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All Journal Jurnal Manajemen dan Agribisnis Jurnal Visi Ilmu Pendidikan Media Ekonomi dan Manajemen Proceeding SENDI_U JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MEDIA INFORMATIKA BUDIDARMA International Journal of Business, Law, and Education Jurnal Pengabdian Mandiri Jurnal Suara Pengabdian 45 Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Proceedings of The International Conference on Business and Economics Jurnal Riptek Innovation, Theory & Practice Management Journal Indo-Fintech Intellectuals: Journal of Economics and Business West Science Interdisciplinary Studies Research Horizon West Science Interdisciplinary Studies Jurnal Pendidikan Abad Ke-21 El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Untag Business and Accounting Review Serat Acitya Jurnal Pengabdian Masyarakat Journal of Ekonomics, Finance, and Management Studies
Tri Widayati
Universitas 17 Agustus 1945 Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Physics Social Sciences Transportation Other

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Journal : Research Horizon

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The Effect of Sustainability Orientation and Marketing Orientation on Marketing Performance in SMEs Tri Widayati; Nurchayati Nurchayati; Suparmi Suparmi; Sri Suprapti
Research Horizon Vol. 3 No. 2 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.2.2023.60-70

Abstract

The success of a company can be measured through its marketing performance. To achieve success in marketing, companies must adopt a strategic approach that suits dynamic market conditions and increasingly high demands from customers. To achieve this, companies must design the right strategic approach. Having a deep understanding of the factors that influence marketing performance is very important in achieving this goal. Sustainability orientation and marketing orientation have been recognized as key elements that can have a significant impact on a company's marketing success. This study aims to analyze the effect of sustainability orientation and marketing orientation on marketing performance. In combination, sustainability orientation and marketing orientation can give companies a significant advantage in achieving successful marketing performance. This research is a quantitative approach. The number of samples used in this study were 194 samples taken from Small and Medium Enterprises (SMEs) in Central Java Province as respondents in this study. The data source used is a questionnaire with a Likert scale of 1 to 5 points. Analysis test was carried out using SmartPLS software. The results of the research show that there is a significant influence between sustainability orientation and marketing orientation. In addition, the sustainability orientation also has a significant positive effect on marketing performance. Furthermore, this study found that marketing orientation also has a positive and significant influence on marketing performance. In addition, the marketing orientation variable also functions as a reliable mediating variable in mediating the relationship between sustainability orientation and marketing performance.
Determination of Decisions to Use E-Money Applications (QRIS) Priyombodo, Bony; Nurchayati, Nurchayati; Sulistyani, Sulistyani; Widayati, Tri
Research Horizon Vol. 4 No. 1 (2024): Research Horizon - February 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.1.2024.225

Abstract

In the era of digital industrial growth and industrial revolution 4.0, the banking sector is experiencing significant changes. This research aims to analyze the factors that influence the decision to use the e-money application (QRIS) by Bank Rakyat Indonesia KC Semarang Pandanaran customers. The factors considered are e-service quality, user experience, and usefulness. The population in this study were customers of Bank Rakyat Indonesia KC Semarang Pandanaran, with the sample size used in this study being 100 customers taken using a purposive sampling technique, with criteria customers who have used QRIS at least 2 times. The data source used is primary data, with data collection methods using questionnaires. The data analysis technique used in this research is multiple linear regression analysis. The research results show that partially, e-service quality, user experience, and usability have a positive and significant influence on usage decisions. customers. The significance results obtained indicate that the higher the e-service quality, the better the user experience, and the higher the usefulness, the decision to use customers will increase. The implication of these findings is the importance of paying attention to and improving these factors in an effort to improve usage decisions customers in using the e-money application (QRIS).
Co-Authors Adam Hafidz Al Fajar Adenanthera Lesmana Dewa Andalan Tri Ratnawati Ariansyah, Dikka Galih Aris Mardiyono Au Yong Hui Nee Camilus Isidorus Ikut Eko Nursanty Emiliana Sri Pudjiarti Fachrama Fachrama Galuh Juniarto Gita Sugiyarti Hikmah Hikmah Hikmah Hikmah Ilham, Rachmad IMAM GHOZALI Janti Soegiastuti Johni Eka Putra Khamimah Khamimah Khamimah Legiman Legiman, Legiman Listiyoni Meli Pujiati M. Saifur Rahman Maman Eka Kardiman Mislan Sihite, Mislan Mochamad Imroni Mubin Nugroho SBM Nugroho Sumarjiyanto BM NURCHAYATI Nurchayati Nurchayati Nurchayati Nurchayati Nurjanna Ladjin Priyombodo, Bony R Clario Dimassetya Jaya R Clarrio Dimassetya Jaya Ratnawati Dwi Putranti Honorata Reniwati Lubis Rofiuddin, Mohammad Rr Suprantiningrum Setyadi Setyadi Sri Meike Jusup Sri Suprapti Sri Suprapti Sulistyani Sulistyani Sulistyani Sulistyani Suparmi Suparmi Suparmi Suparmi Susetyo Darmanto