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PENGARUH PENERAPAN HUMAN RESOURCE INFORMASI SYSTEM, KOMPETENSI DIGITAL DAN KEPEMIMPINAN DIGITAL TERHADAP PENGELOLAAN KINERJA KARYAWAN PADA MASA TRANSFORMASI TEKNOLOGI DI PT PLN NUSANTARA POWER UMRO UPHK MEDAN Ferry Hidayat; Iventura Fitra Uli Tamba; Rabiatul Adawia
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.11855

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan human resource informasi system, kompetensi digital dan kepemimpina, digital terhadap pengelolaan kinerja karyawan pada masa transformasi teknologi di PT PLN Nusantara Power Umro UPHK Medan. metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei. data dikumpulkan melalui penyebaran kuesioner kepada 80 responden di pt pln nusantara power umro uphk medan. teknik pengolahan dan analisis data dalam penelitian kuantitatif menggunakan statistic melalui program komputer microsoft excel dan spss 26.0. hasil penelitian ini menunjukan bahwa digitalisasi hris memiliki pengaruh positif terhadap pengelolaan kinerja karyawan pada masa transformasi teknologi di PT PLN Nusantara Power Umro UPHK Medan hal ini dapat dilihat dari hasil hasil pengujian hipotesis dalam penelitian ini ditemukan bahwa variabel human resource informasi system, nilai t-hitungnya sebesar -1,654. adapun nilai signifikansinya yaitu 0,002 < 0,05 artinya variabel human resource informasi system berpengaruh signifikan terhadap pengelolaan kinerja karyawan pada masa transformasi teknologi. pada kompetensi digital menunjukkan nilai t-hitungnya sebesar 0,217. adapun nilai signifikansinya yaitu 0,004 < 0,05 artinya variabel kompetensi digital berpengaruh signifikan terhadap terhadap pengelolaan kinerja karyawan pada masa transformasi teknologi. pada kepemimpinan digital memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. karyawan yang merasa puas dengan pekerjaan mereka cenderung lebih termotivasi untuk meningkatkan kinerja mereka hal ini dapat dilihat dari hasil menunjukkan nilai t- hitungnya sebesar 1,320. adapun nilai signifikansinya yaitu 0,001 < 0,05 artinya variabel kepemimpinan digital berpengaruh signifikan terhadap pengelolaan kinerja karyawan pada masa transformasi teknologi dan kepemimpinan digital memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. karyawan yang merasa puas dengan pekerjaan mereka cenderung lebih termotivasi untuk meningkatkan kinerja mereka hal ini dapat dilihat dari hasil menunjukkan nilai t- hitungnya sebesar 1,320. adapun nilai signifikansinya yaitu 0,001 < 0,05 artinya variabel kepemimpinan digital berpengaruh signifikan terhadap pengelolaan kinerja karyawan pada masa transformasi teknologi. secara simultan human resource informasi system , kompetensi digital dan kepimpinan digital berpengaruh terhadap pengelolaan kinerja karyawan pada masa trasnformasi teknologi di pt pln nusantara power umro uphk medan dapat dilihat dari hasil besar pengaruh simultan pengawas terhadap human resource informasi system, kompetensi digital, kepemimpinan digital pada pengelolaan kinerja karyawan pada masa transformasi teknologi dapat dilihat pada PT PLN Nusantara Power Umro UPHK Medan. uji kofisien determinasi (r2) 0,728 atau 72,8%. artinya 72,8% besarnya pengaruh human resource informasi system, kompetensi digital, kepemimpinan digital.
The Effect of Customer Perception, Brand Image, and Product Quality on Purchase Decisions of AQUA Bottled Water Among Customers in Medan City Willy Sanjaya; Ferry Hidayat; Feriani Astusti Tarigan
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3724

