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Pelatihan digital marketing pupuk organik dekomposer microbacter alfaafa-11 pada kube pemuda gubuk timuk kecamatan Terara Prasetyowati, Rini Endang; Iskandar, Muhammad Joni; Anwar, Muhammad; Hidayati, Elwani; Riswan, Riswan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.21489

Abstract

Abstrak Perkembangan teknologi yang begitu pesat saat ini menjadi poin utama yang bisa dimanfaatkan untuk meningkatkan daya jual suatu produk. Khususnya dibidang teknologi masyarakat sudah menggunakan dan merasakan manfaat dari inovasi teknologi-teknologi yang diciptakan seperti websites, facebook, instagram, whatshapp dan lain sebagainya. Dalam pelatihan digital marketing yang dilaksanakan pada kelompok KUBE Gubuk Timuk Desa Sukadana Kecamatan Terara menitik beratkan pada dua jenis media bisnis online yaitu digital marketing dan media sosial. Pelaksanaan pelatihan ini dimulai dengan pemberian materi tentang digital marketing, kemudian diskusi yang dilanjutkan dengan praktik pembuatan akun bisnis. Berdasarkan hasil pelatihan ada 3 media sosial yang digunakan oleh kelompok KUBE dalam mempromosikan dan menjual barangnya yaitu twitter, whatsapp dan instagram. Hal ini dilakukan karena beberapa pertimbangan yaitu pertama pembuatan akun bisnis di media sosial lebih mudah dibandingkan dengan di market place, kedua lebih mudah di gunakan atau diatur dibandingkan dengan market place. Pada dasarnya market place maupun medsos memiliki tujuan yang sama, yaitu untuk mempermudah di dalam berusaha atau bisnis, akan tetapi semua itu akan berjalan dengan baik apabila dijalann dengan penuh ketekutan dan pokok utama dalam berbisnis adalah kejujuran.Kata kunci: digital marketing; pupuk organik; microbacter alfaafa-11 Abstract The rapid development of technology is now the main point that can be used to increase the selling power of a product. Especially in the field of technology, people have used and benefited from innovative technologies created such as websites, Facebook, Instagram, WhatsApp, and so on. In the digital marketing training that was held at the Kube Timuk Kube group, Sukadana Village, Terara District, the focus was on two types of online business media, namely Digital Marketing and Social Media. The implementation of this training begins with the provision of material on digital marketing, and then the discussion is followed by the practice of creating a business account. Based on the results of the training, there are 3 social media that the Kube group wants to use in promoting and selling their goods, namely Twitter, WhatsApp, and Instagram. Use or regulated compared to the marketplace. Marketplaces and social media have the same goal, namely to make it easier to do business or business, but all of that will work well if it is carried out with full dedication and the main point in doing business is honesty. Keywords: digital marketing; organic fertilizer; microbacter alfaafa-11
Analisis Pendapatan Usahatani Padi (Oryza Sativa) Di Lahan Sub Optimal (Studi Kasus: Lahan Kering Di Kecamatan Jerowaru Kabupaten Lombok Timur) Mustar, Mustar; Iskandar, Muhammad Joni; Prasetyowati, Rini Endang; Anwar, Muhammad
Jurnal Pertanian Khairun Vol 4, No 2: (Desember 2025)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jpk.v4i2.10928

Abstract

Suboptimal land use for food availability is unavoidable, alternative rice farming in dry land is the current choice. The fluctuating prices of agricultural production factors require an in-depth study of detailed price estimates and allocations. The purpose of this study is to analyze the income of dry land rice farming in Jerowaru District. The study is descriptive, with purposive location selection, in a dry land rice agro-ecosystem with rain-fed irrigation in Sekaroh Village, Jerowaru District, East Lombok Regency. Respondents were determined by quota sampling of 30 people and selected randomly. Data were collected using observation techniques, structured interviews, and documentation, then analyzed using cash flow analysis techniques and described using descriptive methods. The results of the study obtained the production cost components of dry land rice farming amounted to Rp12,479,222/LLG or Rp14,321,187/ha, dry grain production harvested 4,519 tons, land productivity capacity reached 1.32 ku/LLG or 1.72 ku/ha. The farm income value is Rp25,649,000/LLG or Rp29,373,500/ha. The study concluded that the income from dryland rice farming in Jerowaru District is Rp13,169,778/LLG or Rp15,052,313/ha.
Pengaruh sistem bagi waris lahan terhadap keberlanjutan usahatani padi guna menunjang ketahanan pangan model Rap-Farm Multidimensional Scaling (MDS) Amni, Fitriatul; Iskandar, Muhammad Joni; Anwar, M.
Journal of Agribusiness Science and Rural Development Vol. 5 No. 1 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/0g942620

