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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) PROFICIO: Jurnal Pengabdian Masyarakat Al-Zayn: Jurnal Ilmu Sosial & Hukum JBC Jurnal Pendidikan dan Sosial Humaniora Jurnal Tata Rias
sri dwiyanti
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Analisis Faktor-Faktor yang Mempengaruhi Calon Konsumen dalam Memilih Jasa Makeup Artist (MUA) di Surabaya Shalsyabilla Marsya Addilia; Nia Kusstianti; Octaverina Kecvara Pritasari; Sri Dwiyanti
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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Abstract

Abstract of Makeup Artist (MUA) services in Indonesia, especially in large cities like Surabaya, has seen remarkable growth in recent years. This study aims to identify which factors are most influential in the decision-making process of potential consumers. The chosen research method is descriptive survey with correlation analysis, and data collection techniques are performed through questionnaires. This research was conducted in Surabaya by distributing questionnaires using a non-probability sampling method with purposive sampling, which refers to samples based on research needs with 50 respondents. The research findings include (1) an overview of the research location, (2) an overview of the respondents that includes age, gender, place of residence, and profession, as well as (3) data regarding factors influencing potential consumers obtained through validity tests and reliability tests that show all variables are reliable and the results of descriptive analysis. The results of this study indicate that there are seven elements influencing potential consumers' decisions in choosing Makeup Artist (MUA) services in Surabaya, with the dominant factor influencing potential consumers in choosing Makeup Artist (MUA) services being the product and service factors. Through these findings, it is hoped that Makeup Artists (MUA) in Surabaya can continue to maintain and improve the quality of consumer services.
PENGEMBANGAN MEDIA PEMBELAJARAN VIDEO TUTORIAL RIAS FOTO BERWARNA IGARI LOOKS PADA HASIL BELAJAR SISWA KELAS XI SMK NEGERI 8 SURABAYA Ananda Fadiyah Arsya; Mutimmatul Faidah; Sri Dwiyanti; Novia Restu Windayani,
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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This research focuses on the development of an instructional learning medium in the form of a video tutorial for colored photo makeup with the Igari Looks style, aimed at supporting learning outcomes in photo makeup competency. The study employed a research and development (R&D) approach using the ADDIE model. The research subjects were 29 students from SMK Negeri 8 Surabaya. The results of the study show that: (1) The development process of the video tutorial as a learning medium underwent expert validation and student trials, resulting in a rating categorized as "highly feasible". (2) The validation results indicated average percentages of 91.25% for the media aspect, 90% for the material aspect, and 88.25% for the language aspect, with an overall average of 89.83%. Based on these results, the video tutorial learning medium is deemed suitable for use in the teaching and learning process.
PENERAPAN PROBLEM BASED LEARNING PADA KOMPETENSI RIAS WAJAH FOTO BERWARNA UNTUK MENINGKATKAN HASIL BELAJAR SISWA KELAS XI JURUSAN KECANTIKAN DI SMK NEGERI 8 SURABAYA Syabana, Tsania Rachmani; Nia Kusstianti; Novia Restu Windayani; Sri Dwiyanti
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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Learning activities play an important role in student learning outcomes, especially in vocational high schools (SMK) that require skill acquisition. Color photography makeup competency in the beauty care major requires an understanding of anatomy theory and practical skills. The PBL model was chosen because it has the potential to improve students’ comprehension, group work, and interpersonal skills. The objective of this research is to identify the implementation of PBL constructs, student knowledge acqusition outcomes, and learner feedback. This research employed a pilot experimental design approach with a single-group pre-posttest design. The research tools consisted of observation sheets, cognitive and psychomotor tests, and questionnaires. The results showed that the implementation of PBL constructs was classified as very good with an average score of 3.84. Cognitive learning outcomes significantly increased from 65 to 84 points, and were classified as optimal. Psychomotor learning outcomes were classified as very good with 21 students in the very good category and 3 students in the good category. The response rate of students was 91%, which was evaluated as very good. In conclusion, the introduction of PBL can effectively optimize learning outcomes and students’ learning enthusiasm in the color photography makeup learning process
ANALISIS KEPUASAN PELANGGAN TERHADAP KUALITAS HASIL TREATMENT SULAM ALIS TEKNIK OMBRE DI SALON BBC HAIR AND BEAUTY STUDIO Tasya Vinanda Panestuti; Octaverina Kecvara Pritasari; Sri Dwiyanti; Novia Restu Windayani
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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The purpose of this study was to determine customer satisfaction in terms of price perception, service quality, and facilities for ombre eyebrow embroidery treatment at BBC hair and beauty studio and the quality of the results of ombre eyebrow embroidery treatment at BBC hair and beauty studio. The type of quantitative descriptive research used by the author in this study. The method used to obtain data is by distributing questionnaires measured by a Likert scale. The Customer Satisfaction Index (CSI) method is used to process the results of the analysis. The average value of the customer satisfaction index for the price perception aspect is 0.81 with a very satisfied level of satisfaction, the average value of the customer satisfaction index for the service quality aspect is 0.82 with a very satisfied level of satisfaction, the average value of the customer satisfaction index for the facility aspect is 0.78 with a satisfied level of satisfaction. The highest aspect of customer satisfaction for ombre eyebrow embroidery treatment is the aspect of service satisfaction. The quality of the results obtained an average value of 0.85 with a very satisfied level of satisfaction, so the quality of the eyebrow embroidery treatment results is in accordance with customer expectations. Keywords: eyebrow embroidery, ombre technique eyebrow embroidery, price perception, service quality, facilities, quality of results.
PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS VIDEO ANIMASI POWTOON MATERI SANGGUL EVENING STYLE PADA SISWA KELAS XI SMKN 2 JOMBANG Shella Oktavia Ronita; Novia Restu Windayani; Sri Dwiyanti; M.A. Hanny Ferry Fernanda
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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Learning media has an important function in learning, namely as an effective tool for students and can be used for independent learning. The purpose of the study was to determine the feasibility, development results, and student responses regarding powtoon animated video media on evening style bun styling material.This type of research is research and development (R&D) with the ADDIE approach.The results of the overall learning media validation assessment obtained an average of 4.65 so that based on the media feasibility criteria it was stated that the learning media developed was “very feasible”. The overall data of the student response questionnaire obtained an average respondent's answer of 4.44 so that based on the response criteria table the results of the student questionnaire are included in the criteria “very good” The powtoon animated video-based learning media for evening style bun material developed proved to be very feasible by looking at the results of the students' responses which were included in the very good qualifications, so it is possible that the learning media can be used on an ongoing basis at SMKN 2 Jombang.Keywords: Animated videos Powtoon, sanggul evening style
PENERAPAN MEDIA PEMBELAJARAN VIDEO TUTORIAL TATA RIAS WAJAH SEHARI-HARI MENGGUNAKAN BAHASA ISYARAT PADA SISWA TUNA RUNGU DI SMALB-B KARYA MULIA SURABAYA Alisa Sidqi Maulidia; Mutimmatul Faidah; Sri Dwiyanti; Dewi Lutfiati
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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Video tutorial media can improve understanding, motivation, participation, and is flexible. This study aims to determine the effectiveness of applying video tutorial learning media for daily makeup based on sign language for deaf students. The research approach used is Research and Development (R&D) with a 4D model (Define, Design, Develop, Disseminate). Data collection methods include observation, learning outcome tests, and questionnaires. The research subjects were 8 deaf students in grades X, XI, and XII at SMALB-B Karya Mulia Surabaya who chose beauty as their focus, The data obtained were analyzed descriptively quantitatively to determine the feasibility of the media and its effectiveness in improving student learning outcomes. The results showed that based on the Validator's assessment, the media scored 4.6 with very feasible criteria. The achievement of student learning outcomes was 88%, indicating that the learning objectives were met, achieving mastery of deaf students' abilities in performing daily makeup. The average student response score was 4.54, which shows very feasible criteria. Therefore, the application of video tutorial learning media using sign language can be an effective alternative learning method for deaf students." Keywords: Learning media, Video Tutorial, Daily Makeup, Deaf students
PENERAPAN VIDEO PEMBELAJARAN PENATAAN SANGGUL PUSUNG TAGEL UNTUK MENINGKATKAN HASIL BELAJAR SISWA SMK LABSCHOOL UNESA Fatima Ayu Fernanda; Dewi Lutfiati; Sri Dwiyanti; Dindy Sinta Megasari
Jurnal Tata Rias Vol. 14 No. 3 (2025): Jurnal Tata Rias Volume 14 Nomer 3 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

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Abstract

Updo hairstyling requires both theoretical understanding and practical skills, which are not easily mastered by students through verbal explanations alone. Therefore, a learning medium that can visually present the material and allow students to review it repeatedly is needed. The aim of this research is to enhance the academic achievements attained by the learners to their fullest potential on the topic of Penataan Sanggul Pusung Tagel by utilizing video media as a learning aid. This research applies a quantitative approach and uses a pre-experimental method with a one-group praujian-pascaujian design. The development of the instructional video was Grounded in the ADDIE framework, this process encompasses five sequential phases: Analysis, Design, Development, Execution, and Assessment. The research subjects were 30 eleventh-grade students of the Skin and Hair Beauty Department at SMK Labschool Unesa 1 Surabaya. The instruments used in this study included a media validation sheet, learning outcome tests for both cognitive and psychomotor domains, and a student response questionnaire. The validation results from five validators indicated that the instructional video falls under the "highly feasible" category, with a feasibility score of 90.6%. Cognitive learning outcomes increased by 15.6% after the implementation of the video, with a t-count of 8.694 > t-table of 2.045 and a significance value of 0.000 < 0.05. The average psychomotor score reached 85%, with a t-count of 76.347 > t-table of 2.045 and a significance value of 0.000 < 0.05. Student responses to the instructional video were categorized as “good” with a percentage of 77%. Based on these findings, the instructional video is considered feasible and effective in improving student learning outcomes in the Penataan Sanggul Pusung Tagel material.