Abstract

Purchase decisions for AQUA bottled water have experienced a decline due to customerperceptions, brand image, and product quality, which have not yet reached optimal levels. Thepurpose of this study is to identify and analyze the influence of customer perceptions, BrandImage, and Product Quality on the Purchase Decision of AQUA bottled water among customersin Medan. This research utilizes a descriptive quantitative method. Primary data were collectedthrough questionnaires and interviews. The population consists of AQUA customers in Medan,with a sample size of 150 respondents determined using the Hair formula. The samplingtechnique employed was accidental sampling. Data analysis was conducted using multiplelinear regression analysis with SPSS version 27. The results indicate that customer perceptions,Brand Image, and Product Quality each have a significant partial effect on purchase decisions.Furthermore, the simultaneous analysis shows that customer perceptions Brand Image, andProduct Quality collectively influence the Purc hase Decision of AQUA bottled water amongcustomers in Medan.
Awareness And Consumer Perception To Increase Consumer Purchase Intention In The Platform Lazada E-Commerce Ervan Kohadi; Ferry Hidayat; Robin
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3725

Abstract

The purpose of this study is to determine the effect of application user experience, brand awareness, and consumer perception on increasing consumer purchase intention on the Lazada e-commerce platform. The research method used is a quantitative descriptive method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers. The data sources consist of primary and secondary data. Primary data were obtained from questionnaires distributed to respondents, while secondary data were obtained from relevant data and literature related to the issues discussed. The population in this study includes all consumers in Medan City who have made purchases on Lazada, the exact number of which is unknown or considered indeterminate. Therefore, the sampling technique used is the Lemeshow formula, resulting in 96 research samples. Based on the discussion regarding the influence of application user experience, brand awareness, and consumer perception on purchase intention, it can be concluded that these three variables have a significant effect on consumer purchase intention on the Lazada e-commerce platform. Individually, application user experience has a significant influence on purchase intention, as does brand awareness, which is able to increase consumer interest in making purchases, and consumer perception, which also plays an important role in shaping purchase intention. In addition, simultaneously, application user experience, brand awareness, and consumer perception significantly influence consumer purchase intention on the Lazada ecommerce platform.
PENGARUH PENGAWASAN KERJA, LINGKUNGAN KERJA DAN KERJASAMA TIM TERHADAP KINERJA KARYAWAN PADA PT TRANSNUSA JAYA MANDIRI Ferry Hidayat; Mario Andriaskiton; Felix Felix
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/gt8nxm23

Abstract

Penelitian ini dilatarbelakangi dengan tujuan untuk menganalisis pengaruh pengawasan kerja, lingkungan kerja dan kerjasama tim terhadap kinerja karyawan pada PT Transnusa Jaya Mandiri. Metode penelitian yang digunakan adalah kuantitatif. Jumlah populasi dans ampel pada penelitan ini adalah sebanyak 48 karyawan kemudian teknik pengambilan sampling jenuh. Pengumpulan data terkait permasalahan yang diteliti oleh peneliti dilakukan dengan cara angket, wawancara dan dokumentasi. Teknik analisa data menggunakan analisis regresi linear berganda. Kesimpulan dalam penelitian ini bahwa terdapat pengaruh pengawasan kerja, lingkungan kerja dan kerjasama tim secara parsial dan simultan terhadap kinerja karyawan pada PT Transnusa Jaya Mandiri.
PENGARUH LINGKUNGAN KERJA, KOMPETENSI KERJA DAN KOMUNIKASI KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT METRO PARK INDONESIA Ferry Hidayat; Latersia Br Gurusinga; Silvia Silvia
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/6qzb8c69

