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Journal : Jurnal Ilmiah Mandala Education (JIME)

MANAJEMEN PEMASARAN LEMBAGA PENDIDIKAN TINGGI DALAM PENERIMAAN MAHASISWA BARU DI UNIVERSITAS ISLAM LAMONGAN Razaq, Mohammad Fahmi; Roesminingsih, Maria Veronika; Hariastuti, Retno Tri
Jurnal Ilmiah Mandala Education (JIME) Vol 8, No 3 (2022): Jurnal Ilmiah Mandala Education (Agustus)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v8i3.3683

Abstract

Competition in college became inevitable in modern times. In an effort to meet the community's need for further education, several universities compete with each other to get new students. Therefore, universities must use effective marketing management. This study aims to analyze the marketing management of Lamongan Islamic University in maintaining competition by increasing the amount of students from year to year. The results of this study include: (1) implementing marketing management measures through market identification, market segmentation, and product differentiation. (2) in the application of marketing, it is carried out in two ways, namely internal marketing and external marketing. (3) the obstacles faced in the implementation of marketing are the presence of state universities that are starting to enter the region and there are competitors who use similar marketing strategies, thus influencing prospective students in choosing the services to be selected. The results of this study are the marketing of educational services in higher education is very influential in an effort to increase the number of students. With marketing activities in educational services, prospective students can find out information about the products and services offered, so that prospective students can make decisions about choosing a place to study.
Supervisi Akademik Untuk Peningkatan Kinerja Guru dan Prestasi Belajar Siswa ismiarti, Dyah Retno; Roesminingsih, MV.; Widodo, Bambang Sigit
Jurnal Ilmiah Mandala Education (JIME) Vol 9, No 1 (2023): Jurnal Ilmiah Mandala Education (Januari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v9i1.4760

Abstract

Dalam mengelola kinerja guru di sekolah seorang kepala sekolah harus mampu menjalankan tanggung jawabnya, dan berkontribusi dalam peningkatan kinerja guru serta prestasi belajar siswa agar bisa mendapatkan hasil maksimal. Penelitian ini akan dilakukan dengan judul Supervisi Akademik Untuk Peningkatan Kinerja Guru dan Prestasi Belajar Siswa. Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh supervisi akademik kepala sekolah terhadap kinerja guru dan prestasi belajar siswa. Kebijakan pendidikan harus didukung oleh praktisi pendidikan yang berada di garda terdepan yaitu guru melalui interaksinya dalam dunia pendidikan. Keterlibatan seluruh komponen pendidikan (guru, kepala sekolah, masyarakat, dan komite sekolah) melalui perencanaan yang baik dan merealisasikan program pendidikan yang dicanangkan sangat diperlukan. Supervisi akademik yang dilakukan oleh Kepala Sekolah berpengaruh positif dan signifikan terhadap perubahan kinerja guru. Kinerja guru dapat ditingkatkan jika supervisi akademik kepala sekolah berupa kepemimpinan dan supervisi ditingkatkan.
Strategi Kepala Sekolah Dalam Peningkatan Mutu Akademik Dan Non Akademik Peserta Didik Fitriana, Riska Nur; Handayaningrum, Warih; Roesminingsih, Maria Veronika
Jurnal Ilmiah Mandala Education (JIME) Vol 7, No 4 (2021): Jurnal Ilmiah Mandala Education
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v7i4.2378

Abstract

In its management, schools need quality assurance as a benchmark for assessing the success or failure of educational institutions. One of the most important aspects that affect the quality of education is leadership and quality management. The research objectives are: (1) to describe how the principal's strategy in improving the academic quality of students at SMAN 2 Sidoarjo (2) to describe how the principal's strategy is to improve the non-academic quality of students at SMAN 2 Sidoarjo. This study uses a qualitative descriptive. Collecting data using the method of observation, interviews and documentation. The results of this study are: (1) the principal's strategy in improving the academic quality of students at SMAN 2 Sidoarjo is through the PPDB process carried out in 4 stages, supervising the learning process in order to know the achievements in the learning process, taking a good personal approach with all school stakeholders, excellent programs (Academic Skills) that can support students to continue to work and produce achievements. develop school planning as much as possible, analyze the challenges, obstacles and future opportunities that will be faced by SMAN 2 Sidoarjo (2) the principal's strategy in improving the non-academic quality of students at SMAN 2 Sidoarjo is a superior program of life skills in the form of learning to be able to survive in life , more productive and supported by existing programs in schools. Social Skill with the hope of being able to socialize in society. Develop school planning as much as possible, analyze the challenges, obstacles and future opportunities that will be faced by SMAN 2 Sidoarjo.