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All Journal Katalogis Jurnal Geosaintek Asia-Pacific Management and Business Application Jurnal SOLMA al-Afkar, Journal For Islamic Studies Journal of Education Action Research Awang Long Law Review Ekspose: Jurnal Penelitian Hukum dan Pendidikan Jurnal Praksis dan Dedikasi Sosial Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Jurnal Ilmiah Islamic Resources Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Kolaboratif Sains Jurnal Berita Kesehatan Jurnal Pengabdian Ahmad Yani Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Humanities, Community Service, and Empowerment
Syamsul Bachri
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THE INFLUENCE OF BRAND AWARENESS AND PRODUCT QUALITY ON REPURCHASE INTENTION OF MS GLOW SKINCARE PRODUCTS : MEDIATED BY BRAND TRUST Alya Nurkhaliza; Syamsul Bachri; Elimawaty Rombe; Setiawan Mandala Putra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the influence of brand awareness and product quality on repurchase intention of MS Glow skincare products with brand trust as a mediating variable. This study used a quantitative approach with a survey method of 120 students of the Faculty of Economics and Business, Tadulako University who have used MS Glow products. Sampling was carried out using a purposive sampling technique. Data analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS application. The results of the study indicate that brand awareness and product quality have a positive and significant effect on repurchase intention. In addition, brand awareness and product quality also have a positive and significant effect on brand trust. However, brand trust does not have a significant effect on repurchase intention and is unable to mediate the influence of brand awareness and product quality on repurchase intention. This study provides theoretical contributions to marketing studies as well as practical implications for companies in formulating marketing strategies that focus on strengthening brand awareness and improving product quality.
Co-Authors Achmad Ruslan Ade Reny Paputungan Akhmad Syahid Alya Nurkhaliza Andi Randhy Angga Trianto ANISAH Antasari, Citra Barkat Ansari Besse Ariska Darman, Darman Dasriana Dasriana Desmiati Desmiati Dini Wahyuni Dwiwijaya, Kadek Agus Elimawaty Rombe Elya Kurmiawati Erwan Sastrawan Esthi Wahyu Utami Fani Fani Farid Farid Farid Farid  Farida Afia Rahma Fera Fera Ilyas Madani Imron Rosyadi IRA NURIYA SANTI Mahfud Supu Maskuri Sutomo Mohammad Ega Nugraha Mohammad Riswandi Palawa Mohammad Zeylo Auriza Muh. Ayub Muhammad Rahman Febliansa Muhammad Rezki Afriyansah Muhartini Salim Mulyana Zainal Mutakim Muthoifin Muzakir Nur Nabila Nurfadilla Nurfadilla Nurnaeni, Nurnaeni Ponirin Ponirin Purwanto Rafida Risnawati Risnawati Samuel Maraja Agung Sardini Sardini Septianto Aldiansyah Setiawan Mandala Putra Sri Wanti Syafiqa Syamsul Bahri Dg. Parani Utari Puspita Sari Vitayanti Fattah Wahyuningsih Wahyuningsih Wisang Elang Fajar Nisnala Zakiyah Zahara Zian Zilziana