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All Journal JAM : Jurnal Aplikasi Manajemen Future : Jurnal Manajemen dan Akuntansi JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat SULTANIST: Jurnal Manajemen dan Keuangan Kontigensi: Jurnal Ilmiah Manajemen Journal of Economics Review (JOER) Economos : Jurnal Ekonomi dan Bisnis The Journal of Business and Management Research Advances: Jurnal Ekonomi & Bisnis Sasambo: Jurnal Abdimas (Journal of Community Service) Atestasi : Jurnal Ilmiah Akuntansi WORKFORCE: Jurnal Ilmiah Manajemen & Bisnis Reliability: Jurnal Ilmu Manajemen
Yendra
Universitas Yapis Papua
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Lingkungan Kerja, Profesionalisme Dan Komitmen Kerja Terhadap Kinerja Pegawai Pada Biro Layanan Pengadaan Dan Pengelolaan Barang Milik Negara (LPPBMN) Kementerian Perhubungan Da Costa, Marissa Elisabeth; Zakaria, Zakaria; Khotimah, Khusnul; Suratini, Suratini; Yendra, Yendra
The Journal of Business and Management Research Vol 5 No 1 (2022): Januari
Publisher : Magister Manajemen Universitas Yapis Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/tjbmr.v5i1.173

Abstract

Tesis ini meneliti Untuk mengetahui dan menganlisis pengaruh lingkungan kerja, profesionalisme, komitmen kerja terhadap kinerja Pegawai pada Biro Layanan Pengadaan Dan Pengelolaan Barang Milik Negara (LPPBMN) Kementerian Perhubungan. Penelitian ini merupakan penelitian asosiatif, yakni pendekatan dengan menggunakan dua atau lebih variabel guna mengetahui hubungan atau pengaruh yang satu dengan yang lain. Penelitian ini memiliki dua variabel yaitu, variabel independen/variabel yang mempengaruhi dan variabel dependen/variabel yang dipengaruhi. Penelitian ini dilakukan untuk mengetahui dan membuktikan pengaruh Lingkungan Kerja, Profesionalisme Kerja dan Komitmen Kerja sebagai variabel bebas (independen) terhadap kinerja pegawai sebagai variabel terikat (dependen). Populasi dalam penelitian ini adalah seluruh pegawai Biro Layanan Pengadaan Dan Pengelolaan Barang Milik Negara (LPPBMN) Kementerian Perhubungan yang berjumlah 148 orang. Dengan jumlah sampel yang digunakan oleh penulis dalam penelitian ini adalah dengan metode sensus yakni teknik penentuan sampel bila semua anggota populasi digunakan sebagai sampel. Istilah lain dari sampling jenuh adalah sensus. Dengan demikian sampel dalam penelitian ini seluruh populasi sebanyak 148 orang. Temuan membuktikan bahwa Lingkungan kerja, Profesionalisme dan komitmen kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada Kantor Biro Layanan Pengadaan Dan Pengelolaan Barang Milik Negara (LPPBMN) Kementerian Perhubungan baik secara parsial maupun simlutan
Integrating Physical, Mental, and Emotional Wellbeing into HR Practices Maluegha, Merliana Inna; Ibrahim, Muhdi B. Hi; Irawan, Andri; Yendra, Yendra; Lina, Ros
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 2 (2024): March - April
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i2.189

Abstract

The aim of this qualitative literature review is to investigate the integration of physical, mental, and emotional well-being into HR practices. The research design involves a systematic approach to selecting, analyzing, and synthesizing literature on the topic. Comprehensive searches of academic databases, journals, books, and other scholarly sources were conducted to identify key themes, concepts, and theories relevant to the research question. Data collection involved gathering and critically appraising various sources, including empirical studies, theoretical frameworks, and qualitative analyses. Qualitative data analysis techniques such as thematic analysis and content analysis were employed to identify recurring themes, patterns, and trends across the literature. The findings reveal several key insights into the benefits, challenges, and strategies associated with integrating well-being into HR practices. Prioritizing employee well-being offers benefits such as reduced absenteeism, enhanced productivity, and improved job satisfaction. However, challenges such as lack of organizational commitment, cultural stigma, and resistance to change hinder effective implementation. Overall, the study underscores the importance of adopting a holistic approach to well-being management and fostering collaboration both within and outside the organization.
Holistic Approaches to Employee Growth and Performance Improvement Korwa, Irma Adelina; Ibrahim, Muhdi B. Hi; Irawan, Andri; Yendra, Yendra; Lina, Ros
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 1 (2024): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i1.190

