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All Journal Agridevina : Berkala Ilmiah Agribisnis Habitat Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JMM (Jurnal Masyarakat Mandiri) Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal Agrotech JURNAL AGROHITA Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Paspalum: Jurnal Ilmiah Pertanian Jurnal Manajemen Kewirausahaan Media Agribisnis Biofarm : Jurnal Ilmiah Pertanian Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Agri Analytics Journal Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Yusiana, Ekalia
Universitas Singaperbangsa Karawang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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Analisis Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Konsumen pada Produk Sayuran Organik (Studi Kasus Super Indo Q Square Bogor) Kemuning, Larasati; Yusiana, Ekalia; Budiandrian, Bayu
Paspalum: Jurnal Ilmiah Pertanian Vol. 12 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v12i2.768

Abstract

Super Indo Q Square in Bogor Regency is one of the Super Indo branches, a retail company established since 1997. To maintain competitive advantage, the company employs a marketing mix strategy encompassing price, product, promotion, location, people, process, and physical evidence. This study aims to examine the impact of this marketing mix on consumer purchasing decisions and satisfaction levels. The research method employed accidental sampling with 100 respondents, gathering both primary and secondary data through questionnaires, observations, interviews, and literature reviews. Data analysis utilized Multiple Linear Regression, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The results indicate that (1) Price, product, location, people, process, and physical evidence significantly influence consumer purchasing decisions. (2) The level of customer satisfaction at Super Indo Q Square Bogor reached 83,82%, It shows a high level of satisfaction and the results of the total level of conformity obtained from all dimensions of 93%, meaning that the conformity value is still insufficient to reach 100%.
ANALISIS KEUNGGULAN KOMPARATIF DAN KOMPETITIF MANGGIS INDONESIA DI PASAR INTERNASIONAL Ninda Rezeki; Purnomo, Sulistyo Sidik; Ekalia Yusiana
Jurnal Agrotech Vol 14 No 2 (2024)
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/agrotech.v14i2.177

Abstract

Manggis merupakan buah tropis yang banyak ditemukan di Indonesia. Manggis memiliki gelar sebagai primadona ekspor Indonesia karena Manggis menempati top ekspor unggulan di Indonesia. Tujuan dari penelitian ini adalah untuk menganalisis keunggulan komparatif dan keunggulan kompetitif manggis Indonesia. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif. Penelitian ini menggunakan data sekunder. Data sekunder diperoleh dari Badan Pusat Statistik, Kementerian Pertanian, Kementerian Perdagangan, International Trade Center. Sampel yang digunakan atau diambil bukan berdasarkan strata, random (acak), atau daerah, akan tetapi didasarkan pada tujuan tertentu. Teknik analisis yang digunakan adalah Revealed Comparative Advantage (RCA) dan Export Product Dynamics (EPD). Hasil penelitian menunjukkan bahwa nilai RCA negara Thailand, India, dan China (>1) sehingga bisa dinyatakan bahwa negara tersebut memiliki keunggulan komparatif. Hasil analisis EPD menunjukkan bahwa negara China, Malaysia, dan Hong Kong merupakan tujuan utama ekspor manggis Indonesia yang potensial.
ANALISIS KELAYAKAN FINANSIAL USAHATANI TERUBUK (Saccharum Edule Hassk) DI DESA CINTALAKSANA KECAMATAN TEGALWARU KABUPATEN KARAWANG Pebrin, Triana; Sulandjari, Kuswarini; Yusiana, Ekalia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10716

