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Pengaruh Media Sosial dan Keterampilan Kewirausahaan Terhadap Keberhasilan Usaha Dengan Inovasi Sebagai Variabel Intervening Pada UMKM Kota Tebing Tinggi Dwinov, Tania; Ramitha, Aulya; Siregar, Aisyah; Cahyadi, Willy
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6938

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media sosial, keterampilan kewirausahaan terhadap keberhasilan usaha yang dimediasi oleh inovasi pada pelaku UMKM bidang kuliner kota Tebing Tinggi. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel dalam penelitian ini sebanyak 98 responden. Teknik pengambilan sampel yang digunakan adalah teknik Cluster Sampling yang tersebar di 5 Kecamatan di Kota Tebing Tinggi. Alat uji yang digunakan adalah dengan menggunakan software Statistical Program of Social Science (SPSS) version 26 for windows. Hasil penelitian ini menyimpulkan bahwa media sosial, keterampilan kewirausahaan, dan inovasi berpengaruh terhadap keberhasilan usaha, media sosial dan keterampilan kewirausahaan berpengaruh terhadap inovasi pada pelaku UMKM bidang kuliner di kota Tebing Tinggi. Sedangkan inovasi dapat memediasi hubungan antara media sosial dan keterampilan kewirausahaan terhadap keberhasilan usaha pada UMKM bidang kuliner. Hasil penelitian ini diharapkan Sebagai masukan kepada wirausaha terkait pengembangan usaha kuliner dengan penggunaan media sosial, meningkatkan keterampilan kewirausahaan, dan inovasi secara berkala agar dapat bersaing dengan para pelaku UMKM lainnya. Kata Kunci: Media Sosial, Keterampilan Kewirausahaan, Inovasi, Keberhasilan Usaha
Analisis Sistem Akuntansi Penjualan Pada UD. Istana Mobil Fahreza, Abdi; Sinurat, Mangasi; Cahyadi, Willy
Jurnal Akuntansi dan Pajak Vol. 25 No. 1 (2024): JAP : Vol. 25, No. 1, Februari 2024 - Juli 2024
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v25i1.16606

Abstract

Penelitian ini bertujuan untuk menganalisis sistem akuntansi penjualan dan penerimaan kas pada UD. Istana Mobil. Fokus penelitian terletak pada evaluasi efektivitas penerapan sistem serta kelemahan yang ada dalam pengendalian internal. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa UD. Istana Mobil telah menerapkan sistem akuntansi penjualan dan penerimaan kas menggunakan Power Pro System, sebuah aplikasi yang disewa untuk membantu pencatatan keuangan secara lebih baik. Sistem ini memberikan manfaat dalam penyajian informasi bagi pimpinan perusahaan. Namun, sistem tersebut belum sepenuhnya efektif karena masih terdapat kelemahan dalam pengendalian internal, terutama terkait pengawasan dan pencatatan manual dalam proses operasional. Keywords : Sistem Akuntansi, Akuntansi Penjualan
PENGARUH FASILITAS DAN PELATIHAN TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING PADA PTPN IV PABATU Simanjuntak, Ferdinand; Sari, Rani Puspita; Cahyadi, Willy; Fitrianingsih, Fitrianingsih
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.45139

