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All Journal Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Jurnal Scientia MAVIB Journal : Jurnal Multimedia Audio Visual and Broadcasting Jurnal Sistim Informasi dan Teknologi Best Journal of Administration and Management Journal of Innovative and Creativity Indonesian Journal of Innovation Multidisipliner Research
Anita Bawaiqki Wandanaya
Universitas Raharja
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence of Digital Transformation, Knowledge Management Practices, and Market Orientation on Business Performance in the Retail Industry Apriani Riyanti; Tyahya Whisnu Hendratni; Jefriyanto; Isna Juwita; Anita Bawaiqki Wandanaya; Pas Mahyu Akhirianto
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5190

Abstract

The study's main purpose is to evaluate how digital transformation, knowledge management practices, and market orientation interact, thereby affecting productivity in the retail industry of Indonesia. The researchers that the rivalries in the retail sector may lead to the question that the companies would be forced to respond technology-wise and market-wise almost instantly to the customer's behavior, in this instance, the customers and marketing strategies changes. The research adopts a quantitative method for collecting data from 150 participants who include operational staff, supervisors, and managers of retailers where digital systems have been installed. The investigators applied the purposive sampling method with the work experience and involvement in the company's digitalization as the criteria. The questionnaire items were subjected to validation for item-total validity plus reliability through Cronbach's Alpha and thereafter went through classical assumptions such as normality, multicollinearity, and heteroscedasticity before being further analyzed by multiple linear regression. The findings show that the performance of retail business is positively and significantly influenced by all three independent variables. The present research, from the theoretical standpoint, contributes to the understanding of retail strategic management and digital transformation in the literature. Moreover, it also paves the way for practice by suggesting that retail firms gradually adopt technology, engage in knowledge management, and improve their market orientation in order to achieve and sustain high business performance.
The Influence Of Digital Leadership, Knowledge Management Capability, And Strategic Networking On The Business Strategic Agility Of Technology Startup Companies Wylda Olivia Kowey; Anita Bawaiqki Wandanaya; Joice Siahaya; Anthoneta Telsy Waelauruw; Leonora Ferdinandus; Heppi Syofya
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.854

Abstract

The purpose of this research is to describe how Digital Leadership, Knowledge Management Capabilities and Strategic Networking impact Business Strategic Agility of Technology Start-Up Companies. A quantitative methodology was used, including survey data collected from the completed questionnaires of two hundred employees and managers who work in Technology Start-Up Companies, selected through purposive sampling. The selection criteria were that each respondent had to be an employee of the company for a minimum of one year, be an active participant in development and / or operational activities within the company, and must use digital technology in their daily activities. Data were analysed using multiple linear regression; validity and reliability testing were carried out as well as normality, heteroscedasticity and multicollinearity were tested for classical assumptions. The findings revealed that Digital Leadership, Knowledge Management Capability, and Strategic Networking have both partially and simultaneously a significant and positive impact on Business Strategic Agility. In order to improve Business Strategic Agility, organizations can enhance Digital Leadership skills, develop Knowledge Management Capabilities, and create stronger Strategic Networks. The purpose of this research is to assist in developing adaptive and competitive business strategies for technology startups.
The Effects of Customer Trust, Customer Service Responsiveness, and Omnichannel Integration on the Live Commerce Experience of Retail Customers Using Live Shopping Services Bekti Setiadi; Anita Bawaiqki Wandanaya; Andriya Risdwiyanto; Enny Diah Astuti; Sonya Sidjabat; Hendra
Best Journal of Administration and Management Vol 4 No 4 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i4.537

Abstract

This study investigate the effect of Customer Trust, Customer Service Responsiveness and Omnichannel Integration on the experience of live shopping services among live commerce retail customers. The research was conducted with quantitative methods through survey methods on retail consumers in Indonesia who had used live shopping services. The technique used was purposive sampling where the selection of the respondents was based on the criteria of having attended live shopping sessions, having interacted with the hosts or customer services, having obtained product information through these services and having experience of making or continuing purchases through the company’s digital channels. Data were collected using an online questionnaire using Google Form. Data were analyzed by multiple linear regression. Results reveal that Customer Trust, Customer Service Responsiveness and Omnichannel Integration have good and substantial influence on Live Commerce Experience. The results confirm that customer trust, speed and quality of service responses and the integration of different retail channels strongly influence the formation of a good live shopping experience. The findings also suggest that retail companies enhance service transparency and reliability, become more responsive to customer needs, and integrate product information, transactions, inventory, customer data, payment, fulfillment and after-sales services across multiple channels to deliver a seamless, consistent and valuable customer journey to sustainably enhance the Live Commerce Experience.
Co-Authors Ade Suhara Ahmad Murobi Andriya Risdwiyanto Anthoneta Telsy Waelauruw Asri Ady Bakri Astuti, Enny Diah Bekti Setiadi Darwis Dede Cahyadi Desrianti, Dewi Immaniar Devi Iswara Dwi Ravie Aditya Erick Febriyanto Febri Sari Siahaan Hanif Muttaqin Hendra Heppi Syofya, Heppi Ilham Arief Isna Juwita Jefriyanto Jefriyanto Joice Siahaya Leonora Ferdinandus M. Puad Abdul Baqi Mirza Syahviyar Mukti Budiarto Pas Mahyu Akhirianto Paul Debryan Miltiades Ratna Tri Hari Safariningsih Riyanti, Apriani Sari, Titis Nistia Sidjabat, Sonya Sofyan Oktavian Tubagus Sri Mulyani suroso, amat Syarifuddin Syarifuddin Tribowo Rachmat Fauzan Tyahya Whisnu Hendratni Virda Lillah Vivi Dwi Febi Arista Vivid Violin Wawan Hermansyah Wylda Olivia Kowey