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Agung Wahyudi
School of Geography, Planning and Environmental Management. The University of Queensland, Brisbane, Australia
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Journal : Jurnal Nasional Teknologi Komputer

 1 
Pengelompokan Tamu Hotel Dengan Menggunakan Metode K-Means Clustering Wahyudi, Agung
Jurnal Nasional Teknologi Komputer Vol 3 No 4 (2023): Volume 3 Nomor 4 Oktober 2023
Publisher : CV. Hawari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/jnastek.v3i4.107

Abstract

Research This research applies the K-Means Clustering method to identify groups of hotel guests based on their room preferences, duration of stay and level of satisfaction. The results of this research have great potential to help hotel management improve service quality and marketing strategies. The main focus of the research is on guest satisfaction and resource optimization. Using K-Means Clustering data analysis, this research aims to uncover common patterns among hotel guests, enabling management to allocate resources more efficiently. By understanding guest preferences regarding rooms and length of stay, management can better customize their hotel services and facilities. Apart from that, this research also aims to increase guest satisfaction by identifying factors that influence satisfaction levels. With a deeper understanding of guest needs and preferences, management can take appropriate steps to improve the guest experience. The results of this research can also have significant marketing implications. By understanding different guest profiles, hotels can design more effective marketing strategies and target specific promotions to specific groups of guests based on their characteristics. Overall, this research has the potential to help hotels improve guest satisfaction and operational efficiency through better understanding guest preferences and grouping them based on certain factors.
Co-Authors Abadi, Akbar Kusuma Adityantoro, Prima Wisnu Afandi Afandi Afiat, Mellacancerin Agus Setiawan Ahlina, Nur Akbar Jono, Ali almafdi, juang inves Ambawani, Firdaina Nanda Puan Andani, Lina Farda Apriliana, Indah Arie Arma Arsyad Arte, Yanse Betna Arulita Ika Fibriana Asshagab, Muhtar Bahari, Chabib Baju Arie Wibawa, Baju Arie Bambang Priyono Banurea, Fandi Akbar Bayu Setyawan, Bayu Br. Sembiring, Nazwa Aulia Zulna Budi Alviansyah, Arlinnov Danti Putri DENI SETIAWAN Dong, Nguyen Nhat Edward, Bash Asbe Edy Purwanto Ekosetio Nugroho, Dimas Endang Sri Hanani, Endang Sri Fauzi, Achmad Noor Febiyanti, Adela Ika Febrianto, David Galih FIRMANSYAH SOFIANTO, MOCHAMAD Firmansyah, Sofyan Adi Hadi Wiyono Hapsari, Febrianti Gita Haris Firmansyah Hartaji, Aditya Hasyim, Fuad Hidayatullah, Ahmad Fahmi Iwan Ramadhan Jati, Agus Wahyu Kusuma Javier, Mochammad Alban Kartika Restiana, Dinar Khaqim, Eef Abdurakhman Krisna Setiawan L Silalahi, Anju William Lengmani, Patris Lorensius Lewa, Hatifa Hauleni Linda Linda M, Nurinsania Marno Nugroho Mugi Hartono Muhammad Yusuf Mustika Fitri Nadia Anugrah, Andi Nasuka Nasuka, Nasuka Nugroho, Wisnu Prio Nungcahyani, Suci Nur Rizal Amanullah Nurfadilah Nurfadilah Paramitha, Sandey Tantra Pratama, Galih Priyanto, Teguh Putra, Wijaya Putri, Danti Ramadhan, Muhammad Gilang Ricko Irawan Rizqanada, Ayu Tisa Roas Irsyada, Roas Rosalinda, Adinda Sandra RR. Ella Evrita Hestiandari Rumini - S.Pd. M Kes I Ketut Sudiana . Samsuddin Siregar Santi Wijayanti, Dwi Gansar Sapuguh, Iman Savira, Shania Nur Setiya Budi, Agus Setya Rahayu Siboro, Roy Gonzales Silitonga, Andreas Jeremy Slamet Riyadi Soegiyanto Soegiyanto, Soegiyanto Solastri, Solastri Sudarminto, Sudarminto Sugiyarto, Totok Sulistyarini, Sulistyarini Supriyono Supriyono Suranto Suryonegoro, Bayu Murti Tandiyo Rahayu Taufiq Hidayah Tiga Putri, Dwi Tri Rustiadi, Tri Trinanda, Aditya Wahyu W, Imam Santoso Ciptaning Wijaya, Ifan Badra Yan Liu Yordhi Lesmana Putra Yudha Kusuma , Donny Wira Zalianty, Anindya Zola, Nicko