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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Akuntansi dan Pajak SEIKO : Journal of Management & Business Journal on Education Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Jurnal Pasar Modal dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Manajemen dan Perbankan (JUMPA) Journal of Economics Research and Policy Studies International Journal of Community Service (IJCS) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Lex Stricta : Jurnal Ilmu Hukum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Community Service Progress
Cahyadi, Willy
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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THE INFLUENCE OF VISUAL AND AUDIOVISUAL INTERACTION OF INSTAGRAM CONTENT ON VISITORS' INTEREST IN KUPIE THAMRIN CULINARY CAFE Ayunda Safitri; Fatia Amanda; Willy Cahyadi; Cici Puspaningrum
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3629

Abstract

This study aims to analyze the effect of visual and audiovisual interaction of Instagram content on visitor interest in Kuliner Kupie Thamrin Cafe. Using a quantitative approach, data was collected through questionnaires from 96 respondents who had interacted with the cafe's Instagram content. Outer Model Analysis was carried out to analyze the validity and reliability of the instrument and Inner Model Analysis was carried out to analyze the structural model and then hypothesis testing and simultaneous tests were carried out. The results showed that audiovisual interaction significantly influenced visitor interest but there was no significant influence between visual interaction and visitor interest. However, simultaneously visual and audiovisual variables have a significant effect on visitor interest with a calculated F value of 59.042 which is greater than Ftable (3.09) at α = 0.05.
The Influence of Social Media, Beauty Vlogger Reviews and Brand Image on Buying Interest in Wardah Cosmetic Products Christinna Chen; Leonardo Chen; Willy Cahyadi; Rizki Wulanita Batubara
Jurnal Manajemen dan Perbankan (JUMPA) Vol 12 No 2 (2025): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

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Abstract

The cosmetics industry in Indonesia is experiencing rapid growth, with Wardah as one of the local brands that has managed to attract the attention of consumers, especially students, through the concept of halal and high quality. This study aims to analyze the influence of social media, beauty vlogger reviews, and brand image on the interest in buying Wardah cosmetic products among students in Tebing Tinggi. This research uses a survey-based quantitative approach, involving a sample size population using the cochran formula so that a sample of 96 respondents was selected by purposive sampling. Data was collected through questionnaires and analyses carried out, namely instrument test, validity test, reliability test, and classical assumption test. In the classical assumption test, the normality test, the multicollinearity test, the heteroscedasticity test were carried out and the multiple linear regression analysis test and the hypothesis test were carried out using the T & F test with SPSS software. The results of the study show that social media has a significant effect on buying interest, beauty vlogger reviews do not have a significant effect on buying interest, and brand image has a significant effect on buying interest. Simultaneously, these three variables contributed 48.4% to buying interest. These findings are expected to support the development of more effective digital marketing strategies in the cosmetics industry. Abstrak - Industri kosmetik di Indonesia mengalami pertumbuhan pesat, dengan wardah sebagai salah satu merek lokal yang berhasil menarik perhatian konsumen, khususnya mahasiswa, melalui konsep halal dan kualitas tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial, review beauty vlogger, dan brand image terhadap minat beli produk kosmetik Wardah di kalangan mahasiswa di Tebing Tinggi. Peneltian ini menggunakan pendekatan kuantitatif berbasis survei, melibatkan populasi ukuran sampel menggunakan rumus cochran sehingga didapatkan jumlah sampel sebesar 96 responden yang dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner dan analisis yang dilakukan yaitu uji instrumen, uji validitas, uji reliabilitas, uji asumsi klasik. Dalam uji asumsi klasik menggunakan uji normalitas, uji multikolinearitas, uji heteroskedastisitas lalu melakukan uji analisis regresi linier berganda dan uji hipotesis menggunakan uji T & uji F dengan software SPSS. Hasil penelitian menunjukkan bahwa media sosial berpengaruh signifikan terhadap minat beli, review beauty vlogger tidak berpengaruh signifikan terhadap minat beli, dan brand image berpengaruh signifikan terhadap minat beli. Secara simultan, ketiga variabel tersebut berkontribusi sebesar 48,4% terhadap minat beli. Temuan ini diharapkan dapat mendukung pengembangan strategi pemasaran digital yang lebih efektif di industri kosmetik.
STRATEGY FOR IMPROVING THE ECONOMY OF COASTAL FAMILIES IN SERDANG BEDAGAI REGENCY BASED ON ECOPRENEURSHIP Willy Cahyadi; Bobby Hartanto; Dedy Dwi Arseto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1225

