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All Journal Indonesian Journal of Geography Warta Rimba Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Bulletin of Electrical Engineering and Informatics Intra Jurnal Administrasi dan Manajemen Jurnal Teknik Industri Terintegrasi (JUTIN) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Action Research Literate (ARL) Jurnal Ilmiah Arsitektur Paulus Civil Engineering Journal Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Dieksis ID
Victor Victor
Jurusan Teknik Sipil, Fakultas Teknik Universitas Katolik Parahyangan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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The Effect of Digital Marketing on Interest in Buying Indihome Products with the Role of Brand Image as an Intervening Variable Victor, Victor; Meitiana, Meitiana; Kristinae, Vivy; Aprilita, Aprilita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.422

Abstract

This study examines the effect of digital marketing on purchase intention of IndiHome products, with brand image as an intervening variable. This study contributes to understanding the effectiveness of digital marketing strategies in increasing customer purchase intention and strengthening brand image. This research uses the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with a quantitative approach. Data were collected through questionnaires distributed to 100 IndiHome customers in Palangka Raya. The results showed that digital marketing has a positive and significant effect on purchase intention, both directly and indirectly through improving brand image. These findings emphasize the importance of an effective digital marketing strategy in shaping brand image and driving customer purchasing decisions. The implications of this research can help PT Telkom in optimizing marketing strategies to increase IndiHome's competitiveness in the telecommunications industry.
Employer Branding: Analisis isi Konten Instagram Bank X di Indonesia Victor, Victor; Panambang, Monicha Shalimar; Mani, La
Action Research Literate Vol. 8 No. 10 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i10.2216

Abstract

Penelitian ini mengeksplorasi pengaruh tema konten dan elemen visual terhadap tingkat engagement di Instagram Bank X dalam konteks employer branding. Dengan menggunakan metode analisis isi kuantitatif, penelitian ini menganalisis 347 konten Instagram Bank X yang diposting selama tahun 2022. Fokus utama adalah pada tema konten, format, dan objek visual, serta hubungannya dengan jumlah likes dan comments. Analisis distribusi frekuensi menunjukkan dominasi tema "Economic Value" dan "Application Value," yang menarik engagement tertinggi dalam bentuk likes. Hasil uji chi-square menunjukkan adanya hubungan signifikan antara tema konten dan likes (p = 0.046), serta antara objek visual dan likes (p = 0.009), mengindikasikan bahwa elemen-elemen ini berperan penting dalam menarik perhatian audiens. Tidak ditemukan hubungan signifikan antara format konten dengan likes atau comments. Temuan ini mendukung Elaboration Likelihood Model (ELM), yang menunjukkan bahwa likes sebagai respons periferal dipengaruhi oleh isyarat visual dan tematik yang mudah dikenali. Dalam konteks employer branding, hasil ini menekankan pentingnya menyelaraskan tema konten dan elemen visual untuk meningkatkan engagement di media sosial, yang pada akhirnya membantu menarik dan mempertahankan talenta terbaik. Penelitian ini memberikan wawasan praktis bagi perusahaan dalam merancang strategi komunikasi media sosial yang efektif untuk memperkuat citra mereka sebagai pemberi kerja pilihan.
Membangun Integritas Diri dan Berkarakter Baik Sebagai Bekal Menuju Generasi Unggul Maria, Elvie; Manalu, Brilliant Handyman; Victor, Victor; Sudarso, Andriasan; Nadapdap, Kristanty M. N.; Simanjuntak, Arthur
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp93-101

Abstract

Someone is said to be superior when they have something that other people don't have, do something better than other people, or are able to do something that other people can't do and achieve something that other people can't achieve, and in this era full of competition like today, people use various ways to outperform others. Being superior it's prestigious, but having superiority achieved by violating morals and noble values is certainly not a commendable thing. In the midst of the moral crisis occurring in the general public, especially generation Z, such as; bullying, violence among teenagers, blurring of good and bad morals, dishonesty become commonplace, fanatical attitudes towards certain groups, low respect for parents and teachers, high levels of self-destructive behavior such as use of drugs, alcohol, gambling and free sex, bad language easily blurted out; cursing, scolding, ridicule, blasphemy, slander, swearing, without paying attention to other people's feelings, mutual suspicion, low level of concern, it is easy for hatred to arise between people. St. Yoseph High School Medan, one of the best schools in the city of Medan, is very sensitive to what is happening in society today, but is optimistic that it is not too late to improve it. Located in the St Yoseph Medan High School Hall, holding training in the form of seminars for Class XII students, aimed at broadening their knowledge about the importance of having personal integrity and good character that will lead them to become a superior generation, and not taking actions that can harm themselves, their families, the surrounding community, as well as the nation and state.
BUSINESS ANALYSIS OF CANVAS AND SWOT MODELS (CASE STUDY FOR CULINARY CROSSBREED CAKE "TN. XYZ") Victor, Victor
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 3 (2020): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i3.451

