Article Per Year (5 Year)
p-Index From 2021 - 2026
6.11
P-Index
This Author published in this journals
All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Stratejik dan Simulasi Bisnis International Journal of Entrepreneurship and Business Management EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

 1 
PENGARUH PRODUCT VARIETY TERHADAP PURCHASE DECISION YANG DIMEDIASI OLEH STORE ATMOSPHERE DAN IMPULSE BUYING (STUDI PADA UNNIQE STORE JEPARA) Amalia, Ratna Rizky; Roosdhani, Mohamad Rifqy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2895

Abstract

Abstract: The purpose of this study is to find out how product variations affect purchase decisions mediated by store atmosphere and impulse purchases. Unniqe store visitors served as the quantitative population for the study. The SmartPLS version 4.0 tool was used to examine 120 people in the research sample using the SEM-PLS approach. The results of this study show that product variations have a positive and significant impact on store atmosphere, product variations have a positive and significant impact on impulse purchases, product variations have a positive and significant impact on purchase decisions, product variations have a positive and significant impact on purchase decisions mediated by impulse purchases, product variations also have a positive and significant impact on purchase decisions mediated by store atmosphere.  Keyword: product variety, store atmosphere, impulse buying, purchase decision Abstrak: Penelitian ini mempunyai tujuan untuk mengetahui bagaimana pengaruh variasi produk terhadap keputusan pembelian yang dimediasi oleh suasana toko dan pembelian impulsif. Pengunjung toko Unniqe berfungsi sebagai populasi kuantitatif untuk penelitian ini. Alat SmartPLS versi 4.0 digunakan untuk memeriksa 120 orang dalam sampel penelitian menggunakan pendekatan SEM-PLS. Hasil penelitian ini memperlihatkan bahwa variasi produk berdampak positif dan signifikan pada suasana toko, variasi produk berdampak positif dan signifikan pada pembelian impulsif, variasi produk berdampak positif dan signifikan pada keputusan pembelian, variasi produk berdampak positif dan signifikan pada keputusan pembelian yang dimediasi oleh pembelian impulsif, variasi produk juga berdampak positif dan signifikan terhadap keputusan pembelian yang dimediasi oleh suasana toko. Kata kunci: variasi produk, suasana toko, pembelian impulsif, keputusan pembelian
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali Ali Amalia, Ratna Rizky Aninda, Zahra Nur Anna Widiastuti Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Damayanti, Elok Dani Hasan Saputra Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Ismanto, Ngari Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Kafrilia Kasadah Khaliza, Mazia Nur Khusnah, Ravelina Safaul Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahardika, Rahayu Mahfudh, Ainul Manaf, Khamisah Abd Muhammad Khoiruddin Murharsito -, Murharsito Musyfiqoh, Aminatul Naili Rahma Yuliani Nurul Huda Nurul Huda Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulkarnaen, Ahmad Ferdi