Abstract

Terubuk is an indigenous vegetable or local vegetable from Karawang Regency. The purpose of this study, to analyze financial feasibility of farm income terubuk in the village of Cintalaksana Tegalwaru District, Karawang regency. This research is a quantitative descriptive analytical research. Sampling using saturated sample method, as many as 20 farmers. Data in the form of primary and secondary data, taken through interviews and observation with the help of a questionnaire. Data were analyzed using total cost analysis, revenue, revenue, R/C ratio, and Break Even Point. The results of the study concluded, on average the total was Rp5.930.286/ha/MT, revenue was Rp9.663.571/ha/MT, income was Rp3.733.286/ha/MT. The R/C ratio is 1,6, meaning that the terubuk farming is feasible to be cultivated with the BEP. The production of terubuk farming is 1,738 stems/ha/MT. farming is profitable because the total production more than the production BEP is 7,236 stems/ha/MT BEP The price of the terubuk farming was Rp819/culm, terubuk farming was stated to be profitable because the terubuk price was more than the BEP price, which was Rp1.300/cub.
Business Feasibility Analysis in the Dodol Pineapple Agroindustry in Jalancagak District, Subang Regency Aulia, Rieke Gaby; Yusiana, Ekalia; Syahputra, Ali Fahmi
International Journal of Education, Information Technology, and Others Vol 8 No 2 (2025): International Journal of Education, information technology   and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jalancagak District is the only district that produces the highest pineapple fruit in Subang Regency. The pineapple dodol agroindustry in Subang Regency in its marketing has problems, namely the lack of promotion and distribution of products by pineapple dodol entrepreneurs which causes marketing to be limited, sales tend to fluctuate so that the business is not developing well. Pineapple dodol is one of the processed pineapple fruit mixed with sticky rice flour, sugar, coconut milk, and other ingredients. This study has the following objectives: (1) To analyze the costs, revenues, and income of the pineapple dodol agroindustry in Jalancagak District, Subang Regency. (2) To determine the feasibility of the pineapple dodol agroindustry business in Jalancagak District, Subang Regency. The research method used is quantitative and qualitative descriptive research. In this study, the researcher determined 10 people as respondents using the Saturated Sampling method (census). The results of the study showed that: (1) The average variable cost is IDR 8,139,500/month. The average fixed cost is IDR 1,287,063/month. So the average total production cost is Rp. 9,426,563/month. The average total income is Rp. 16,775,000 with an average production quantity of 305 kg/month and an average selling price of Rp. 55,000/kg. The average pineapple dodol income is Rp. 7,348,437/month (2) The BEP value of pineapple dodol production is 43 kg/month. The BEP price is Rp. 430.907/kg. BEP income from sales is Rp. 2,337,844/month. (3) The results of the R/C Ratio calculation obtained a value of 1.78. This states that all pineapple dodol entrepreneurs > 1, meaning that the pineapple dodol agroindustry in Jalancagak District, Subang Regency is declared to be run and cultivated.
Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Pada Usaha Peternakan Ruminansia (Studi Kasus CV. Amanah Saebur di Kecamatan Tambun Selatan, Kabupaten Bekasi) Arzethy, Patricia Karin; Abadi, Slamet; Yusiana, Ekalia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12126

Abstract

CV. Amanah Saebur is a enterpriseoccupied in livestock borough, founded in 2007, and became an officially licensed entity in 2019. The company needs to maintain a marketing mix strategy to gain a competitive advantage. This research purposely to analyse teh impact of the trading alloy be composed of price, yield, furtherance, location, person, cultivate, also act substantiation simultaneously and partially on consumer purchasing decisions. The method use establisedthe attempt in this study uses the accidental instance method, namely determining the sample by chance meeting with the researcher, also unqualified attempt of 100 person in this research. Exemplar material use were primary also secondary data. Data aggregation methods used are questionary, debriefing, surveillance, and then literature study. The data aggregation technology was do by deliver questionary. Instrument testing uses validity and reliability and then being transformed use using the Method of Succesive Interval (MSI). The analysis technique and hypothesis testing use multiple option deterioration analyzes withbeforehead enumerate classic presumption regularity exam, multicollinearity exam, heteroscedasticity exam. The output this research are (1) price, product, promotion, location, person, process, and physical evidence act substantiation partially influence obtainresolve. (2) price, product, promotion, person, process, and physical evidence partially impact obtain resolv, location dont has act leverage on purchasing decisions.
Strategi Pengembangan Kedai Kopi Sanggabuana pada BUMDes Buana Mekar di Kecamatan Tegalwaru Kabupaten Karawang Safya, Thasya Nanda; Muharam, Muharam; Yusiana, Ekalia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11804

