pada karyawan Generasi Z di perusahaan Food and Beverage di Surabaya. Job Insecurity dan Creative Self-Efficacy juga terbukti berpengaruh positif terhadap Innovative Work Behavior. Selain itu, Employee Engagement berperan sebagai mediator signifikan dalam hubungan antara Job Insecurity dan Innovative Work Behavior, di mana keterlibatan kerja mampu menjaga dan mendorong perilaku inovatif meskipun karyawan menghadapi ketidakpastian pekerjaan.