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All Journal Katalogis Jurnal Geosaintek Asia-Pacific Management and Business Application Jurnal SOLMA al-Afkar, Journal For Islamic Studies Journal of Education Action Research Awang Long Law Review Ekspose: Jurnal Penelitian Hukum dan Pendidikan Jurnal Praksis dan Dedikasi Sosial Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Jurnal Ilmiah Islamic Resources Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Kolaboratif Sains Jurnal Berita Kesehatan Jurnal Pengabdian Ahmad Yani Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Humanities, Community Service, and Empowerment
Syamsul Bachri
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Pengaruh Kualitas Produk, Harga Dan Lokasi Terhadap Keputusan Pembelian Ranggina Kacang Omami di Desa Lanona Kecamatan Bungku Tengah Kabupaten Morowali: The Influence Of Product Quality, Price, And Location On The Decision To Purchase Ranggina Kacang Omami In Lanona Village, Bungku Tengah Sub-District, Morowali District Rafida; Syamsul Bachri; Syamsul Bahri Dg. Parani; Sri Wanti
Jurnal Kolaboratif Sains Vol. 7 No. 9: September 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.365 KB) | DOI: 10.56338/jks.v1i1.510

Abstract

Penelitian ini bertujuan untuk pengaruh kulitas produk, harga dan lokasi terhadap keputusan pembelian Ranggina Kacang Omami di Desa Lanona Kecamatan Bungku Tengah Kabupaten Morowali. Metode penarikan sampel dengan menggunakan metode nonprobability sampling tepatnya Sampling Purposive sebesar 95 responden. Pengumpulan data menggunakan kuesioner, yang kemudian diolah dengan menggunakan SPSS versi 26 Metode analisis yang digunakan adalah metode analisis regresi linear berganda. Secara serempak variabel kualitas produk (X1), harga (X2) dan lokasi (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian Ranggina Kacang Omami di Desa Lanona Kecamatan Bungku Tengah Kabupaten Morowali. Kemudian pada uji parsial variabel kualitas produk (X1), harga (X2) dan lokasi (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian Ranggina Kacang Omami di Desa Lanona Kecamatan Bungku Tengah Kabupaten Morowali. Koefisien determinasi memperlihatkan nilai R square sebesar 0,833 atau 83,3% dan sisanya sebesar 16,7% dijelaskan oleh variabel lain yang tidak dimasukkan ke dalam model regresi.
Impelementasi Strategi Digital Marketing Dalam Menunjang Perluasan Pasar Pada Tenant Ibti Maleo Techno Dasriana Dasriana; Syamsul Bachri; Zakiyah Zahara; Fera Fera
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.705

Abstract

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.
Implementasi Digital Marketing Terhadap Perkembangan UMKM Di Huntap Pombewe Kabupaten Sigi Barkat Ansari; Syamsul Bachri; Ira Nuriya Santi; Farid Farid
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.857

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy by significantly contributing to Gross Domestic Product (GDP) and employment. This study aims to explore the impact of using digital marketing on sales, marketing strategies, and obstacles faced by MSME players in Pombewe Huntap. The triangulation method is used to ensure data validity by collecting information from various sources, methods, and theories. The research population involves MSME players in Pombewe Huntap who have implemented digital marketing in selling their products. The difference in income after using digital marketing can be seen from the increase in product sales, because it reaches a wider market, including the Sigi Regency and Palu City areas. The obstacles faced involve network constraints, which affect the display of images and the attractiveness of live streaming sales. The results show that digital marketing has a positive effect on the sales and marketing strategies of MSMEs in Pombewe Huntap. Although there are several obstacles such as unstable internet connections, delivery delays, transaction fraud, and manipulation of admin numbers, the application of digital marketing provides tangible benefits in increasing marketing and sales of MSME products.
Student Self-Assessment in Sociosystem Problems Supported by Technology ArcGIS Storymaps Wisang Elang Fajar Nisnala; Purwanto; Syamsul Bachri
Journal of Education Action Reseach Vol 9 No 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jear.v9i1.90989

