Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Greenation International Journal of Engineering Science

The Influence of Service Quality on Student Satisfaction and Implications for Loyalty Lessee Loyalty (Study on Learners at Vocational High School (SMK) Negeri 1 Soreang) Kosasih, Ade; Febrian, Feby; Mulyana, Agus
Greenation International Journal of Engineering Science Vol. 2 No. 3 (2024): (GIJES) Greenation International Journal of Engineering Science (September - No
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i3.257

Abstract

This study aims to provide an overview of service quality, student satisfaction, and student loyalty among students at Vocational High School (SMK) Negeri 1 Soreang. Additionally, it seeks to determine the direct and indirect effects of service quality on student satisfaction and loyalty, as well as analyze the impact of student satisfaction on student loyalty. The research method used in this study is a causal associative approach, which examines the relationship between variables that have a causal connection. The sampling technique applied is non-probability sampling, specifically purposive sampling. The unit of analysis is the students of SMKN 1 Soreang, Bandung Regency, with a sample size of 56 students. The results indicate that service quality, student satisfaction, and student loyalty at SMK Negeri 1 Soreang are in good, satisfactory, and loyal conditions, respectively. Moreover, service quality has a positive and significant effect on both student satisfaction and loyalty. Similarly, student satisfaction positively and significantly influences student loyalty. Since both service quality and student satisfaction impact loyalty, it was found that student satisfaction has a more dominant influence. Therefore, enhancing student satisfaction should be the top priority in improving student loyalty. It is recommended that SMKN 1 Soreang focuses on increasing the sense of satisfaction among its students by delivering high-quality services, thereby fostering greater loyalty to the school.
Influence of Brand Image and Relationship Quality on Patient Satisfaction (Survey of Outpatients of Hermina Pasteur Hospital Bandung) Ramadhan, Aji; Febrian, Feby; Mulyana, Agus
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.258

Abstract

Aji Ramadhan, 2023. The Influence of Brand Image and Relationship Quality on Patient Satisfaction (Survey on Outpatients of Hermina Pasteur Hospital Bandung), Thesis of the Winaya Mukti University Postgraduate Program, Master of Management Study Program. under the guidance of Dr. Nut Wuri Andayana, Apt., MMRS and Dr. Annisa Fitri Anggraeni, SE, MM, CISA.The development of the service industry sector, including health services, is inseparable from the demands of the community to continue to get quality health services. Various efforts have been made to improve health development that is better and more efficient and efficient, so that it can reach all levels of society. This study aims to determine and analyze the effect of brand image and relationship quality on the satisfaction of outpatients of Hermina Pasteur Bandung Hospital. The results of this study are expected to be input for Hermina Pasteur Hospital in organizing health services, especially in increasing satisfaction. The research method used is descriptive and verification analysis. The data collection used is an interview using a questionnaire accompanied by observation and literature techniques, sampling using consecutive sampling. Data collection in the field was carried out in 2023. Data analysis techniques using Path Analysis. The results showed that in general, brand image, relationship quality, and patient satisfaction tended to be quite good. There is an influence of brand image and relationship quality on patient satisfaction both simultaneously and partially at Hermina Pasteur Hospital. Hermina Pasteur Hospital must carry out service recovery for patient complaints or complaints quickly, so as not to cause dissatisfaction from patients, to handle patient complaints quickly the hospital can form a customer care program.
The Effect of Marketing Mix on Satisfaction and Its Implications on Visitor Loyalty (A Survey on Visitors in Alamendah Tourism Village, Rancabali District, Bandung Regency) Holipudin, Apid; Suryaman, Suryaman; Febrian, Feby
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.259

Abstract

The purpose of this study is to find out and analyze: Marketing Mix on Satisfaction and its implications on Visitor Loyalty a visitor survey in Alamendah Tourism Village, Rancabali District, Bandung Regency, both simultaneously and partially.The research methods used in this study are descriptive and verifiative methods, the unit of analysis in this study is the visitors in Tourism Village A; Amendqah Rancabali District, Bandung Regency with a sample of 30 people. And the analysis methods used are quantitative analysis and path analysis. Based on the results of the study, it was found that the marketing mix on satisfaction and its implications on visitor loyalty visitor surveys in Alamendah Tourism Village, Bandung Regency in general can be said to be good, the marketing mix in Alamendah Tourism Village, Bandung Regency is currently considered good. The marketing mix simultaneously affects visitor satisfaction in Alamendah Tourism Village, Bandung Regency. However, partial visitor satisfaction predominantly affects customer loyalty.Because satisfaction predominantly affects visitor loyalty, being the first priority in improving the marketing mix in Alamendah Tourism Village, Bandung Regency is expected to consistently maintain existing conditions, thereby increasing the quality of comprehensive visits/tourists.