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All Journal Journal of Nursing Care Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of International Conference Proceedings Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Bisnis dan Kewirausahaan Ulil Albab Joong-Ki
Syahbandi Syahbandi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Physics Public Health Social Sciences

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Journal : Journal of International Conference Proceedings

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The Art of Community: A Key for Sustaining Coffee Shop Business in Pontianak Karpriana, Angga Permadi; Syahbandi, Syahbandi; Astarani, Juanda; Fahmi, Muhammad; Indah, Djunita Permata; Ahmadi, Ahmadi; Supriyanto, Eko
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3989

Abstract

This research is aimed to explaining the phenomenon of the large number of coffee shop businesses in the city of Pontianak due to the Coffee Culture owned by residents in Pontianak specially and in general in Kalimantan Barat. This type of research is qualitative research with an ethnography approach with a research time span from 2021-2024. Data was obtained in several stages such as distributing questionnaires, in-depth interviews with three coffee shop actors in Pontianak and collecting related documents as a literature review to reveal the phenomenon that happened. The research results show that perception, motivation, appearance of coffee, experience, beliefs, attitudes and coffee brands play an important role in the formation of today's coffee culture. On the other hand, coffee business actors to be able to compete and maintain their business, they increase hospitality to increase customer loyalty to be able to maintain their business even by targeting quite specific markets in certain groups that focus with product, price, place, promotion, people and presentation.
Co-Authors AHMADI Aida Fitri Alessandro, Muhammad Jerry Ananda Desinta Hartuti Arman Jaya Arni, Mini Barkah, Barkah Christiana Iman Kalis, Maria Darmawati Darmawati Desthia Natasya Djunita Permata Indah Eko Supriyanto Endah Mayasari Erna Listiana Evivania Natalia Fahruna, Yulyanti Fauzan, Rizky Fitriani Fitriani Giriati, Giriati Hasanudin Hasanudin Heriyadi, Heriyadi Juanda Astarani Juniwati Juniwati Kania Salsabila Karpriana, Angga Permadi M. Irfani Hendri Maria Christiana Iman Kalis Masyithah Audina Miranda, Fina MUHAMMAD FAHMI Nardi, Rio Patricia, Adella Ramadania Ramadania, Ramadania Ramadhan, Rizani Ruba'i, Ruba'i siti zahra zahira Suwandi, Della Titik Rosnani Wendy Wenny Pebrianti Wulansari, Dinda Marsela