Abstract

The system of agricultural land inheritance plays a significant role in the sustainability of rice farming and local food security. However, this practice often leads to land fragmentation, where agricultural land is divided into increasingly smaller units over time. The land inheritance system affects not only the technical aspects of farming but also has social, economic, and environmental consequences. In the context of Sakra Subdistrict, East Lombok Regency, this inheritance system has implications for the sustainability of rice farming. The objective of this study is to analyze the influence of land inheritance distribution on the sustainability of rice farming as a means to support food security in East Lombok Regency. The research location was purposively selected in Sakra Subdistrict, with a sample consisting of 35 farmers who had already passed down their land to the next generation. Data analysis was conducted using the Rap-Farm approach by applying Multidimensional Scaling (MDS), a modification of the Rapfish (Rapid Assessment Techniques for Fisheries) method. The analysis revealed that the land inheritance mechanism is still carried out within family structures based on deliberation and mutual consensus. The regression results from Rap-Farm show that the economic sustainability dimension had an average score of 36.14, the social dimension 110.71, and the ecological dimension 35.07. These findings suggest that while social aspects remain relatively strong, the economic and ecological dimensions of sustainability require further attention and intervention.
Perbandingan Pendapatan Usahatani Padi Sawah Berdasarkan Status Kepemilikan Lahan di Kecamatan Sakra Timur Kabupaten Lombok Timur Tamimi, Muzammi Ditya; Iskandar, Muhammad Joni; Ahmadi, Rizal
JAGO TOLIS : Jurnal Agrokompleks Tolis Vol 6 No 1 (2026): Oktober 2025 - Januari 2026 (In Progress)
Publisher : Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/jago.v6i1.1502

Abstract

Sektor pertanian, khususnya usahatani padi sawah, memiliki peran strategis dalam mendukung ketahanan pangan dan meningkatkan kesejahteraan petani di Indonesia. Penelitian ini bertujuan untuk menganalisis perbandingan pendapatan usahatani padi sawah berdasarkan status kepemilikan lahan (milik sendiri, sewa, dan sakap) di Kecamatan Sakra Timur, Kabupaten Lombok Timur. Penelitian dilakukan di tiga desa dengan produksi padi tertinggi menggunakan metode Snowball Sampling terhadap 45 petani. Analisis data dilakukan secara deskriptif kuantitatif, termasuk analisis biaya dan pendapatan, serta uji beda ANOVA dan post hoc Tukey HSD. Hasil penelitian menunjukkan bahwa biaya produksi per hektar relatif serupa pada ketiga sistem, yaitu berkisar antara Rp 28 juta–Rp 29 juta, dengan biaya tenaga kerja sebagai komponen terbesar. Pendapatan usahatani padi sawah tertinggi diperoleh petani pemilik lahan (Rp 8.992.416/ha), diikuti petani sewa (Rp 8.509.205/ha), dan terendah pada petani sakap (Rp 5.776.509/ha). Uji ANOVA menunjukkan adanya perbedaan signifikan (F = 9,350; p < 0,001), dan uji post hoc mengungkapkan bahwa perbedaan signifikan terdapat antara kelompok milik sendiri dengan sakap, serta sewa dengan sakap, sedangkan perbedaan antara milik sendiri dan sewa tidak signifikan. Temuan ini menegaskan bahwa status kepemilikan lahan berpengaruh nyata terhadap pendapatan petani, di mana sistem sakap cenderung menurunkan keuntungan penggarap. Hasil penelitian ini diharapkan dapat menjadi dasar kebijakan dalam meningkatkan kesejahteraan petani padi sawah di daerah penelitian.