PENGEMBANGAN SDM SISWA SMA NEGERI 1 KARAS MAGETAN MELALUI PELATIHAN SANGGUL SOLO PUTRI SEBAGAI BEKAL BERWIRAUSAHA Sri Dwiyanti; Mutimmatul Faidah; Dindy Sinta Megasari; Sri Usodoningtyas; Nia Kusstianti
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 1 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i1.5882

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan untuk menjawab kebutuhan peningkatan keterampilan kewirausahaan siswa SMA Negeri 1 Karas Magetan, yang merupakan salah satu sekolah pelaksana program Double Track Dinas Pendidikan Provinsi Jawa Timur. Program Double Track dirancang untuk membekali siswa dengan keterampilan praktis, namun dalam praktiknya akses terhadap pelatihan kecantikan tradisional masih sangat terbatas. Padahal, keterampilan ini berpotensi menjadi bekal penting bagi siswa untuk menghadapi dunia kerja maupun merintis usaha mandiri. Menyadari kondisi tersebut, tim PKM Prodi S1 Pendidikan Tata Rias Universitas Negeri Surabaya menyelenggarakan pelatihan pembuatan sanggul Solo Putri. Keterampilan ini tidak hanya bernilai seni, tetapi juga memiliki peluang ekonomi yang signifikan dalam industri tata rias pengantin berbasis kearifan lokal. Pelaksanaan kegiatan menggunakan pendekatan Participatory Action Research (PAR) dengan tahapan mengenali kebutuhan (to know), mengidentifikasi masalah dan peluang (to find), merancang program (to plan), melaksanakan pelatihan (to act), serta melakukan refleksi hasil (to reflect). Pelatihan yang dilaksanakan pada 30 Juli 2025 diikuti 20 siswa kelas XI peminatan tata rias, yang menunjukkan antusiasme tinggi selama proses berlangsung. Hasil kegiatan memperlihatkan respon adanya peningkatan pengetahuan dan keterampilan teknis siswa dalam pembuatan sanggul Solo Putri, sekaligus memperkuat apresiasi mereka terhadap seni tradisional sebagai aset budaya. Selain itu, kegiatan ini juga berhasil menumbuhkan motivasi kewirausahaan, terutama dalam jasa tata rias pengantin berbasis budaya Jawa. Dengan demikian, program ini tidak hanya berkontribusi pada pelestarian budaya lokal, tetapi juga mendorong lahirnya generasi muda yang kreatif, mandiri, dan berdaya saing. Ke depan, keberlanjutan program dapat difokuskan pada penguatan manajemen usaha dan strategi pemasaran agar keterampilan siswa mampu memberikan nilai tambah ekonomi yang berkelanjutan.
Co-Authors Alisa Sidqi Maulidia Ananda Fadiyah Arsya Arif Wahyudin Hidayatulloh Arita Pupitorini Arita Puspitorini Binner Habeahan Biyan Yesi Wilujeng Cacan Cahyadi Citra Panca Paramita Dadan Nugraha Dani Durahman Dewi Lutfiati Dindy Sinta Megasari Elnanda Putri Jayanti Fachri Rizky Fadillah Fani Permatasari Farid Baskoro Faris Fajharika Yusmar Fatima Ayu Fernanda Gabriella Septiananda Santoso Ginanjar Safaat Hastagina, Mada Kartikaningdyah Hernawati Hernawati RAS Heyda Putri Nastiti I Made Wijaya Khilyatut Taqiyyah Lidya Nivisa Yusuf M. Riksa Fritansya Gumilar M.A. Hanny Ferry Fernanda Malayinin Ni'mah Maria Alfananda Arisusan MASPIYAH Muhammad Taufik Hidayah Mutimmatul Faidah Nadila Setiawati Nia Kusstianti Nieke Andina Wijaya Ningrum, Dini Novia Restu Windayani Novia Restu Windayani, Nur Ilahi Anjani Octaverina Kecvara Pritasari Raden Mohamad Herdian Bhakti Retno Astuti Rizky Patria Nevangga Shalsyabilla Marsya Addilia Shella Oktavia Ronita Sherlynda Devtiana Sri Usodoningtyas Syabana, Tsania Rachmani Tasya Vinanda Panestuti Ulhaq, Nailah Dhiya Yeti Kurniati