Abstract

The aim of this research is to provide an effective strategy for improving the economy of coastal families in Serdang Bedagai Regency. Serdang Bedagai Regency has great potential in coastal natural resources, but many coastal families still face economic constraints with monthly incomes below 2.5 million rupiah. Many of them even have to work outside the area to meet their daily needs. An ecopreneurship-based economic improvement strategy is a relevant solution to overcome this challenge. This includes education, training and development of sustainable, ecologically based businesses. Collaboration with related agencies, non-governmental organizations, NGOs and educational institutions is also needed to support the implementation of this strategy. Through this ecopreneurship approach, it is hoped that coastal families in Serdang Bedagai Regency can increase their income while preserving natural resources that are important for their lives and those of future generations, as well as encouraging sustainable economic growth in the region.
THE INFLUENCE OF WORKLOAD, JOB PLACEMENT, AND CAREER DEVELOPMENT ON EMPLOYEE JOB SATISFACTION (Case Study at PT. Sinergi Inti Deksa Kuala Tanjung) Richard Gultom; Ivana Supi Al Mudi; Fahrizal Perangin Angin; Willy Cahyadi; Rumiris Siahaan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 6 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i6.2178

Abstract

This research aims to determine the influence of workload, work placement and career development on employee job satisfaction (case study at Pt. Sinergi Inti Deksa Kuala Tanjung). The research method used is a quantitative method using SPSS version 25.00, which was collected from the results of distributing questionnaires to PT employees. Deksa Kuala Tanjung Core Synergy as many as 67 respondents. The analytical method used in this research is using instrument tests, namely validity and reliability tests. Classic assumption tests are normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing namely T test and path analysis. The results of SPSS in this research are that the incentive variable (X1) has an effect on the workload variable which has an effect on job satisfaction, meaning that work placement has an effect on job satisfaction, career development has no effect on job satisfaction, workload, work placement and career development have a simultaneous effect on job satisfaction.
SOSIALISASI INVESTASI KEUANGAN DI PASAR MODAL PADA MASYARAKAT DESA DOLOK MANAMPANG KABUPATEN SERDANG BEDAGAI Cahyadi, Willy; Suwadi, Suwadi
Community Service Progress Vol. 1 No. 1 (2022): Community Service Progress Edisi Juni 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v1i1.10

Abstract

Pasar modal menawarkan banyak pilihan investasi alternatif. Sayangnya, masyarakat umum masih asing dengan pilihan investasi ini. Pasar modal jarang dipertimbangkan oleh investor tradisional karena dianggap rumit dan sulit dipahami. Oleh karena itu, Financial Services Otoritas (OJK) bersama Bursa Efek Indonesia (BEI) dan pelaku pasar modal akan menyelenggarakan kegiatan edukasi dan inklusi keuangan di sektor pasar modal dalam rangka meningkatkan kesadaran masyarakat untuk berinvestasi di pasar modal. Kegiatan pengabdian masyarakat Desa Dolok Manampang Kabupaten Serdang Bedagai ini bertujuan untuk melaksanakan Tri Dharma Perguruan Tinggi khususnya pengabdian kepada masyarakat, menjalin kerjasama yang saling menguntungkan antara lingkungan akademik dengan masyarakat, mengembangkan potensi masyarakat Desa Dolok Manampang,Kabupatenserdang bedagai, dengan meningkatkan investasi keuangan, dan meningkatkan pengetahuan masyarakat melalui program internet dan aplikasi untuk pengembangan usaha. Pelatihan diberikan melalui metode ceramah, khususnya melalui strategi presentasi, dilanjutkan dengan latihan dan sesi tanya jawab sebagai kegiatan workshop. Untuk masing-masing tahapan kegiatan, data dari setiap tahapan dikumpulkan dan dianalisis untuk tujuan evaluasi. Dedikasi ini untuk mengedukasi warga Desa Dolok Manampang Kabupaten Serdang Bedagai tentang investasi pasar modal yang dapat menyebabkan peningkatan kesadaran masyarakat terhadap investasi keuangan, khususnya pasar modal, serta mendorong masyarakat untuk mulai berinvestasi di pasar modal.
Analisis Pengaruh Harga Emas dan Minyak Mentah Periode Terhadap LQ45 Menggunakan Model ARDL Yulia Putri Tio; Rosmiati Kristin; Didik Gunawan; Willy Cahyadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4708