Abstract

Sanggabuana coffee shop is a business established by BUMDes Buana Mekar in Mekarbuana Village, Tegalwaru District, Karawang Regency. Sanggabuana coffee shop has the main problem of turnover instability caused by the lack of visitors. This coffee shop has many internal and external constraints, but has the potential to be developed. The purpose of this research is to identify the main factors (strengths, weaknesses, opportunities and threats), formulate alternative strategies, and determine strategy priorities. This research is a qualitative and quantitative research using purposive sampling technique. The data used are primary and secondary data. Primary data was obtained from interviews and filling out questionnaires by 16 respondents (coffee shop Chief, Chairman and Treasurer of BUMDes, Head of Mekarbuana Village, coffee shop employees and consumers). Secondary data was obtained from the Central Bureau of Statistics and the Mekarbuana Village Government. The data analysis techniques used are the IFE matrix, EFE matrix, SWOT matrix, and QSPM matrix. The results of the analysis show that the main strength is the product comes from quality organic coffee beans and friendly service to consumers (0.25), the main weakness is the menu is not yet varied and there is no companion menu and poor data and financial management (0.09), the main opportunity is become karawang specialty products (0.30), and the main threat is competitors offer a more varied menu and attractive place (0.26). There are 9 alternative strategies and the priority strategies that can be implemented are developing a more contemporary coffee shop concept and adding signage with a score of 6.04.
ANALISIS KINERJA SUPPLY CHAIN USAHA AGRIBISNIS HIDROPONIK PADA DHIEFFI FARM DI KOTA BEKASI Putri, Adifa Kania; Yusiana, Ekalia; Wicaksana, Indrajit
Jurnal Manajemen Kewirausahaan Vol 21, No 1 (2024): JMK EDISI JUNI 2024
Publisher : Universitas IPWIJA (Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v21i1.1257

Abstract

Dhieffi Farm adalah bisnis sayuran hidroponik di Kota Bekasi yang memproduksi sayuran dengan permintaan besar. Dhieffi Farm menghasilkan 60-70kg pakcoy dan 40-45kg kale per minggu, namun tidak mampu memenuhi seluruh permintaan. Penelitian ini bertujuan mengukur kinerja supply chain management pada Dhieffi Farm. Metode yang digunakan adalah kuantitatif dengan 8 responden yang diambil melalui purposive sampling. Data diperoleh melalui wawancara dan observasi. Data analisis kinerja dianalisis dengan metode SCOR. Pengukuran kinerja rantai pasok dengan metode SCOR yang terdiri dari matriks responsiveness yang terdiri dari lead time pemenuhan pesanan dan siklus pemenuhan standar, matriks fleksibility, matriks manajemen aset yang terdiri dari cash to cash cycle time dan persediaan harian, matriks reliability yaitu kinerja pengiriman, pemenuhan pesanan, dan kesesuaian dengan standar, dan matriks cost yang terdiri dari total biaya supply chain. Keseluruhan hasil matriks tersebut masuk ke dalam kategori superior, namun pada matriks reliability pemenuhan pesanan dengan rata-rata 93,49% berada pada kategori under parity dan matriks cost total biaya supply chain dengan rata-rata 28,75% berada pada kategori parity. Penelitian ini memberikan hasil yaitu didapatnya sebab hasil pengukuran kinerja supply chain pada Dhieffi Farm yaitu dikarenakan kurangnya lubang tanam dan tingginya biaya rantai pasok dalam melakukan budidaya secara modern (hidroponik) sangat bergantung pada biaya operasional untuk produksi yang tinggi. Kata kunci: hidroponik, kinerja, rantai pasok, SCOR  ABSTRACT Dhieffi Farm is a hydroponic vegetable business in Bekasi City that produces vegetables with high demand. Dhieffi farm produces 60-70kg of pakcoy and 40-45kg of kale per week but is unable to meet the entire demand. This study aims to measure the performance of supply chain management at Dhieffi Farm. The method used is quantitative with 8 respondents selected through purposive sampling. Data was obtained through interviews and observations. Performance data analysis was conducted using the SCOR method. The perfomance measurement of the supply chain using the SCOR method consists of a responsiveness matrix, which includes order fulfillment lead time and standard fulfillment cycle, a flexibility matrix, an asset management matrix consisting of cash to cash cycle time and daily inventory, a reliability matrix which includes delivery perfomance, order fulfillment, and conformity to standards, and a cost matrix which consists of total supply chain costs. Overall, the results of these matrices fall into the superior category, but in the reliability matrix, order fulfillment with an average of 93,49% falls into the under parity category, and the cost matrix with an average total supply chain of 28,75% falls into the parity category. This study concludes that the cause of performance measurement results of the supply chain at Dhieffi Farm is due to a lack of planting holes and the high supply chain costs in conducting modern (hydroponic) cultivation, which heavily depends on high operational costs for production. Keywords: hydroponic, performance, SCOR, Supply Chain
ANALISIS KEUNGGULAN KOMPARATIF DAN KOMPETITIF MANGGIS INDONESIA DI PASAR INTERNASIONAL Ninda Rezeki; Purnomo, Sulistyo Sidik; Ekalia Yusiana
Jurnal Agrotech Vol. 14 No. 2 (2024)
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/agrotech.v14i2.177

