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Pengaruh Green Marketing dan Service Quality Terhadap Customer’s Perceived Satisfaction yang Dimediasi Oleh Brand Image Harjon, Ariescha; Nugroho, Sukmo Hadi
Rekayasa Vol 17, No 1: April, 2024
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/rekayasa.v17i1.24929

Abstract

This research aims to find out and complement information about the influence of green marketing and service quality on customer's perceived satisfaction mediated by brand image. The research used quantitative methods and survey through online questionnaires towards 712 inpatiens population of private hospitals in East Bekasi in September – November 2023. From 357 respondents, 293 filled out the questionnaire and 257 of them were taken as samples. This research has done through the validity and reliability tests, factor analysis KMO-MSA and Bartlett Test, and path analysis to answer the hypothesis and determine the structural equation model with SmartPLS 3.3.9. The results show that the five hypotheses have been proven positive and significant, namely the direct influence of green marketing on brand image; service quality on brand image; green marketing on customer's perceived satisfaction; service quality on customer's perceived satisfaction; and brand image on customer's perceived satisfaction. Indirectly, brand image acts as a partial mediator that mediates the positive and significant influence of green marketing on customer's perceived satisfaction; and the influence of service quality on customer's perceived satisfaction.
Linen Rental Laundry Human Capital Plan with Rfid Technology in PT. Think Clean Laundry Virtadaniati, Wenny; Indradewa, Rhian; Nugroho, Sukmo Hadi; Iskandar, Muhammad Dhafi
Jurnal Pendidikan Indonesia Vol. 5 No. 10 (2024): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i10.5698

Abstract

in the laundry industry has become an effective solution to address current challenges. The implementation of RFID in the Linen Rental system can enhance inventory management efficiency and minimize errors in record-keeping. PT. Think Clean Laundry is a service provider of RFID Laundry and Linen Rental, offering laundry and linen rental services for hospitals, hotels, manufacturing, and transportation, supported by adequate technology and resources. The company is located at Jl. Kawasan Industri Bekasi Fajar Blok D18 Mekar Wangi MM2100 Industrial Town, Mekar Wangi, Cikarang Barat, Kab. Bekasi, West Java. Human capital refers to the knowledge and research discussing the role and contribution of human resources in the context of business and management. Human capital encompasses the knowledge, skills, experience, and abilities possessed by individuals within an organization. Planning Human Capital to ensure the success of the Linen Rental Laundry business using RFID technology at PT. Think Clean Laundry plays a crucial role in attracting and selecting the right employees, ensuring that the team has the skills and attitudes that align with the company’s needs.
Laundry Linen Rental Operation Planning with RFID Technology at PT. Think Clean Laundry Haloho, Kastauli; Indradewa, Rhian; Hadi Nugroho, Sukmo; Dhafi Iskandar , Muhammad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50118

Abstract

This study aims to examine the application of Radio Frequency Identification (RFID) technology in the laundry and linen rental services offered by PT. Think Clean Laundry. The use of RFID is explored as a solution to improve inventory management efficiency and reduce errors in recording, particularly for clients in hospitals, hotels, industries, and transportation. The research employs qualitative methods, focusing on in-depth understanding and analysis of the phenomenon. Data was gathered through observation and interviews to understand the implementation of RFID technology in linen tracking and operational procedures. The results indicate that RFID technology significantly accelerates laundry processes, minimizes the risk of lost items, and improves service quality by enabling real-time tracking and inventory control. Moreover, the company's adherence to Standard Operating Procedures (SOPs) ensures high-quality service, timely pick-up and delivery, and optimal linen stock management, ultimately leading to increased customer satisfaction. In conclusion, the study confirms that RFID technology in laundry services enhances operational efficiency and customer satisfaction. The implications suggest that other businesses in the laundry sector could benefit from adopting RFID to streamline their operations, reduce human errors, and stay competitive in a technology-driven industry.
Financial Feasibility Analysis and Cash Flow Projection in Diagnostic X-ray Screening Business Model Dakaria, Yus; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Bulletin of Management and Business Vol. 6 No. 2 (2025): October 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i2.446

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Financial planning is an important foundation in establishing technology-based health services such as the X-ray Screening System Clinic. This study aims to develop a comprehensive financial plan that includes initial investment estimates, cash flow projections, and financial feasibility analysis using the Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) methods. Using a quantitative-descriptive approach, data was collected through market studies, expert interviews, and benchmarking of radiology clinic operating costs. The results show that with a target service volume of 1,000 patients/month, the clinic's investment of Rp750 million can be recovered within 2 years with an IRR of 28.5% and a positive NPV. This study provides a strategic basis for investors or management in making financial decisions on the establishment of diagnostic clinics
Evaluating Market Viability and Developing Digital Marketing Strategies for X-ray Detection Technology in Contemporary Security Environments Sinaga, Hans Salomo Tiberias; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Bulletin of Management and Business Vol. 6 No. 2 (2025): October 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i2.447

