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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Maria Tielung
Sam Ratulangi University Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH PROFESIONALISME, REWARD DAN PUNISHMENT TERHADAP KINERJA PERSONEL KEPOLISIAN RESOR BOLAANG MONGONDOW TIMUR Tambajong, Geraldy; Irvan Trang; Tielung, Maria V. J.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.66019

Abstract

Police performance refers to the extent to which the Indonesian National Police (Polri) has successfully carried out its main role, namely maintaining public security and order, enforcing the law, and providing protection, guidance, and services to the community. The purpose of this study is to determine the influence of Professionalism, Reward, and Punishment on the Performance of East Bolaang Mongondow Police Personnel partially and simultaneously. The data analysis technique in this study used multiple linear regression analysis. The results of the study show that (1) Professionalism has a significant effect on the Performance of the Bolaang Mongondow Timur Resort Police Personnel, (2) Reward has a significant effect on the Performance of the Bolaang Mongondow Timur Resort Police Personnel, (3) Punishment has a significant effect on the Performance of the Bolaang Mongondow Timur Resort Police Personnel and (4) Professionalism, Reward and Punishment simultaneously have a significant effect on the Performance of the Bolaang Mongondow Timur Resort Police Personnel.
PENGARUH CUSTOMER EXPERIENCE, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN PADA LAYANAN INTERNET WIFI INDIHOME DI DESA WOLAANG KAB. MINAHASA Talumewo, Jordan; Pandowo, Merinda; Tielung, Maria
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 04 (2025): JE. Vol. 13 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i04.64165

Abstract

Tingginya ketergantungan masyarakat terhadap layanan internet di daerah pedesaan mendorong perlunya evaluasi terhadap faktor-faktor yang memengaruhi loyalitas pelanggan, khususnya pada layanan WiFi IndiHome di Desa Wolaang. Penelitian ini bertujuan untuk mengetahui pengaruh Customer Experience, Citra Merek, dan Persepsi Harga terhadap Loyalitas Pelanggan, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 55 responden yang merupakan pelanggan aktif IndiHome, dan data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa Customer Experience dan Persepsi Harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan Citra Merek berpengaruh negatif dan tidak signifikan. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap loyalitas pelanggan IndiHome. Temuan ini mengindikasikan bahwa pengalaman pelanggan dan persepsi harga merupakan faktor utama dalam membentuk loyalitas, sementara citra merek belum berkontribusi secara signifikan. Oleh karena itu, disarankan agar IndiHome meningkatkan kualitas layanan dan kejelasan harga secara konsisten, serta memperkuat strategi branding untuk membangun loyalitas yang lebih kuat di wilayah pedesaan.   Kata Kunci: Customer Experience, Citra Merek, Persepsi Harga, Loyalitas Pelanggan
PENGARUH PROMOTION, STORE ATMOSPHERE DAN PRODUCT QUALITY TERHADAP KEPUASAN KONSUMEN DI TOMORO COFFEE CABANG MEGAMAS MANADO Sina, Tisya; Tielung, Maria; Poluan, Jane
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 04 (2025): JE. Vol. 13 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i04.64475

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Promotion, Store Atmosphere, dan Product Quality terhadap Kepuasan Konsumen di Tomoro Coffee Cabang Megamas Manado, baik secara simultan maupun parsial. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif asosiatif, dengan pengumpulan data melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan rumus Slovin, data dianalisis menggunakan anallisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan, Promotion, Store Atmosphere, dan Product Quality memiliki pengaruh signifikan terhadap Kepuasan Konsumen di Tomoro Coffee Cabang Megamas Manado. Secara parsial, Promotion memberikan pengaruh signifikan terhadap Kepuasan Konsumen di Tomoro Coffee Cabang Megamas Manado. Secara parsial Store Atmosphere juga berpengaruh signifikan terhadap Kepuasan Konsumen di Tomoro Coffee Cabang Megamas Manado. Selain itu juga secara parsial Product Quality memiliki pengaruh signifikan yang paling dominan terhadap Kepuasan Konsumen di Tomoro Coffee Cabang Megamas Manado.   Kata Kunci : Promotion, Store Atmosphere, Product Quality, Kepuasan Konsumen
THE INFLUENCE OF PRODUCT QUALITY AND CONSUMER TRUST ON PURCHASING DECISIONS IN SHOPEE ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, SAM RATULANGI UNIVERSITY Ambalau, Sweetly Yedia; Tielung, Maria V. J.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 04 (2025): JE. Vol. 13 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i04.64798