Abstract

The purpose of this study is to examine the holistic approaches to employee growth and performance improvement within organizational contexts. It explores the interconnectedness of individual, team, and organizational factors in fostering comprehensive employee development. The research design and methodology involve a qualitative literature review, systematically examining existing scholarly works to gain insights into effective strategies for enhancing employee effectiveness and capability. Findings and discussion highlight the significance of integrating diverse dimensions of employee development, including skill enhancement, psychological well-being, and organizational culture. Implications for practice underscore the importance of adopting integrated approaches that address various facets of employee growth, such as investing in ongoing learning and development initiatives, implementing supportive organizational practices, and nurturing leadership capabilities. These findings have implications for organizational leaders and practitioners seeking to enhance performance and foster employee well-being in today's dynamic work environments.
Effective Strategies for Retaining and Nurturing employees in Organizations Suriati, Suriati; Ibrahim, Muhdi B. Hi; Irawan, Andri; Akbar, Muhammad Aldrin; Yendra, Yendra
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 3 (2024): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i3.191

Abstract

The study aims to investigate effective strategies for enhancing employee retention and fostering a nurturing work environment in organizations. Employing a comprehensive literature review approach, this research synthesizes key findings regarding financial incentives, career development opportunities, supportive work environments, and effective leadership practices in promoting employee retention. Methodologically, the study utilizes a qualitative analysis of existing literature to identify trends, patterns, and insights related to the retention strategies employed by organizations. The findings suggest that competitive salaries, performance bonuses, comprehensive benefits packages, and career advancement pathways are instrumental in attracting and retaining top talent. Additionally, fostering a supportive work environment characterized by open communication, transparent leadership, inclusivity, and empowerment significantly contributes to employee satisfaction and retention. Effective leadership practices, such as transformational leadership and visionary communication, play a critical role in inspiring employee engagement and commitment. Implications of the study underscore the importance of organizations adopting a multifaceted approach to retention, integrating financial incentives, career development opportunities, supportive work environments, and effective leadership practices. By recognizing and addressing the diverse needs and preferences of employees, organizations can create a positive workplace culture conducive to long-term employee retention and organizational success.
ANALYSIS OF BRAND IMAGE, PRODUCT FEATURES, AND CELEBRITY ENDORSEMENTS ON VIVO MOBILE PURCHASING DECISIONS Yendra, Yendra; Hendrayani, Eka; Wulandari, Wulandari; Saragih, Megasari Gusandra; Setiawan, Roy
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i1.484

Abstract

The purpose of this study was to determine the effect of brand image, product features and celebrity endorsement on purchasing decisions for Vivo cellphones at PT. Win Access Telecommunication Medan. This research method is a quantitative research method with a total sample of 90 people. The sampling technique is purposive sampling where only customers who buy Vivo X series mobile phones can be sampled. The model used with Multiple Regression and processed through SPSS Ver, 20.5. The results of the study found that brand image, product features and celebrity endorse had a positive and significant effect both partially and simultaneously on purchasing decisions for Vivo mobile phones at PT. Win Access Telecommunication Medan. The adjusted R Square value is 0.729, which means that 72.9% of purchasing decisions can be obtained and explained by brand image, product features and celebrity endorsements. While the remaining 100% - 72.9% = 27.1% is explained by other factors or variables outside the model, such as brand trust, price and product attributes.
Digital Inequality and Digital Entrepreneurship in Indonesia Irawan, Andri; Yendra, Yendra; Sutisna, Entis; Marihi, Laode; Mardatillah, Mardatillah; Soelistya, Djoko
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.15