Abstract

Tujuan penelitian ini adalah untuk menentukan dan menganalisis pengaruh lingkungan kerja, kompetensi kerja, dan komunikasi kerja terhadap produktivitas karyawan di PT Metro Park Indonesia. Penelitian ini menggunakan desain penelitian deskriptif kuantitatif. Data primer dikumpulkan melalui kuesioner dan wawancara. Populasi dan sampel dalam penelitian ini terdiri dari 34 karyawan di PT Metro Park Indonesia. Teknik sampling yang digunakan adalah sampling jenuh. Hasil pengujian hipotesis menunjukkan bahwa lingkungan kerja mempengaruhi produktivitas karyawan di PT Metro Park Indonesia, kompetensi kerja mempengaruhi produktivitas kerja karyawan di PT Metro Park Indonesia, dan komunikasi kerja mempengaruhi produktivitas kerja karyawan di PT Metro Park Indonesia. Hasil pengujian hipotesis simultan menunjukkan bahwa lingkungan kerja, kompetensi kerja, dan komunikasi kerja mempengaruhi produktivitas kerja karyawan di PT Metro Park Indonesia.
Consumer Comfort In The Café Industry: The Role Of Interior Design, Atmosphere, And Sensory Marketing Ferry Hidayat; Billy Andrea; Iventura Fitra Uli Tamba
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1893

Abstract

This study aims to analyse the effect of interior design, café atmosphere, and sensory marketing on consumer comfort at KOA Café in Perdagangan, North Sumatra, Indonesia. This study uses a quantitative approach with associative methods. A total of 100 respondents were selected through purposive sampling techniques, and data were collected using questionnaire instruments related to interior design, café atmosphere, sensory marketing, and consumer comfort variables. Data analysis was conducted using multiple linear regression techniques. The results of partial analysis showed that interior design has a significant effect on consumer comfort with a value of tcount = 6.190 greater than Ttable = 1.986 and significance 0.000 (<0.05). Similarly, café atmosphere has a significant effect with a value of tcount = 2.564 greater than Ttable = 1.986 and significance 0.012 (<0.05). However, sensory marketing does not have a significant effect on consumer comfort with a value of tcount = 1.710 smaller than Ttable = 1.986 and significance 0.091 (>0.05). Simultaneously, interior design, café atmosphere, and sensory marketing significantly affect consumer comfort with a value of Fcount = 29.741 greater than Ftable = 2.704 and significance 0.000 (<0.05). The determination value of 46.6% indicates that the variables explain variations in consumer comfort. This study recommends that KOA Café management improve ergonomic interior design, maintain atmosphere consistency, and strengthen sensory marketing strategies to enhance consumer comfort and emotional attachment
The Influence Of Brand Awareness, Consumer Trust, And Charging Infrastructure On Consumers’ Intention To Use Wuling Electric Vehicles In Medan City Tomy; Ferry Hidayat
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1894

Abstract

This study aims to analyse the effect of brand awareness, consumer trust, and charging infrastructure on consumers’ intention to use Wuling electric vehicles in Medan City. The increasing development of electric vehicle technology in Indonesia has encouraged automotive companies to improve marketing strategies and infrastructure readiness in order to increase public adoption of electric vehicles. This study uses a quantitative approach with associative methods to examine the relationship between the independent variables and consumers’ intention to use electric vehicles. A total of 160 questionnaires were distributed using purposive sampling techniques. However, only 96 questionnaires were returned completely and considered valid for analysis. Data were collected through questionnaire instruments related to brand awareness, consumer trust, charging infrastructure, and intention to use variables. Data analysis was conducted using multiple linear regression techniques with the assistance of Statistical Package for Social Sciences (SPSS). The results of partial analysis showed that brand awareness has a positive and significant effect on consumers’ intention to use Wuling electric vehicles with a value of tcount = 4.259 greater than Ttable = 1.985 and significance 0.000 (<0.05). Charging infrastructure also has a positive and significant effect with a value of tcount = 8.939 greater than Ttable = 1.985 and significance 0.000 (<0.05). However, consumer trust does not significantly affect consumers’ intention to use Wuling electric vehicles because the significance value is 0.087 (>0.05). Simultaneously, all independent variables significantly affect intention to use electric vehicles with an Fcount value of 106.627 and an adjusted R square value of 76.90