Abstract

Manggis merupakan buah tropis yang banyak ditemukan di Indonesia. Manggis memiliki gelar sebagai primadona ekspor Indonesia karena Manggis menempati top ekspor unggulan di Indonesia. Tujuan dari penelitian ini adalah untuk menganalisis keunggulan komparatif dan keunggulan kompetitif manggis Indonesia. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif. Penelitian ini menggunakan data sekunder. Data sekunder diperoleh dari Badan Pusat Statistik, Kementerian Pertanian, Kementerian Perdagangan, International Trade Center. Sampel yang digunakan atau diambil bukan berdasarkan strata, random (acak), atau daerah, akan tetapi didasarkan pada tujuan tertentu. Teknik analisis yang digunakan adalah Revealed Comparative Advantage (RCA) dan Export Product Dynamics (EPD). Hasil penelitian menunjukkan bahwa nilai RCA negara Thailand, India, dan China (>1) sehingga bisa dinyatakan bahwa negara tersebut memiliki keunggulan komparatif. Hasil analisis EPD menunjukkan bahwa negara China, Malaysia, dan Hong Kong merupakan tujuan utama ekspor manggis Indonesia yang potensial.
Pemberdayaan Kelompok melalui Konsep Silvofishery Penggemukan Kepiting di Dusun Tangkolak, Desa Sukakerta Karawang Yusiana, Ekalia; Taryono, Taryono; Melani, Ana; Sam'un, Mohamad
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 3 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.3.428-436

Abstract

The people of Tangkolak Sub-village have yet to manage the silvofishery concept in the mangrove forest area because knowledge and capital resources are limited. This service activity aims to provide knowledge and technology transfer, stimulants, and generate motivation and skills so that they can implement crab cultivation activities as an alternative business sector. Activities include delivering material offline, conducting question-and-answer discussions, and maintaining crabs. The target of the activity is the Joint Business Group (KUB) Kreasi Alam Bahari. The location of the activity is on the beach in East Tangkolak Hamlet, Sukakerta Village, Cilamaya Wetan District, Karawang Regency. This activity encourages mangrove forest conservation, provides technical material for cultivating crabs in mangrove forest areas, manages crab fattening farms, markets crabs through digital media, and implements crab cultivation practices in the Tangkolak mangrove forest area. Participants welcomed this activity because it met their expectations. As a result of the activities, training participants gained a better understanding of the benefits of a sustainable mangrove forest ecosystem, how to manage crab cultivation in mangrove areas, and experience carrying out crab cultivation procedures. The outcome is that local people can apply, become more experienced, and gain additional income from crab fattening.
Analisis Tingkat Risiko Usahatani Sayuran Hidroponik di Bahagia Farm Kota Bekasi Dengan Metode Failure Mode and Effect Analysis (FMEA) Sabrina, Reni; Yusiana, Ekalia; Mahatmayana, I Ketut Manu
Media Agribisnis Vol. 9 No. 1 (2025): Mei
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v9i1.6513