Abstract

Basket cakes (some call them baskets), named after their printed basket-shaped containers, are cakes made from sticky rice flour and sugar and have a sticky and sticky texture. This cake is one of the typical cakes or mandatory Chinese New Year celebrations. "TN.XYZ" Basket Cake Business is a domestic company that makes basket cakes that are normally made and marketed each year before the Chinese New Year celebrations. The value proposition of “TN.XYZ” Basket Cake is a typical Peranakan cuisine that is marketed before the Chinese New Year. The channel chosen by the owner to verbally sell his products using traditional methods also uses digital technology via social media Instagram. In addition, the owner performs consignment storage in traditional markets and sells products to retail outlets as product demand increases. Customer relationship from Kue Basket "TN.XYZ" via social media Instagram. WhatsApp is also used to upload the results of testimonials from consumers who have already purchased "TN.XYZ" cake basket products through online media.
VARIASI PANJANG PEMASANGAN FRP PADA BALOK HAUNCH GEOPOLIMER Zulfahmi, Rifqi Iqbal; Qomaruddin, Mochammad; Prasetya, Blinka Hernawan; Purwanto, Purwanto; Tudjono, Sri; Victor, Victor
Jurnal Ilmiah Arsitektur Vol 14 No 2 (2024): Desember
Publisher : Jurusan Arsitektur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/jiars.v14i2.8523

Abstract

Penelitian ini mengkaji pengaruh variasi panjang pemasangan Fiber Reinforced Polymer (FRP) pada balok haunch berbahan geopolimer yang digunakan untuk memperkuat balok komposit beton. Penelitian dilakukan melalui simulasi menggunakan software DIANA 10.5 untuk analisis elemen hingga (FEA). Benda uji memiliki panjang total 3,8 meter, jarak tumpuan 3,4 meter, dimensi balok 340 x 170 mm, dan dimensi kolom 300 x 250 mm. Balok haunch dilengkapi tulangan longitudinal D13 dan sengkang 8D-50. Metode eksperimen mencakup sistem pembebanan sesuai standar, penempatan instrumen presisi, serta pencatatan data selama pengujian. Simulasi menggunakan string CFRP dalam FEA menunjukkan bahwa panjang FRP memengaruhi beban-deformasi, pola retak, dan daktilitas balok haunch. Grafik hubungan panjang FRP dan beban ultimate memberikan wawasan penting untuk optimasi perkuatan, sehingga berkontribusi pada pengembangan metode perkuatan struktur yang lebih efisien dan berkelanjutan.
Pengaruh Strategi Promosi Melalui Media Sosial, Kualitas Pelayanan dan Word Of Mouth Terhadap Keputusan Pembelian HP OPPO di Kota Medan Sudarso, Andriasan; Saragih, Lenny Menara Sari; Victor, Victor; Nasution, Sabrina Azura
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 3 (2024): July
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i3.31175

Abstract

This study aims to determine the influence of promotional strategies through social media service quality and word of mouth on the decision to buy oppo cellphones in medan city. This research uses quantitative descriptive research methods. Data analysis techniques use classical assumption tests, multiple linear regression analysis, f tests, t tests and coefficients of determination. The population used was taken from OPPO HP users in the city of Medan, while the sample used was taken from the formula of Hairs et al, namely the sample size specified was 21 x 5, which is 105, then the sample used was 105. The results showed that partially the promotion strategy through social media service quality and word of mouth influenced simultaneous purchasing decisions that promotion strategies through social media, service quality and word of mouth influenced purchasing decisions. The magnitude of the coefficient of determination of 0.539 means that the ability of the promotion strategy variable through social media, service quality and word of mouth explains its effect on the purchase decision variable of 53.9%. While the remaining 46.1% are other free variables that were not studied in this study such as price, brand image, consumer satisfaction and others.
Code-Mixing Practices of Efl Lecturers in Classroom Settings Victor, Victor; Pongsapan, Nehru P.; Allo, Markus Deli Girik
Jurnal Dieksis ID Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/dieksis.5.1.2025.929

Abstract

The use of code-mixing in the context of English as a Foreign Language (EFL) instruction has become a common strategy employed by lecturers to bridge linguistic gaps between educators and students. In the Indonesian context, where English is not the primary language, this strategy is considered essential in helping students grasp complex learning materials. This study aims to identify the types of code-mixing used by EFL lecturers and analyze their impact on students’ learning behavior, cognitive abilities, and emotional responses in the classroom. The research employed a qualitative approach using a case study method. Purposive sampling was used to select lecturer participants, while snowball sampling was applied to recruit student participants. The study was conducted at Campus 1 of the Christian University of Indonesia Toraja. Data were collected through classroom observations and in-depth interviews with both lecturers and students. The findings reveal that four types of code-mixing were employed by lecturers: insertion, alternation, congruent lexicalization, and shifts in pronunciation. Overall, the use of code-mixing had positive effects, such as enhancing students’ comprehension of the material, increasing their learning motivation, and creating a more inclusive and comfortable classroom atmosphere. However, the study also identified a potential drawback, students’ growing dependence on lecturers for understanding English, which may hinder their ability to learn independently. These findings highlight the importance of implementing a balanced teaching strategy to ensure that code-mixing serves as an effective instructional aid without diminishing students’ opportunities to develop their language skills autonomously. This research is expected to contribute to the development of more reflective and contextually relevant English teaching practices in higher education.
Analisis Karakteristik Tanah Dasar Pada Pembangunan Jembatan Muara Sungai 3 Sp. Desa Raja Barat-Curup Kabupaten Penukal Abab Lematang Ilir (PALI) Victor, Victor; Saloma, Saloma; Usman, Arie Putra; Akhirini, Akhirini; Jimmyanto, Hendrik
Paulus Civil Engineering Journal Vol. 7 No. 4 (2025): Paulus Civil Engineering Journal, Vol.7, No.4
Publisher : Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52722/3f47v798

