Article Per Year (5 Year)
p-Index From 2020 - 2025
3.923
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Accounting Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Jurnal Profesi Insinyur Universitas Lampung Golden Ratio of Community Services and Dedication Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Abdi Masyarakat Multidisiplin Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Madani Madani: Multidisciplinary Scientific Journal Jurnal Multidisiplin Sahombu Jurnal Ilmiah Multidisiplin Indonesia Nanggroe: Journal of Scholarly Service Journal of Social Work and Science Education Siber Journal of Advanced Multidisciplinary Jurnal Portofolio: Jurnal Manajemen dan Bisnis Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN)
Achmad Tarmizi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Siber Journal of Advanced Multidisciplinary

 1 
The Impact of The Green Marketing Mix Strategy on Consumer Purchasing Decisions at KFC Fast Food Restaurants Abdullah, Muhamad Al Faruq; Achmad Tarmizi
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.131

Abstract

This study focuses on how implementing a green marketing mix strategy can influence consumer purchasing intentions. The green marketing mix strategy involves using environmentally friendly concepts in every element of the marketing mix, which includes product, price, place, and promotion. Data were analyzed using the Structural Positive and Equation Model (SEM) Partial Least Square (smartPLS 3.0) application to identify the implementation of the green marketing mix strategy and analyze the influence of the green marketing mix strategy on consumer purchasing decisions. This research uses a quantitative approach by collecting data through questionnaires distributed to KFC Tanjung Duren consumers. Based on the hypothesis testing in this research, the results show that Green Place has a positive relationship but does not have a significant effect on Purchasing Decisions, Green Price has a positive and significant relationship with Purchasing Decisions, Green Product has a negative and significant relationship with Purchasing Decisions, Green Promotion has a positive relationship and has a significant effect on purchasing decisions. Overall, the Green Marketing Mix analysis shows that environmentally friendly promotions and prices play an important role in consumer purchasing decisions.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Rohman Abdullah, Muhamad Al Faruq Andriyani, Riska Bukman Lian, Bukman Damayanti, Ida Royani Desty Febrian, Wenny Didin Hikmah Perkasa Herry Wardono Indah Pagiriani Ira Rosanti Japarudin Japarudin Lingga Yuliana Manurung, Romatua Meliantari, Dian Munajat Munajat, Munajat Pentiyah, Dini Puspita, Yenny Putri, Dina Septiani Rahmawati, Ala' Rojikun, Ahmad Ryani Dhyan Parashakti S, Shieto Saragih, Andreas Cahya U.R P Sari, Yuni Indah Satria, Elyas Selamet Riyadi Shieto Shieto, S. Shieto, Shieto Sinung Primastuti Siti Annisa Wahdiniawati, Siti Annisa Solihin, Agung Sosidah, Sosidah Suryani Supra Dewi, Suryani Supra Susanti, Weni Vitriani, Nur Wicaksono, Hari Murti Wulan, Nawang Yetty Oktarina Yogi November, Yogi