Abstract

This research aims to analyze the influence of gold and crude oil prices on LQ45 using the ARDL approach. In the research carried out, researchers used the variables Gold Price and Oil Price. The data used is secondary data sourced from the websites www.yahoo.co.id and investing.com. Using purposive sampling technique and the research sample obtained was 240 time series data. The results of this research show that gold prices have a negative effect and crude oil prices have a positive effect in the long term on LQ45. The results of this research can be a reference material for investors in developing investment strategies, especially during a crisis.
PENGEMBANGAN PRODUK DAN KUALITAS UMKM DI KELURAHAN MEKAR SENTOSA KECAMATAN RAMBUTAN KOTA TEBING TINGGI Tarigan , Ingan Malem; Amudi, Ivana Supi Al; Lubis, Irham; Fatimah , Huswatun; Aditya, Rizka Dina; Pramana, Rahmad Mugi; Afandi, Deva; Purwanto, Hadi; Mardayanti, Imelda; Cahyadi, Willy; Sony, Rapat Piter
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40420

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) adalah penggerak perekonomian terbesar di Indonesia. Namun banyak pelaku UMKM dalam melakukan pemasaran masih secara konvensional sehingga omset dan keuntungan tidak maksimal. Kelurahan Mekar Sentosa Kecamatan Rambutan Kota Tebing Tinggi memiliki potensi pengembangan usaha UMKM, namun banyak dari usaha tersebut mengalami kendala terutama dalam melakukan pemasaran produknya yakni menggunkan cara-cara konvensional sehingga jangkauan pasar sasaran masih sempit. Oleh karena itulah perlu dilakukan pelatihan dan pendampingan mengenai pentingnya pengembangan  usaha dengan cara pengenalan produk, perbaikan produksi dan cara pengolahan  melalui pembuatan logo/stiker nama pada kemasan serta upaya pemasaran produk dalam menjangkau pangsa pasar yang lebih luas. Tujuan kegiatan ini adalah meningkatkan pemahaman pelaku UMKM mengenai pentingnya packaging sebagai salah satu strategi penjualan dan pentingnya pemanfaatan media digital sebagai media promosi dan transaksi jual-beli untuk memperluas jangkauan pasar. diikuti oleh beberapa pelaku UMKM di Kelurahan Mekar Sentosa. Hasil yang diperoleh dari kegiatan ini adalah peningkatan pemahaman pelaku UMKM mengenai pentingnya perbaikan packaging dan digital marketing sebagai media pemasaran. Luaran yang dihasilkan dari kegiatan ini adalah akun digital sebagai media pemasaran produk dan kemasan produk yang menarik.
Analysis Of Determinants Of Value Of Pharmaceutical Sub-Sector Companies Listed On The Indonesian Stock Exchange For The 2018-2022 Period Kurniawati, Tri Ade; Marissa Natalia Pardede; Didik Gunawan; Willy Cahyadi
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The pharmaceutical industry is among the economic sectors that achieved positive growth, despite Indonesia facing a contraction in the second quarter of 2020. This growth is evident from several pharmaceutical companies listed on the Indonesia Stock Exchange, which saw an increase in profits in 2020.The aim of this research is to determine the value of pharmaceutical companies listed on the Indonesia Stock Exchange from 2018 to 2022. The growth of pharmaceutical companies in Indonesia is driven by the country's increasing population and government efforts to improve public health. Through the implementation of the National Health Insurance (JKN) program. This research uses a sample of 8 pharmaceutical companies listed on the Indonesian Stock Exchange. This research uses quantitative descriptive methodology and panel data regression techniques for research analysis. The research results show that the profitability of pharmaceutical subsector companies listed on the Indonesia Stock Exchange has a fairly large influence on overall company value. The existence of liquidity and capital structure does not affect the assessment of pharmaceutical subsector companies listed on the Indonesian Stock Exchange.
