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Cahyadi, Willy
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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PENGARUH GAYA KEPEMIMPINAN, DAN KESEHATAN KESELAMATAN KERJA TERHADAP KINERJA PEGAWAI PT PLN (PERSERO) KOTA TEBING TINGGI Pulingan, Lidiyanti; Amanda, Divia; Siregar, Aisyah; Cahyadi, Willy
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3pbny337

Abstract

Penelitian ini bertujuan buat menganalisis efek gaya kepemimpinan serta keselamatan dan kesehatan kerja (K3) terhadap kinerja pegawai. Gaya kepemimpinan yang efektif serta penerapan baku K3 yang optimal diyakini mempunyai kontribusi signifikan pada mempertinggi produktivitas dan  efisiensi kerja pegawai. Metode penelitian yang digunakan adalah kuantitatif menggunakan pendekatan survei, pada mana data dikumpulkan melalui kuesioner berasal 30 responden. Analisis data dilakukan memakai regresi linier berganda. yang akan terjadi penelitian memberikan bahwa gaya kepemimpinan berpengaruh positif serta signifikan terhadap kinerja pegawai. Demikian pula, penerapan K3 terbukti berpengaruh signifikan terhadap peningkatan kinerja. Temuan ini mengindikasikan pentingnya kiprah pemimpin dalam membangun lingkungan kerja yang aman serta mendukung. Penelitian ini memberikan implikasi bagi manajemen perusahaan buat lebih memperhatikan aspek kepemimpinan dan  implementasi K3 guna mencapai kinerja pegawai  yang lebih baik
Pengaruh Social Media Marketing Terhadap Keputusan Pembelian dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Rumah Tanda Tangan Bagas Afriansyah Dewa; Muhammad Sandy Pratama; Willy Cahyadi; Cici Puspaningrum
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8898

Abstract

This study aims to determine the Influence of Social Media Marketing on Purchasing Decisions with Consumer Satisfaction as an Intervening Variable at Rumah Tandatangan. The analysis method used in this study is using an instrument test, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely T Test and Path Analysis. The results of the study indicate that Social Media Marketing Affects Consumer Satisfaction at Rumah Tandatangan, Social Media Marketing Affects Purchasing Decisions at Rumah Tandatangan, Consumer Satisfaction Does Not Affect Purchasing Decisions at Rumah Tandatangan, Social Media Marketing Does Not Affect Purchasing Decisions with Consumer Satisfaction as an Intervening Variable at Rumah Tandatangan.
Pengaruh Content Marketing Terhadap Keputusan Pembelian Melalui Customer Engagement pada Mickey Dimsum Tebing Tinggi Zery Febriano; Rizki wahyudi; Willy Cahyadi; Limega Candrasa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8902

Abstract

This study aims to determine the Influence of Content Marketing on Purchasing Decisions Through Customer Engagement at Mickey Dimsum Tebing Tinggi. The research method used is a quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 100 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) including: coefficient of determination/r-square (r2) and hypothesis testing with t-statistics and indirect effect tests. The results of Smart PLS 3.0 in this study are that Content Marketing has an effect on Customer Engagement at Mickey Dimsum Tebing Tinggi, Content Marketing has an effect on Purchasing Decisions at Mickey Dimsum Tebing Tinggi, Customer Engagement has no effect on Purchasing Decisions at Mickey Dimsum Tebing Tinggi, Content Marketing has no effect on Purchasing Decisions mediated by Customer Engagement at Mickey Dimsum Tebing Tinggi.
Determinan Keputusan Pembelian iPhone di Kalangan Generasi Z Dalam Mendukung Pertumbuhan Ekonomi Digital Dayu Sobirin; Hafiz Fathan lubis; Didik Gunawan; Willy Cahyadi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 12 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i12.2329