Abstract

Tanah berperan sebagai fondasi untuk membangun berbagai jenis struktur dan konstruksi, mulai dari gedung hingga infrastruktur jalan. Oleh karena itu, analisis tanah diperlukan untuk mengenali karakteristik tanah di suatu area. Pemerintah perlu melaksanakan program pengembangan wilayah melalui perencanaan yang terintegrasi, sistematis, dan berkelanjutan, sesuai dengan standar mutu dan kualitas. Salah satu inisiatif pemerintah dalam pengembangan wilayah adalah pembangunan jaringan jalan dan jembatan di kawasan Sp. Desa Raja Barat-Curup, Kabupaten PALI, Provinsi Sumatera Selatan. Penelitian ini bertujuan untuk menyelidiki kondisi tanah melalui uji lapangan, seperti sondir, dan uji laboratorium berupa kuat geser langsung. Hasil penelitian menunjukkan karakteristik fisik tanah, dengan rata-rata kadar air sebesar 27,675%, berat isi 1,415 gr/cm³, berat jenis 2,605, nilai LL antara 32,14% hingga 38,52%, dan nilai PL antara 14,58% hingga 18,11%. Dari data tersebut, nilai IP diperoleh antara 14,02 hingga 23,94%, serta persentase berat tanah yang lolos ayakan No. 200 mencapai 27,60% hingga 30,20%. Berdasarkan hasil tersebut, tanah dapat diklasifikasikan sebagai tanah berbutir halus dengan simbol CL menurut sistem USCS. Selain itu, hasil uji kuat geser langsung menunjukkan bahwa tanah pada titik 1 memiliki sudut geser sebesar 30,75 derajat dengan nilai kohesi antara 0,4267 kPa hingga 2,8233 kPa.
Peran Moderasi Ukuran Perusahaan pada Pengaruh Struktur Modal dan Profitabilitas terhadap Nilai Perusahaan Victor, Victor; Indah, Nopiani
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 18 No. 2 (2025): Kompak : Jurnal Ilmiah Komputerisasi Akuntansi
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v18i2.3113

Abstract

The size of the company as a moderator in defining the correlation between capital structure, profit, and firm value is the focus of this study. Adopting a quantitative associative approach, this research focuses on the non-cyclical consumer sector registered on the Indonesia Stock Exchange (IDX) for the period 2020–2023. Of the 125 companies, 73 were purposively selected to create the research sample, yielding 292 observations after excluding entities with incomplete data and those with special monitoring status. The authors gathered secondary data from audited yearly financial reports through the IDX portal and corporate websites. The analysis used quasi-moderation techniques by combining independent variables, moderation, and interaction in a single regression model, processed through EViews 13. The research results show that capital structure has a significant positive impact on firm value, while profitability has no significant impact. Firm size has been shown to affect the relationship that exists between capital structure and firm value, but it does not moderate the association between profitability and firm value. These findings confirm that leverage’s effectiveness in increasing firm value is independent of company size and that profitability is not a primary determinant in this context. This research provides empirical evidence to advance capital structure theory and to inform executives’ strategic financial decisions and investors’ evaluations of corporate outlooks.
Co-Authors Akhirini, Akhirini Andriasan Sudarso Aprilita, Aprilita Arie Putra Usman Arthur Simanjuntak Bagus Mulyawan Christof Geraldi Simon Dedi Trisnawarman Elvie Maria Hendrik Jimmyanto Kristinae, Vivy LA MANI, LA Lenny Menara Sari Saragih Manalu, Brilliant Handyman Markus Deli Girik Allo Masyhur Irsyam Meitiana Meitiana, Meitiana Muhammad Asrurifak, Muhammad Nadapdap, Kristanty M. N. Nasution, Sabrina Azura Nehru Pasoloran Pongsapan Nico Surantha, Nico Nopiani Indah Panambang, Monicha Shalimar Prasetya, Blinka Hernawan Purwanto Purwanto Qomaruddin, Mochammad Rahmawati, Rahmawati Saloma Sombolayuk, Oktovianus Sri Tudjono Undayani Cita Sari Windu Partono Yose, Edward Yu, James Yusita Kusumarini Yusran Yusran Zulfahmi, Rifqi Iqbal