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SOSIALISASI DAN PELATIHAN STRATEGI PEMASARAN DALAM MENINGKATKAN PPDB DI SEKOLAH MENENGAH KEJURUAN (SMK KRISTEN NUSANTARA KUDUS) Bellachintya Reira Christata; Dina Tauhida; Adhie Prayogo; Salman Alfarisi; Gefina Nissa Belinda
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.2834

Abstract

Kudus Regency has shown significant progress in education, as reflected in its highest Human Development Index (HDI) achievement among the former Pati Residency region. Amid increasing competition among schools, particularly private vocational high schools (SMK), SMK Kristen Nusantara Kudus has experienced a decline in student enrollment due to suboptimal promotional strategies. This challenge demands a digital-based promotional approach, including the use of social media and segmented marketing strategies tailored to target audiences. Therefore, a community service program was initiated in the form of training on school marketing strategies to enhance the school's competitiveness and attractiveness during the student admission period (PPDB). The goal of this community service activity is to provide training and assistance to the school management in designing and implementing effective, digital-based school marketing strategies, aimed at improving visibility, attractiveness, and the number of new student enrollments. The method used in this program involved several stages: socialization, training, implementation, mentoring, and sustainability. The program was attended by all teachers and staff of the school. The community service activities at SMK Kristen Nusantara Kudus have successfully improved the understanding and skills of teachers and staff in planning and executing effective school marketing strategies for PPDB. The outcomes include a better understanding of digital-based marketing strategies, and improved school visibility and public image through social media content. This activity showed positive impacts, such as increased digital interaction and a 30% increase in enrollment from the previous academic year.
Warehouse Management System Persediaan Bahan Baku pada Percetakan XYZ Daryl Jovanka; Dina Tauhida; Sugoro Bhakti Sutono
Simetris: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Vol. 16 No. 2 (2025): JURNAL SIMETRIS VOLUME 16 NO 2 TAHUN 2025
Publisher : Fakultas Teknik Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Percetakan XYZ merupakan salah satu industri manufaktur pada bidang percetakan kertas, dan kemasan. Permasalahan yang dihadapi percetakan XYZ meliputi kesalahan pencatatan stok, laporan yang tidak mencantumkan informasi lengkap, serta efisiensi waktu yang rendah dalam proses manajemen gudang, untuk mengurangi permasalahan tersebut dibuatlah warehouse management system. Sistem dikembangkan menggunakan metode Software Development Life Cycle (SDLC), yang mencakup tahapan perencanaan, analisis kebutuhan, desain sistem, pemrograman dengan PHP dan Bootstrap, serta pengujian menggunakan metode blackbox. Hasil dari perancangan warehouse management system telah sesuai dengan apa yang diharapkan oleh pengguna dengan hasil pengujian menunjukkan bahwa seluruh fitur pada sistem, baik dari sisi admin gudang maupun pemilik usaha, berjalan sesuai dengan kebutuhan. Sistem ini mampu memfasilitasi pencatatan barang masuk dan keluar, pembuatan laporan otomatis, serta manajemen data supplier, kategori, dan user.