Abstract

The low ability of students to operate geospatial technology on residential environmental phenomena is a problem that needs to be solved. Arcgis story maps using population data content analysis and environmental problems can be used to determine students' geographic knowledge and spatial understanding patterns. This study aims to improve geographic skills and educate high school students to think spatially through spatial problem-based learning collaborated with ArcGIS Storymaps. This study is a quasi-experimental study using a post-test-only control design. The population of this study were grade XI students who took the Geography elective course. The sampling technique used stratified cluster random sampling, which was carried out by selecting two classes randomly, totaling 72 students. The methods used in data collection were tests and self-assessment questionnaires. The research hypothesis test used the Independent Sample T-test. The results of the study showed that the spatial problem-based learning model, combined with ArcGIS story maps, significantly improved geographic skills and spatial thinking habits. This study implies that incorporating technology-based self-assessment tools into the curriculum can improve student learning and engagement, ultimately improving academic outcomes and preparing them to face future challenges.
Optimalisasi Keaktifan Belajar Melalui Penerapan Model Exo Olo Task Berbantuan Permainan Simkota Farida Afia Rahma; Syamsul Bachri; Esthi Wahyu Utami
Journal Pendidikan Ilmu Pengetahuan Sosial Vol. 17 No. 1 (2025): Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Vol 17 Nomor 1 Juni 2025
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the optimization of student learning engagement through the Exo Olo Task learning model using the SIMKOTA game. The background of this research lies in the lack of active student participation in learning activities, highlighting the importance of optimizing engagement to support students in mastering 21st-century skills. The objective of this study is to enhance student engagement in social studies learning. A Classroom Action Research was conducted in Class VIII-8 over two cycles, each consisting of planning, implementation, reflection, and follow-up actions. Data were collected through observation and documentation, and analyzed using both quantitative and qualitative methods. The findings indicate an improvement in engagement levels, from a moderate category in the first cycle to a high category in the second cycle. These results demonstrate that the Exo Olo Task model, integrated with a game-based approach, can significantly optimize student learning engagement
Implementation of Digital Marketing in Increasing Customers at PT. Banua Mentor Pratama Syafiqa; Ira Nuriya Santi; Syamsul Bachri; Anisah
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 1 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i01.p02

Abstract

This study focuses on the implementation of digital marketing carried out by PT Banua Mentor Pratama through the social media platforms WhatsApp Business, Instagram, and TikTok to increase the number of customers using private tutoring services. The results of the study show that although digital marketing has a positive effect on increasing the number of customers, the impact is not significant. However, companies that are active in digital marketing tend to experience an increase in the number of customers, which indicates a positive correlation between the level of online interaction and customer base growth. The increase in customers is more visible in the use of Instagram Ads and WhatsApp Business, while TikTok plays a greater role in expanding the market by increasing profile visits. This study suggests that although digital marketing provides good results, PT Banua Mentor needs to improve and enhance the quality of the content posted, and focus more on the distribution of educational content. Digital marketing opens up great opportunities for business development and needs to be maximized, considering the transformation from conventional marketing to digital which is very important in facing increasingly tight economic competition. To achieve more significant results, companies must develop more targeted strategies and utilize the features available on social media platforms more optimally.
Digitalisasi Destinasi Wisata Desa Towale di Kecamatan Banawa Tengah Kabupaten Donggala melalui Pengembangan Website: Digitalization of Towale Village Tourism Destination in Banawa Tengah Sub-district, Donggala Regency through Website Development Syamsul Bachri; Erwan Sastrawan Farid; Mohammad Zeylo Auriza; Mohammad Ega Nugraha; Setiawan Mandala Putra
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i2.4980

Abstract

Dalam kegiatan Pengabdian ini, Tim Pengabdian memilih Desa Towale kecamatan Banawa Tengah Kabupaten Donggala Sebagai Objek Kegiatan pengabdian dikarenakan Desa Towale merupakan Desa yang kaya akan Destinasi wisata, tetapi masih belum di ketahui banyak wisatawan, baik wisatawan lokal, wisatawan nusantara serta wisatawan mancanegara. Desa Towale banyak menyimpan keindahan alam serta warisan budaya yang sangat berpotensi untuk menjadi wisata unggulan atau masuk dalam kawasan strategis pariwisata nasional. Berdasarkan hasil wawancara dengan Bapak Subhan sebagai Kepala Desa Towale, “ada sekitar 70 lokasi wisata yang ada di desa kami dengan berbagai keindahan alam yang eksotic, warisan budaya yang berpontensi menjadi wisata unggulan. Hanya saja, lokasi tersebut masih sangat perlu pengelolaan yang lebih profesional, termasuk bagaimana destinasi wisata yang ada di Desa Towale bisa lebih dikenal oleh para wisatawan.
Peningkatan Produksi Kain Tenun Donggala Melalui Pendampingan Usaha Pada Masyarakat Terdampak Bencana Di Kecamatan Banawa Tengah Kabupaten Donggala Vitayanti Fattah; Syamsul Bachri; Darman Darman
Jurnal SOLMA Vol. 11 No. 1 (2022)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v11i1.8137

Abstract

Background: Setelah terjadinya bencana gempa bumi, COVID 19, dan banjir banyak usaha masyarakat Banawa tEngah, Donggala mengalami kemunduran diakibatkan sarana prasarana umum dan alat produksi yang hancur bersama robohnya rumah dan terendam banjir. Tujuan pengabdian meningkatkan manajemen pengelolaan usaha, keuangan usaha, pemasaran, label atau merek dan promosi menggunakan media online. Metode: Metode yang digunakan dalam pengabdian terdiri dari bebrapa tahap yaitu pemetaan pelaku usaha, kegiatan studi banding, kegiatan temu bisnis, monitoring, dan evaluasi kegiatan usaha. Hasil: Beberapa pelatihan dan pendampingan untuk peningkatan Produksi berupa kegiatan manajemen pengelolaan keuangan, kegiatan pemasaran, pengemasan hasil produksi, pelabelan atau merek, dan kegiatan promosi on line. Bentuk kegiatan studi banding guna mendapatkan masukan/ informasi, untuk dijadikan pembanding dan menjadi masukan serta strategi pengembangan permodalan, pemasaran dan teknis usaha. Temu bisnis dilakukan menjembatani para pelaku usaha binaan dengan para peritel modern dan OPD terkait guna pembinaan berkelanjutan, produk yang dipamerkan dalam kegiatan ini berupa kain tenun, pigura kain, hiasan dinding, tas, dompet, masker, dan lainnya yang semua bahan utamanya kain tenun subi Donggala. Kesimpulan: Kegiatan pelatihan dan pemdampingan pengelolaan usaha, pengelolaan keuangan usaha, kegiatan pemasaran, pengemasan, label atau merek dan promosi secara online banyak menambah pengetahuan bagi pelaku usaha.
Pengaruh Kesadaran, Citra, dan Loyalitas Merek Terhadap Keputusan Pembelian Produk Skintifik di Kecamatan Bungku Tengah Kabupaten Morowali Besse Ariska; Sri Wanti; Syamsul Bachri; Moh. Zeylo Auriza
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.6012