Abstract

In the era of disruption, myriads of digital entrepreneur in Indonesia still faces significant problems due to the demographical disadvantage and the lack of government policies that can overcome the problem faced. This series of problems has resulted to the existence of digital inequality. This study aimed to explains the digital inequality in Indonesia that has an impact on the inequality of opportunities and challenges for digital entrepreneurs. Qualitative approach to case studies in Indonesia. Informants were taken from 3 regions in Indonesia as well as government representatives responsible for the development of information and communication technology. Data was collected through in-depth interviews online and data was processed with the help of NVivo12. The study was conducted for 6 months. The results of this research will certainly have implications for the development of technology research, digitalization and communication as well as business. If the problem of digital inequality is resolved, digital business development in Indonesia will be more competitive. However, the biggest implication can certainly be a recommendation for information and communication technology development policies in Indonesia, such as the policy of building base transceiver station (BTS) in areas where there is no internet connectivity.
The Role of Digital Marketing in Improving Company Financial Performance Yendra, Yendra
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i1.867

Abstract

This study investigates the role of digital marketing strategies in enhancing a company's financial performance through a systematic literature review. It focuses on the impact of Search Engine Optimization (SEO), content marketing, and the integration of multiple digital marketing channels, as well as the influence of critical metrics like Customer Acquisition Cost (CAC), Return on Investment (ROI), and Customer Lifetime Value (CLV). The research employs a qualitative approach, analyzing peer-reviewed articles and relevant literature from the past decade sourced from databases such as Scopus, Web of Science, and Google Scholar. Thematic analysis was conducted to synthesize findings on the effectiveness of digital marketing strategies and metrics. Results indicate that SEO and content marketing significantly boost organic traffic and financial metrics, enhancing sales and customer retention. The integration of multiple digital channels amplifies these effects, improving overall ROI. Effective management of CAC, ROI, and CLV is crucial for financial optimization, with strategies focusing on personalized marketing and data-driven approaches showing the most success. External factors such as economic conditions and technological advancements moderate these effects. The study highlights the importance of adopting integrated digital marketing strategies and adapting to external changes and consumer behavior to sustain financial performance. Future research should explore industry-specific applications and the role of emerging technologies.
Edukasi Preventif bagi Penggiat Anti Narkoba: Strategi Pencegahan Penyalahgunaan Narkotika di Kabupaten Jayapura Zakaria, Zakaria; Sutisman, Entar; Yendra, Yendra; Suratini, Suratini; Prasetianingrum, Septyana; Saling, Saling; Marihi, Laode
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 7 No. 4 (2025): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v7i4.3451

Abstract

Program pengabdian ini bertujuan meningkatkan literasi pencegahan penyalahgunaan narkotika bagi penggiat komunitas di Kabupaten Jayapura melalui pendekatan partisipatif berbasis konteks lokal. Sebanyak 40 peserta mengikuti pelatihan satu hari yang mencakup materi pengenalan jenis narkoba, identifikasi gejala pengguna, dan strategi pencegahan, disertai simulasi komunikasi publik serta evaluasi pre–post test skala 0–100. Hasil menunjukkan peningkatan pengetahuan yang bermakna (Pre = 62,42 ± 3,87; Post = 82,40 ± 5,83; ? = 19,98 ± 4,36; t(39) = 28,94; p < 0,001; d = 4,58), dengan perbaikan terbesar pada pengenalan jenis narkoba dan strategi pencegahan. Selain aspek kognitif, peserta melaporkan penguatan keterampilan komunikasi untuk menyampaikan pesan anti narkoba di komunitas. Keterbatasan utama kegiatan adalah durasi singkat dan cakupan peserta yang terbatas; rancangan pelatihan ini berpotensi direplikasi di wilayah lain dengan karakteristik sosial-budaya serupa. Preventive Education for Anti-Drug Advocates: Strategies for Preventing Narcotics Abuse in Jayapura Regency This community service program aimed to strengthen drug-prevention literacy among community activists in Jayapura Regency through a participatory, context-sensitive approach. Forty participants completed a one-day training covering drug typologies, recognition of user symptoms, and prevention strategies, complemented by public-communication simulations and a 0–100 pre–post test evaluation. Findings indicate a statistically meaningful improvement (Pre = 62.42 ± 3.87; Post = 82.40 ± 5.83; ? = 19.98 ± 4.36; t(39) = 28.94; p < 0.001; d = 4.58), with the largest gains observed in drug-type recognition and prevention strategies. Beyond cognition, participants reported enhanced communication skills to disseminate anti-drug messages. Despite the short duration and limited coverage, the training design is replicable in other locales with similar socio-cultural characteristics.
Peran Trustworthiness Sebagai Mediasi Antara Brand Ambassador Terhadap Keputusan Pembelian Produk Skincare Scarlet Whitening Pada Konsumen Toko Mlux Di Kota Jayapura Siti Masruro; Suratini; Andri Irawan; Yendra; Fahrudin Pasolo
WORKFORCE JOURNAL: Manajemen & Bisnis Vol 2 No 1 (2025): Januari 2025
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia YAPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh brand ambassador terhadap keputusan pembelian dan Trustworthiness sebagai variabel mediasi pada produk skincare scarlett whitening pada toko Mlux di kota jayapura. Skincare scarlett whitening dengan Kpop EXO asal korea sebagai brand ambassador menjadi objek pada penelitian ini. Data berasal dari penyebaran kuesioner secara purposive sampling kepada 119 responden yang membeli skincare scarlett whitening lebih dari 3 kali, yang mengetahui tentang brand scarlett whitening dan familiar dengan Kpop EXO. Teknik analisis data menggunakan SPSS 27. Hasil penelitian ini menunjukkan bahwa Trustworthiness memiliki peran mediasi yang signifikan dan positif pada pengaruh brand ambassador terhadap keputusan pembelian.
Diversification Impact on Financial Performance through Capital Structure Hamdat, Aminuddin; Nurdin, Maryam; Taufiq HB, Muh. Imam; Yendra, Yendra
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/3k3tbc64

