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The Influence of Digital Transformation, Knowledge Management Practices, and Market Orientation on Business Performance in the Retail Industry Apriani Riyanti; Tyahya Whisnu Hendratni; Jefriyanto; Isna Juwita; Anita Bawaiqki Wandanaya; Pas Mahyu Akhirianto
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5190

Abstract

The study's main purpose is to evaluate how digital transformation, knowledge management practices, and market orientation interact, thereby affecting productivity in the retail industry of Indonesia. The researchers that the rivalries in the retail sector may lead to the question that the companies would be forced to respond technology-wise and market-wise almost instantly to the customer's behavior, in this instance, the customers and marketing strategies changes. The research adopts a quantitative method for collecting data from 150 participants who include operational staff, supervisors, and managers of retailers where digital systems have been installed. The investigators applied the purposive sampling method with the work experience and involvement in the company's digitalization as the criteria. The questionnaire items were subjected to validation for item-total validity plus reliability through Cronbach's Alpha and thereafter went through classical assumptions such as normality, multicollinearity, and heteroscedasticity before being further analyzed by multiple linear regression. The findings show that the performance of retail business is positively and significantly influenced by all three independent variables. The present research, from the theoretical standpoint, contributes to the understanding of retail strategic management and digital transformation in the literature. Moreover, it also paves the way for practice by suggesting that retail firms gradually adopt technology, engage in knowledge management, and improve their market orientation in order to achieve and sustain high business performance.
The Influence Of Digital Leadership, Knowledge Management Capability, And Strategic Networking On The Business Strategic Agility Of Technology Startup Companies Wylda Olivia Kowey; Anita Bawaiqki Wandanaya; Joice Siahaya; Anthoneta Telsy Waelauruw; Leonora Ferdinandus; Heppi Syofya
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.854

Abstract

The purpose of this research is to describe how Digital Leadership, Knowledge Management Capabilities and Strategic Networking impact Business Strategic Agility of Technology Start-Up Companies. A quantitative methodology was used, including survey data collected from the completed questionnaires of two hundred employees and managers who work in Technology Start-Up Companies, selected through purposive sampling. The selection criteria were that each respondent had to be an employee of the company for a minimum of one year, be an active participant in development and / or operational activities within the company, and must use digital technology in their daily activities. Data were analysed using multiple linear regression; validity and reliability testing were carried out as well as normality, heteroscedasticity and multicollinearity were tested for classical assumptions. The findings revealed that Digital Leadership, Knowledge Management Capability, and Strategic Networking have both partially and simultaneously a significant and positive impact on Business Strategic Agility. In order to improve Business Strategic Agility, organizations can enhance Digital Leadership skills, develop Knowledge Management Capabilities, and create stronger Strategic Networks. The purpose of this research is to assist in developing adaptive and competitive business strategies for technology startups.