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Journal : Applied Industrial Engineering Journal

Pengambilan Keputusan Strategi Pemasaran Terbaik pada PT. Astra International TBK. UD Truck SO Cabang Semarang Hernanti, Sania Bunga Pradani; Waluyo, Dwi Eko; Izzhati, Dwi Nurul
Applied Industrial Engineering Journal Vol. 1 No. 1 (2017)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.632 KB) | DOI: 10.33633/aiej.v1i1.1721

Abstract

The sale of UD Truck Quester unit at PT Astra International UD Truck SO Semarang branch does not show any improvement in 2015. This condition even tends to stagnate. Not achieving the target that has been set is an indication that the marketing strategy that is used today has not given optimal results. Therefore, the need for a new marketing strategy that can drive sales in PT Astra International UD Truck SO Semarang branch. Nevertheless, of course the marketing strategy developed will be very diverse and needs to be chosen well so as to give the best results. For this reason we use the Analytical Network Process (ANP) method and also TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) to select the best marketing strategy in choosing the best marketing strategy. The result of this research got the conclusion that best strategy chosen for PT. Astra International UD Truck SO Semarang Branch is a segmentation based on the ideal solution of negative and positive
Co-Authors Agus Prayitno Alifa Mei Ajeng Rahayu Amalia, Fariza Amron Amron Amron Amron, Amron Anggaini, Fitria Anggraini , Fitria Dewi Puspita Anggraini, Fitria Aprianti Aprianti, Aprianti Aprillia Fananditya Aryanto, Vincent Didiek Wiet Banu, Azlina Batara David Martin Siregar Belladiena, Alfiena Nisa Belzara, Ghea Syahnita Brian Au Batuwael Cahya, Handy Nur Chasanah, Amalia Nur Choirunisha, Zalfa Adira Cinantya Paramita Devi Wahyuni Dewi Agustini Dewi Pergiwati Dewi Pergiwati Dian Prawitasari Diana Aqmala Diana Puspitasari Dwi Nurul Izzhati Edi Noersasongko Eli Martohap Sinaga Fakhmi Zakaria Fariza Amalia Fauzi Adi Rafrastara Febriana, Artha Goh, Gerald Guan Gan Guruh Fajar Shidik Handy Nur Cahya Hayu Wikan Kinasih Hayu Wikan Kinasih Herlambang, Maulana Yusuf Hernanti, Sania Bunga Pradani Herry Subagyo Herry Subagyo Ilyas, Kamal Jumanto Jumanto, Jumanto Kamila Nasywa Putri Kurniawati, Firlia Ayuk Kusuma, Pradana Jati Lenni Yovita Makhbub Zunaidi Mega Ayu Lestari Mila Elmeida Minghat, Asnul Dahar Bin Mochammad Eric Suryakencana Wibowo Muhammad Alvinnur Budiansyah Muhammad Lukmanul Hakim Nadiyatul Mustaufidah Nohan, Rajendra Nurman Ilham Fadzilah Paramita, Cinantya Perdana, Reza Kresna Pergiwati, Dewi Permatasari, Noviana Putri Pitaloka Andry Kirana Pradana Jati Kusuma Pramudianto, Chori Baskoro Prawitasari, Dian Puji Purwatiningsih, Aris Pulung Nurtantio Andono Purnomo, Ardiansyach Maulana Puspita Sari, Vania PUTRI, YESHA NU'MA ARULA Raden Arief Nugroho Rahayu, Alifa Mei Ajeng Ramasamy, Suganthi ramayanti, ismarita Respati Wulandari Retno Indah Hernawati Sarah Setyaningrum Sasongko, Teguh Haryo Setiawan, Aries Setyani, Putri Desti Setyo Wahyu Sulistyono Setyo Wahyu Sulistyono Shabira, Azra Salma Sih Darmi Astuti Sih Darmi Astuti Sintaruli Siahaan Siti Fitriyyatul Jamilah Uci Yuliati udzma, Dyah Safa’atul Ukhti Maylita Haryani Usman Usman Usman Usman v, Amalia Nur Vicky Oktavia Vivia Irvani Widhi, B. Andini Nugrahaning Wijaya, Irvan Wijayanti Wijayanti Yani Parti Astuti Zakaria, Fakhmi Zamani, Daffa Ulya