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Muhammad Mujahid Dakwah
Management Study Program, Faculty Of Economics And Business, University Of Mataram
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Journal : Experimental Student Experiences

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The effectiveness of the Google My Business (GMB) platform in expanding marketing reach for Micro, Small and Medium Enterprises (MSMEs) in the Mataram Tangan Di Atas (TDA) Business Community Muhammad Nur Zaini; Dwi Putra Buana Sakti; Muh Mujahid Dakwah
Experimental Student Experiences Vol. 1 No. 9 (2023): September (In Press)
Publisher : LPPM Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i9.372

Abstract

This study aims to analyze the effectiveness of the Google My Business (GMB) platform in expanding marketing reach for Micro, Small and Medium Enterprises (MSMEs) in the Hands Above Business Community (TDA Mataram). This research methodology uses a qualitative approach with in-depth interviews as a data collection method. The results of the study show that MSMEs in the TDA Mataram Business Community face obstacles such as a lack of digital literacy and understanding of technology. However, the solutions found include training and further education about GMB, collaboration within the business community, and increasing digital literacy. In addition, strategies to maximize GMB features include optimizing business profiles, using interesting content, active interaction with customers, and evaluating GMB performance on a regular basis. The implication of this research is the importance of education, training and support in overcoming obstacles and maximizing the potential of the GMB platform for business growth. This research also shows that GMB is effective in expanding the marketing reach of Mataram TDA UMKM which can be seen from the growth in the number of new customers, sales, and market reach outside the region. It is hoped that this research can provide practical guidance for MSMEs and similar business communities in utilizing digital platforms to achieve broader marketing goals.
Co-Authors Abadi Gunawan, Rio Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Paranata Agusdin Ahmad Zaenal Wafik Apriadi, Apriadi Asno Azzawagama Firdaus Athar, Handry Sudiartha B. Busaini, B. Baehaqi Baehaqi Baehaqi Bagis, Abdul Azis Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Burhanuddin Burhanuddin Dedi Kurniawan Denik Tirtaningrum, I Dewa Ayu Didy Ika Supryadi Diswandi Djoko Suprayetno Dwi Putra Buana Sakti Elisa Budiarti Fadliyanti, Luluk Faidal, Faidal Faresta, Rangga Farizi, Zohdi Al Febria Handayani Furizal, Furizal Guyup Mahardhian Dwi Putra Hammad, Rifqi Handayani Rinuastuti, Baiq Handry Sudiartha Athar Herman, Lalu Edy Hilmi, Suhaemi Himawan Sutanto Himawan Sutanto, Himawan Husnita Komalasari I Nyoman Switrayana I Wayan Bratayasa Ibrahim, Isra Dewi Kuntary Irany, Raden Bagus Faizal Irwan Suriadi Irwan Suriadi Irwan Suriadi Islam, Egista Syiarul Iwan Kusmayadi Iwan Kusmayadi Iwan Kusuma Negara Judandi Rizky Pratomo Kurnia, Juan Kurniadin Abd Latif Kusmayadi, Iwan Maria Theresa Gusti Ayu Adventa Brilianti Melinda Silvana Muhammad Afif Muhammad Haris Nasri Muhammad Nur Zaini Munawir Ali Sahbana Novita Dewi Pahrudin, Pahrudin Prima Astuti Handayani Putra, Taufan Handika Putri, Destiana Adinda Robbani Afdhalul Ikhsan rodhi, mohammad najib Rusminah HS Sabina Permata Ridyati Safira Indana Masrura Salsabhilla Dhea Febyana Siska Dewi Wulandari Suci Sukma Sukmawaty Sukmawaty, Sukmawaty Suprayetno, Djoko Ummu Latifa Wafik, Ahmad Zaenal Wardani, Laila Yazman Yazid Zamroni Alpian Muhtarom Zefanya Andryan Girsang