Abstract

Penelitian ini punya tujuan dalam mengetahui Pengaruh Fasilitas Dan Pelatihan Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Intervening Pada PTPN IV Pabatu. Penelitian ini menggunakan populasi berjumlah 60 orang responden karyawan PTPN IV Pabatu. Jenis penelitian mempergunakan deskriptif yang memakai analisis di software Smart PLS 4.1.0. Hasil pengujian hipotesis menggunakan Uji Hipotesis (Uji t) dan Indirect Effect (Pengaruh Tidak Langsung) untuk menguji variabel Intervening, peneliti menggunakan Path Coefficients  untuk pengujian hipotesis secara langsung dengan menghasilkan kesimpulan bahwa hipotesis  1  ditolak  yang  artinya fasilitas tidak memberi pengaruh pada motivasi,  hipotesis  2  diterima  yang  artinya pelatihan member pengaruh pada motivasi, hipotesis 3 diterima yang artinya failitas memberi pengaruh pada kinerja karyawan, hipotesis 4 diterima yang artinya pelatiha nmemberi pengaruh pada kinerja karyawan,  hipotesis  5  ditolak  yang artinya motivasi tidak memberi pengaruh pada kinerja karyawan, kemudian  uji  Indirect  Effect  (Pengaruh Tidak Langsung)  dimana hipotesis  6  ditolak  yang artinya motivasi tidak bisa menjadi mediasi hubungan fasilitas terhadap kinerja karyawan,  hipotesis  7  ditolak bisa diartikan kalau motivasi tidak dapat menjadi mediasi keterkaitan pelatihan pada kinerja karyawan.
Prediksi harga minyak mentah WTI dengan menggunakan metode Garch dalam ancaman perang dunia III Lestari, Tri; Andriani, Putri; Gunawan, Didik; Cahyadi, Willy
Journal of Economics Research and Policy Studies Vol. 5 No. 1 (2025): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v5i1.1778

Abstract

This research aims to forecast fluctuations in the price of West Texas Intermediate (WTI) crude oil within the potential threat of World War III by utilizing the Generalized Autoregressive Conditional Heteroscedasticity (GARCH) method. Using daily closing price data of WTI crude oil from January 2022 to March 2025, consisting of 850 observations, this study employs the ARIMA-GARCH model to capture the patterns and volatility of the time series data. Based on the conducted analysis, it is concluded that the ARIMA (2,1,2) and GARCH (1,1) models demonstrate optimal performance, with a MAPE value of 13.71%, indicating a good prediction accuracy level. The forecast for the next two years shows a trend of price increases starting from Q2 2025 through Q4 2027. This research demonstrates how geopolitical tensions, particularly the Russia-Ukraine war and Middle Eastern Conflicts, can affect global oil price volatility while highlighting the GARCH model’s effectiveness in capturing heteroskedasticity in highly fluctuating financial data.
PENGARUH CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM KERIPIK AYRA DI KOTA TEBING TINGGI Andiny; Putri Nabila Ningsih Sitorus; Willy Cahyadi; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17300

Abstract

This study aims to analyze the effect of content marketing (X1) and electronic word of mouth (E-WOM) (X2) on purchasing decisions (Y) at Ayra Chips UMKM in Tebing Tinggi City. The method used is quantitative by distributing questionnaires filled out by 96 respondents selected using accidental sampling techniques in the period December 2024 to January 2025. The results of the analysis show that both X variables have a positive and significant effect on Y variables, where content marketing and E-WOM are able to increase purchasing decisions at Ayra Chips. Validity and reliability tests state that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that both X variables are able to contribute 55.6% to the Y variable. The results of the study are consistent with the theory that states that content marketing (X1) and E-WOM (X2) are important factors that influence purchasing decisions (Y).
THE INFLUENCE OF OCCUPATIONAL SAFETY AND HEALTH ON JOB SATISFACTION OF EMPLOYEES OF THE PORT MASTER AND PORT AUTHORITY OFFICE CLASS III KUALA TANJUNG Etika Sri Mardiandani; Agus Triyanda Sinaga; Eka Mayastika Sinaga; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3497

Abstract

This study aims to determine the effect of occupational safety and health on employee job satisfaction at the Office of the Harbourmaster and Port Authority Class III Kuala Tanjung. The population in this study consisted of 57 employees. The data analysis techniques used include classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis to measure the effect of independent variables on the dependent variable, and hypothesis testing through t-test and F-test. The results showed that partially, occupational safety has a significant effect on employee job satisfaction. Likewise, occupational health also has a significant effect on job satisfaction. Simultaneously, occupational safety and health have a significant effect on employee job satisfaction at the Office of the Harbourmaster and Port Authority Class III Kuala Tanjung. These findings highlight the importance of implementing proper occupational safety and health standards to enhance employee satisfaction.
ANALYSIS OF THE INFLUENCE OF LEADERSHIP AND COMMUNICATION STYLES ON EMPLOYEE SATISFACTION AT CAFES IN TEBING TINGGI CITY Carnelius Ricardo; Musparina; Mangasi Sinurat; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3548

