Article Per Year (5 Year)
p-Index From 2021 - 2026
7.473
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JEJAK EKONOBIS (JURNAL EKONOMI DAN BISNIS) JSEH (Jurnal Sosial Ekonomi dan Humaniora) SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Ganaya: Jurnal Ilmu Sosial dan Humaniora Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Institution And Sharia Finance Jurnal Pengabdian Masyarakat Bumi Raflesia Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Jurnal Bumigora Information Technology (BITe) Target : Jurnal Manajemen Bisnis REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Sangkabira International Journal of Multidisciplinary: Applied Business and Education Research ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Empowerment : Jurnal Pengabdian Pada Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) East Asian Journal of Multidisciplinary Research (EAJMR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pepadu Bakti Sekawan : Jurnal Pengabdian Masyarakat Experimental Student Experiences Jurnal Abdi Anjani Jurnal Abdimas Independen Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism INJECT Interdisciplinary Journal of Communication Indonesian Journal of Education and Community Services Pariwisata ZEBMAR Elastisitas: Jurnal Ekonomi Pembangunan
Muhammad Mujahid Dakwah
Management Study Program, Faculty Of Economics And Business, University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : experimental student experiences

 1 
The effectiveness of the Google My Business (GMB) platform in expanding marketing reach for Micro, Small and Medium Enterprises (MSMEs) in the Mataram Tangan Di Atas (TDA) Business Community Muhammad Nur Zaini; Dwi Putra Buana Sakti; Muh Mujahid Dakwah
Experimental Student Experiences Vol. 1 No. 9 (2023): September (In Press)
Publisher : LPPM Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i9.372

Abstract

This study aims to analyze the effectiveness of the Google My Business (GMB) platform in expanding marketing reach for Micro, Small and Medium Enterprises (MSMEs) in the Hands Above Business Community (TDA Mataram). This research methodology uses a qualitative approach with in-depth interviews as a data collection method. The results of the study show that MSMEs in the TDA Mataram Business Community face obstacles such as a lack of digital literacy and understanding of technology. However, the solutions found include training and further education about GMB, collaboration within the business community, and increasing digital literacy. In addition, strategies to maximize GMB features include optimizing business profiles, using interesting content, active interaction with customers, and evaluating GMB performance on a regular basis. The implication of this research is the importance of education, training and support in overcoming obstacles and maximizing the potential of the GMB platform for business growth. This research also shows that GMB is effective in expanding the marketing reach of Mataram TDA UMKM which can be seen from the growth in the number of new customers, sales, and market reach outside the region. It is hoped that this research can provide practical guidance for MSMEs and similar business communities in utilizing digital platforms to achieve broader marketing goals.
Co-Authors Abdul Mannan, Siti Sofiyah Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Paranata Agusdin Ahmad Rizki Rizaldi Moerad Ahmad Zaenal Wafik Apriadi, Apriadi Asno Azzawagama Firdaus Athar, Handry Sudiartha Aulia Safira B. Busaini, B. Baehaqi Baehaqi Bagis, Abdul Azis Baiq Asya Faras Khairunnisa Baiq Handayani Rinuastuti, Baiq Handayani Burhanuddin Burhanuddin Dedi Kurniawan Denik Tirtaningrum, I Dewa Ayu Didy Ika Supryadi Dinis Cahyaningrum Dione Darmansyah Putra Alief Diswandi Djoko Suprayetno Djoko Suprayetno Dwi Putra Buana Sakti Elisa Budiarti Fadliyanti, Luluk Faidal, Faidal Farizi, Zohdi Al Febria Handayani Furizal Furizal Hammad, Rifqi Handayani Rinuastuti, Baiq Handry Sudiartha Athar Herman, Lalu Edy Himawan Sutanto Himawan Sutanto, Himawan I Nyoman Switrayana I Wayan Bratayasa Ibrahim, Isra Dewi Kuntary Irany, Raden Bagus Faizal Irwan Suriadi Irwan Suriadi Irwan Suriadi Islam, Egista Syiarul Iwan Kusmayadi Iwan Kusmayadi Iwan Kusuma Negara Juan Kurnia Juan Kurnia Judandi Rizky Pratomo Kurniadin Abd Latif Kusmayadi, Iwan Laila Wardani Luluk Fadliyanti Mansur Afifi Maria Theresa Gusti Ayu Adventa Brilianti Melinda Silvana Mohammad Najib Roodhi Muhammad Afif Muhammad Ahyar Muhammad Haris Nasri Muhammad Nur Zaini Munawir Ali Sahbana Novita Dewi Pahrudin Putra, Taufan Handika Rangga Faresta Rio Abadi Gunawan Robbani Afdhalul Ikhsan Rusminah HS Sabina Permata Ridyati Safira Indana Masrura Salsabhilla Dhea Febyana Saripa Zihad Mulahela Siska Dewi Wulandari Suci Sukma Suhaemi Hilmi Suprayetno, Djoko Syamsul Ramdhani Ummu Latifa Wafik, Ahmad Zaenal Wardani, Laila Yazman Yazid Zamroni Alpian Muhtarom Zamroni Alpian Muhtarom Zefanya Andryan Girsang Zefanya Andryan Girsang