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan gaya hidup hedonis terhadap keputusan pembelian iPhone di kalangan Generasi Z serta peran moderasi gaya hidup hedonis pada hubungan tersebut. Penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 97 responden Generasi Z pengguna iPhone di Kota Tebing Tinggi yang dipilih melalui teknik non-probability sampling. Data dikumpulkan melalui survei daring dan dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk dan gaya hidup hedonis berpengaruh signifikan terhadap keputusan pembelian. Namun, gaya hidup hedonis tidak memoderasi hubungan antara kualitas produk dan keputusan pembelian. Nilai Adjusted R² sebesar 0,534 menunjukkan bahwa model mampu menjelaskan 53,4% varians pada keputusan pembelian. Penelitian ini memberikan kontribusi teoritis terhadap perilaku konsumen digital dan implikasi praktis bagi strategi pemasaran produk premium di era ekonomi digital Indonesia.
Digital Transformation of Human Resources and Employee Performance: The The Role of HR Analytics and Digital Leadership Siregar, Aisyah; Cahyadi, Willy; Cen, Cia Cai; Candrasa, Limega
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.242

Abstract

This study aims to examine the effect of Digital Human Resource Transformation on Employee Performance by incorporating HR Analytics as a mediating variable and Digital Leadership as a moderating variable within an integrated framework. A quantitative explanatory design was employed using a cross-sectional survey of 236 employees from organizations in North Sumatra, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct, indirect, and interaction effects. The results reveal that Digital HR Transformation significantly enhances HR Analytics, which in turn improves Employee Performance. Digital Leadership has a direct positive effect on performance and strengthens the relationship between HR Analytics and Employee Performance. Furthermore, HR Analytics partially mediates the relationship between Digital HR Transformation and Employee Performance, and this indirect effect becomes stronger under high levels of Digital Leadership. The findings highlight the importance of aligning digital HR systems, analytical capability, and leadership support to achieve sustainable employee performance. Organizations should complement digital HR investments with HR analytics development and digital leadership capability. This study is limited by its cross-sectional design and reliance on self-reported data from a single regional context, which may affect causal inference and generalizability.
Digital HR Practices and HR Innovation Driving Human Resource Management Transformation Siahaan, Rumiris; Cahyadi, Willy; Candrasa, Limega; Cen, Cia Cai
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.243

Abstract

Human Resource Management (HRM) transformation has become a strategic priority in regions facing digital disruption and economic restructuring. In North Sumatra, organizations encounter uneven digital readiness and workforce capability challenges, necessitating integrated HR approaches to enhance both organizational and regional performance. This study aims to examine the effects of digital HR practices and talent development on HRM transformation, to test the mediating role of HR innovation, and to assess the impact of HRM transformation on regional economic performance. A quantitative explanatory design was employed using a cross-sectional survey of 187 organizations across public, private, and MSME sectors in North Sumatra. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping (5,000 resamples).  The results indicate that digital HR practices (β = 0.312, p < 0.001) and talent development (β = 0.284, p < 0.001) significantly influence HRM transformation. HR innovation emerged as the strongest predictor (β = 0.337, p < 0.001) and partially mediated these relationships. Furthermore, HRM transformation has a strong positive effect on regional economic performance (β = 0.686, p < 0.001), with the model explaining substantial variance (R² = 0.61 for HRM transformation; R² = 0.47 for regional performance). The study concludes that HRM transformation in developing regions is driven by the integration of digital HR practices, talent development, and HR innovation. It extends digital HRM literature by demonstrating that HR transformation contributes not only to organizational effectiveness but also to regional economic competitiveness.
PENGEMBANGAN PRODUK DAN KUALITAS UMKM DI KELURAHAN MEKAR SENTOSA KECAMATAN RAMBUTAN KOTA TEBING TINGGI Ingan Malem Tarigan; Ivana Supi Al Amudi; Irham Lubis; Huswatun Fatimah; Rizka Dina Aditya; Rahmad Mugi Pramana; Deva Afandi; Hadi Purwanto; Imelda Mardayanti; Willy Cahyadi; Rapat Piter Sony
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40420

