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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Hasanuddin Economics and Business Review Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo YUME : Journal of Management Jurnal Mantik JASF (Journal of Accounting and Strategic Finance) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Jurnal Orientasi Bisnis dan Entrepreneurship Journal of Technopreneurship on Economics and Business Review (JTEBR) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian kepada Masyarakat JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN ASEAN Marketing Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Southeast Asian Journal of Management and Research ISCO Joong-Ki Jurnal Pengabdian Kepada Masyarakat Kalam Asian Journal of Management, Entrepreneurship and Social Science Global Leadership Organizational Research in Management Joong-Ki Research Economics Management and Business
Tasrim, Tasrim
Faculty Of Business, Universitas PGRI Yogyakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Southeast Asian Journal of Management and Research

 1 
Service Quality, Customer Satisfaction, and Repurchase Intention in Atalilah Catering at Belopa City Ansri Jayanti; Sultan; Yusriani Yusuf; Nina Fapari Arif; Tasrim; Eka Muzalfitri Ridwan
SAJMR : Southeast Asian Journal of Management and Research Vol. 1 No. 2 (2023): SAJMR - Nov 2023
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v1i2.21

Abstract

Intention is the first step before making a decision to use a product. This position is primarily determined by the strategy of the company marketing the product. So, encouraging customer buying interest is strategic in "binding" customers. The research aims to analyze the relationship between service quality and customer satisfaction on purchasing interest. This research was conducted at the Atalilah Catering business, Luwu Regency, South Sulawesi-Indonesia. The research population is customers. The research sample was 50 respondents. The sampling technique uses accidental random sampling. The research used previous regression analysis, first testing the research instrument. The research results show that service quality does not show a significant influence on repurchase intention. This does not mean that service is not needed to encourage repurchase interest. However, the current service conditions are standard services. Food businesses are also inseparable from community activities such as family and office activities. Meanwhile, customer satisfaction shows significant results. This condition indicates that customer satisfaction is important in the catering industry. This customer satisfaction reflects variables that play a role in increasing customers' intentions to use services. Therefore, it is indispensable to pay attention to the position of customer satisfaction.
Scale of Consumer Motivation on Business Performance in SMEs in Yogyakarta Nina Fapari Arif; Fathi Habibatur Rahman; Siti Khusnul Rifani; Ansri Jayanti; Tasrim
SAJMR : Southeast Asian Journal of Management and Research Vol. 1 No. 2 (2023): SAJMR - Nov 2023
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v1i2.23

Abstract

Business Permanence is a series of integrated business activities so that a business can grow or survive in the face of challenges and competition. BP is generally determined by financial and non-financial aspects. This research examines business performance from a non-financial aspect, namely from the consumer aspect. This research uses the Consumer Motivation Scale Theory approach. From this theory, it is classified into three scales, namely Economic, Hedonic, and Normative Purpose. These three scales become independent variables for business performance. The research object is UKM located around tourist attractions in Yogyakarta. Observation results show that these UKMs operate in the culinary, souvenir, accommodation and ornamental plants sectors. The population is consumers who visit these SMEs. The research sample was 50 respondents with sampling using the accidental random sampling method. The data analysis used is multiple linear regression. The results show 1) Economic Purpose influences Business Performance with a significance value of 0.002 < 0.05 and a calculated t value of 3.247 > t table 2.160, 2) Hedonic Purpose influences Business Performance with a significance value of 0.013 < 0.05 and a calculated t value 2.597 > t table 2.160, 3) Normative Purpose influences Business Performance with a significance value of 0.028 < 0.05 and a calculated t value of 2.269 > t table 2.160.
Sago Business Development Strategy on Pangkaroang Bulawang, Luwu Regency Ansri Jayanti; Yusdiman; Wahyuni; Tasrim
SAJMR : Southeast Asian Journal of Management and Research Vol. 2 No. 2 (2024): SAJMR - May 2024
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v2i2.101

Abstract

Industrial development and the increasing population in Indonesia, automatically reduce agricultural land that produces rice. The consumption pattern of Indonesian people in general cannot be separated from rice as a daily staple food. This study aimed to determine whether using SWOT analysis could develop the business sago in Pangkaroang Bulawang SME. For the data collection, the researchers used interview, observation, and documentation methods, and then the researchers analyzed by using SWOT analysis. The results of this research have indicated that the SWOT analysis could develop the business sago sales in Pangkaroang Bulawang SME. The results of the research from the courtesies of SME Dusun Pangkaroang Bulawang hamlet are in the grown square, where the position is profitable for the company because it has opportunities and strengths, the next step taken is maintaining the quality of the company and retaining customers
Co-Authors . Hamsiah Agusalim, Muhammad Alfiana Alfiana Alfiana Andi Alim, Andi Andi Harmoko Arifin Andi Irfan Angga Kurniawan Anwar, Vebby Arif, Nina Fapari Arman, Afifah Fauziah Asriani Asriani, Asriani Astri Jayanti Awaludin, Dipa Teruna Ayu Anisa Bakri, Asri Ady Bin Mohd Zaini, Muhammad Nabil Danial Budi, Rosdinaman Cakranegara, Pandu Adi Citrayanti, Citrayanti Damiasih Damiasih Eka Muzalfitri Ridwan Epsilandri Septyarini Estiani Estiani Estiani, Estiani Fathi Habibatur Rahman Fernanda, Olivia Gunawan, Achmad Wijaya Irwan Moridu Irwan, Andi Jayanti, Ansri Jayanti, Astri Jumriati Jumriati Kholida, Dewi Nur Kusuma, Ema Lailatun Nafisa Lasrida Sigalingging Muhammad Idrus Taba Muhammad Ismail Munzir Munzir Musriani, Musriani Ningsih , Titiek Surya Novitania, Widya nur, Indrayani Nuradhitya Nuradhitya Pahmi Pahmi Rahmawan, Adira Risman Risman Risman Risman Satria Lintang Rachmadana Satria Lintang Rachmadana Saut Maruli Tua Pandiangan Siti Khusnul Rifani Sobarsyah, Muhammad Sonny Santosa Sultan Suprapto Suprapto Suriani, Seri Taime, Habel Tri Wahyuningsih Tyagita Dianingtias Sudibyo Tyagita Dianingtyas Sudibyo Tyagita Dianingtyas Sudibyo Wahda Wahda Wahyuni Yoga Religia Yusdiman Yusriani Yusuf