Abstract

Hidroponik adalah metode bercocok tanam menggunakan larutan air bernutrisi, menjadi alternatif keterbatasan lahan. Bahagia Farm di Kota Bekasi adalah salah satu pelaku industri ini yang menggunakan teknik NFT. Dalam usaha hidroponik, risiko produksi menjadi perhatian utama karena kegagalan dapat menyebabkan risiko finansial, sumber daya manusia, dan pemasaran. Penelitian ini bertujuan untuk menganalisis tingkat keparahan risiko usahatani sayuran hidroponik di Bahagia Farm. Metode analisis yang digunakan FMEA (Failure Mode and Effect Analysis) untuk mengukur tingkat keparahan risiko berdasarkan sumber risiko, serta strategi mitigasi untuk meminimalkan dampak risiko. Hasil penelitian menunjukkan berdasarkan perhitungan RPN (Risk Priority Number) terdapat 30 penyebab risiko, dengan RPN tertinggi yaitu penyebaran hama dan penyakit ke sayuran lain (509,41), risiko layu pada sayuran (433,48), dan penurunan pendapatan (391,85). Beberapa strategi mitigasi antara lain strategi sumberdaya manusia yaitu pengawasan pekerja, jadwal pengecekan, jobdesc yang jelas, strategi finansial yaitu peningkatan kualitas dan kuantitas produk, serta diversifikasi sumber pendanaan. strategi produksi yaitu penyediaan yellowtrap dan pestisida nabati, penambahan penutup atap, pemeliharaan peralatan hidroponik, pengecekan secara rutin aliran nutrisi dan pengecekan secara rutin suhu nutrisi. strategi pemasaran yaitu penambahan rak atau perluasan lahan, peningkatan sanitasi, branding dan promosi, serta evaluasi rutin produksi.
Co-Authors Abadi, Slamet Abu Bakar Abubakar Abubakar Abubakar Abubakar Alisia Saputri Ana Melani Anisa Syifa Salsabila Annisa Az Azzahra Arzethy, Patricia Karin Aulia, Rieke Gaby Bayu Budiandrian, Bayu Budi, Noman Dedi Budiman Hakim Devianti, Yulianissa Devie Rienzani Supriadi Fariha Almeida Rahmadianti Huwaida Alifah I Ketut Manu Mahatmayana Idam Kholiq Indrajit Wicaksana Kemuning, Larasati Lutfi Afifah M. Mawardi J Mahatmayana, I Ketut Manu Michelle Anggita Zahra Mohamad Sam'un Mohamad Sam'un Muharam Muharam Muharam, Muharam Ninda Rezeki Nur Aini Nurhanifah, Afifa Pebrin, Triana Putri, Adifa Kania Rafif Ikhsan Mahadhika Rahmadinanti, Dwi Utami Reni Sabrina, Reni Rom Ali Fikri, Muhamad Safya, Thasya Nanda Sam'un, Mohamad Siti Annisa Adjanasari Siti Mariyani Siti Maryani Slamet Abadi Sulandjari, Kuswarini Sulistyo Sidik Purnomo Sultoni Alamsyah Suroso Suroso Syahputra, Ali Fahmi Tanjung, Ahmad Faisal Tanti Novianti Taryono, Taryono Ugy Alamsyah Prawira Wicaksana, Indrajit Yeni Sari Wulandari Yusman Syaukat Zulfa Nur Auliatun Nissa