Abstract

This research aimed to analyze the influence of diversification strategies on corporate financial performance, with capital structure serving as an intervening variable. The study focused on manufacturing companies in the basic chemical industry sector listed on the Indonesia Stock Exchange (IDX) during 2021–2022. A quantitative approach was employed, using Panel Data Regression and Path Analysis, both processed in EViews. Purposive sampling was used, yielding 30 companies as units of analysis over two years, for a total of 60 observations. Model specification tests, specifically the Chow and Hausman tests, confirmed that the Fixed Effect Model (FEM) was the most appropriate estimation method for this study. The results revealed that diversification strategies, proxied by the Herfindahl Index (HI), had a significant positive direct effect on financial performance (ROA). However, diversification strategies did not significantly affect capital structure (DAR and DER), and capital structure did not mediate the relationship between diversification and financial performance. These findings indicate that external financing levels do not drive improvements in financial performance through diversification; rather, they are determined by internal management efficiency and strategic resource utilization. The practical implication is that company management needs to prioritize diversification as an effective growth strategy by optimizing internal capabilities rather than relying on adjustments to the financing structure.
Co-Authors Ahadi Rerung Akbar, Mohammad Aldrin Akbar, Muhammad Aldrin Andri Irawan Andri Irawan Da Costa, Marissa Elisabeth Entar Sutisman Entis Sutisna Fahrudin Pasolo Halija Tara Hamdat, Aminuddin Harun Al Rasyid Hendrayani, Eka Husen, Sjamsiar Husen, Syamsier Ibrahim, Muhdi B. Hi Khusnul Khotimah khusnul khotimah Korwa, Irma Adelina lina, Ros Maluegha, Merliana Inna Mardatillah Mardatillah Marihi, Laode Maryam Nurdin, Maryam Megawati Yunus Mohammad Aldrin Akbar Akbar Muh. Syafii Muhamad Syafii Muhammad Ridwan Rumasukun Nurwijayanti Rasyid, Abdul Ros Lina RR. Ella Evrita Hestiandari Saling, Saling Septyana Prasetianingrum Siswati, Endang Siti Masruro Suratini, Suratini Suriati, Suriati Susiana Susiana Taufiq HB, Muh. Imam TERWELINE TAPILATU Ulfi Lestiana Lafiatun Wa Ariadi Wa Ariadi Windy Jatmik Wulandari Wulandari Yohanes Cores Seralurin Zakaria Zakaria Zakaria