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All Journal Admisi dan Bisnis Surya Abdimas FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN JOBS (Jurnal Of Business Studies) Jurnal Ilmiah Edunomika (JIE) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Diseminasi : Jurnal Pengabdian kepada Masyarakat Maqdis: Jurnal Kajian Ekonomi Islam Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan International Journal of Economics and Management Research West Science Journal Economic and Entrepreneurship Applied Accounting and Management Review GEMBIRA (Pengabdian Kepada Masyarakat) International Journal of Economics, Business and Innovation Research Jurnal Pengabdian dan Inovasi Masyarakat Nomico
Eva Purnamasari
Politeknik Negeri Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Creative Economy and Its Contribution to National GDP: A Study on the Digital Content Sector Eva Purnamasari; Yusran Zainuddin; Sufnirayanti; Septi Wifasari
Nomico Vol. 2 No. 6 (2025): Nomico - July
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vtpkeb17

Abstract

The digital content sector has emerged as one of the most dynamic components of Indonesia's creative economy, reflecting both economic potential and cultural innovation. Despite its rapid expansion, few studies have examined its quantitative impact on national economic indicators. This study aims to analyze the contribution of the digital content sector to Indonesia's Gross Domestic Product (GDP), while also identifying its development dynamics in terms of opportunities, challenges, and strategic policy directions. A mixed-method approach was employed, combining secondary quantitative data from 2019 to 2023 with qualitative insights gathered through interviews with stakeholders in government, industry, and academia. The findings show that the sector's contribution to the creative economy grew from 15.2% to 20.3%, with substantial increases in export value and employment. The results highlight the sector's growing importance in national economic development, driven by youth creativity and digital penetration. However, structural barriers such as limited access to funding, weak intellectual property enforcement, and digital infrastructure inequality persist. This study concludes that unlocking the sector's full potential requires coordinated policy efforts, including digital investment, local content promotion, and inclusive ecosystem support. The digital content industry thus stands as a strategic pillar for Indonesia's innovation-driven and culturally grounded economic future.
Co-Authors Achmad Zaenuddin Adi Suroso Agung Surya Dwianto Alfiana Ardiansyah Japlani, Ardiansyah Asep Supriadi Asri Ady Bakri Bagus Yunianto W Bayu Setyo Nugroho Budi - Prasetya Budi Prasetya DARKA DARKA Diaz - Ardiani Divanandya Zahra Ramadhana Efendi Sugianto Endang Wulandari Fatchun Hasyim Hatta, Heliza Rahmania Irma M Nawangwulan Jasmin Jasmin Juliani Pudjowati Karnowahadi Karnowahadi - Karnowahadi Kurniani Kurniani KURNIAWAN SURYATAMA Lia Nur Indah Loso Judijanto Mayndarto, Eko Cahyo Mellasanti Ayuwardani Mellasanti Ayuwardani Noor Suroija Noor Suroija Nuraini Nuraini Nurul - Hasannah Prahara, Tahan Rustono - Rustono Samuel PD Anantadjaya Sasono, Heri Septi Wifasari Subandi Sufnirayanti Suryadi Poerbo Suseno, Bambang Dwi Tirta Mulyadi Wilson Candra Teguh Pratama Yunita Dwi Lestari Yusran Zainuddin