Abstract

This study aims to analyze the influence of product quality and consumer trust on purchasing decisions at Shopee among students of the Faculty of Economics and Business. The research method applied is a quantitative approach by distributing questionnaires to 100 respondents. Data were analyzed using multiple linear regression through SPSS. The results indicate that product quality has the most dominant influence on purchasing decisions, as reflected by the highest beta coefficient and strong significance level. This finding suggests that the better the product quality offered, the higher the likelihood that consumers will make a purchase. Consumer trust also shows a positive influence on purchasing decisions, although its effect is not as significant compared to product quality. Factors such as transaction security, platform reputation, and alignment with personal values contribute to shaping consumer trust in Shopee. These findings highlight that improving product quality and building consumer trust are crucial strategies for Shopee to maintain user loyalty and compete effectively in the increasingly competitive e-commerce market.   Keywords: Product Quality, Consumer Trust and Puechasing Decisions
THE IMPACT OF INSTAGRAM SOCIAL MEDIA ADVERTISING AND IN-STORE AMBIENCE ON CUSTOMER SATISFACTION AT JANGKAR TOMOHON Togas, Tesalonika; Saerang, David P.E.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 04 (2025): JE. Vol. 13 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i04.64834

Abstract

The, inconsistencies between online promotions and the actual in-store atmosphere have created varying levels of customer satisfaction. This study aims to analyze the impact of Instagram social media advertising and in-store ambience on customer satisfaction at Jangkar Tomohon. This research applies a quantitative approach using multiple linear regression to determine the partial and simultaneous effects of both variables. Data were collected through questionnaires distributed to 100 respondents who have visited Jangkar Tomohon and follow its Instagram account. The results show that both Instagram social media advertising and in-store ambience have a significant effect, either partially or simultaneously, on customer satisfaction. These findings emphasize the importance of aligning digital advertising strategies with the actual physical experience to enhance customer satisfaction and strengthen café competitiveness in Tomohon.   Keywords: Social Media Advertising, In-Store Ambience, Customer Satisfaction
PENGARUH EXPERIENTIAL MARKETING, FEAR OF MISSING OUT DAN BRAND EQUITY TERHADAP IMPULSIVE BUYING PRODUK FASHION MATAHARI DEPARTMENT STORE DI MANADO (STUDI PADA KELURAHAN TINOOR 2 KOTA TOMOHON) Lalawi, Lusye Hanna; Tielung, Maria V. J.; Poluan, Jane Grace
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 04 (2025): JE. Vol. 13 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i04.65165

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Experiential Marketing, Fear Of Missing Out dan Brand Equity terhadap Impulsive Buying Produk Fashion Matahari Department Store Di Manado (Studi Pada Keluraham Tinoor 2 Kota Tomohon). Metode yang digunakan adalah kuantitatif asosiatif dengan populasi merupakan masyarakat Kelurahan Tinoor 2 Kota Tomohon sebanyak 1.783 orang. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebesar 95 orang yang diperoleh dari hasil perhitungan dengan rumus slovin. Analisis data dalam skripsi ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi linear berganda, uji f (simultan), uji t (parsial), uji korelasi (R) dan uji koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa secara parsial dan simultan, variabel Experiential Marketing, Fear Of Missing Out dan Brand Equity berpengaruh signifikan terhadap Impulsive Buying Produk Fashion Matahari Department Store Di Manado (Studi Pada Kelurahan Tinoor 2 Kota Tomohon).   Kata Kunci: Experiential Marketing, Fear Of Missing Out (FOMO), Brand Equity, Impulsive Buying
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), PRODUCT QUALITY, AND PRICE TOWARDS PURCHASE INTENTION ON VIRGIN COCONUT OIL PRODUCT AT CV. EMKA INDOCOCO SEJAHTERA Wowor, Gizell Natalie; Tumbuan, Willem J. F. A.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 14 No. 1 (2026): JE. Vol. 14 No. 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v14i1.65885

Abstract

As a local MSME in North Sulawesi, CV. Emka Indococo Sejahtera seeks to expand its market through digital platforms and product innovation. This study aims to examine the influence of Electronic Word of Mouth (eWOM), product quality, and price on consumer purchase intention for Virgin Coconut Oil (VCO) products in CV. Emka Indococo Sejahtera. This study uses a quantitative approach with an associative method, using a sample of 100 respondents selected from followers of Indococo's Instagram account. Data were collected through questionnaires and analyzed using multiple linear regression. The findings show that eWOM, product quality, and price significantly influence purchase intent both partially and concurrently. Among these factors, eWOM has the strongest effect on purchase intent. These results demonstrate the importance of building positive digital communication, maintaining product quality, and offering competitive pricing strategies to improve consumer interest and purchasing behavior. The research contributes to the development of local MSME marketing strategies in the digital era.   Keywords: Electronic Word of Mouth, Product Quality, Price, Purchase Intention, Virgin Coconut Oil
THE INFLUENCE OF LIFESTYLE AND BRAND IMAGE ON CUSTOMER PURCHASE INTENTION AT STARBUCKS IN NORTH SULAWESI Komaling, Cindy; Mangantar, Maryam; Tielung, Maria
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 14 No. 1 (2026): JE. Vol. 14 No. 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v14i1.66278