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The X-ray Screening System and other radiology-based diagnostic services are increasingly important for preventive and curative health care. This research will produce the Clinic X-ray Screening System's marketing business plan and examine market feasibility and digital customer acquisition tactics. STP analytical tools and NICE B2B Marketing Mix are used in the qualitative descriptive research. Literature studies, market observations, and diagnostic X-ray marketing data were used. Results demonstrate tremendous market penetration potential, notably in government, SOEs, business, hotels, and hospitals. The Indonesian X-ray screening system clinic marketing strategy must use data-driven techniques, IoT/AI technologies, and customized segmentation to solve operational and legal obstacles. To reach varied institutions, geographic, demographic, psychographic, and behavioral segmentation is essential, while digital marketing and strategic cooperation boost market legitimacy. Digitization (online bookings, digital outcomes), strategic collaborations, and fast, accurate service are effective marketing methods. This study offers healthcare business players realistic advice on developing technology-based diagnostic x-ray models
Gamified Project-Based Learning Strategy to Enhance Students’ Collaboration and Creativity Skills: A Quasi-Experimental Study at Al-Islam Junior High School Krian Sidoarjo Bandono, Adi; Sabariah, Sabariah; Rufii, Rufii; Tardjo, Netty; Tafuzi, Novta Ittaqy; Sufairo, Nurus; Nugroho, Sukmo Hadi
Rekayasa Vol 18, No 3: Desember, 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/rekayasa.v18i3.32655

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This study examines the effectiveness of a Gamified Project-Based Learning (PjBL) strategy in enhancing students’ collaboration and creativity skills at SMP Al-Islam Krian Sidoarjo. Although PjBL has been widely implemented to foster 21st-century competencies, challenges remain in sustaining student motivation and engagement during project activities. Gamification through point systems, badges, levels, rewards, and leaderboards offers a potential solution by integrating game elements that stimulate student participation and intrinsic motivation. This study employed a mixed-methods approach with a quasi-experimental non-equivalent control group design. A total of 35 respondents were divided into two groups: an experimental group receiving gamified PjBL and a control group receiving conventional PjBL. Data were collected through pre-test and post-test instruments (using a Likert scale of 1–5), observation sheets, student interviews, and rubric-based project assessments. The findings demonstrate a significant increase in collaboration and creativity among students in the experimental group. Quantitative results reveal large effect sizes for both collaboration (d = 1.42) and creativity (d = 1.57), with p 0.001. In contrast, the control group showed only marginal improvements. Qualitative evidence from observations and interviews further indicates heightened engagement, stronger team communication, and increased idea generation among students exposed to gamified PjBL. The study contributes theoretically by enriching the discourse on the integration of gamification in PjBL environments and practically by offering empirical insights for secondary schools seeking to develop more interactive, student-centered pedagogical strategies. The findings underscore the potential of gamified PjBL as a transformative instructional model for cultivating essential 21st-century skills in Indonesian middle schools.
The Influence of Work Motivation, Reward, Work Environment, and Job Satisfaction on Employee Performance in Concrete Iron Companies in Indonesia Angela Jovita Listyarini; Sukmo Hadi Nugroho
Petra International Journal of Business Studies Vol. 8 No. 2 (2025): DECEMBER 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.2.174-185

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Work Motivation plays a crucial role in driving employees to contribute effectively to a company. Reward and Work Environment act as key supporting elements that help employees attain job satisfaction and enhance their performance. This study aims to examine how Work Motivation, Reward, Work Environment, and Job Satisfaction influence Employee Performance within Concrete Iron Companies in Indonesia. The research utilized a saturated sample method, involving all staff employees in the concrete iron industry, with a total of 180 respondents. Data analysis was performed using the Structural Equation Model (SEM) method using SmartPLS 3.29. The findings indicate that Reward positively influences both Work Motivation and Job Satisfaction. Additionally, Work Environment and Work Motivation both positively affect Job Satisfaction. Furthermore, Work Motivation and Job Satisfaction each have a positive impact on Employee Performance, as does Work Environment. The managerial implication of this research highlights the importance of fostering work motivation, job satisfaction, and employee performance among employees to generate overall positive outcomes for the company.
Workplace Ostracism: A Systematic Literature Review IGW, Andreas Nova; Djati, Sundring Pantja; Tannady, Hendy; Nugroho, Sukmo Hadi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5711

Abstract

The purpose of this study is to review research on workplace ostracism and its impact on employees and analyze gaps that require further research. The methodology used was collecting articles on workplace ostracism published in Scopus between 2020 and 2025 using open access. These articles cover various industries such as healthcare, manufacturing, consumer goods, hospitality, and education, with over 50% of the research conducted in Asian countries, primarily China and Pakistan. The study found that workplace ostracism occurs at various organizational levels and is associated with factors such as performance and job stress. Other factors such as leadership and culture also influence employee behavior. Key findings indicate that workplace ostracism negatively impacts employee psychological aspects, such as burnout, job satisfaction, self-esteem, and well-being. Employees who feel neglected feel unappreciated, which can decrease performance and lead to information avoidance, as well as increase intentions to leave the job. Ostracism also impacts employees' personal relationships, including with family. Therefore, it is important for organizations to identify and prevent ostracism to maintain employee psychological health and organizational performance.
Risk Plan Linen Rental Laundry with RFID Technology PT Think Clean Laundry Theresia V Siagian; Rhian Indradewa; Sukmo Hadi Nugroho; Muhammad Dhafi Iskandar
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.5338

Abstract

The Risk Plan Study for PT Think Clean Laundry aims to ensure the company's vision is executed as planned and minimizes potential risks. The plan includes short-, medium--, and long-term goals, objectives, and risk management principles based on ISO 31000:2018. The Risk Management Framework is explained through leadership, commitment, integration, design, implementation, evaluation, and continuous improvement. The risk management process includes risk identification, assessment, analysis, evaluation, handling, communication, consultation, monitoring, review, recording, and reporting. The main objective of this plan is to identify, evaluate, and manage risks that may arise in the company's operations, including business, financial, and quality risks. By implementing structured and comprehensive risk management, PT Think Clean Laundry is committed to improving operational effectiveness and efficiency and complying with applicable regulations.