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All Journal Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Jurnal Riset Inspirasi Manajemen dan Kewirausahaan SULTANIST: Jurnal Manajemen dan Keuangan Jurnal MEBIS (Manajemen dan Bisnis) MANDAR: Management Development and Applied Research Journal JIEB : Jurnal Ilmiah Ekonomi Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Triton BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Pengabdian Masyarakat Waradin Jurnal Pengabdian Sosial Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Panggung Kebaikan : Jurnal Pengabdian Sosial Damhil: Jurnal Pengabdian kepada Masyarakat Journal of Rural Community Development (JRCD) Management Dynamics: International Journal of Management and Digital Sciences
Sudirwo Sudirwo
Universitas Lambung Mangkurat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary Other

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Analysis of Culinary MSME Business Performance through Digital Entrepreneurship Academy (DEA) Training in South Kalimantan Sudirwo Sudirwo; Syahrial Shaddiq
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7461

Abstract

This research focuses on examining the impact of the benefits provided by the Ministry of Communication and Informatics (Kemenkominfo) with data collected from Micro, Small and Medium Enterprises (MSMEs) in the South Kalimantan (Kalsel) region during the coronavirus disease 2019 (COVID-19) pandemic, especially MSMEs in the culinary industry. The aim of this research is to ascertain how training, which is mediated by digital marketing skills and entrepreneurial motivation, influences business performance both directly and indirectly. Quantitative method used in this research. In order to collect data online, a survey from Google Form was given to respondents who were alumni of the 2021 DEA training participants in the South Kalimantan region as many as 47 people as a sample of a total population of 115 people. At least Roscoe's 30% of the total population was used to determine the sample size. SmartPartial Least Square (SmartPLS) 3.0 with path analysis test, a statistical tool used in data processing. The results of the descriptive analysis showed an increase in business turnover of 85.11%, both before and after the respondents participated in DEA activities. Based on the findings of the quantitative analysis, the exogenous variable DEA Training (X) has a positive and significant effect on the endogenous variable MSME Business Performance (Y), as well as the mediating variables Digital Marketing Capability (Z1) and Entrepreneurial Motivation (Z2). The indirect effect of all variables is beneficial but not statistically significant on MSME Business Performance, this indicates that there are additional factors other than the mediating variable that significantly affect business performance. For example, respondents may have additional skills and methods of running a business. Considering that there is no research on the DEA program for MSME actors, this research offers a new perspective to the Ministry of Communication and Informatics of the Republic of Indonesia
Co-Authors Abdul Hadi Abdul Hadi Abdul Hadi Hardian Abdul Majid Habibi Afriza Budi Pratama Agoes, Khansa Khalilah Savitry Agustino, Lalu Ahmad Ridho Ahmad Shaf'an Ridhani Ainun Nisa Putri Pratiwi Alfina Ramadhanti Ali Zainal Abidin Alya Nur Afifah Rahmi Amanda Fauzia Yasmin Angga Tri Aditia Permana Anisa Fadhila Rahmi Anisa Fitria Anna Nur Faidah Annisa Fitriani Arya Rezky Khaidir Azkiya, Rizky Baihaqi, Ahmad Budi Santoso Chintia Meike Chris Kelvin Timothi Christabel Tirtadjaya Cut Karina Putri Daut Yahya Della Prastika Ayudha Dhea Oktavia Sinaga Dhini Dhini Dinda Arum Sekarsari Dwi Budi Santoso Elisabeth Nathania Angelica Gultom Endang Lestari Ernawati Ernawati Fadhila Pasha Rahmadina Putri Hafizah, Almira Nur Hakim, Muhammad Ridho Dewara Halimatus Sa’diah Hendra Kustiono Henidinia Tricahya Husna Karimah Jahrah, Siti Khodijah, Karlina Kukun Kunaini Kurniawan, Eki Liyanti, Saputri Diva Mahmudah Mahmudah Malihah, Lola Manusiwa, Gloriyo Alexius Johnatan Maulida, Triky Noor Melania, Melania Mewatia Silitonga Mubasir, Akhmad Muhammad Abdil Fahriza Muhammad Aris Fadillah MUHAMMAD ILHAM Muliana, Ana Mutiara Azzahra mutmainah Nadya Putri Ahlina Nasya Amanda Rifianti Nazmah, Navia Nisrina Najla Deasianti Noor Azizah Noor Diana Norcahaya Norcahaya Nurriqli, Arifia Oktavianur, Andika Pratama, Sandrino Surya Puput Legita Putra, Ahmad Zaky Rahmadayanti, Nadya Rahman, Yuliana Ratih Pranawa Widagda Reza Aurea Rabbanie Risanta, Muhammad Risky Aulia Handayani Rizka Ramadhani Rizky Fadillah Rizky Nazzara Rohima, Annisa Ryan Agustin Sabrina Tsalsadifa Safier Ramdani Sahra Wardi Sandy Firdaus Sari, Siti Maulida Sezen Fetullah Mursalova Siti Patimah Sitti Musyarrofah Sudarwati Sudarwati Syahrial Shaddiq Syarofah Zahra Syifa, Nadiyatus Titien Agustina Tri Aditia Permana, Angga Tri Reski Muchtar Triana Ayu Wulandari Umi Fatonah Utama Ahmed Dima Virna Ramada Fitri Zenitadion, Velgis Zuliana Agustin