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Mediating Effect of Creative Self-Efficacy in the Relationship between Knowledge Sharing and Perceived Organizational Support Ahmad, Afan; Achmad, Gusti Noorlitaria; Adhimursandi, Doddy
International Journal of Multidisciplinary Approach Research and Science Том 3 № 02 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i02.1661

Abstract

This study investigates the mediating role of creative self-efficacy in the relationship between knowledge sharing and perceived organizational support on innovative work behavior among academic staff. Drawing upon social cognitive theory, the research explores how individuals' belief in their creative capabilities influences the translation of shared knowledge and organizational support into innovative outcomes. Using a quantitative approach and survey data from university faculty members, the analysis reveals that both knowledge sharing and perceived organizational support significantly predict creative self-efficacy. Furthermore, creative self-efficacy is found to have a strong positive effect on innovative work behavior and partially mediates the influence of knowledge sharing and organizational support. These findings underscore the importance of fostering a supportive environment and enhancing creative confidence to drive innovation within academic institutions. The study offers practical implications for organizational leaders seeking to cultivate innovation through targeted development of creative self-efficacy.
Smart Marketing, A Growing Economy: an Analysis of The Role of Marketing Innovation in the 4.0 era Sampeliling, Alexander; Rauf, Abdul; Adhimursandi, Doddy
Nomico Vol. 2 No. 4 (2025): Nomico - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j3eeb106

Abstract

In the era of Industry 4.0, marketing innovation has become a crucial factor for business sustainability and economic acceleration, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of marketing innovation in driving business growth and contributing to economic development. Using a quantitative approach with survey data from selected MSMEs, the research applied statistical analysis through SPSS to examine the relationship between marketing innovation and business performance indicators such as sales growth, customer loyalty, and market expansion. The findings reveal that digital marketing tools, such as social media platforms, e-commerce integration, and personalized content, significantly enhance business outcomes. However, challenges such as low digital literacy, financial constraints, and limited access to technology remain critical barriers to wider adoption. The study concludes that marketing innovation not only improves individual business competitiveness but also has the potential to boost economic vitality. Policy recommendations include strengthening digital training programs and infrastructure to support innovation among MSMEs.
Knowledge Sharing and Organizational Support: Keys to Lecturers' Creative Self-Efficacy and Innovation Afan, Ahmad; Achmad, Gusti Noorlitaria; Adhimursandi, Doddy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the context of higher education, lecturers' capacity to engage in innovative work behavior is critical to institutional development and academic excellence. This study investigates the role of knowledge sharing and perceived organizational support in enhancing creative self-efficacy and their combined influence on innovative work behavior among university faculty members. This study aimed to develop and test a mediation model in which creative self-efficacy acts as a psychological mechanism linking social-organizational factors to innovation outcomes. Using a quantitative approach, data were collected from 79 lecturers at a state university in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess the proposed model. The results show that both knowledge sharing and perceived organizational support significantly predict creative self-efficacy, which in turn directly affects innovative behavior. Furthermore, creative self-efficacy mediates the relationship between the two predictors and innovative behavior. These findings provide theoretical insights into the role of self-efficacy in mediating the social and organizational drivers of innovation. Practically, this study suggests that universities should foster collaborative environments and invest in psychological empowerment to enhance faculty innovation. This study contributes to the advancement of multidimensional innovation models in academic contexts.