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INOVASI PACKAGING UNTUK PRODUK USAHA KECIL DAN MENENGAH (UMKM) DI DESA PETAK GIANYAR Candra Dewi, Luh Komang; Antari, Ni Luh Sili; Hartini, Ni Made
Paradharma: Jurnal Aplikasi IPTEK Vol. 6 No. 1 (2022): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.297 KB) | DOI: 10.36002/jpd.v6i1.1784

Abstract

ABSTRAKUsaha Mikro, Kecil dan Menengah (UMKM) adalah usaha yang dijalankan oleh perorangan, rumah tangga, atau badan usaha kecil. Saat ini, UMKM mengalami kesulitan akibat pandemi COVID-19, khususnya UMKM di Desa Petak. Desa Petak terletak di Kabupaten Gianyar yang merupakan desa yang memiliki tempat wisata, hotel, restoran sehingga UMKM berkembang cukup banyak untuk mendukung pariwisata di Desa Petak. Masalah bagi banyak UMKM di desa Petak adalah pemasaran yang masih konvensional, pemasaran daring belum bervariasi dan kemasannya tidak menarik. Perbaikan dalam kegiatan PHP2D ini adalah dengan memberikan pendampingan dan pelatihan bagi para pelaku UMKM. Dari pendampingan dan pelatihan, UMKM di Desa Petak mampu berinovasi untuk meningkatkan kualitas kemasan dalam rangka memperluas pangsa pasar, dan daya saing produk UMKM Desa Petak.Kata Kunci: inovasi packaging, umkm, pemasaran digitalABSTRACTMicro, Small and Medium Enterprises (MSMEs) are businesses run by individuals, households, or small business entities. Currently, MSMEs are experiencing difficulties due to COVID-19 pandemic, especially MSMEs in Petak Village. Petak Village is located in Gianyar Regency, which is a village that has tourist attractions, hotels, restaurants so that MSMEs developed to support tourism in Petak Village. The problems for many MSMEs in Petak Village were marketing that was still conventional, online marketing was not yet varied and the packaging was not interesting. The improvements in this PHP2D activity were done by providing assistance and training for MSMEs implementers. From mentoring and training, MSMEs in Petak Village were able to innovate to improve packaging quality in order to expand market share and the competitiveness of Petak Village MSME products.Keyword: packaging innovation, MSME, digital marketing
Pengaruh Kecerdasan Emosional dan Kompetensi terhadap Kinerja Pegawai pada Dinas Perindustrian dan Tenaga Kerja Kabupaten Badung Ni Kadek Setiari; Ni Luh Sili Antari; Luh Gede Putri Kusuma Pekerti
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.529

Abstract

Employee performance is one thing that needs to be considered in a company or agency, because employee performance certainly has an impact on employee performance in achieving goals. The problem raised in this study is whether emotional intelligence (X1) affects employee performance (Y) at the Badung Regency Industry and Labor Office, does competence (X2) affect employee performance (Y) at the Badung Regency Industry and Manpower Service , what is the influence of emotional intelligence and competence on employee performance at the Badung Regency Industry and Manpower Service and which independent variables have a dominant influence on employee performance at the Badung Regency Industry and Manpower Service. The population in this study amounted to 56 people. This study uses the population as a sample. The data analysis technique used is descriptive analysis, data quality test, classical assumption test, multiple linear regression analysis, t-test analysis, determination analysis, and beta coefficient. The results of the analysis show that emotional intelligence (X1) has a partial positive and significant effect on employee performance (Y) at the Office of Industry and Labor in Badung Regency. Competence (X2) partially has a positive and significant effect on employee performance (Y) at the Badung District Office of Industry and Labor. The magnitude of the influence of emotional intelligence and competence on employee performance at the Badung District Office of Industry and Labor is 52.1% and the remaining 47.9% is influenced by other variables not examined in this study. The independent variable that has a dominant influence on employee performance can be seen in the value of Standardized Coefficients Beta, which is the variable emotional intelligence (X1).
Pengaruh Beban Kerja, Motivasi Intrinsik, Dan Keseimbangan Kehidupan Kerja Terhadap Kepuasan Kerja Pegawai TPST Mengwitani Ida Bagus Sudiastika; Ni Luh Sili Antari; Helena I Gusti Ayu Putu Pusparini
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6241

Abstract

Employee job satisfaction is a very important thing in an organization's efforts to achieve its goals, so it is important to pay attention to the variables that influence it. Satisfied employees tend to be more committed and loyal to the company so that employee work productivity will increase and ultimately this will affect the company's profit level. The formulation of the problem in this research is whether workload, intrinsic motivation, and work-life balance influence employee job satisfaction, and are the variables the dominant influence on employee job satisfaction at the Integrated Waste Processing Site in Mengwitani, Badung Regency? The population of 70 employees were used as respondents in the research, therefore this research used the census method in determining the sample. The data analysis techniques used are descriptive, validity and reliability analysis of research instruments, classical assumption tests, multiple regression analysis, determination analysis, t test, F test, and Beta coefficient. The conclusion of the research results, based on the results of statistical tests, is that workload has a negative effect on employee job satisfaction, intrinsic motivation has a positive effect on employee job satisfaction, work-life balance has a positive effect on employee job satisfaction. The results of the F statistical test show that workload, intrinsic motivation and work-life balance have a positive effect on employee job satisfaction. The results of the Beta coefficient show that intrinsic motivation has a dominant influence on employee job satisfaction.
Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Di Toko Giordano Area Denpasar Dan Badung Ni Putu Eva Hendayani; Ni Luh Sili Antari; I Gusti Agung Bagus Widiantara
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7164

Abstract

Employee performance is a crucial aspect of any company, as it significantly impacts the achievement of goals. This study examines the influence of work discipline and work motivation on employee performance at Giordano Stores in the Denpasar and Badung areas. The population consisted of 57 respondents. This study used this population as a sample. Data analysis techniques used were descriptive analysis, instrument testing, classical assumption testing, multiple linear regression analysis, t-test analysis, determination analysis, and beta analysis. The conclusion is that work discipline and work motivation partially have a positive and significant influence on employee performance, as indicated by the positive regression coefficients. The magnitude of the influence of work discipline and work motivation on employee performance is 81.2%. The independent variables with a dominant influence on employee performance, as seen in the Standardized Coefficients Beta values, are work motivation, at 0.699, and work discipline, at 0.254.