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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Admisi dan Bisnis Surya Abdimas FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN JOBS (Jurnal Of Business Studies) Jurnal Ilmiah Edunomika (JIE) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Diseminasi : Jurnal Pengabdian kepada Masyarakat Maqdis: Jurnal Kajian Ekonomi Islam Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan International Journal of Economics and Management Research West Science Journal Economic and Entrepreneurship Applied Accounting and Management Review GEMBIRA (Pengabdian Kepada Masyarakat) International Journal of Economics, Business and Innovation Research Jurnal Pengabdian dan Inovasi Masyarakat Nomico
Eva Purnamasari
Politeknik Negeri Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Creative Economy and Its Contribution to National GDP: A Study on the Digital Content Sector Eva Purnamasari; Yusran Zainuddin; Sufnirayanti; Septi Wifasari
Nomico Vol. 2 No. 6 (2025): Nomico - July
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vtpkeb17

Abstract

The digital content sector has emerged as one of the most dynamic components of Indonesia's creative economy, reflecting both economic potential and cultural innovation. Despite its rapid expansion, few studies have examined its quantitative impact on national economic indicators. This study aims to analyze the contribution of the digital content sector to Indonesia's Gross Domestic Product (GDP), while also identifying its development dynamics in terms of opportunities, challenges, and strategic policy directions. A mixed-method approach was employed, combining secondary quantitative data from 2019 to 2023 with qualitative insights gathered through interviews with stakeholders in government, industry, and academia. The findings show that the sector's contribution to the creative economy grew from 15.2% to 20.3%, with substantial increases in export value and employment. The results highlight the sector's growing importance in national economic development, driven by youth creativity and digital penetration. However, structural barriers such as limited access to funding, weak intellectual property enforcement, and digital infrastructure inequality persist. This study concludes that unlocking the sector's full potential requires coordinated policy efforts, including digital investment, local content promotion, and inclusive ecosystem support. The digital content industry thus stands as a strategic pillar for Indonesia's innovation-driven and culturally grounded economic future.
Brand Trust As A Moderating Variable Of The Influence Of Instagram Vloggers On Food Branding Bagus Yunianto Wibowo; Nanang Adie Setyawan; Jati Nugroho; Misbakhul Arrezqi; Eva Purnamasari; Irawan Malebra
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9182

Abstract

This research is quantitative with an explanatory approach, which utilizes primary source research to validate existing hypotheses . The data used in this study are primary data obtained from 250 Instagram users. The data in this study were analyzed using the Smart PLS 4.0 analysis tool. The result in this article show In this study, there are two hypotheses used. The hypothesis in this study is that the Instagram Vlogger variable can have a positive relationship direction and a significant influence on Food Branding. To find out the results can be seen in the first row of the third table. The first row of the third table in this study shows that the Instagram Vloggers variable can have a positive relationship direction and a significant influence on Food Branding because the P-Values are positive and below the 0.05 significance level, namely 0.000. The results mentioned by the researcher in the previous row are in line with a number of previous studies as follows (Hansvirgo et al. 2023); (Liling et al. 2022) & (Novindina Ayutiani 2022). These results mean that the increasing number of Instagram Vloggers about a product can make the product more known to the public and ultimately can increase the Food Branding of a product. The next hypothesis can be interpreted that the Brand Trust variable can also strengthen the influence of the Instagram Vloggers variable on Food Branding because the P-Values also tend to be positive and are also far below the 0.05 significance level, namely 0.000. More significant than direct testing. Based on this, the first and second hypotheses in this study can be accepted and proven.
Co-Authors Achmad Zaenuddin Adi Suroso Agung Surya Dwianto Alfiana Ardiansyah Japlani, Ardiansyah Asep Supriadi Asri Ady Bakri Bagus Yunianto W Bagus Yunianto Wibowo Bayu Setyo Nugroho Budi - Prasetya Budi Prasetya DARKA DARKA Diaz - Ardiani Divanandya Zahra Ramadhana Endang Wulandari Fatchun Hasyim Hatta, Heliza Rahmania Irawan Malebra Irma M Nawangwulan Jasmin Jasmin Jati Nugroho Juliani Pudjowati Karnowahadi Karnowahadi - Karnowahadi Kurniani Kurniani KURNIAWAN SURYATAMA Lia Nur Indah Loso Judijanto Mayndarto, Eko Cahyo Mellasanti Ayuwardani Mellasanti Ayuwardani Misbakhul Arrezqi Nanang Adie Setyawan Noor Suroija Noor Suroija Nuraini Nuraini Nurul - Hasannah Prahara, Tahan Rustono - Rustono Samuel PD Anantadjaya Sasono, Heri Septi Wifasari Subandi Sufnirayanti Sugianto, Efendi Suryadi Poerbo Suseno, Bambang Dwi Tirta Mulyadi Wilson Candra Teguh Pratama Yunita Dwi Lestari Yusran Zainuddin