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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Akuntansi dan Pajak SEIKO : Journal of Management & Business Journal on Education Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Jurnal Pasar Modal dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Manajemen dan Perbankan (JUMPA) Journal of Economics Research and Policy Studies International Journal of Community Service (IJCS) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Lex Stricta : Jurnal Ilmu Hukum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Community Service Progress
Cahyadi, Willy
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Pengaruh Social Media Marketing Terhadap Keputusan Pembelian dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Rumah Tanda Tangan Bagas Afriansyah Dewa; Muhammad Sandy Pratama; Willy Cahyadi; Cici Puspaningrum
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8898

Abstract

This study aims to determine the Influence of Social Media Marketing on Purchasing Decisions with Consumer Satisfaction as an Intervening Variable at Rumah Tandatangan. The analysis method used in this study is using an instrument test, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely T Test and Path Analysis. The results of the study indicate that Social Media Marketing Affects Consumer Satisfaction at Rumah Tandatangan, Social Media Marketing Affects Purchasing Decisions at Rumah Tandatangan, Consumer Satisfaction Does Not Affect Purchasing Decisions at Rumah Tandatangan, Social Media Marketing Does Not Affect Purchasing Decisions with Consumer Satisfaction as an Intervening Variable at Rumah Tandatangan.
Pengaruh Content Marketing Terhadap Keputusan Pembelian Melalui Customer Engagement pada Mickey Dimsum Tebing Tinggi Zery Febriano; Rizki wahyudi; Willy Cahyadi; Limega Candrasa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8902

Abstract

This study aims to determine the Influence of Content Marketing on Purchasing Decisions Through Customer Engagement at Mickey Dimsum Tebing Tinggi. The research method used is a quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 100 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) including: coefficient of determination/r-square (r2) and hypothesis testing with t-statistics and indirect effect tests. The results of Smart PLS 3.0 in this study are that Content Marketing has an effect on Customer Engagement at Mickey Dimsum Tebing Tinggi, Content Marketing has an effect on Purchasing Decisions at Mickey Dimsum Tebing Tinggi, Customer Engagement has no effect on Purchasing Decisions at Mickey Dimsum Tebing Tinggi, Content Marketing has no effect on Purchasing Decisions mediated by Customer Engagement at Mickey Dimsum Tebing Tinggi.
PERFORMANCE MEDIATION ON THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON TEACHER CAREER DEVELOPMENT STATE JUNIOR HIGH SCHOOL OF SERDANG REGENCY, BEDAGAI Irham Lubis; Ivana Supi Al’amudi; Sarwoto; Willy Cahyadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3523

Abstract

abstract
Co-Authors Aditya, Rizka Dina Adrian Fahrozi Afandi, Deva Agus Triyanda Sinaga Aini, Fuji Asih Aisyah Sirgear Amudi, Ivana Supi Al Andiny Ari Andika Ayunda Safitri Bagas Afriansyah Dewa Bobby Hartanto Cahyadi, Lukieto Candrasa, Limega Carnelius Ricardo Christinna Chen Cici Puspaningrum Cici Puspaningrum Dedy Dwi Arseto Didik Gunawan Doran Saragih Dwinov, Tania Eka Mayastika Sinaga Etika Sri Mardiandani Fahreza, Abdi Fahrizal Perangin Angin Fatia Amanda Fatimah , Huswatun Ferawati Artauli Hasibuan Gunawan, Didik Hutauruk, Rapat Piter Sony Ika Ramadani Imam Muarif Imelda Mardayanti Irham Lubis Irham Lubis Ivana Supi Al Mudi Ivana Supi Al’amudi Kurniawati, Tri Ade Leonardo Chen Mangasi Sinurat Mangasi Sinurat Marissa Natalia Pardede Masnun Sari Maya Puspa Rivanita Muhammad Haikal Khadafi Muhammad Rizvy Qaswieny Muhammad Sandy Pratama Musparina Nurwijayanti Pramana, Rahmad Mugi Purwanto, Hadi Putri Andriani Putri Nabila Ningsih Sitorus Rahayu Rahayu Rambe, Nadiva Aura Innaya Ramitha, Aulya Richard Gultom Rizki suci Ramadhani Rizki wahyudi Rizki Wulanita Batubara Rosmiati Kristin Rumiris Siahaan Rusmewahni Rusmewahni Sari, Rani Puspita Sarwoto Sianipar, Cristin Natalia simanjuntak, ferdinand Sinaga, Sahat Sinurat, Mangasi Siregar, Aisyah Sony, Rapat Piter Suwadi Suwadi Suwita, Alya Tarigan , Ingan Malem Tri Lestari Wisnu Setiazid Sinaga Yulia Putri Tio Zery Febriano