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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Admisi dan Bisnis Surya Abdimas FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN JOBS (Jurnal Of Business Studies) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Diseminasi : Jurnal Pengabdian kepada Masyarakat Maqdis: Jurnal Kajian Ekonomi Islam Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan International Journal of Economics and Management Research West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Applied Accounting and Management Review West Science Interdisciplinary Studies GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Economics, Business and Innovation Research Jurnal Pengabdian dan Inovasi Masyarakat Nomico
Eva Purnamasari
Politeknik Negeri Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Creative Economy and Its Contribution to National GDP: A Study on the Digital Content Sector Eva Purnamasari; Yusran Zainuddin; Sufnirayanti; Septi Wifasari
Nomico Vol. 2 No. 6 (2025): Nomico - July
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vtpkeb17

Abstract

The digital content sector has emerged as one of the most dynamic components of Indonesia's creative economy, reflecting both economic potential and cultural innovation. Despite its rapid expansion, few studies have examined its quantitative impact on national economic indicators. This study aims to analyze the contribution of the digital content sector to Indonesia's Gross Domestic Product (GDP), while also identifying its development dynamics in terms of opportunities, challenges, and strategic policy directions. A mixed-method approach was employed, combining secondary quantitative data from 2019 to 2023 with qualitative insights gathered through interviews with stakeholders in government, industry, and academia. The findings show that the sector's contribution to the creative economy grew from 15.2% to 20.3%, with substantial increases in export value and employment. The results highlight the sector's growing importance in national economic development, driven by youth creativity and digital penetration. However, structural barriers such as limited access to funding, weak intellectual property enforcement, and digital infrastructure inequality persist. This study concludes that unlocking the sector's full potential requires coordinated policy efforts, including digital investment, local content promotion, and inclusive ecosystem support. The digital content industry thus stands as a strategic pillar for Indonesia's innovation-driven and culturally grounded economic future.
Brand Trust As A Moderating Variable Of The Influence Of Instagram Vloggers On Food Branding Bagus Yunianto Wibowo; Nanang Adie Setyawan; Jati Nugroho; Misbakhul Arrezqi; Eva Purnamasari; Irawan Malebra
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9182

Abstract

This research is quantitative with an explanatory approach, which utilizes primary source research to validate existing hypotheses . The data used in this study are primary data obtained from 250 Instagram users. The data in this study were analyzed using the Smart PLS 4.0 analysis tool. The result in this article show In this study, there are two hypotheses used. The hypothesis in this study is that the Instagram Vlogger variable can have a positive relationship direction and a significant influence on Food Branding. To find out the results can be seen in the first row of the third table. The first row of the third table in this study shows that the Instagram Vloggers variable can have a positive relationship direction and a significant influence on Food Branding because the P-Values are positive and below the 0.05 significance level, namely 0.000. The results mentioned by the researcher in the previous row are in line with a number of previous studies as follows (Hansvirgo et al. 2023); (Liling et al. 2022) & (Novindina Ayutiani 2022). These results mean that the increasing number of Instagram Vloggers about a product can make the product more known to the public and ultimately can increase the Food Branding of a product. The next hypothesis can be interpreted that the Brand Trust variable can also strengthen the influence of the Instagram Vloggers variable on Food Branding because the P-Values also tend to be positive and are also far below the 0.05 significance level, namely 0.000. More significant than direct testing. Based on this, the first and second hypotheses in this study can be accepted and proven.
Big Data Analytics Capabilities and Competitive Advantage in Batik SMEs: The Mediating Roles of SCM and E-CRM Nanang Adie Setyawan; Bagus Yunianto Wibowo; Novitasari Eviyanti; Irin Mirrah Luthfia; Eva Purnamasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.9654

Abstract

This study contributes to sustainable supply chain literature by integrating organizational and institutional perspectives within the context of traditional creative industries. This study examines how Big Data Analytics Capabilities (BDAC) contribute to sustainable performance and competitive advantage among batik micro, small, and medium enterprises (MSMEs) in Central Java. Grounded in the Resource-Based View (RBV), the research investigates the mediating roles of Supply Chain Management Capabilities (SCMC), Electronic Customer Relationship Management (e-CRM), and Circular Economy Practices (CEP) in translating data-driven capabilities into sustainability outcomes. A quantitative explanatory approach was employed using survey data collected from 150 batik MSME owners and managers across major batik-producing regions in Central Java. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results demonstrate that BDAC has a significant positive effect on SCMC, e-CRM, and CEP. Furthermore, BDAC directly influences sustainable performance, while SCMC, e-CRM, and CEP partially mediate this relationship. Sustainable performance, in turn, significantly enhances competitive advantage. The structural model exhibits strong goodness-of-fit indices, indicating robustness and explanatory power. These findings confirm that data-driven capabilities alone are insufficient to generate competitive advantage unless they are operationalized through supply chain integration, digital customer relationship management, and circular economy practices. This study contributes to the literature by integrating big data analytics, sustainability, and competitive advantage within the context of traditional creative MSMEs. Practically, the results provide strategic guidance for MSME owners and policymakers in leveraging digital transformation to achieve sustainable and competitive business performance
The Effect of Hedging Strategies on the Financial Performance of Import-Export Companies in Indonesia Eva Purnamasari; Arisha Putri Pradita; Mega Arum; Junet Kaswoto; Abdul Karim
West Science Interdisciplinary Studies Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i11.2400