Abstract

The purpose of this study is to analyze the effects of merek loyalty, citra, and kesadaran on the purchase of Skintific products in Kecamatan Bungku Tengah, Kabupaten Morowali. Research is conducted using a quantitative approach using deskriptif and kausal methods. The study's population comprises consumers who use Skintific products in that region, with a sample of about 100 respondents chosen using the purposive sampling technique. The study's findings indicate that: 1) Merek loyalty, citra, and kesadaran together have a significant impact on purchasing decisions. 2) Generally speaking, kesadaran merek has a positive and significant impact on purchasing decisions. 3) Citra merek also has a positive and statistically significant impact. 4) On the other hand, loyalty in a parsial manner does not indicate a significant impact on the purchase of Skintific products in Kecamatan Bungku Tengah, Kabupaten Morowali.
PENGARUH CELEBRITY ENDORSER, VIRAL MARKETING DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOISTURIZER THE ORIGINOTE MELALUI TIKTOK SHOP DI KOTA PALU Zian Zilziana; Syamsul Bachri; Muzakir; Kadek Agus Dwiwijaya
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 08 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i08.832

Abstract

Penelitian ini bertujuan mengetahui pengaruh celebrity endorser, viral marketing, dan brand trust terhadap keputusan pembelian produk moisturizer The Originote melalui TikTok Shop di Kota Palu. Populasi yang digunakan yaitu masyarakat Kota Palu yang mengikuti akun Tiktok dari salah satu brand skincare, yaitu The Originote, yang melakukan pembelian di TikTok Shop. Sampel didapatkan melalui teknik purposive sampling dengan jumlah sampel akhir 80 responden. Temuan penelitian memperlihatkan bahwasannya celebrity endorser, viral marketing, dan brand trust berpengaruh positif serta signifikan terhadap keputusan pembelian moisturizer The Originote. Temuan ini mengindikasikan bahwa penggunaan figur publik sebagai endorser mampu meningkatkan daya tarik dan kredibilitas produk, sementara strategi efektif dalam menciptakan eksposur yang luas dan mempengaruhi keputusan pembelian. Selain itu, brand trust memiliki peranan penting untuk membangun keyakinan konsumen terhadap kualitas dan konsistensi produk, yang pada akhirnya memperkuat keputusan pembelian. Implikasi penelitian ini yaitu perusahaan perlu mengoptimalkan pemilihan celebrity endorser yang sesuai target pasar, meningkatkan efektivitas strategi pemasaran berbasis viral marketing, serta terus memperkuat kepercayaan konsumen terhadap merek agar dapat mengoptimalkan daya saing produk di pasar.
Co-Authors Achmad Ruslan Ade Reny Paputungan Akhmad Syahid Alya Nurkhaliza Andi Randhy Angga Trianto ANISAH Antasari, Citra Barkat Ansari Besse Ariska Darman, Darman Dasriana Dasriana Desmiati Desmiati Dini Wahyuni Dwiwijaya, Kadek Agus Elimawaty Rombe Elya Kurmiawati Erwan Sastrawan Esthi Wahyu Utami Fani Fani Farid Farid Farid Farid  Farida Afia Rahma Fera Fera Ilyas Madani Imron Rosyadi IRA NURIYA SANTI Mahfud Supu Maskuri Sutomo Mohammad Ega Nugraha Mohammad Riswandi Palawa Mohammad Zeylo Auriza Muh. Ayub Muhammad Rahman Febliansa Muhammad Rezki Afriyansah Muhartini Salim Mulyana Zainal Mutakim Muthoifin Muzakir Nur Nabila Nurfadilla Nurfadilla Nurnaeni, Nurnaeni Ponirin Ponirin Purwanto Rafida Risnawati Risnawati Samuel Maraja Agung Sardini Sardini Septianto Aldiansyah Setiawan Mandala Putra Sri Wanti Syafiqa Syamsul Bahri Dg. Parani Utari Puspita Sari Vitayanti Fattah Wahyuningsih Wahyuningsih Wisang Elang Fajar Nisnala Zakiyah Zahara Zian Zilziana