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Journal : Jurnal Multidisiplin Sahombu

Analysis Of Digital Marketing, Free Shipping, And Consumer Reviews On Purchase Decisions On Shopee (Case Study On Students Of Dian Nusantara University, Jakarta) Tarmizi, Achmad; Abdullah, Muhamad Al Faruq
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

This research aims to determine the positive influence of Digital Marketing, Free Shipping, and Consumer Reviews on purchasing decisions at Shopee: Case Study of Dian Nusantara University Students, Jakarta. Data collection in this research was carried out using a survey method by distributing 100 questionnaires using the sampling technique used in this research using accidental sampling technique. The accidental sampling technique is the withdrawal of a sample size if the exact population size is not known. This research uses multiple regression analysis with the SPSS version 26 program as a tool for processing and analyzing research results. Hypothesis test results show that Digital Marketing Variables have a significant effect on Purchasing Decisions at Shopee. The Free Shipping variable has no significant effect on purchasing decisions at Shopee. The Consumer Review variable has a significant influence on purchasing decisions at Shopee. And the digital marketing variables, free shipping and consumer reviews together (simultaneously) have a significant effect on purchasing decisions on Shopee.
Analysis Of Leadership Style And Work Culture On Employee Loyalty At PT. Orisa Utama Sejahtera Solihin, Agung; Tarmizi, Achmad
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of leadership style and work culture on employee loyalty at PT. Orisa Utama Sejahtera. Employee loyalty is a crucial factor in achieving the company's goals, where effective leadership and a positive work culture can enhance employee engagement and commitment. This study adopts a quantitative approach, with data collected through questionnaires distributed to the entire employee population of the company. The analysis results indicate that leadership style and work culture have a significant impact on employee loyalty, both individually and simultaneously. These findings suggest that the company needs to strengthen a participative and communicative leadership style and foster a supportive work environment that values employee contributions. Consequently, it is expected that employee loyalty will improve, ultimately having a positive impact on the company's performance and sustainability. Furthermore, this study recommends exploring additional variables for future research to gain deeper insights into the factors influencing employee loyalty.
The Influence of Organizational Culture, Teacher and Staff Involvement, and Leadership on the Performance of Teachers and Staff at SMA Dwi Warna Solihin, Agung; Tarmizi, Achmad
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Abstract

This study examines the influence of organizational culture, teacher and staff involvement, and leadership on the performance of teachers and staff at SMA Dwi Warna. Employing a quantitative approach with a saturated sampling method, data were collected through structured questionnaires and analyzed using multiple regression. The findings reveal that organizational culture, involvement, and leadership each contribute positively to enhancing performance, both individually and collectively. A supportive organizational culture fosters a shared vision and professional collaboration, while active involvement encourages commitment and accountability. Furthermore, effective leadership provides clear direction, motivation, and a conducive work environment. The results underscore the importance of integrating cultural values, participatory engagement, and leadership practices to improve overall performance. These insights offer practical implications for educational institutions seeking to strengthen human resource management and achieve sustainable performance growth.