Abstract

This study examines the effect of hedging strategies on the financial performance of import–export companies in Indonesia. Due to the high exposure to foreign exchange fluctuations, firms engaged in international trade increasingly adopt hedging mechanisms to stabilize financial outcomes. Using a quantitative approach, data were collected from 115 respondents through a Likert scale–based questionnaire and analyzed using SPSS version 25. Statistical tests including validity, reliability, correlation, and regression analyses were conducted to evaluate the relationship between hedging strategies and financial performance. The results show that hedging strategies have a positive and significant effect on financial performance. The correlation coefficient (r = 0.642) indicates a strong relationship, while the regression analysis reveals that hedging explains 41.2% of the variation in financial performance. Forward contracts, options, swaps, and natural hedging contribute significantly to improving profitability, liquidity, and cash flow stability. The findings highlight the importance of systematic risk management practices in increasing the financial resilience and competitiveness of import–export companies in Indonesia. This study recommends that firms enhance their financial literacy and adopt more structured hedging policies to effectively mitigate currency risks.
The Effect of Hedging Strategies on the Financial Performance of Import-Export Companies in Indonesia Eva Purnamasari; Arisha Putri Pradita; Mega Arum; Junet Kaswoto; Abdul Karim
West Science Interdisciplinary Studies Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i11.2400

Abstract

This study examines the effect of hedging strategies on the financial performance of import–export companies in Indonesia. Due to the high exposure to foreign exchange fluctuations, firms engaged in international trade increasingly adopt hedging mechanisms to stabilize financial outcomes. Using a quantitative approach, data were collected from 115 respondents through a Likert scale–based questionnaire and analyzed using SPSS version 25. Statistical tests including validity, reliability, correlation, and regression analyses were conducted to evaluate the relationship between hedging strategies and financial performance. The results show that hedging strategies have a positive and significant effect on financial performance. The correlation coefficient (r = 0.642) indicates a strong relationship, while the regression analysis reveals that hedging explains 41.2% of the variation in financial performance. Forward contracts, options, swaps, and natural hedging contribute significantly to improving profitability, liquidity, and cash flow stability. The findings highlight the importance of systematic risk management practices in increasing the financial resilience and competitiveness of import–export companies in Indonesia. This study recommends that firms enhance their financial literacy and adopt more structured hedging policies to effectively mitigate currency risks.
Digital Literacy Communication Training For Parents to Improve Their Digital Literacy and Increase Creativity in Utilizing E-Commerce: Pengabdian Putri Ayu Permata Devi; Rulik Endarwati; Syaadiah Arifin; Debiyanti Kune; Eva Purnamasari
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7610

Abstract

Kegiatan Pengabdian Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas literasi digital orang tua melalui pelatihan komunikasi literasi digital dan peningkatan kreativitas dalam menggunakan e-commerce. Program ini dilaksanakan secara intensif selama 14 hari di empat pulau utama di Indonesia: Sumatera, Sulawesi, Jawa, dan Kalimantan, untuk menangkap karakteristik sosial-ekonomi masyarakat yang beragam. Metode pelaksanaan pengabdian masyarakat didasarkan pada pendekatan pembelajaran aksi partisipatif, yang meliputi penilaian keterampilan digital awal, pelatihan komunikasi instruksional digital keluarga, lokakarya teknis tentang pengoperasian platform e-commerce, dan pendampingan dalam pembuatan konten pemasaran kreatif secara mandiri. Hasil evaluasi melalui tes pra dan pasca menunjukkan peningkatan yang signifikan pada skor pemahaman literasi digital orang tua dan kemampuan mereka untuk beradaptasi dengan aman terhadap teknologi komersial. Lebih lanjut, program 14 hari di setiap wilayah berhasil mendorong pembukaan puluhan toko digital baru oleh orang tua yang mempromosikan produk lokal unggulan. Keberhasilan program PKM multi-destinasi ini menunjukkan bahwa intervensi literasi digital yang terstruktur dan adaptif di tingkat keluarga dapat mendorong kemandirian ekonomi domestik dan mempersempit kesenjangan digital nasional secara inklusif.
Co-Authors Abdul Karim Achmad Zaenuddin Adi Suroso Alfiana Ardiansyah Japlani, Ardiansyah Arisha Putri Pradita Asep Supriadi Asri Ady Bakri Bagus Yunianto W Bagus Yunianto Wibowo Bagus Yunianto Wibowo Bayu Setyo Nugroho Budi - Prasetya Budi Prasetya DARKA DARKA Debiyanti Kune Diaz - Ardiani Divanandya Zahra Ramadhana Dwianto, Agung Surya Endang Wulandari Eviyanti, Novitasari Fatchun Hasyim Hatta, Heliza Rahmania Irawan Malebra Irin Mirrah Luthfia Irma M Nawangwulan Jasmin Jasmin Jati Nugroho Juliani Pudjowati Junet Kaswoto Karnowahadi Karnowahadi - Karnowahadi Kurniani Kurniani KURNIAWAN SURYATAMA Lia Nur Indah Loso Judijanto Mayndarto, Eko Cahyo Mega Arum Mellasanti Ayuwardani Mellasanti Ayuwardani Misbakhul Arrezqi Nanang Adie Setyawan Nanang Adie Setyawan Noor Suroija Noor Suroija Nuraini Nuraini Nurul - Hasannah Prahara, Tahan Putri Ayu Permata Devi Rulik Endarwati Rustono - Rustono Samuel PD Anantadjaya Sasono, Heri Septi Wifasari Subandi Sufnirayanti Sufnirayanti Sugianto, Efendi Suryadi Poerbo Suseno, Bambang Dwi Syaadiah Arifin Tirta Mulyadi Wilson Candra Teguh Pratama Yunita Dwi Lestari Yusran Zainuddin