Analysis Of The Determinants Of Financial Distress In Technology Sector Companies On The Indonesia Stock Exchange For The 2019-2022 Period Aini, Fuji Asih; Ari Andika; Didik Gunawan; Willy Cahyadi
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Companies in the technology sector tend to experience fluctuations in their financial performance. This research aims to determine the effect of liquidity, leverage and profitability on the occurrence of financial distress in technology sector companies from 2019 to 2022. This research uses quantitative research methodology and uses purposive sampling in taking samples. The testing methodology used is panel data regression, using a dataset consisting of 64 data points and carried out through the use of the E-Views 10 program. Research findings show that variables such as liquidity, leverage, and profitability do not have any influence on the likelihood of a financial disaster. There are other influencing factors such as government policies during the Covid 19 pandemic in the form of WFH and the macroeconomic situation such as interest rate hikes.
Effect Of Return On Equity, Earning Per Share, Debt To Equity Ratio On Stock Return Rambe, Nadiva Aura Innaya; Imam Muarif; Mangasi Sinurat; Willy Cahyadi
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There are fluctuations in stock returns in transportation and logistics subsector companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2022 period. This study aims to examine the effect of Return on Equity (ROE), Earning Per Share (EPS), and Debt to Equity Ratio (DER) on the stock returns of transportation and logistics companies listed on the IDX for the 2019-2022 period. This study uses secondary data obtained from the IDX's official website and the company's financial statements. The research sample was selected using the purposive sampling technique, resulting in 13 companies as a sample. Data analysis was performed by panel data regression using EViews 10 software. The results show that ROE, EPS, and DER do not have a significant influence on stock returns, either partially or simultaneously. Financial performance measured through ROE, EPS, and DER did not affect the return on shares of transportation and logistics companies listed on the IDX in the study period. There are other factors that also affect such as macroeconomics and political risks that have a greater effect on the performance of stocks in this subsector.
Co-Authors Aditya, Rizka Dina Adrian Fahrozi Afandi, Deva Agus Triyanda Sinaga Aini, Fuji Asih Aisyah Sirgear Amudi, Ivana Supi Al Andiny Ari Andika Ayunda Safitri Bagas Afriansyah Dewa Bobby Hartanto Cahyadi, Lukieto Candrasa, Limega Carnelius Ricardo Christinna Chen Cici Puspaningrum Cici Puspaningrum Dedy Dwi Arseto Didik Gunawan Doran Saragih Dwinov, Tania Eka Mayastika Sinaga Etika Sri Mardiandani Fahreza, Abdi Fahrizal Perangin Angin Fatia Amanda Fatimah , Huswatun Ferawati Artauli Hasibuan Gunawan, Didik Hutauruk, Rapat Piter Sony Ika Ramadani Imam Muarif Imelda Mardayanti Irham Lubis Irham Lubis Ivana Supi Al Mudi Ivana Supi Al’amudi Kurniawati, Tri Ade Leonardo Chen Mangasi Sinurat Mangasi Sinurat Marissa Natalia Pardede Masnun Sari Maya Puspa Rivanita Muhammad Haikal Khadafi Muhammad Rizvy Qaswieny Muhammad Sandy Pratama Musparina Nurwijayanti Pramana, Rahmad Mugi Purwanto, Hadi Putri Andriani Putri Nabila Ningsih Sitorus Rahayu Rahayu Rambe, Nadiva Aura Innaya Ramitha, Aulya Richard Gultom Rizki suci Ramadhani Rizki wahyudi Rizki Wulanita Batubara Rosmiati Kristin Rumiris Siahaan Rusmewahni Rusmewahni Sari, Rani Puspita Sarwoto Sianipar, Cristin Natalia simanjuntak, ferdinand Sinaga, Sahat Sinurat, Mangasi Siregar, Aisyah Sony, Rapat Piter Suwadi Suwadi Suwita, Alya Tarigan , Ingan Malem Tri Lestari Wisnu Setiazid Sinaga Yulia Putri Tio Zery Febriano