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) adalah penggerak perekonomian terbesar di Indonesia. Namun banyak pelaku UMKM dalam melakukan pemasaran masih secara konvensional sehingga omset dan keuntungan tidak maksimal. Kelurahan Mekar Sentosa Kecamatan Rambutan Kota Tebing Tinggi memiliki potensi pengembangan usaha UMKM, namun banyak dari usaha tersebut mengalami kendala terutama dalam melakukan pemasaran produknya yakni menggunkan cara-cara konvensional sehingga jangkauan pasar sasaran masih sempit. Oleh karena itulah perlu dilakukan pelatihan dan pendampingan mengenai pentingnya pengembangan  usaha dengan cara pengenalan produk, perbaikan produksi dan cara pengolahan  melalui pembuatan logo/stiker nama pada kemasan serta upaya pemasaran produk dalam menjangkau pangsa pasar yang lebih luas. Tujuan kegiatan ini adalah meningkatkan pemahaman pelaku UMKM mengenai pentingnya packaging sebagai salah satu strategi penjualan dan pentingnya pemanfaatan media digital sebagai media promosi dan transaksi jual-beli untuk memperluas jangkauan pasar. diikuti oleh beberapa pelaku UMKM di Kelurahan Mekar Sentosa. Hasil yang diperoleh dari kegiatan ini adalah peningkatan pemahaman pelaku UMKM mengenai pentingnya perbaikan packaging dan digital marketing sebagai media pemasaran. Luaran yang dihasilkan dari kegiatan ini adalah akun digital sebagai media pemasaran produk dan kemasan produk yang menarik.
Co-Authors Adrian Fahrozi Agus Triyanda Sinaga Aini, Fuji Asih Aisyah Sirgear Amanda, Divia Andiny Ari Andika Ayunda Safitri Bagas Afriansyah Dewa Bobby Hartanto Cahyadi, Lukieto Cai Cen, Cia Candrasa, Limega Carnelius Ricardo Christinna Chen Cici Puspaningrum Cici Puspaningrum Dayu Sobirin Dedy Dwi Arseto Deva Afandi Didik Gunawan Doran Saragih Dwinov, Tania Eka Mayastika Sinaga Etika Sri Mardiandani Fahreza, Abdi Fahrizal Perangin Angin Fatia Amanda Ferawati Artauli Hasibuan Gunawan, Didik Hadi Purwanto Hafiz Fathan lubis Huswatun Fatimah Hutauruk, Rapat Piter Sony Ika Ramadani Imam Muarif Imelda Mardayanti Ingan Malem Tarigan Irham Lubis Ivana Supi Al Amudi Ivana Supi Al Mudi Ivana Supi Al’amudi Kurniawati, Tri Ade Leonardo Chen Mangasi Sinurat Mangasi Sinurat Marissa Natalia Pardede Masnun Sari Maya Puspa Rivanita Muhammad Haikal Khadafi Muhammad Rizvy Qaswieny Muhammad Sandy Pratama Musparina Nurwijayanti Pulingan, Lidiyanti Putri Andriani Putri Nabila Ningsih Sitorus Rahayu Rahayu Rahmad Mugi Pramana Rambe, Nadiva Aura Innaya Ramitha, Aulya Rapat Piter Sony Richard Gultom Rizka Dina Aditya Rizki suci Ramadhani Rizki wahyudi Rizki Wulanita Batubara Rosmiati Kristin Rumiris Siahaan Rusmewahni Rusmewahni Sari, Rani Puspita Sarwoto Siahaan, Rumiris Sianipar, Cristin Natalia simanjuntak, ferdinand Sinaga, Sahat Sinurat, Mangasi Siregar, Aisyah Suwadi Suwadi Suwita, Alya Tri Lestari Wisnu Setiazid Sinaga Yulia Putri Tio Zery Febriano