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Dwi Eko Waluyo
Universitas Dian Nuswantoro
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Journal : Applied Industrial Engineering Journal

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Pengambilan Keputusan Strategi Pemasaran Terbaik pada PT. Astra International TBK. UD Truck SO Cabang Semarang Hernanti, Sania Bunga Pradani; Waluyo, Dwi Eko; Izzhati, Dwi Nurul
Applied Industrial Engineering Journal Vol. 1 No. 1 (2017)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.632 KB) | DOI: 10.33633/aiej.v1i1.1721

Abstract

The sale of UD Truck Quester unit at PT Astra International UD Truck SO Semarang branch does not show any improvement in 2015. This condition even tends to stagnate. Not achieving the target that has been set is an indication that the marketing strategy that is used today has not given optimal results. Therefore, the need for a new marketing strategy that can drive sales in PT Astra International UD Truck SO Semarang branch. Nevertheless, of course the marketing strategy developed will be very diverse and needs to be chosen well so as to give the best results. For this reason we use the Analytical Network Process (ANP) method and also TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) to select the best marketing strategy in choosing the best marketing strategy. The result of this research got the conclusion that best strategy chosen for PT. Astra International UD Truck SO Semarang Branch is a segmentation based on the ideal solution of negative and positive
Co-Authors Agus Prayitno Alfiena Nisa Belladiena Alifa Mei Ajeng Rahayu Amron Amron Amron Amron Amron Amron, Amron Anggraini, Fitria Dewi Puspita Aprianti Artha Febriana Aryanto, Vincent Didiek Wiet Azra Salma Shabira Banu, Azlina Batara David Martin Siregar Belzara, Ghea Syahnita Brian Au Batuwael Chasanah, Amalia Nur Cinantya Paramita Daffa Ulya Zamani Dewi Agustini Dewi Pergiwati Dian Prawitasari Diana Aqmala Diana Puspitasari Diana Puspitasari Dwi Nurul Izzhati Eli Martohap Sinaga Fakhmi Zakaria Fariza Amalia Fauzi Adi Rafrastara Fitria Anggaini Goh, Gerald Guan Gan Handy Nur Cahya Hayu Wikan Kinasih Hernanti, Sania Bunga Pradani Herry Subagyo Herry Subagyo Herry Subagyo Jumanto Jumanto, Jumanto Kamal Ilyas Kurniawati, Firlia Ayuk Lenni Yovita Makhbub Zunaidi Maulana Yusuf Herlambang Mega Ayu Lestari Mila Elmeida Minghat, Asnul Dahar Bin Mochammad Eric Suryakencana Wibowo Muhammad Alvinnur Budiansyah Muhammad Lukmanul Hakim Nadiyatul Mustaufidah Nurman Ilham Fadzilah Perdana, Reza Kresna Permatasari, Noviana Putri Pitaloka Andry Kirana Pradana Jati Kusuma Pradana Jati Kusuma Pramudianto, Chori Baskoro Prawitasari, Dian Puji Purwatiningsih, Aris Pulung Nurtantio Andono Purnomo, Ardiansyach Maulana Raden Arief Nugroho Rahayu, Alifa Mei Ajeng Rajendra Nohan Ramasamy, Suganthi ramayanti, ismarita Respati Wulandari Respati Wulandari Respati Wulandari Retno Indah Hernawati Sarah Setyaningrum Sasongko, Teguh Haryo Setiawan, Aries Setyani, Putri Desti Setyo Wahyu Sulistyono Setyo Wahyu Sulistyono Sih Darmi Astuti Sih Darmi Astuti Sintaruli Siahaan Siti Fitriyyatul Jamilah Uci Yuliati udzma, Dyah Safa’atul Usman Usman v, Amalia Nur Vicky Oktavia Vivia Irvani Widhi, B. Andini Nugrahaning YESHA NU'MA ARULA PUTRI Zalfa Adira Choirunisha Zamani, Daffa Ulya