Abstract

This study aims to analyze the influence of leadership and communication styles on employee satisfaction in cafes in Tebing Tinggi City. The rapidly growing cafe industry demands effective human resource management, particularly in creating a supportive work environment through good leadership and effective communication. This study uses a quantitative approach with a sample of 50 permanent employees from 10 cafes selected using a purposive sampling technique. The research instrument was a questionnaire with a 5-point Likert scale, and data were analyzed using the Partial Least Squares (PLS) technique through the SmartPLS 3.0 application. The results of the study indicate that leadership style has a significant effect on employee satisfaction with a t-statistic value of 4.770 (p = 0.001), and communication also has a significant effect with a t-statistic value of 4.848 (p = 0.000). The research model has an R² value of 0.796, which means that 79.6% of the variability in employee satisfaction can be explained by leadership style and communication. The Q² value of 0.7960 indicates that the model has strong predictive relevance. These findings indicate that leadership style and communication play an important role in increasing employee job satisfaction, which impacts their performance and loyalty to the organization. This study recommends that café managers continue to improve the quality of leadership and internal communication to create a more productive and harmonious work environment.
THE EFFECT OF DIGITAL MARKETING, SERVICE QUALITY AND ELECTRONIC WORD OF MOUTH (E-WOM) ON REPURCHASE INTEREST IN LUNA CHICKEN CUTTING HOUSE UMKM Adrian Fahrozi; Wisnu Setiazid Sinaga; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3563

Abstract

This study aims to analyze the effect of digital marketing (X1), service quality (X2) and electronic word of mouth (E-WOM) (X3) on repurchase interest (Y) at the Luna broiler chicken UMKM. The method used is quantitative by distributing questionnaires filled out by 96 respondents selected using accidental sampling techniques in the period December 2024 to January 2025. The results of the analysis show that both X variables have a positive and significant effect on variable Y, where digital marketing, service quality and electronic word of mouth can increase repurchase interest at the Luna broiler chicken house. Validity and reliability tests state that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that both X variables are able to contribute to variable Y. The results of the study are consistent with the theory that states that digital marketing (X1), service quality (X2) and electronic word of mouth (X3) are important factors that influence repurchase interest (Y). Keywords: Author Guidelines; Al-Kharaj Journal; Article Template
THE EFFECT OF TRAINING AND CAREER DEVELOPMENT ON IMPROVING EMPLOYEE PERFORMANCE AT THE OFFICE OF THE PORT AUTHORITY AND PORT AUTHORITY CLASS III KUALA TANJUNG Ika Ramadani; Muhammad Haikal Khadafi; Aisyah Sirgear; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3564

Abstract

This study aims to determine the effect of training and career development on improving employee performance at the Kuala Tanjung Class III Harbormaster and Port Authority Office. The analytical methods used in this study include instrument testing, namely validity and reliability. Classical tests include normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, coefficient of determination (R2) analysis, and hypothesis testing using the T-test and F-test. The results indicate that training has no effect on improving employee performance, career development does, and training and career development simultaneously influence employee performance.
Sosialisasi Dan Edukasi Publik Pasar Modal Di SMA Negeri 1 Dolok Masihul Kabupaten Serdang Bedagai Gunawan, Didik; Sianipar, Cristin Natalia; Cahyadi, Willy; Hutauruk, Rapat Piter Sony; Rahayu, Rahayu; Suwita, Alya
Community Service Progress Vol. 4 No. 1 (2025): Community Services Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i1.220

Abstract

Currently, many schools do not provide financial knowledge to their students. Students should learn about investment early in accordance with the development of technology and science. Therefore, many students do not understand investment and capital markets, so they do not have the enthusiasm to save for the future. The purpose of this program is to increase students' knowledge about investment in the capital market and reduce the impact of low interest in investing in the capital market. In addition, the purpose of this service is to provide education and training on investment in the capital market to students of SMA Negeri 1 Dolok Masihul, Serdang Bedagai Regency. This activity is expected to motivate students to try to invest in the capital market.