Abstract

This study aims to examine the influence of lifestyle and brand image on customer purchase intention at Starbucks in North Sulawesi. The research employs a quantitative approach using primary data collected through questionnaires distributed to Starbucks consumers in Manado and Bitung. The sample consists of 100 respondents selected using purposive sampling. Data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, F-test, and t-test using SPSS. The results indicate that lifestyle and brand image have a positive and significant effect on customer purchase intention, both partially and simultaneously. These findings suggest that aligning brand positioning with consumer lifestyle and maintaining a strong brand image are essential strategies to enhance customer purchase intention in the coffee shop industry.   Keywords: Lifestyle, Brand Image, Customer Purchase Intention
Co-Authors Adrian, Mersondy T. Ahmad Maulana Ngurawan, Ahmad Maulana Altje L. Tumbel Ambalau, Sweetly Yedia Anastasia Bonitha Rumagit Awuy, Jillie Eunike Bangkit, Josefine L. K. Bastiaan, Rachel Getroida Biera, Ardwin Christiani Liow Dalihade, Meigie Putri David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Devina, Fitriyantama . Djurwati Soepeno Evanglin M. Makarawung F Farli, F Ferdinand J. Tumewu Fisher Okmansius Taung, Fisher Okmansius Frederik G. Worang, Frederik G. Frederik Jibrael Umboh, Frederik Jibrael Gantar, Fedrico Saputra Daymand Geraldy Tambajong Gosal, Melisa Maria Haryati Djoharam Herman Karamoy Hulima, Jihan S. P. Hutadjulu, Rebecca R. P Imbar, Hanna R. K. Incha Restafanti Kahimpong, Incha Restafanti Irvan Trang James D. D. Massie, James D. D. James D.D. Massie Josep Palulungan Joy Elly Tulung Karu, Sharon C.C.A Kattang, Fiorent E.C. Kawengian, Kezia D. Kolondam, Gabrila Fanesa Komaling, Cindy Korengkeng, Marchella R. E. Lalawi, Lusye Hanna Lantang, Andhy Philip Lapian, Joyce S.L.H.V Lapianlan, S L. H. V. J, Linda Lambey, Linda Lirvi Livana Wenas Akim Liusito, Jenifer R. K. Lontoh, Nathania . Lotje Kawet Maatota, Fyolin T. Madjegu, Mahdalena S. Makasutji, Carolin Mamesah, Stefanus Mamonto, Audinia Manambing, Alsinta . Mandey, Silvya . Maryam Mangantar Massie, Avigayil Massie, James D.D Mawa, Maria . Mawuntu, Fransiska X. S. Mawuntu, Keren A. Mawuntu, Kezia Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Michell Jay Tansil Mohede, Christian Elroy Mongilala, Dave Monica Sharen Mononimbar Muhammad Afif Muin, Resti C Novita Maria Lengkong, Novita Maria Ogi, Imelda W.J. Oley, Denis Geraldo Brayan Olivia S. Nelwan Oroh, Cliff R. Palandeng, Indrie D Pangkey, Sesilia Pangow, Visilia Lidyana Papalapu, Jimmy Pemberian Paulus Kindangen Peggy Adeline Mekel Pelealu, Julian Yehezkiel Pieter Palenewen Polii, Stephani M. Pongoh, Stevani Agustin Pulukadang, Muhammad Theodore Septiand Rakian, Sintia Melany Rambi, Bryan Heintje Rattu, Rhacyella R. Regina Manengkey, Regina Regina Rompas, Regina Reynaldo Pangemanan, Reynaldo Reynold Briando Turangan, Reynold Briando Riadiani Anastasia Tiwang, Riadiani Anastasia Rocky San Seaver Bukidz Rorong, Megawati R. I. Rudy S. Wenas Rumokoy, Lawren J. Rumokoy, Lawren Julio S.L.H.V Joyce Lapian Salea, Candra Sambuaga, Resa . Sarah Maryan Chandra, Sarah Maryan Saraun, Glen F. Sariputri, I Dewa Ayu Sendow, Fiorentina F. Senduk, Nasrani Janet Sifrid S. Pangemanan Silvya L. Mandey Simbala, Nifia G. Sina, Tisya Siwy, Dominic Emanuela Chinara Siwy, Gracia Soepono, Djurwati Soewarno, Michael Endrico Stacy Nindy Warouw, Stacy Nindy Talumewo, Jordan Tandaju, Frederik J. Tangel, Lois Merry Tawas, Hendra N. ` Tayuyung, Adventus Christ Tenda, Vinny Vennesya Tewu, Vanessa Violisari Tielung, James D. D. Tintingon, Glorya p. Tirajoh, Watson J. Togas, Tesalonika Trivena, Koroh Lavenia Tuerah, Kekee Marisa Tuilan, Brenda Melania Tumangkeng, Jackly Jackson Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.Alfa Tuwo, Ester Tresyana Oikumene Vergina Sheren Bawoleh, Vergina Sheren Victor Eko Prasetyo Lombo Victor. P.K Lengkong Voges, Nadine N Wahongan, Jellytha Leony Wakary, Gizela. C. Watung, Irene I. Watuseke, Christiadi . Waworuntu, Priskila Charity Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Windah Nursanti Wongkar, Chindy Wongkar, Naftalia Wowiling, Pamela G. Wowor, Gizell Natalie Wuwungan, Angelika Regina Yoel, Dayanti Adelia