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All Journal Journal of Nursing Care Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of International Conference Proceedings Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Bisnis dan Kewirausahaan Ulil Albab Joong-Ki
Syahbandi Syahbandi
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Physics Public Health Social Sciences

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Journal : Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)

 1 
The Influence of Employer Branding and the Use of Social Media on Gen Z's Intention to Apply Works through Corporate Reputation as Mediation siti zahra zahira; Juniwati, Juniwati; Fahruna, Yulyanti; Fauzan, Rizky; Syahbandi, Syahbandi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1031

Abstract

GeniZiisiknownitoihaveitheiabilityitoibeiskillediiniusingitheiinternet,inamelyisocialimedia,iespeciallyiiniseekingiinformationiaboutitheireputationiofianiorganizationioricompany.iThisiisianiimportantiinvestmentiforicompaniesitoigetipotentialiemployees.iToiattractiGeniZitoiapplyiforijobs,icompaniesimustihaveiemployeribranding,iaisocialimediaipresenceiandiaigoodireputation.iThisistudyiaimsitoievaluateihowiemployeribrandingiandisocialimediaiuseiaffectitheileveliofiintentionitoiapplyiforiaijob,itakingiintoiaccountitheiroleioficorporateireputationiasianiintermediary.iThisistudyiusesiaiquantitativeiapproachiwithidataicollectionithroughiaiquestionnaireisurveyidistributeditoi200ialumniiofiTanjungpuraiUniversityistudents.iTheipurposiveisamplingitechniqueiwasiuseditoiselectirespondentsiwhoihadicertainicriteria,inamelyigeniziagedi17-27iyearsiandialumniiofiTanjungpuraiUniversity.iTheidataiwasianalyzediusingipathianalysisitechniquesiandiIBMiSPSSiStatisticisoftware.iThisiresearchiisiexpecteditoiprovideiinsightiforihumaniresourceimanagersiandipractitionersiinidesigningistrategiesitoiincreaseitheiworkiinterestiofiGeniZ.iTheiresultsiofithisistudyishowithatiemployeribrandingianditheiuseiofisocialimediaihaveiaipositiveiandisignificantiinfluenceionitheirateiofiintentionitoiapplyiforiaijobiiniGeniZimediatedibyitheiCompany'siimage.
Co-Authors AHMADI Aida Fitri Alessandro, Muhammad Jerry Ananda Desinta Hartuti Arman Jaya Arni, Mini Barkah, Barkah Bayu Ilham Pradana Christiana Iman Kalis, Maria Darmawati Darmawati Desthia Natasya Djunita Permata Indah Eko Supriyanto Endah Mayasari Erna Listiana Evivania Natalia Fahruna, Yulyanti Fauzan, Rizky Fitriani Fitriani Giriati, Giriati Hasanudin Hasanudin Heriyadi, Heriyadi Juanda Astarani Juniwati Juniwati Kania Salsabila Karpriana, Angga Permadi M. Irfani Hendri Maria Christiana Iman Kalis Masyithah Audina Miranda, Fina MUHAMMAD FAHMI Nardi, Rio Patricia, Adella Ramadania Ramadania, Ramadania Ramadhan, Rizani Ruba'i, Ruba'i siti zahra zahira Suwandi, Della Titik Rosnani Wendy Wenny Pebrianti Wulansari, Dinda Marsela